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MarketingLive’07
Rotterdam, 6 juni 2007

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presentation slides can be found at
www.slideshare.net/jeroendeb

2/3 \\

1/2 \\

broadcast
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broadband
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TELL
STORIES \\

MAKE SOME
VOICE \\

MEDIA ARTS IS A
PHILOSOPHY THAT PUTS
MEDIA AT THE CENTER OF
WHAT WE DO
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MEDIA ARTS IS A
PHILOSOPHY THAT PUTS
MEDIA AT THE CENTER OF
WHAT WE DO
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IT REQUIRES A DEEP
UNDERSTANDING OF HOW
AUDIENCES DIGEST
MEDIA AND VARIOUS
CRAFTS WE CAN USE TO
TELL BRAND STORIES
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people have more control and choice
over media than ever before
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people have more control and choice
over media than ever before
people have become an audience
for brands
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people have more control and choice
over media than ever before
people have become an audience
for brands
everything has become media in
our culture
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PEOPLE ARE LIVING
WITH MEDIA IN
ENTIRELY
NEW WAYS
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IENCES
AUD
ARE...
ing
ct
ne
on
c
creating
curating
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Connecting with Friends
mobile phones
video chat
hyves
sms
email
messenger
flickr
blue tooth

Connecting with Strangers
secondlife
buzzer
dating sites
marktplaats
filter sites
ask an owner
blogs
communities

Connecting with The World
collective
slideshare
current_tv
youtube
content
podcasts
skoeps

IENCES
AUD
ARE...
ing
ct
ne
on
c
creating
curating
\\

new technology and a little imagination
allow anyone to become...
their own filmmaker
MOBUZZ.TV
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new technology and a little imagination
allow anyone to become...
their own filmmaker
their own product designer
THREADLESS.COM
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new technology and a little imagination
allow anyone to become...
their own filmmaker
their own product designer
their own journalist
WIKIPEDIA.COM
\\

new technology and a little imagination
allow anyone to become...
their own filmmaker
their own product designer
their own journalist GODADDY.COM
their own web designer
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new technology and a little imagination
allow anyone to become...
their own filmmaker
their own product designer
their own journalist
their own web designer SELLABAND.COM
their own record label
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new technology and a little
imagination allow anyone to become...
their own filmmaker
their own product designer
their own journalist
their own web designer CONVERSE GALLARY
their own record label
their own creative director
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new technology and a little
imagination allow anyone to become...
their own filmmaker
their own product designer
their own journalist
their own web designer WETHINKTHEBOOK.COM
their own record label
their own creative director
their own publisher
\\

IENCES
AUD
ARE...
ing
ct
ne
on
c
creating
curating
\\

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new tools rmation
o manage a world of info
t
My___.com
Last.fm
EPG’s
TV on your terms
It’s personal
Just for you...
RSS
Digg.com
MyStickies.com
that’s hot
All the news
Special de
livery
“Geeltjes”

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\\
MarketingLive’07
Rotterdam, 6 juni 2007

\\
presentation slides can be found at
www.slideshare.net/jeroendeb

\\
MarketingLive’07
Rotterdam, 6 juni 2007