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THIS IS MARCH 3




2008
INTRODUCTION GVR KENNISSESSIE
BACK TO




1997
          www.thisis2008.com
Concept2008
development
              Concept
                test
                        Campaign
                      ...
“Yesterdayʼs commercial
messages were highly polished


      2008
     pieces of corporate
propaganda... as we lived in a...
http://www.youtube.com/watch?v=n3eZyQ2QBoQ




                                             www.thisis2008.com
“Only one in the 100 people
know that Unilever owns both

     2008
   Axe and Dove, but that
 person is likely to partici...
http://www.youtube.com/watch?v=SwDEF-w4rJk




                                             www.thisis2008.com
“The implications of this are
myriad and the posisibilities


    2008
  endless, so long as one
    can migrate from a
  ...
www.thisis2008.com
2008
“Donʼt look ahead, look around...”
THIS IS MARCH 3




2008
                  www.thisis2008.com
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Met je merk aan de haal...

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Introductie van de GVR Kennissessie van 3 maart 2008

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Transcript of "Met je merk aan de haal..."

  1. 1. THIS IS MARCH 3 2008 INTRODUCTION GVR KENNISSESSIE
  2. 2. BACK TO 1997 www.thisis2008.com
  3. 3. Concept2008 development Concept test Campaign live! Reseach results www.thisis2008.com
  4. 4. “Yesterdayʼs commercial messages were highly polished 2008 pieces of corporate propaganda... as we lived in an era of deference, we gave them credence” Shaun McIIrath
  5. 5. http://www.youtube.com/watch?v=n3eZyQ2QBoQ www.thisis2008.com
  6. 6. “Only one in the 100 people know that Unilever owns both 2008 Axe and Dove, but that person is likely to participate in social media” Jim Nail, Cymfony
  7. 7. http://www.youtube.com/watch?v=SwDEF-w4rJk www.thisis2008.com
  8. 8. “The implications of this are myriad and the posisibilities 2008 endless, so long as one can migrate from a marketing mindset of control to one of influence” Shaun McIIrath
  9. 9. www.thisis2008.com
  10. 10. 2008 “Donʼt look ahead, look around...”
  11. 11. THIS IS MARCH 3 2008 www.thisis2008.com
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