Social Media
and online fundraising
@jvdschenk
Online Fundraising Congres 2009 1
29 september 2009

Cada dia es una Fiesta !
“Visionair netwerken”
Jeroen van der Schenk
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Trends
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high
Tru
st
low
2000 2009
Edelman Trust Barometer
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Edelman Trust Barometer
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✓ Web 1.0
✓ Web 2.0
✓ Web 3.0
✓ Web 4.0
Social Media
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People
A social trend in which people use technologies to get the
things they need from each other, rather than from traditional
institutions like corporations and/or government…
Technology Economics
Groundswell
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click here to view
this movie on
The power of social media
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collective
cooperation
(inter)action
collaborative
production
conversation
sharing
personal currency ( = intangibles) create identity
Organizing without organizations
‘Here comes everybody’, Clay Shirky, 2008
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Sharing
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Experience sharing & conversation:
reviews and fora
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Experience sharing & conversation:
reviews and fora
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Collaborative production
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Collective (inter)action
✓ Virtual social networks:
“Webtribes”
✓ Social
✓ Business
✓ Socio-business
✓ Serious game
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Collective (inter)action
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Collective (inter)action
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3 .0
€ 6 tekst
Twitterveiling
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Social fundraising
✓ Claim your expertise
✓ Participate in the dialogue
✓ Be personal & authentic
✓ Encourage sharing
✓ Organize yourself
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Claim your expertise
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Claim your expertise...
✓ Share knowledge (blogging)
✓ Aggregate news and publish
✓ Communicate your
statements
✓ Participate in dialogues
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Participate in the dialogue
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Participate in the dialogue
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Be personal & authentic
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Be personal and authentic
✓ People rather communicate
with a person than a
‘faceless’ organisation
✓ It’s all about establishing
relationships
✓ Connect on a personal level
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Twittercounter.com
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Klout
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The Klout Neighborhood
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Encourage sharing
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Encourage sharing
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Organize your social activity
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Get organized
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Build a community
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Facilitate the dialogue
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Co-create with others
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Organise offline meetings
35

Stay on top of it...
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Social fundraising
✓ Claim your expertise
✓ Participate in the dialogue
✓ Be personal & authentic
✓ Encourage sharing
✓ Organize yourself
37

Jeroen van der Schenk
E-mail : jeroen@garageselect.nl
Mindz : jeroenvanderschenk
Twitter : @jvdschenk
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