Online buzz
Word-of-Mouth Marketing Congres :: november 2007

Last year...

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“Aandacht staat aan of uit. In die
context is aansprekend creatief werk
de sleutel tot succes. Commerciële
content moet niet alleen kunnen
concurreren met andere merken,
maar ook met videogames, tv-
programma’s en websites.”
Andrew Robertson - CEO BBDO Worldwide
Source:Adformatie

It takes a big idea to attract the attention
of consumers and get them to buy your
product. Unless your advertising contains a
big idea, it will pass like a ship in the night.
I doubt if more than one campaign in a
hundred contains a big idea.
David Ogilvy

Source: New York Times & Youtube :: iPod Touch by Nick Haley

Consumers creating commercials “is part of this
brave new world we live in,” said Lee Clow,
chairman and chief creative officer at TBWA
Worldwide,
“It’s an exciting new format for brands to
communicate with their audiences,” Mr. Clow said.
“People’s relationship with a brand is becoming a
dialog, not a monolog.”

Source: bomega.com

Source:Youtube :: Will it Blend?

Apple Soft

Sources: Ads of the World & Tom Himpe

Old skool ‘rules’...
> It starts with a story...
> Think three dimensional and big!
> Non spot is king
> Choose or create a momentum
> Empower the consumer
> And...

Be all over
the f cking
*
place...

At home &
With media
out-of-home
Social media
In retail

Source: TBWA\\ & Playsyation :: Shadow of the Colossus

Interesting...
> Adverblog
> GoViral.com
> Contagious Magazine
> Adrants
> Bright

Online buzz
Word-of-Mouth Marketing Congres :: november 2007
presentation at jeroendebakker.nl and slideshare.net/jeroendeb