THIS IS MARCH 3
2008
INTRODUCTION GVR KENNISSESSIE

BACK TO
1997
www.thisis2008.com

Concept2008
development
Concept
test
Campaign
live!
Reseach
results
www.thisis2008.com

“Yesterdayʼs commercial
messages were highly polished
2008
pieces of corporate
propaganda... as we lived in an
era of deference, we gave
them credence”
Shaun McIIrath

http://www.youtube.com/watch?v=n3eZyQ2QBoQ
www.thisis2008.com

“Only one in the 100 people
know that Unilever owns both
2008
Axe and Dove, but that
person is likely to participate
in social media”
Jim Nail, Cymfony

http://www.youtube.com/watch?v=SwDEF-w4rJk
www.thisis2008.com

“The implications of this are
myriad and the posisibilities
2008
endless, so long as one
can migrate from a
marketing mindset of
control to one of influence”
Shaun McIIrath

www.thisis2008.com

2008
“Donʼt look ahead, look around...”

THIS IS MARCH 3
2008
www.thisis2008.com