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Organizational Microblogging and its effect on Knowledge Sharing
 

Organizational Microblogging and its effect on Knowledge Sharing

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What effect does the implementation of microblogging have on an organization? This presentation of the Master thesis "Stumble upon hidden Knowledge - Microblogging in Organizations" gives insight in ...

What effect does the implementation of microblogging have on an organization? This presentation of the Master thesis "Stumble upon hidden Knowledge - Microblogging in Organizations" gives insight in this matter. For more about GriDD see http://www.gridd.nl

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    Organizational Microblogging and its effect on Knowledge Sharing Organizational Microblogging and its effect on Knowledge Sharing Presentation Transcript

    • Stumble upon hidden Knowledge Microblogging in Organizations 30 oktober 2009 Jeroen Grit
    • GriDD consultancy Graduating at
    • “Optimizing people’s success of using information in organizations” Kennis Mngt Proces Me n nse I nteracti e I nformati e Visual Social Thinking Media © 2009 GriDD Consultancy B.V. 3
    • “Social Media are online media on which the user creates and uses the content.” By Youth Network (Flickr.com)
    • Social Media
    • Social Media
    • Social Media
    • Social Media
    • “Microblogging is a variant of blogging that allows users to post quick, short messages for others to access.” By laurenlemon (Flickr.com)
    • By historygradguy (Flickr.com)
    • Gathering
    • Store By jazzmasterson (Flickr.com)
    • Spread By Lidia Camacho (Flickr.com)
    • “Microblogging is believed to have the quality to bring hidden knowledge into view.” By Kasia Swierczek (Flickr.com)
    • Knowledge sharing conditions (Cross et al., 2001) By sfgamchick(Flickr.com)
    • Knowledge sharing conditions (Cross et al., 2001) By Paul Russell99(Flickr.com)
    • Knowledge sharing conditions (Cross et al., 2001) By Editor B (Flickr.com)
    • Knowledge sharing conditions (Cross et al., 2001) By Johnathan!(Flickr.com)
    • Research question Organizational Microblogging By historygradguy (Flickr.com)
    • Research question Organizational Knowledge Microblogging sharing By historygradguy (Flickr.com)
    • Research question Organizational Knowledge Microblogging sharing By historygradguy (Flickr.com)
    • Research model Knowledge Sharing Conditions (Cross et al., 2003) Knowledge Knowledge Sharing Sharing Intention Behaviour
    • Research model Knowledge Sharing Conditions (Cross et al., 2003) Knowledge Knowledge Sharing Sharing Intention Behaviour Organizational Microblogging Use
    • Research model Knowledge Sharing Conditions (Cross et al., 2003) Knowledge Knowledge Sharing Sharing Intention Behaviour Organizational Microblogging Use Organizational Microblogging Use Characteristics
    • Research model Knowledge Sharing Conditions (Cross et al., 2003) Knowledge Knowledge Sharing Sharing Intention Behaviour Organizational Microblogging Use Organizational Organizational Microblogging Use Microblogging Characteristics Value
    • Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive
    • Method of research: WorkVoices
    • Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive WorkVoices survey 1: WorkVoices survey 2: • Knowledge sharing • Knowledge sharing conditions conditions • Microblogging value • Microblogging use characteristics
    • Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive WorkVoices survey 1: WorkVoices focusgroups: WorkVoices survey 2: • Knowledge sharing • Microblogging value • Knowledge sharing conditions conditions • Microblogging use • Microblogging value characteristics • Microblogging use characteristics
    • Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive WorkVoices survey 1: WorkVoices focusgroups: WorkVoices survey 2: • Knowledge sharing • Microblogging value • Knowledge sharing conditions conditions • Microblogging use • Microblogging value characteristics • Microblogging use characteristics Yammer study Sanoma Uitgevers
    • Method of research: Yammer
    • Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive WorkVoices survey 1: WorkVoices focusgroups: WorkVoices survey 2: • Knowledge sharing • Microblogging value • Knowledge sharing conditions conditions • Microblogging use • Microblogging value characteristics • Microblogging use characteristics Yammer study Sanoma Uitgevers Yammer survey: • Knowledge sharing conditions • Microblogging value • Microblogging use characteristics
    • Results: Knowledge sharing conditions Increase on all constructs By albra (Flickr.com)
    • 7 6 5 4 WorkVoices survey 1 WorkVoices survey 2 3 Yammer evaluation 2 1 Knowledge Access Engagement Safety Knowledge Knowledge sharing sharing intention behaviour By wallyg (Flickr.com)
    • Results: Characterictics (tool) Searchable application important By Jimurphy (Flickr.com)
    • By wallyg (Flickr.com)
    • Results: Characterictics (user) By magpiefelts (Flickr.com)
    • By wallyg (Flickr.com)
    • Results: Characterictics (organization) By annie roo (Flickr.com)
    • By wallyg (Flickr.com)
    • Results: Value Microblogging has a positive value By marknauta.nl (Flickr.com)
    • By wallyg (Flickr.com)
    • Conclusion Microblogging shows potential on knowledge sharing By melancholic ripple (Flickr.com)
    • By wallyg (Flickr.com)
    • Discussion Research of an exploratory nature By Ben (Flickr.com)
    • By wallyg (Flickr.com)
    • Recommendations What’s next? By kevkev44 (Flickr.com)
    • By wallyg (Flickr.com)
    • Thank you for your attention By Philip Richter (Flickr.com)