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Organizational Microblogging and its effect on Knowledge Sharing

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What effect does the implementation of microblogging have on an organization? This presentation of the Master thesis "Stumble upon hidden Knowledge - Microblogging in Organizations" gives insight in …

What effect does the implementation of microblogging have on an organization? This presentation of the Master thesis "Stumble upon hidden Knowledge - Microblogging in Organizations" gives insight in this matter. For more about GriDD see http://www.gridd.nl

Published in: Business, Education

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  • 1. Stumble upon hidden Knowledge Microblogging in Organizations 30 oktober 2009 Jeroen Grit
  • 2. GriDD consultancy Graduating at
  • 3. “Optimizing people’s success of using information in organizations” Kennis Mngt Proces Me n nse I nteracti e I nformati e Visual Social Thinking Media © 2009 GriDD Consultancy B.V. 3
  • 4. “Social Media are online media on which the user creates and uses the content.” By Youth Network (Flickr.com)
  • 5. Social Media
  • 6. Social Media
  • 7. Social Media
  • 8. Social Media
  • 9. “Microblogging is a variant of blogging that allows users to post quick, short messages for others to access.” By laurenlemon (Flickr.com)
  • 10. By historygradguy (Flickr.com)
  • 11. Gathering
  • 12. Store By jazzmasterson (Flickr.com)
  • 13. Spread By Lidia Camacho (Flickr.com)
  • 14. “Microblogging is believed to have the quality to bring hidden knowledge into view.” By Kasia Swierczek (Flickr.com)
  • 15. Knowledge sharing conditions (Cross et al., 2001) By sfgamchick(Flickr.com)
  • 16. Knowledge sharing conditions (Cross et al., 2001) By Paul Russell99(Flickr.com)
  • 17. Knowledge sharing conditions (Cross et al., 2001) By Editor B (Flickr.com)
  • 18. Knowledge sharing conditions (Cross et al., 2001) By Johnathan!(Flickr.com)
  • 19. Research question Organizational Microblogging By historygradguy (Flickr.com)
  • 20. Research question Organizational Knowledge Microblogging sharing By historygradguy (Flickr.com)
  • 21. Research question Organizational Knowledge Microblogging sharing By historygradguy (Flickr.com)
  • 22. Research model Knowledge Sharing Conditions (Cross et al., 2003) Knowledge Knowledge Sharing Sharing Intention Behaviour
  • 23. Research model Knowledge Sharing Conditions (Cross et al., 2003) Knowledge Knowledge Sharing Sharing Intention Behaviour Organizational Microblogging Use
  • 24. Research model Knowledge Sharing Conditions (Cross et al., 2003) Knowledge Knowledge Sharing Sharing Intention Behaviour Organizational Microblogging Use Organizational Microblogging Use Characteristics
  • 25. Research model Knowledge Sharing Conditions (Cross et al., 2003) Knowledge Knowledge Sharing Sharing Intention Behaviour Organizational Microblogging Use Organizational Organizational Microblogging Use Microblogging Characteristics Value
  • 26. Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive
  • 27. Method of research: WorkVoices
  • 28. Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive WorkVoices survey 1: WorkVoices survey 2: • Knowledge sharing • Knowledge sharing conditions conditions • Microblogging value • Microblogging use characteristics
  • 29. Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive WorkVoices survey 1: WorkVoices focusgroups: WorkVoices survey 2: • Knowledge sharing • Microblogging value • Knowledge sharing conditions conditions • Microblogging use • Microblogging value characteristics • Microblogging use characteristics
  • 30. Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive WorkVoices survey 1: WorkVoices focusgroups: WorkVoices survey 2: • Knowledge sharing • Microblogging value • Knowledge sharing conditions conditions • Microblogging use • Microblogging value characteristics • Microblogging use characteristics Yammer study Sanoma Uitgevers
  • 31. Method of research: Yammer
  • 32. Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive WorkVoices survey 1: WorkVoices focusgroups: WorkVoices survey 2: • Knowledge sharing • Microblogging value • Knowledge sharing conditions conditions • Microblogging use • Microblogging value characteristics • Microblogging use characteristics Yammer study Sanoma Uitgevers Yammer survey: • Knowledge sharing conditions • Microblogging value • Microblogging use characteristics
  • 33. Results: Knowledge sharing conditions Increase on all constructs By albra (Flickr.com)
  • 34. 7 6 5 4 WorkVoices survey 1 WorkVoices survey 2 3 Yammer evaluation 2 1 Knowledge Access Engagement Safety Knowledge Knowledge sharing sharing intention behaviour By wallyg (Flickr.com)
  • 35. Results: Characterictics (tool) Searchable application important By Jimurphy (Flickr.com)
  • 36. By wallyg (Flickr.com)
  • 37. Results: Characterictics (user) By magpiefelts (Flickr.com)
  • 38. By wallyg (Flickr.com)
  • 39. Results: Characterictics (organization) By annie roo (Flickr.com)
  • 40. By wallyg (Flickr.com)
  • 41. Results: Value Microblogging has a positive value By marknauta.nl (Flickr.com)
  • 42. By wallyg (Flickr.com)
  • 43. Conclusion Microblogging shows potential on knowledge sharing By melancholic ripple (Flickr.com)
  • 44. By wallyg (Flickr.com)
  • 45. Discussion Research of an exploratory nature By Ben (Flickr.com)
  • 46. By wallyg (Flickr.com)
  • 47. Recommendations What’s next? By kevkev44 (Flickr.com)
  • 48. By wallyg (Flickr.com)
  • 49. Thank you for your attention By Philip Richter (Flickr.com)

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