26 SEPTEMBER 2011AUTOTRONROSMALEN
Add me as a contact in your mobile phone                                           Jeroen van der Schenk                  ...
I’M NOT A SOCIAL  MEDIA GURU...     JUST A BELIEVER, ACTIVE USER AND FAN.
http://bit.ly/hameco2011
ONLINE   EN OFFLINE
Transparancy
Reviews
Marketing Bla-di-Bla... We don’t care!
Keurmerken?
And There’s More Where That Came From....
Groundswell                                  Source: Forrester.com  Een sociale trend waarbij mensen nieuwe            tec...
Quango’s           3.200 QUANGO’S           120.000 WERKNEMERS           140 MILJARD
Digitale Bibliotheek...                                           00                                        3.0           ...
Digitale Bibliotheek...
HET GELD IS OP!
LIKE THISPRESENTATION?SHARE IT!
No Boss Please...
From Valuechain to Valuenetwork LEVERANCIER Media Landscape                   1.0   2.0          3.0                      ...
POWER TO THE CROWD!
Crowdsourcing
Crowdfunding
Crowdforcing
Crowdforcing
Crowdbuying
Collaborative Consumption
LIKE THISPRESENTATION?SHARE IT!
Peer-to-Peer ....Everything!
Peer-to-Peer ....Everything!
Peer-to-Peer ....Everything!
Peer-to-Peer ....Everything!
Peer-to-Peer ....Everything!
Peer-to-Peer ....Everything!
We become are mobile...
Augmented Reality
Everything Online
KNOWLEDGE IS  AVAILABLE....EVERYWHERE!  FOR FREE!
LIKE THISPRESENTATION?SHARE IT!
Commodity Markets
ADD     PRICEVALUE   STRATEGY
DISCOUNTERS
DISCOUNTERS
NEW   BUSINESS MODELS
Create Your Own Niche Market
“Look For A Niche an Inch Wider      And A Mile Deep...”  Look for a niche an inch wide and a mile deep
Become An Expert(and not just by shouting out that you are...)
LIKE THISPRESENTATION?SHARE IT!
SOCIAL (MEDIA)STRATEGIE                                     1.                                           Analyseer        ...
1   Analyseer DialoogWie zijn mijn stakeholders?Waar zijn mijn stakeholders?Welke thema’s houden mijn stakeholders bezig?W...
2   Omschrijf DoelstellingWat wil je bereiken met jouw social mediaactiviteiten? Ik wil ....• interactie met klanten• klan...
3   Bepaal ContentstrategieWelke content is nodig om de doelstellingen terealiseren?• inhoud• vorm• contentstroom• centraa...
4   Selecteer Tools
5   Deel Relevante Content            WAT DEEL JE            WAAR     MET            WELK DOEL?
5         CONTENT    AGGREGATION IS    TECHNOLOGY, CONTENT    CURATION A HUMAN        PRACTICE...
6    Participeer & Faciliteer Dialoog    • MONITOR    • REPLY    • CONNECT
7   Meet Resultaten & Herijk    Social Statistics (a few examples...)    •   #   followers    •   #   retweets    •   #   ...
Add me as a contact in your mobile phone                                           Jeroen van der Schenk                  ...
LIKE THISPRESENTATION?SHARE IT!
Presentatie Paper & Convenience Show 2011 (Hameco)
Presentatie Paper & Convenience Show 2011 (Hameco)
Presentatie Paper & Convenience Show 2011 (Hameco)
Presentatie Paper & Convenience Show 2011 (Hameco)
Presentatie Paper & Convenience Show 2011 (Hameco)
Presentatie Paper & Convenience Show 2011 (Hameco)
Presentatie Paper & Convenience Show 2011 (Hameco)
Presentatie Paper & Convenience Show 2011 (Hameco)
Presentatie Paper & Convenience Show 2011 (Hameco)
Upcoming SlideShare
Loading in...5
×

Presentatie Paper & Convenience Show 2011 (Hameco)

796

Published on

Presentatie voor relaties van Hameco tijdens de Paper & Convencience Show 2011 in het Autotron te Rosmalen.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
796
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Presentatie Paper & Convenience Show 2011 (Hameco)

