Viral Marketing

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Viral Marketing - Presentation Transcript

  1. Viral Marketing Soestduinen, 21 november 2006
  2. Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce exponential increases in brand awareness, through self- replicating viral processes… Uitleg op Wikipedia.com \
  3. Boodschap verspreidt zich zelf
  4. Viral content Branded virals Viral PR
  5. “Uiteraard zal het nog even duren voordat iedere Joe Sixpack om is...” Emerce, 1 januari 2006
  6. Bron: opdekoffiebijfrans.nl
  7. HP Mopyfish 15.000.000 downloads. Eind vorige eeuw!
  8. Forget>“Learn” “The problem is never how to get new, innovative thoughts into your mind, but how to get the old ones out.” Dee Hock Bron: Tom Peters
  9. Verkiezingen 2006 Stickiness factor
  10. 50.000 vs 25.000
  11. $1,600.000.000 100.000.000 70.000 \
  12. \
  13. Unless your advertising contains a big idea, it will pass like a ship in the night... Bron: David Ogilvy
  14. Bron: BrandNewTelly
  15. Bron: sp.nl
  16. > Inventiviteit > Timing
  17. Interactive Branded Unbranded Passive \
  18. Nieuw! BrandGossip.nl
  19. cluetrain.com gladwell.typepad.com jaffejuice.com sethgodin.typepad.com
  20. Fail faster. Succeed sooner.” David Kelley/IDEO Bron: Tom Peters
  21. Viral Marketing Soestduinen, 21 november 2006

+ jeroendebjeroendeb, 3 years ago

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