Organizational Microblogging and its effect on Knowledge Sharing

Stumble upon hidden Knowledge Microblogging in Organizations 30 oktober 2009 Jeroen Grit

GriDD consultancy Graduating at

“Social Media are online media on which the user creates and uses the content.” By Youth Network (Flickr.com)

Social Media

“Microblogging is a variant of blogging that allows users to post quick, short messages for others to access.” By laurenlemon (Flickr.com)

By historygradguy (Flickr.com)

Gathering

Store By jazzmasterson (Flickr.com)

Spread By Lidia Camacho (Flickr.com)

“Microblogging is believed to have the quality to bring hidden knowledge into view.” By Kasia Swierczek (Flickr.com)

Knowledge sharing conditions (Cross et al., 2001) By sfgamchick(Flickr.com)

Knowledge sharing conditions (Cross et al., 2001) By Paul Russell99(Flickr.com)

Knowledge sharing conditions (Cross et al., 2001) By Editor B (Flickr.com)

Knowledge sharing conditions (Cross et al., 2001) By Johnathan!(Flickr.com)

Research question Organizational Microblogging By historygradguy (Flickr.com)

Research question Organizational Knowledge Microblogging sharing By historygradguy (Flickr.com)

Research model Knowledge Sharing Conditions (Cross et al., 2003) Knowledge Knowledge Sharing Sharing Intention Behaviour

Research model Knowledge Sharing Conditions (Cross et al., 2003) Knowledge Knowledge Sharing Sharing Intention Behaviour Organizational Microblogging Use

Research model Knowledge Sharing Conditions (Cross et al., 2003) Knowledge Knowledge Sharing Sharing Intention Behaviour Organizational Microblogging Use Organizational Microblogging Use Characteristics

Research model Knowledge Sharing Conditions (Cross et al., 2003) Knowledge Knowledge Sharing Sharing Intention Behaviour Organizational Microblogging Use Organizational Organizational Microblogging Use Microblogging Characteristics Value

Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive

Method of research: WorkVoices

Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive WorkVoices survey 1: WorkVoices survey 2: • Knowledge sharing • Knowledge sharing conditions conditions • Microblogging value • Microblogging use characteristics

Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive WorkVoices survey 1: WorkVoices focusgroups: WorkVoices survey 2: • Knowledge sharing • Microblogging value • Knowledge sharing conditions conditions • Microblogging use • Microblogging value characteristics • Microblogging use characteristics

Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive WorkVoices survey 1: WorkVoices focusgroups: WorkVoices survey 2: • Knowledge sharing • Microblogging value • Knowledge sharing conditions conditions • Microblogging use • Microblogging value characteristics • Microblogging use characteristics Yammer study Sanoma Uitgevers

Method of research: Yammer

Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive WorkVoices survey 1: WorkVoices focusgroups: WorkVoices survey 2: • Knowledge sharing • Microblogging value • Knowledge sharing conditions conditions • Microblogging use • Microblogging value characteristics • Microblogging use characteristics Yammer study Sanoma Uitgevers Yammer survey: • Knowledge sharing conditions • Microblogging value • Microblogging use characteristics

Results: Knowledge sharing conditions Increase on all constructs By albra (Flickr.com)

7 6 5 4 WorkVoices survey 1 WorkVoices survey 2 3 Yammer evaluation 2 1 Knowledge Access Engagement Safety Knowledge Knowledge sharing sharing intention behaviour By wallyg (Flickr.com)

Results: Characterictics (tool) Searchable application important By Jimurphy (Flickr.com)

By wallyg (Flickr.com)

Results: Characterictics (user) By magpiefelts (Flickr.com)

Results: Characterictics (organization) By annie roo (Flickr.com)

Results: Value Microblogging has a positive value By marknauta.nl (Flickr.com)

Conclusion Microblogging shows potential on knowledge sharing By melancholic ripple (Flickr.com)

Discussion Research of an exploratory nature By Ben (Flickr.com)

Recommendations What’s next? By kevkev44 (Flickr.com)

Thank you for your attention By Philip Richter (Flickr.com)

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Organizational Microblogging and its effect on Knowledge Sharing

by Jeroen Grit on Nov 01, 2009

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Organizational Microblogging and its effect on Knowledge Sharing — Presentation Transcript