Viral Marketing
Soestduinen, 21 november 2006

Viral marketing and viral advertising
refer to marketing techniques that use
pre-existing social networks to
produce exponential increases in
brand awareness, through self-
replicating viral processes…
Uitleg op Wikipedia.com
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Boodschap
verspreidt
zich zelf

Viral content
Branded virals
Viral PR

“Uiteraard zal het nog even
duren voordat iedere Joe
Sixpack om is...”
Emerce, 1 januari 2006

Bron: opdekoffiebijfrans.nl

HP Mopyfish
15.000.000 downloads. Eind vorige eeuw!

Forget>“Learn”
“The problem is never how
to get new, innovative
thoughts into your mind,
but how to get the old
ones out.”
Dee Hock
Bron: Tom Peters

Verkiezingen 2006
Stickiness factor

50.000 vs 25.000

$1,600.000.000 100.000.000 70.000
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Unless your
advertising
contains a big idea,
it will pass like a
ship in the night...
Bron: David Ogilvy

Bron: BrandNewTelly

Bron: sp.nl

> Inventiviteit
> Timing

Interactive
Branded Unbranded
Passive
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Nieuw!
BrandGossip.nl

cluetrain.com gladwell.typepad.com
jaffejuice.com sethgodin.typepad.com

Fail faster.
Succeed
sooner.”
David Kelley/IDEO
Bron: Tom Peters

Viral Marketing
Soestduinen, 21 november 2006