Jeroen De Bakker

2008 advertising big branding briefing cases content creatie earned media eefect effect generated hyves idea interactiviteit marketing media merken metrix network owned media paid media picnic reclame user viral more…

2008 24/7 3mo 4d absolut advertising amstel an api apple arts ask attention audiences augmented bakker big blogo blogs bonito brand brand community brand strategy brand utilities branded brandgossip branding brands briefing bright buzz campagnes cases chunks colossess commercieel concept connected connecting consumer consumers content coolbrand creatie creating creativity cross culture curating differntiation digitaal disruption distribution dove earned media eefect effect effectiviteit effectmetingen euro experiments formats generated gossip hyves idea ideas idee idols ing innovation integratie interactiviteit interactivity jeroen joga kitkat longtail marketing media media innovation media-innovatie merk communities merken merkrelaties merkstrategie message metrix micro mini mouth multitasking mwg network networks nioke offline online online media owned media owner paid media peer2peer philips picnic platforms playstation pr products programming propaganda reality reclame relevantie revieuws reviews rfid rscg rss seeking shadow snippits social state storytelling tbwa teamlink technologie technology tools tvm upc user viral wom word world x-travel youtube …less