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                    <span style="font-size:14px;">Met je merk aan de haal...</span><br/>
                    From: <a href="http://www.slideshare.net/jeroendeb/">jeroendeb</a>, 7 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_294306"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/jeroendeb/met-je-merk-aan-de-haal?type=powerpoint" title="Met je merk aan de haal...">Met je merk aan de haal...</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=met-je-merk-aan-de-haal-120475652834744-2&stripped_title=met-je-merk-aan-de-haal" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=met-je-merk-aan-de-haal-120475652834744-2&stripped_title=met-je-merk-aan-de-haal" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/jeroendeb/met-je-merk-aan-de-haal?type=powerpoint" title="View Met je merk aan de haal... on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/upc">upc</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/dove">dove</a>)</div></div><br /><br />
                    Introductie van de GVR Kennissessie van 3 maart 2008<br /><br />
                    <a href="http://www.slideshare.net/jeroendeb/met-je-merk-aan-de-haal">SlideShare Link</a>
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Met je merk aan de haal...

From jeroendeb, 7 months ago

Introductie van de GVR Kennissessie van 3 maart 2008

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Slide 1: THIS IS MARCH 3 2008 INTRODUCTION GVR KENNISSESSIE

Slide 2: BACK TO 1997 www.thisis2008.com

Slide 3: Concept2008 development Concept test Campaign live! Reseach results www.thisis2008.com

Slide 4: “Yesterdayʼs commercial messages were highly polished 2008 pieces of corporate propaganda... as we lived in an era of deference, we gave them credence” Shaun McIIrath

Slide 5: http://www.youtube.com/watch?v=n3eZyQ2QBoQ www.thisis2008.com

Slide 6: “Only one in the 100 people know that Unilever owns both 2008 Axe and Dove, but that person is likely to participate in social media” Jim Nail, Cymfony

Slide 7: http://www.youtube.com/watch?v=SwDEF-w4rJk www.thisis2008.com

Slide 8: “The implications of this are myriad and the posisibilities 2008 endless, so long as one can migrate from a marketing mindset of control to one of inﬂuence” Shaun McIIrath

Slide 9: www.thisis2008.com

Slide 10: 2008 “Donʼt look ahead, look around...”

Slide 11: THIS IS MARCH 3 2008 www.thisis2008.com

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