Presentatie Paper & Convenience Show 2011 (Hameco)

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Presentatie Paper & Convenience Show 2011 (Hameco)

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Presentatie voor relaties van Hameco tijdens de Paper & Convencience Show 2011 in het Autotron te Rosmalen.

Presentatie voor relaties van Hameco tijdens de Paper & Convencience Show 2011 in het Autotron te Rosmalen.

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  • 1. 26 SEPTEMBER 2011AUTOTRONROSMALEN
  • 2. Add me as a contact in your mobile phone Jeroen van der Schenk jvdschenk jeroenvanderschenk
  • 3. I’M NOT A SOCIAL MEDIA GURU... JUST A BELIEVER, ACTIVE USER AND FAN.
  • 4. http://bit.ly/hameco2011
  • 5. ONLINE EN OFFLINE
  • 6. SOCIALTRENDS
  • 7. Transparancy
  • 8. Reviews
  • 9. Marketing Bla-di-Bla... We don’t care!
  • 10. Keurmerken?
  • 11. And There’s More Where That Came From....
  • 12. Groundswell Source: Forrester.com Een sociale trend waarbij mensen nieuwe technologie gebruiken om dingen te doen en te makenmet anderen, in plaats van gebruik te maken van de gevestigde orde organisaties en overheid.
  • 13. Quango’s 3.200 QUANGO’S 120.000 WERKNEMERS 140 MILJARD
  • 14. Digitale Bibliotheek... 00 3.0 .62 € 6 0 = 7.00 € 3 X + 68 111
  • 15. Digitale Bibliotheek...
  • 16. HET GELD IS OP!
  • 17. LIKE THISPRESENTATION?SHARE IT!
  • 18. No Boss Please...
  • 19. From Valuechain to Valuenetwork LEVERANCIER Media Landscape 1.0 2.0 3.0 Source: Marco Derksen in het boek Society 3.0 KLANT
  • 20. POWER TO THE CROWD!
  • 21. Crowdsourcing
  • 22. Crowdfunding
  • 23. Crowdforcing
  • 24. Crowdforcing
  • 25. Crowdbuying
  • 26. Collaborative Consumption
  • 27. LIKE THISPRESENTATION?SHARE IT!
  • 28. Peer-to-Peer ....Everything!
  • 29. Peer-to-Peer ....Everything!
  • 30. Peer-to-Peer ....Everything!
  • 31. Peer-to-Peer ....Everything!
  • 32. Peer-to-Peer ....Everything!
  • 33. Peer-to-Peer ....Everything!
  • 34. We become are mobile...
  • 35. Augmented Reality
  • 36. Everything Online
  • 37. KNOWLEDGE IS AVAILABLE....EVERYWHERE! FOR FREE!
  • 38. LIKE THISPRESENTATION?SHARE IT!
  • 39. Commodity Markets
  • 40. Commodity Markets
  • 41. ADD PRICEVALUE STRATEGY
  • 42. DISCOUNTERS
  • 43. DISCOUNTERS
  • 44. NEW BUSINESS MODELS
  • 45. Society 3.0: A Freemium Businessmodel14.000+ DOWNLOADS4.000 SOLD!
  • 46. Create Your Own Niche Market
  • 47. “Look For A Niche an Inch Wider And A Mile Deep...” Look for a niche an inch wide and a mile deep
  • 48. Become An Expert(and not just by shouting out that you are...)
  • 49. LIKE THISPRESENTATION?SHARE IT!
  • 50. SOCIAL (MEDIA)STRATEGIE 1. Analyseer dialoog 7. 2. Meet resultaten Omschrijf en herijk doelstelling 6. 3. Participeer en Bepaal content faciliteer strategie dialoog 5. 4. Deel relevante Selecteer tools content
  • 51. 1 Analyseer DialoogWie zijn mijn stakeholders?Waar zijn mijn stakeholders?Welke thema’s houden mijn stakeholders bezig?Welke thema’s verbinden mijn stakeholders?
  • 52. 2 Omschrijf DoelstellingWat wil je bereiken met jouw social mediaactiviteiten? Ik wil ....• interactie met klanten• klanten werven• expertise ‘claimen’• producten & diensten innoveren• reputatiemanagement faciliteren• traffic naar website genereren• sales verhogen
  • 53. 3 Bepaal ContentstrategieWelke content is nodig om de doelstellingen terealiseren?• inhoud• vorm• contentstroom• centraal of decentraal
  • 54. 4 Selecteer Tools
  • 55. 5 Deel Relevante Content WAT DEEL JE WAAR MET WELK DOEL?
  • 56. 5 CONTENT AGGREGATION IS TECHNOLOGY, CONTENT CURATION A HUMAN PRACTICE...
  • 57. 6 Participeer & Faciliteer Dialoog • MONITOR • REPLY • CONNECT
  • 58. 7 Meet Resultaten & Herijk Social Statistics (a few examples...) • # followers • # retweets • # @replies • # twitter mentions • # shared (Facebook, Linkedin etc..) • # bookmarked • # mentions in blogposts • # mentions in newspapers & magazines • # reviews and average score
  • 59. Add me as a contact in your mobile phone Jeroen van der Schenk jvdschenk jeroenvanderschenk
  • 60. LIKE THISPRESENTATION?SHARE IT!