Stumble upon hidden Knowledge
  Microblogging in Organizations




                                   30 oktober 2009
    ...
GriDD consultancy




    Graduating at
“Optimizing people’s success of using information in organizations”



                                    Kennis
        ...
“Social Media are online media
on which the user creates
and uses the content.”




                                 By Yo...
Social Media
Social Media
Social Media
Social Media
“Microblogging is a
variant of blogging
that allows users to post
quick, short messages for others to access.”
           ...
By historygradguy (Flickr.com)
Gathering
Store
  By jazzmasterson (Flickr.com)
Spread
    By Lidia Camacho (Flickr.com)
“Microblogging is believed to have the quality
to bring hidden knowledge into view.”




                                 ...
Knowledge sharing conditions (Cross et al., 2001)




                                                    By sfgamchick(Fl...
Knowledge sharing conditions (Cross et al., 2001)




                                                    By Paul Russell9...
Knowledge sharing conditions (Cross et al., 2001)




                                                    By Editor B (Fli...
Knowledge sharing conditions (Cross et al., 2001)




                                                    By Johnathan!(Fl...
Research question




           Organizational
          Microblogging




                            By historygradguy ...
Research question




           Organizational   Knowledge
          Microblogging      sharing




                     ...
Research question




           Organizational   Knowledge
          Microblogging      sharing




                     ...
Research model


                 Knowledge Sharing
                    Conditions
                  (Cross et al., 2003)
...
Research model


                 Knowledge Sharing
                    Conditions
                  (Cross et al., 2003)
...
Research model


                  Knowledge Sharing
                     Conditions
                    (Cross et al., 20...
Research model


                  Knowledge Sharing
                     Conditions
                    (Cross et al., 20...
Method of research

      WorkVoices pilots

                     Start         End
                   WorkVoices   WorkVo...
Method of research: WorkVoices
Method of research

      WorkVoices pilots

                     Start                                        End
       ...
Method of research

      WorkVoices pilots

                     Start                                                   ...
Method of research

      WorkVoices pilots

                     Start                                                   ...
Method of research: Yammer
Method of research

      WorkVoices pilots

                     Start                                                   ...
Results: Knowledge sharing conditions




                             Increase on all
                                 co...
7



6



5



4                                                                       WorkVoices survey 1
               ...
Results: Characterictics (tool)




                              Searchable
                   application important
    ...
By wallyg (Flickr.com)
Results: Characterictics (user)




                                  By magpiefelts (Flickr.com)
By wallyg (Flickr.com)
Results: Characterictics (organization)




                                          By annie roo (Flickr.com)
By wallyg (Flickr.com)
Results: Value




                       Microblogging
                 has a positive value
                            ...
By wallyg (Flickr.com)
Conclusion




             Microblogging shows
  potential on knowledge sharing
                            By melancholi...
By wallyg (Flickr.com)
Discussion




                 Research of an
             exploratory nature
                                  By Ben (F...
By wallyg (Flickr.com)
Recommendations




                  What’s next?
                            By kevkev44 (Flickr.com)
By wallyg (Flickr.com)
Thank you for your
        attention
               By Philip Richter (Flickr.com)
Organizational Microblogging and its effect on Knowledge Sharing
Organizational Microblogging and its effect on Knowledge Sharing
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Organizational Microblogging and its effect on Knowledge Sharing

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What effect does the implementation of microblogging have on an organization? This presentation of the Master thesis "Stumble upon hidden Knowledge - Microblogging in Organizations" gives insight in this matter. For more about GriDD see http://www.gridd.nl

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Transcript of "Organizational Microblogging and its effect on Knowledge Sharing"

