Presentatie KHN Drechtsteden 01032010

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Presentatie KHN Drechtsteden - 01032010

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Presentatie KHN Drechtsteden 01032010

  1. 1. Horeca & Sociale Media Maandag 1 maart 2010 Het Pakhuis In Vino Veritas NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 1
  2. 2. Welkom! Cada dia es una Fiesta ! “Visionair netwerken” Jeroen van der Schenk NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 2
  3. 3. WARNING... NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 3
  4. 4. Journaal 1996 NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 4
  5. 5. TRENDS NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 5
  6. 6. Edelman Trust Barometer hoog vert rou wen laag 2000 2010 NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 6
  7. 7. De ontwikkeling van het internet INTERNET = SOCIAAL = WEB 2.0 ‣ Web 1.0 ‣ Web 2.0 ‣ Web 3.0 ‣ Web 4.0 NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 7
  8. 8. De doofpot bestaat niet meer... NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 8
  9. 9. De ontwikkeling van het internet Global Brain! Web 4.0 Web OS 2020 - 2040 connectivity of information Semantic Web Web 3.0 2010 - 2020 Social Web Web 2.0 2000 - 2010 Web 1.0 connectivity of people NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 9
  10. 10. Groundswell* (1) Mensen Een sociale trend waarbij mensen (1) nieuwe technologie (2) gebruiken om dingen te doen en te maken (3) met anderen, in plaats van gebruik te maken van de gevestigde orde organisaties en overheid. (2) Technologie (3) Economie NEWMEDIA * Groundswell by Forrester Research !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 10
  11. 11. Iedereen kan sturen.... NEWMEDIA * Groundswell by Forrester Research !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 11
  12. 12. WEB 2.0? NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 12
  13. 13. Wat is ‘social media’? ‘Any online technology or practice that lets u share (content, opinions, insights, experiences, media) and have a conversation about the ideas we care about’ bron: socialbrite.org NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 13
  14. 14. Organizing without organizations collective (inter)action cooperation collaborative production conversation sharing personal currency ( = intangibles) create identity NEWMEDIA ‘Here comes everybody’, Clay Shirky, 2008 !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 14
  15. 15. Informatie publiceren NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 15
  16. 16. Ervaringen delen NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 16
  17. 17. Ervaringen delen; wie neemt de moeite? 72% van alle Nederlanders maakt gebruik van review- en vergelijkingswebsites alvorens een dienst of product aan te schaffen. 23% van alle Nederlanders levert een actieve bijdrage door ervaringen via internet te delen. NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 17
  18. 18. Collaboration NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 18
  19. 19. Collective (inter)action Virtual social networks: “Webtribes” ‣ Social ‣ Business ‣ Socio-business ‣ Serious gaming NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 19
  20. 20. Blue Ocean Strategy NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 20
  21. 21. NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 21
  22. 22. Disruptive bypass NEWMEDIA Ronald van den Hoff - Serial Entrepreneur !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 22
  23. 23. Disruptive Businessmodels NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 23
  24. 24. Wisdom of the crowd?! NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 24
  25. 25. Co-creation NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 25
  26. 26. Co-creation NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 26
  27. 27. 99designs.com - the end of individual designers? NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 27
  28. 28. Crowdfunding NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 28
  29. 29. Power of the crowd?! NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 29
  30. 30. Er is maar 1 waarheid, mijn waarheid.... NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 30
  31. 31. Over reputatie gesproken... NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 31
  32. 32. Over reputatie gesproken... “…Beetje flauw om Transavia de schuld te geven. In ieder geval kun je daar beter mee vliegen dan met Turkish Airways, want die landen soms ongeveer op Schiphol…” NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 32
  33. 33. Hotelclassificatie onderwerp van discussie NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 33
  34. 34. Crowdforcing & arbeidsmarktcommunicatie NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 34
  35. 35. (virtuele) dialoog Reservering Reviews (social media, reviews, weblogs, etc....) BUSINESS 2.0 NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 35
  36. 36. Transactie of dialoog? TRANSACTION INTERACTION WEBSITE SOCIAL MEDIA BOOK NOW COMMUNICATION ORDER NOW EVENT DRIVEN .......... Blogs Reviews Tags RSS BACKOFFICE Photo Audio Video SYSTEMS 3RD Wiki PARTIES Social network NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 36
  37. 37. Amazon.com | How social can you be? 10% product info 90% social info NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 37
  38. 38. Dutch Hospitality Industry 100% 0% product social info info NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 38
  39. 39. Zo doe je het! ‣ Luisteren ‣ Verbinden ‣ Helpen (kennis delen) ‣ Vragen NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 39
  40. 40. LUISTEREN NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 40
  41. 41. VERBINDEN is!’ n ce ud ie e a re th h e o w ‘G NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 41
  42. 42. HELPEN NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 42
  43. 43. VRAGEN !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% NEWMEDIA FAN Free Agent Network ? 43
  44. 44. MINDZ.com | SVH Community NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 44
  45. 45. TOOLS! NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 45
  46. 46. Youtube NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 46
  47. 47. About Twitter... Twitter is a free social networking and micro- blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 47
  48. 48. Twitter for Dummies @ = Reply to [username]. RT = Retweet IRL = In Real Life DM = Direct Message PRT = Partial Retweet LMK = Let Me Know BTW = By The Way NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 48
  49. 49. Foursquare? NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 49
  50. 50. Google comes IRL NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 50
  51. 51. Google’s Goggles NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 51
  52. 52. Google Buzz versus Twitter & Facebook NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 52
  53. 53. Handig & gratis! NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 53
  54. 54. Bedankt! Jeroen van der Schenk twitter: @jvdschenk www.jeroenvanderschenk.nl NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network 54

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