Improving	  User	  Experiences	         Jeroen	  Grit	  
Jeroen	  Grit	  –	  consultant	  bij	  GriDD	  consultancy	  
GriDD	  in	  one	  sheet	  
GriDD	  in	  one	  sheet	  
Wat	  is	  User	  Experience?	          	                   “User	  experience	  (UX)	  is	  the	  way	  a	  person	  feel...
Wat	  is	  User	  Experience?	          	                 “The	  level	  of	  sa9sfac9on	  an	  average	                  ...
Sa9sfac9on	        Like 	     	     	  Understand 	     	  Use	        	        	        	                                ...
Average	  user	           Eric	   is	   38	   years	   old	   and	   a	   married	   father	   of	   two.	   He	   lives	 ...
Is	  this	  good	  user	  experience?	  
Is	  this	  good	  user	  experience?	  
Bad	  UX	  is	  the	  fault	  of	  the	  designer	           	           	                         Did	  you	  ever	  blam...
The	  elements	  of	  User	  Experience	                                                     The	  elements	  of	  User	  ...
My	  UX	  work	                                                                      Importance	  of	  the	  web	  profess...
Informa9on	  architecture	  
Informa9on	  architecture	  
Informa9on	  architecture	  
Informa9on	  architecture	             “An	  informaGon	  architecture	  (IA)	                 establishes	  decision	  ma...
Interac9on	  design	  
Interac9on	  design	  
Interac9on	  design	  
Interac9on	  design	  
Interac9on	  design	  
Interac9on	  design	                hp://youtu.be/MGMsT4qNA-­‐c	                	  
Interac9on	  design	         “InteracGon	  design	  (IxD)	  is	  the	  pracGce	             of	  designing	  interacGve	  ...
Any	  examples	  from	  the	  wild?	  
QuesGons?	                  By Servicios Internos Inc. (Flickr.com)
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Improving user experiences

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A first look on the world of UX, IxD and IA presented to the Communication Science alumni.

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Improving user experiences

  1. 1. Improving  User  Experiences   Jeroen  Grit  
  2. 2. Jeroen  Grit  –  consultant  bij  GriDD  consultancy  
  3. 3. GriDD  in  one  sheet  
  4. 4. GriDD  in  one  sheet  
  5. 5. Wat  is  User  Experience?     “User  experience  (UX)  is  the  way  a  person  feels   about  using  a  product,  system  or  service.”         “User  experience  highlights  the  experien/al,  affec/ve,  meaningful  and   valuable  aspects  of  human-­‐computer  interac/on  and  product   ownership,  but  it  also  includes  a  person’s  percep/ons  of  the   prac/cal  aspects  such  as  u"lity,  ease  of  use  and  efficiency  of  the   system.  User  experience  is  subjec"ve  in  nature,  because  it  is  about   an  individual’s  feelings  and  thoughts  about  the  system.”  
  6. 6. Wat  is  User  Experience?     “The  level  of  sa9sfac9on  an  average   user  gets  from  using  a  product”  
  7. 7. Sa9sfac9on   Like      Understand    Use          
  8. 8. Average  user   Eric   is   38   years   old   and   a   married   father   of   two.   He   lives   in   •  Specific  knowledge/proficiency   Finland,  where  he  works  at  Nokia  as  an  engineer.  He  gets  a  true   •  Eric  studied  [X]  and  has  now  been  working  the  last   kick   out   of   designing   the   perfect   product.   Together   with   the   ten  years  on  the  same  product  in  which  he   architect  he  decides  on  which  product  to  buy.   specialized.   •  He  stays  up  to  date  on  trends,  but  doesn’t  follow  any   extra  courses  to  extend  his  knowledge.  •  Media  preferences   •  Specific  goals/needs/aItudes   •  He  reads  a  few  newssites.   •  Eric  works  hard  to  create  the  best  product  possible.   •  He  likes  his  workrelated  informaGon  on  paper.   na   •  He  loves  his  work.  GeTng  his  work  done  like  he   •  Any  search  funcGon  should  be  fast  and  easy  to  use.   wants  to,  gives  him  saGsfacGon.   erso •  When  reading  informaGon  on  products  he  should  be   •  He  is  always  very  interested  in  new  products.  Even   P able  to  idenGfy  the  needed  informaGon  quickly.   the  slightest  adjustment  to  an  exisGng  product  is   •  He  reads  around  the  markeGng  talk.  He  is  interested   interesGng  to  him.   to  read  the  technical  part.   •  He  is  not  doing  much  with  social  media.   •  From  an  [company]  he  wants  specific  know-­‐how  and  •  Rela9onship  with  [company]   a  high  preference  to  test  new  products.     •  Eric  knows  his  way  around  with  [company].  He  is   •  When  his  expectaGons  of  a  product  are  high  he   familiar  with  the  amount  of  support  [company]   doesn’t  want  to  wait.   offers  and  the  design  benefit  [company]  [X]  products   •  He  is  interested  in  block  diagrams  and  some  other   can  offer.   content.   •  He  is  not  aware  that  [company]  has  so  much  [X]   •  He  uses  the  [X]  manual  heavily   acGvity  in  Nijmegen.   •  According  to  Eric,  [company]  doesn’t  innovate  their   product  oRen  enough.       Eric  Järvinen  -­‐  Engineer    
  9. 9. Is  this  good  user  experience?  
  10. 10. Is  this  good  user  experience?  
  11. 11. Bad  UX  is  the  fault  of  the  designer       Did  you  ever  blame  yourself?  
  12. 12. The  elements  of  User  Experience   The  elements  of  User  Experience   Jesse  James  Garret,  AdapGve  Path  
  13. 13. My  UX  work   Importance  of  the  web  professionaly Consultant 25% 13% 63% Specifier 33% 33% 33% Distributor 9% 9% 22% 39% 22% Very  unimportant Supplier 9% 9% 36% 27% 18% Unimportant Moderately  Important Agent 7% 7% 40% 40% 7% Important Customer Very  Important 13% 15% 38% 24% 10% Contractor  /  installer 16% 47% 37% Interac9on  Design   End-­‐user  (e.g.  project  owner) 20% 60% 20% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%User  research   Informa9on   Requirements   Architecture  
  14. 14. Informa9on  architecture  
  15. 15. Informa9on  architecture  
  16. 16. Informa9on  architecture  
  17. 17. Informa9on  architecture   “An  informaGon  architecture  (IA)   establishes  decision  making   principles  and  standards  for  the  use   of  informaGon  as  a  resource”  
  18. 18. Interac9on  design  
  19. 19. Interac9on  design  
  20. 20. Interac9on  design  
  21. 21. Interac9on  design  
  22. 22. Interac9on  design  
  23. 23. Interac9on  design   hp://youtu.be/MGMsT4qNA-­‐c    
  24. 24. Interac9on  design   “InteracGon  design  (IxD)  is  the  pracGce   of  designing  interacGve  products,   environments,  systems,  and  services”  
  25. 25. Any  examples  from  the  wild?  
  26. 26. QuesGons?   By Servicios Internos Inc. (Flickr.com)

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