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Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
Reviewing the human centered design toolkit by IDEO.org
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Reviewing the human centered design toolkit by IDEO.org

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  • 1. Reviewing the Human Centered Design (HCD) toolkit by IDEO.org
  • 2. WHAT IS “AM I A DESIGNER?”A global research project on the impact of social entrepreneurshipand human centered design on poverty reduction
  • 3. WHAT?From November 2012 until April 2013 we(Jeroen & Boukje) are traveling the world tospend some time on five continents in orderto: (a) visit entrepreneurial and design relatedprojects that claim to contribute to povertyreduction and ask them what their recipesare; (b) ask people around the world(professionals, end-users etc.) about theiropinions on design, entrepreneurship inrelationship to poverty and start a discussion;(c) use the collected data and our own insightsto evaluate and possible improve the mostused Human Centered Design toolkitworldwide: the HCD toolkit from Ideo.org (d)possibly even contribute a little bit to povertyreduction ourselves by sharing our ownknowledge through workshops, advice, design,business development etc.We want to know what we should teach ourstudents or share with our clients to makethem the changemakers of the future and wefelt that we couldn’t learn this from books. Wewill ask questions, meet people, take pictures,write blogs, start discussions, collaborate onreal projects from both foreign and localNGOs, enterprises and universities andhopefully also have some time to relax andenjoy all the beautiful landscapes & people weare hoping to see/meet.If you want to know more about our trip andour goals visit: www.amiadesigner.comThis slide set will focus on the outcomes of theevaluation of the HCD toolkit by Ideo.org
  • 4. #AMIADESIGNERBoukje Vastbinder Jeroen Spoelstra
  • 5. WHO?Boukje Vastbinder (30) is both co- owner ofEnyini and lecturer sustainable entrepreneur-ship at the Delft University of Technology.Boukje is convinced that, through entrepre-neurship and collaboration, social initiativescan improve people’s lives on the long termand she would like to contribute to thistransition as an entrepreneur, researcher,lecturer and human!Is she an entrepreneur? That depends on yourdefinition of entrepreneurship.Linkedin:http://nl.linkedin.com/pub/boukje-vastbinder/20/890/140Jeroen Spoelstra (35) is a passionate lecturerin design and applied creativity at theAmsterdam University of Applied Sciences. Hefinds his inspiration out of his other passionsmountain biking, surfing and traveling. He usessports, traveling and being outside to getinspired and give inspirational lectures andworkshops. Design to him has shifted frommaking desirable products to creating mea-ningful and real solutions that can make adifference.Is he a designer? That depends on yourdefinition of design.Linkedin:http://www.linkedin.com/pub/jeroen-spoelstra/8/b05/3a1
  • 6. DESIGN:THE PROCESS OF CREATINGSOMETHING NEWENTREPRENEURSHIP:CREATING VALUE BY COMBININGOPPERTUNITIES WITH STRENGHTSOur current definitions of design and entrepreneurship:
  • 7. Slide met tools invoegenHuman Centered Design Business Model Canvas Customer JourneyToolkit by IDEO.org by A.Osterwalder by M.Stickdorn
  • 8. REVIEWING THE HCD TOOLKIT
  • 9. OUR OWN HCD PROCESSResearch on use & Adaptations & proto- What is next?appliance of the types of process & suggestions,HCD Toolkit by tools during the questions &target group stops of our journey reflections
  • 10. HEARRemark: We also included the HCDconnect website in our analyses butwe focused on the book/ pdf of the HCD toolkit
  • 11. WE SPOKE TO MORE THEN 60 CURRENT ORPOTENTIAL USERS OF THE HCD PROCESS
  • 12. ONLY 1 PERSON WE SPOKE TO, USESLITERALLY THE TOOLS IN THE TOOLKIT
  • 13. POSITIVE REFLECTIONS ON TOOLKIT- After reading this I thought: Is thereany other way to design then this?- It legitimized what we already did& believed in!- This could change the world!- Great that this is available for free:thank you!
  • 14. NEGATIVE REFLECTIONS ONTOOLKIT PER TARGET GROUPS- Teachers & students- New projects (within NGOs)- Problem owners- IDEO.org fellows/ employees- Existing NGOs that have an interest inHCD- Product designers- Sustainable/ social entrepreneurs
  • 15. NEGATIVE REFLECTIONS ONTOOLKIT PER TARGET GROUPS- Teachers & students- New projects (within NGOs)- Problem owners- IDEO.org fellows/ employees- Existing NGOs that have an interest inHCD- Product designers- Sustainable/ social entrepreneursThese target groupsused the steps withinthe book
  • 16. NEGATIVE REFLECTIONS ONTOOLKIT PER TARGET GROUPS- Teachers & students- New projects (within NGOs)- Problem owners- IDEO.org fellows/ employees- Existing NGOs that have an interest inHCD- Product designers- Sustainable/ social entrepreneursThese target groups didn’tused the steps within thebook (but do considerthemselves HCD)
  • 17. NEGATIVE REFLECTIONS ONTOOLKIT PER TARGET GROUPS- Teachers & students- New projects (within NGOs)- Problem owners- IDEO.org fellows/ employees- Existing NGOs that have an interest inHCD- Product designers- Sustainable/ social entrepreneursThese target groupsused the steps withinthe book
  • 18. TEACHERS- Sequence of the steps is sometimesIllogical- Where is Design Thinking?- The book/ pdf is very static- Language
  • 19. STUDENTS- Difficult words- Overwhelming- When do you use which tools?- Are some tools really tools?