  1. 1. 26 SEPTEMBER 2011AUTOTRONROSMALEN
  2. 2. Add me as a contact in your mobile phone Jeroen van der Schenk jvdschenk jeroenvanderschenk
  3. 3. I’M NOT A SOCIAL MEDIA GURU... JUST A BELIEVER, ACTIVE USER AND FAN.
  4. 4. http://bit.ly/hameco2011
  5. 5. ONLINE EN OFFLINE
  6. 6. SOCIALTRENDS
  7. 7. Transparancy
  8. 8. Reviews
  9. 9. Marketing Bla-di-Bla... We don’t care!
  10. 10. Keurmerken?
  11. 11. And There’s More Where That Came From....
  12. 12. Groundswell Source: Forrester.com Een sociale trend waarbij mensen nieuwe technologie gebruiken om dingen te doen en te makenmet anderen, in plaats van gebruik te maken van de gevestigde orde organisaties en overheid.
  13. 13. Quango’s 3.200 QUANGO’S 120.000 WERKNEMERS 140 MILJARD
  14. 14. Digitale Bibliotheek... 00 3.0 .62 € 6 0 = 7.00 € 3 X + 68 111
  15. 15. Digitale Bibliotheek...
  16. 16. HET GELD IS OP!
  17. 17. LIKE THISPRESENTATION?SHARE IT!
  18. 18. No Boss Please...
  19. 19. From Valuechain to Valuenetwork LEVERANCIER Media Landscape 1.0 2.0 3.0 Source: Marco Derksen in het boek Society 3.0 KLANT
  20. 20. POWER TO THE CROWD!
  21. 21. Crowdsourcing
  22. 22. Crowdfunding
  23. 23. Crowdforcing
  24. 24. Crowdforcing
  25. 25. Crowdbuying
  26. 26. Collaborative Consumption
  27. 27. LIKE THISPRESENTATION?SHARE IT!
  28. 28. Peer-to-Peer ....Everything!
  29. 29. Peer-to-Peer ....Everything!
  30. 30. Peer-to-Peer ....Everything!
  31. 31. Peer-to-Peer ....Everything!
  32. 32. Peer-to-Peer ....Everything!
  33. 33. Peer-to-Peer ....Everything!
  34. 34. We become are mobile...
  35. 35. Augmented Reality
  36. 36. Everything Online
  37. 37. KNOWLEDGE IS AVAILABLE....EVERYWHERE! FOR FREE!
  38. 38. LIKE THISPRESENTATION?SHARE IT!
  39. 39. Commodity Markets
  40. 40. Commodity Markets
  41. 41. ADD PRICEVALUE STRATEGY
  42. 42. DISCOUNTERS
  43. 43. DISCOUNTERS
  44. 44. NEW BUSINESS MODELS
  45. 45. Society 3.0: A Freemium Businessmodel14.000+ DOWNLOADS4.000 SOLD!
  46. 46. Create Your Own Niche Market
  47. 47. “Look For A Niche an Inch Wider And A Mile Deep...” Look for a niche an inch wide and a mile deep
  48. 48. Become An Expert(and not just by shouting out that you are...)
  49. 49. LIKE THISPRESENTATION?SHARE IT!
  50. 50. SOCIAL (MEDIA)STRATEGIE 1. Analyseer dialoog 7. 2. Meet resultaten Omschrijf en herijk doelstelling 6. 3. Participeer en Bepaal content faciliteer strategie dialoog 5. 4. Deel relevante Selecteer tools content
  51. 51. 1 Analyseer DialoogWie zijn mijn stakeholders?Waar zijn mijn stakeholders?Welke thema’s houden mijn stakeholders bezig?Welke thema’s verbinden mijn stakeholders?
  52. 52. 2 Omschrijf DoelstellingWat wil je bereiken met jouw social mediaactiviteiten? Ik wil ....• interactie met klanten• klanten werven• expertise ‘claimen’• producten & diensten innoveren• reputatiemanagement faciliteren• traffic naar website genereren• sales verhogen
  53. 53. 3 Bepaal ContentstrategieWelke content is nodig om de doelstellingen terealiseren?• inhoud• vorm• contentstroom• centraal of decentraal
  54. 54. 4 Selecteer Tools
  55. 55. 5 Deel Relevante Content WAT DEEL JE WAAR MET WELK DOEL?
  56. 56. 5 CONTENT AGGREGATION IS TECHNOLOGY, CONTENT CURATION A HUMAN PRACTICE...
  57. 57. 6 Participeer & Faciliteer Dialoog • MONITOR • REPLY • CONNECT
  58. 58. 7 Meet Resultaten & Herijk Social Statistics (a few examples...) • # followers • # retweets • # @replies • # twitter mentions • # shared (Facebook, Linkedin etc..) • # bookmarked • # mentions in blogposts • # mentions in newspapers & magazines • # reviews and average score
  59. 59. Add me as a contact in your mobile phone Jeroen van der Schenk jvdschenk jeroenvanderschenk
  60. 60. LIKE THISPRESENTATION?SHARE IT!

×