  1. 1. Stumble upon hidden Knowledge Microblogging in Organizations 30 oktober 2009 Jeroen Grit
  2. 2. GriDD consultancy Graduating at
  3. 3. “Optimizing people’s success of using information in organizations” Kennis Mngt Proces Me n nse I nteracti e I nformati e Visual Social Thinking Media © 2009 GriDD Consultancy B.V. 3
  4. 4. “Social Media are online media on which the user creates and uses the content.” By Youth Network (Flickr.com)
  5. 5. Social Media
  6. 6. Social Media
  7. 7. Social Media
  8. 8. Social Media
  9. 9. “Microblogging is a variant of blogging that allows users to post quick, short messages for others to access.” By laurenlemon (Flickr.com)
  10. 10. By historygradguy (Flickr.com)
  11. 11. Gathering
  12. 12. Store By jazzmasterson (Flickr.com)
  13. 13. Spread By Lidia Camacho (Flickr.com)
  14. 14. “Microblogging is believed to have the quality to bring hidden knowledge into view.” By Kasia Swierczek (Flickr.com)
  15. 15. Knowledge sharing conditions (Cross et al., 2001) By sfgamchick(Flickr.com)
  16. 16. Knowledge sharing conditions (Cross et al., 2001) By Paul Russell99(Flickr.com)
  17. 17. Knowledge sharing conditions (Cross et al., 2001) By Editor B (Flickr.com)
  18. 18. Knowledge sharing conditions (Cross et al., 2001) By Johnathan!(Flickr.com)
  19. 19. Research question Organizational Microblogging By historygradguy (Flickr.com)
  20. 20. Research question Organizational Knowledge Microblogging sharing By historygradguy (Flickr.com)
  21. 21. Research question Organizational Knowledge Microblogging sharing By historygradguy (Flickr.com)
  22. 22. Research model Knowledge Sharing Conditions (Cross et al., 2003) Knowledge Knowledge Sharing Sharing Intention Behaviour
  23. 23. Research model Knowledge Sharing Conditions (Cross et al., 2003) Knowledge Knowledge Sharing Sharing Intention Behaviour Organizational Microblogging Use
  24. 24. Research model Knowledge Sharing Conditions (Cross et al., 2003) Knowledge Knowledge Sharing Sharing Intention Behaviour Organizational Microblogging Use Organizational Microblogging Use Characteristics
  25. 25. Research model Knowledge Sharing Conditions (Cross et al., 2003) Knowledge Knowledge Sharing Sharing Intention Behaviour Organizational Microblogging Use Organizational Organizational Microblogging Use Microblogging Characteristics Value
  26. 26. Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive
  27. 27. Method of research: WorkVoices
  28. 28. Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive WorkVoices survey 1: WorkVoices survey 2: • Knowledge sharing • Knowledge sharing conditions conditions • Microblogging value • Microblogging use characteristics
  29. 29. Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive WorkVoices survey 1: WorkVoices focusgroups: WorkVoices survey 2: • Knowledge sharing • Microblogging value • Knowledge sharing conditions conditions • Microblogging use • Microblogging value characteristics • Microblogging use characteristics
  30. 30. Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive WorkVoices survey 1: WorkVoices focusgroups: WorkVoices survey 2: • Knowledge sharing • Microblogging value • Knowledge sharing conditions conditions • Microblogging use • Microblogging value characteristics • Microblogging use characteristics Yammer study Sanoma Uitgevers
  31. 31. Method of research: Yammer
  32. 32. Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive WorkVoices survey 1: WorkVoices focusgroups: WorkVoices survey 2: • Knowledge sharing • Microblogging value • Knowledge sharing conditions conditions • Microblogging use • Microblogging value characteristics • Microblogging use characteristics Yammer study Sanoma Uitgevers Yammer survey: • Knowledge sharing conditions • Microblogging value • Microblogging use characteristics
  33. 33. Results: Knowledge sharing conditions Increase on all constructs By albra (Flickr.com)
  34. 34. 7 6 5 4 WorkVoices survey 1 WorkVoices survey 2 3 Yammer evaluation 2 1 Knowledge Access Engagement Safety Knowledge Knowledge sharing sharing intention behaviour By wallyg (Flickr.com)
  35. 35. Results: Characterictics (tool) Searchable application important By Jimurphy (Flickr.com)
  36. 36. By wallyg (Flickr.com)
  37. 37. Results: Characterictics (user) By magpiefelts (Flickr.com)
  38. 38. By wallyg (Flickr.com)
  39. 39. Results: Characterictics (organization) By annie roo (Flickr.com)
  40. 40. By wallyg (Flickr.com)
  41. 41. Results: Value Microblogging has a positive value By marknauta.nl (Flickr.com)
  42. 42. By wallyg (Flickr.com)
  43. 43. Conclusion Microblogging shows potential on knowledge sharing By melancholic ripple (Flickr.com)
  44. 44. By wallyg (Flickr.com)
  45. 45. Discussion Research of an exploratory nature By Ben (Flickr.com)
  46. 46. By wallyg (Flickr.com)
  47. 47. Recommendations What’s next? By kevkev44 (Flickr.com)
  48. 48. By wallyg (Flickr.com)
  49. 49. Thank you for your attention By Philip Richter (Flickr.com)
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