  • 20. PROBLEM OWNERS- Is this even mend for us?- What if you have bad or no internet?- Language & difficult words
  • 21. IDEO.ORG FELLOWS/ EMPLOYEES- ?- ?- What is your feedback on the(use of the) HCD Toolkit?
  • 22. NEGATIVE REFLECTIONS ONTOOLKIT PER TARGET GROUPS- Teachers & students- New projects (within NGOs)- Problem owners- IDEO.org fellows/ employees- Existing NGOs that have an interest inHCD- Product designers- Sustainable/ social entrepreneursThese target groups didn’tused the steps within thebook (but do considerthemselves HCD)
  • 23. NGOS- It takes us to much time- How can we adapt this to our needs?- It is hard/ difficult/ time consumingto translate the whole book inthe language/ culture we work in
  • 24. PRODUCT DESIGNERS- We miss some product design tools- Diverging – converging?- Design thinking attitude
  • 25. SUSTAINABLE/ SOCIALENTREPRENEURS- Where is the entrepreneurship?- Where is the sustainability?- Is this not just a way to justify an oldfashioned NGO approach?- It takes to long to find out ifsomething is really viable in the HCDprocess (Lean)
  • 26. OUR QUESTIONS TO IDEO.ORG- What was the main target group youhad in mind when you designed theHCDtoolkit and platform?- Do you know in which categories the70.000 downloaders and 13.000HCDconnect users belong?
  • 27. WE USED THE VISITED PROJECTS TOIDEATE & PROTOTYPE OURIMPROVEMENTSAt every location we used the feedbackgathered to come up with differentimprovement options for the HCD toolkit.In the end we came up with 16improvement options (which werent allcompatible with each other).Depending on the project we selectedone or several of these improvementoptions and worked them out/ proto-typed them within the project.
  • 28. 0% OF THE ORGANIZATIONS WEVISITED WAS 100% HCD
  • 29. FIRST DESTINATIONS:
  • 30. KENYA – CYCLING OUT OF POVERTY
  • 31. TANZANIA – WORLD OF WEAVING
  • 32. ZANZIBAR – ZENJI TREASURES
  • 33. KENYA, TANZANIA & ZANZIBARWhat did we come up with?- Designing with, within or by thetarget group- Diverge & Converge- Adding entrepreneurship tools likethe Businnes Model Canvas
  • 34. MOVIE WOWHTTP://VIMEO.COM/56763716This movie was shot during ourcollaboration with the World OfWeaving (WOW) project in Tanzaniaand reflects on the followingquestions:- whether you can transfer designskills to everyone,- whether you would even want this- and what sort of design skills:product design or project design?
  • 35. WHERE DOES THE CREATE PHASE END? WHATDOES THIS MEAN FOR THE DELIVER PHASE?The product designerThe entrepreneur
  • 36. HOW TO INCORPORATE A DIVERGING AND ACONVERGING STEP IN EVERY PHASE?
  • 37. HOW MANY ITERATIONS DO YOUMINIMALLY NEED?
  • 38. ADDING ENTREPRENEURSHIP TOOLSLIKE THE BUSINESS MODEL CANVAS
  • 39. NEXT DESTINATION:
  • 40. INDONESIA – MASARANG
  • 41. WILLIE SMITS
  • 42. ITM UNIVERSITY - TOMOHON
  • 43. INDONESIAWhat did we come up with?- Lean HCD process(Master thesis Maria Isabel Oschery)- A tool for facilitation- Design Thinking is the attitude- Human Centered Design is the proces- Language
  • 44. WE DEVELOPED THE HCD CANVASSESAS A FACILITATION TOOL
  • 45. MOVIE ITMHTTP://VIMEO.COM/59137121The first drafts of the HCD canvasseswere prototyped during a HCD coursewe gave at the Institute TechnologiMinahasa (ITM) in Indonesia covering4 full days.
