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Slideshow transcript
Slide 1: THIS IS MARCH 3 2008 INTRODUCTION GVR KENNISSESSIE
Slide 2: BACK TO 1997 www.thisis2008.com
Slide 3: Concept2008 development Concept test Campaign live! Reseach results www.thisis2008.com
Slide 4: “Yesterdayʼs commercial messages were highly polished 2008 pieces of corporate propaganda... as we lived in an era of deference, we gave them credence” Shaun McIIrath
Slide 5: http://www.youtube.com/watch?v=n3eZyQ2QBoQ www.thisis2008.com
Slide 6: “Only one in the 100 people know that Unilever owns both 2008 Axe and Dove, but that person is likely to participate in social media” Jim Nail, Cymfony
Slide 7: http://www.youtube.com/watch?v=SwDEF-w4rJk www.thisis2008.com
Slide 8: “The implications of this are myriad and the posisibilities 2008 endless, so long as one can migrate from a marketing mindset of control to one of influence” Shaun McIIrath
Slide 9: www.thisis2008.com
Slide 10: 2008 “Donʼt look ahead, look around...”
Slide 11: THIS IS MARCH 3 2008 www.thisis2008.com
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