07 06 06 Marketing Live
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07 06 06 Marketing Live

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Presentation MarketingLive June 2007 :: Media Arts :: People are living with media in entirely new ways by Jeroen de Bakker TBWA

Presentation MarketingLive June 2007 :: Media Arts :: People are living with media in entirely new ways by Jeroen de Bakker TBWA

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  • Great presentation; as a former TBWA\Planner I've been following the work of of MAL and Frank Striefler; just great inspirational stuff; very relevant, very updated; very insightful!!
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07 06 06 Marketing Live 07 06 06 Marketing Live Presentation Transcript

  • MarketingLive’07 Rotterdam, 6 juni 2007
  • presentation slides can be found at www.slideshare.net/jeroendeb
  • 2/3
  • 1/2
  • broadcast
  • broadband
  • TELL STORIES
  • MAKE SOME VOICE
  • MEDIA ARTS IS A PHILOSOPHY THAT PUTS MEDIA AT THE CENTER OF WHAT WE DO
  • MEDIA ARTS IS A PHILOSOPHY THAT PUTS MEDIA AT THE CENTER OF WHAT WE DO
  • IT REQUIRES A DEEP UNDERSTANDING OF HOW AUDIENCES DIGEST MEDIA AND VARIOUS CRAFTS WE CAN USE TO TELL BRAND STORIES
  • people have more control and choice over media than ever before
  • people have more control and choice over media than ever before people have become an audience for brands
  • people have more control and choice over media than ever before people have become an audience for brands everything has become media in our culture
  • PEOPLE ARE LIVING WITH MEDIA IN ENTIRELY NEW WAYS
  • IENCES AUD ARE... ing ct ne on c creating curating
  • Connecting with Friends mobile phones video chat hyves sms email messenger flickr blue tooth
  • Connecting with Strangers secondlife buzzer dating sites marktplaats filter sites ask an owner blogs communities
  • Connecting with The World collective slideshare current_tv youtube content podcasts skoeps
  • IENCES AUD ARE... ing ct ne on c creating curating
  • new technology and a little imagination allow anyone to become... their own filmmaker MOBUZZ.TV
  • new technology and a little imagination allow anyone to become... their own filmmaker their own product designer THREADLESS.COM
  • new technology and a little imagination allow anyone to become... their own filmmaker their own product designer their own journalist WIKIPEDIA.COM
  • new technology and a little imagination allow anyone to become... their own filmmaker their own product designer their own journalist GODADDY.COM their own web designer
  • new technology and a little imagination allow anyone to become... their own filmmaker their own product designer their own journalist their own web designer SELLABAND.COM their own record label
  • new technology and a little imagination allow anyone to become... their own filmmaker their own product designer their own journalist their own web designer CONVERSE GALLARY their own record label their own creative director
  • new technology and a little imagination allow anyone to become... their own filmmaker their own product designer their own journalist their own web designer WETHINKTHEBOOK.COM their own record label their own creative director their own publisher
  • IENCES AUD ARE... ing ct ne on c creating curating
  • new tools rmation o manage a world of info t My___.com Last.fm EPG’s TV on your terms It’s personal Just for you... RSS Digg.com MyStickies.com that’s hot All the news Special de livery “Geeltjes”
  • MarketingLive’07 Rotterdam, 6 juni 2007
  • presentation slides can be found at www.slideshare.net/jeroendeb
  • MarketingLive’07 Rotterdam, 6 juni 2007