  • 46. DESIGN THINKING ATTITUDE VERSUSHUMAN CENTERED DESIGN PROCESS
  • 47. NEXT DESTINATION:
  • 48. SYDNEY – SOCIAL-INNOVATION-SYDNEY
  • 49. ADELAIDE – HACKHAM WEST CC
  • 50. AUSTRALIAWhat did we come up with?- Who is your target group? Elderly, pooryoungsters? Does it matter?- What is the future of HCD & DT indesign education?- Gathering feedback, feedback,feedback!
  • 51. BIG PUBLIC LECTURE IN SYDNEY
  • 52. GATHERING FEEDBACK THROUGH THE HCDCONNECT WEBSITE AND OUR OWN BLOG
  • 53. NEXT DESTINATION:
  • 54. PERU – UPC - LIMA
  • 55. PERU – AASD - CALCA
  • 56. WORKING WITH ANTHROPOLOGISTS
  • 57. PERUWhat did we come up with?- Sequence & tools revising- When do you use what?- HCD& Education- Funding & HCD process
  • 58. REVISING SEQUENCE STEPS AND TOOLS:
  • 59. REVISING SEQUENCE STEPS AND TOOLS:- Are all the tools even tools?- Are all the steps even steps?- Distinguishing between process (blue), tools (red) andattitude (green)- Incorporating diverging and converging steps in every phase- Including 3/4 iterations- Adding entrepreneurial tools and product design tools- Tune HCD toolkit with HCD canvasses
  • 60. WHERE IN THE HCD PROCESS DO YOUASK FOR FUNDING?
  • 61. MOVIE AASDHTTP://VIMEO.COM/62952376This movie was shot during ourcollaboration with the Andean Alliancefor Sustainable Development (AASD) inPeru and reflects on the followingquestions:- when do you ask for funding withina HCD process?- what does that mean for the HCDtoolkit?- and what does that mean for theHCD website& funding options?
  • 62. MORE DISTINCTION BETWEEN THEGUIDEBOOK, SEPARATE TOOLS, THECANVASSES AND THE HCD WEBSITE
  • 63. GUIDEBOOK- Theory- Process- Attitude (Design Thinking)- Examples- Troubleshooting- Suitable as syllabus
  • 64. TOOLCARDS- Practical tools- Addaptable to context- Upload in different languages- Slow internet proof
  • 65. HCD CANVASSES- Guide- Safety net- Education tool- Planning
  • 66. HCD CONNECT- Contact with users- Reflection- Visability- Movies- Marketing- Funding- Providing access to toolcards, canvassesand guidebook
  • 67. OUR QUESTIONS FOR IDEO.ORG- Why is the content of the guidebook, pdfand online tools different?- Are you the only one funding HCDprojects through the website?
  • 68. NEXT DESTINATION:
  • 69. WHERE WE COLLABORATE WITHIDEO.ORG
  • 70. WHAT IS NEXT FOR US?- Universities in Indonesia & Peru wantto use the HCD canvasses and aredeveloping HCD & DT courses- NGOs a social enterprises want out helpto implement the HCD process- We are going to use our experience& output in our own work back in the NL
  • 71. WHAT IS NEXT FOR US?- We will keep on blogging about thesesubjects- We’re presenting our findings indifferent locations (public lectures inSan Francisco, Amsterdam etc.)- We need to figure out if“AmIaDesigner?’ will be more then ablog in the future. Maybe an educationprogram?
  • 72. WHAT IS NEXT FOR IDEO.ORG?- Wich improvement options would workfor you?- How do we continue?- Method-day : input and output
  • 73. OUR SUGGESTIONS - LONG TERM- Adapt guidebook- Develop examples of different usesof the toolkit (scenario’s)- Develop theory on process & attitude- Add new examples- Categorize the tools (concrete – abstract)- Research > publication(s)- Adapt HCD Connect website- Consider alternative funding schemes- Prototyping the adaptations- Alerting the press when it is all finished
  • 74. OUR SUGGESTIONS - SHORT TERM- Adapt tool cards:- Make them independent from each other- Use less difficult words- Use less cultural dependent images- Make them all 1 A4- Add ‘upload tool in other language’ optionto the website- Add H,C,D canvasses to the website(or we can do that on our website and youcan link to them?)- Make choises in consistant terminolgy(for example: is it a ‘tool’ or a ‘method’?)
  • 75. INPUT FOR METHOD-DAY:REFLECTIONS ON METHODS- Choosing (converge)- Entrepreneurship- What is Delivering?- Interpretation- Design by the problem owner- How long should every step/ methodtake?- Which methods fit which targetgroup?Analyst vs Creator, Teacher vs Student,Designer vs Entrepreneur
  • 76. THERE IS A TOOL FOR EVERYONE INEVERY PHASE OF THE PROCESS
  • 77. REFLECTIONS ON OUR RESEARCH- Who was our own client? Ourselves, theprojects but not really IDEO.org?- Human Centered Design vs Research- We would have loved more time to testHCD assumptions and tools – maybe inthe nearby future?

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