MarketingLive’07
 Rotterdam, 6 juni 2007
presentation slides can be found at
  www.slideshare.net/jeroendeb
2/3
1/2
broadcast
broadband
TELL
STORIES
MAKE SOME
VOICE
MEDIA ARTS IS A
PHILOSOPHY THAT PUTS
MEDIA AT THE CENTER OF
WHAT WE DO
MEDIA ARTS IS A
PHILOSOPHY THAT PUTS
MEDIA AT THE CENTER OF
WHAT WE DO
IT REQUIRES A DEEP
UNDERSTANDING OF HOW
AUDIENCES DIGEST
MEDIA AND VARIOUS
CRAFTS WE CAN USE TO
TELL BRAND STORIES



    ...
people have more control and choice
over media than ever before
people have more control and choice
over media than ever before

people have become an audience
for brands




           ...
people have more control and choice
over media than ever before

people have become an audience
for brands

everything has...
PEOPLE ARE LIVING
   WITH MEDIA IN
        ENTIRELY
       NEW WAYS
IENCES
AUD
 ARE...
                 ing
               ct
            ne
         on
       c
               creating
    ...
Connecting with Friends

                          mobile phones


                             video chat


             ...
Connecting with Strangers

                              secondlife
                                 buzzer



           ...
Connecting with The World

                             collective


                            slideshare



           ...
IENCES
AUD
 ARE...
                 ing
               ct
            ne
         on
       c
               creating
    ...
new technology and a little imagination
allow anyone to become...
their own filmmaker



                               MOB...
new technology and a little imagination
allow anyone to become...
their own filmmaker
their own product designer




      ...
new technology and a little imagination
allow anyone to become...
their own filmmaker
their own product designer
their own ...
new technology and a little imagination
allow anyone to become...
their own filmmaker
their own product designer
their own ...
new technology and a little imagination
allow anyone to become...
their own filmmaker
their own product designer
their own ...
new technology and a little
imagination allow anyone to become...
their own filmmaker
their own product designer
their own ...
new technology and a little
imagination allow anyone to become...
their own filmmaker
their own product designer
their own ...
IENCES
AUD
 ARE...
                 ing
               ct
            ne
         on
       c
               creating
    ...
new tools                                                   rmation
                                    o manage a world o...
MarketingLive’07
 Rotterdam, 6 juni 2007
presentation slides can be found at
  www.slideshare.net/jeroendeb
MarketingLive’07
 Rotterdam, 6 juni 2007
07 06 06 Marketing Live
07 06 06 Marketing Live
07 06 06 Marketing Live
07 06 06 Marketing Live
07 06 06 Marketing Live
07 06 06 Marketing Live
07 06 06 Marketing Live
07 06 06 Marketing Live
07 06 06 Marketing Live
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07 06 06 Marketing Live

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Presentation MarketingLive June 2007 :: Media Arts :: People are living with media in entirely new ways by Jeroen de Bakker TBWA

Published in: Business, News & Politics
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  • Really cool!
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  • Great presentation; as a former TBWA\Planner I've been following the work of of MAL and Frank Striefler; just great inspirational stuff; very relevant, very updated; very insightful!!
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07 06 06 Marketing Live

  1. MarketingLive’07 Rotterdam, 6 juni 2007
  2. presentation slides can be found at www.slideshare.net/jeroendeb
  3. 2/3
  4. 1/2
  5. broadcast
  6. broadband
  7. TELL STORIES
  8. MAKE SOME VOICE
  9. MEDIA ARTS IS A PHILOSOPHY THAT PUTS MEDIA AT THE CENTER OF WHAT WE DO
  10. MEDIA ARTS IS A PHILOSOPHY THAT PUTS MEDIA AT THE CENTER OF WHAT WE DO
  11. IT REQUIRES A DEEP UNDERSTANDING OF HOW AUDIENCES DIGEST MEDIA AND VARIOUS CRAFTS WE CAN USE TO TELL BRAND STORIES
  12. people have more control and choice over media than ever before
  13. people have more control and choice over media than ever before people have become an audience for brands
  14. people have more control and choice over media than ever before people have become an audience for brands everything has become media in our culture
  15. PEOPLE ARE LIVING WITH MEDIA IN ENTIRELY NEW WAYS
  16. IENCES AUD ARE... ing ct ne on c creating curating
  17. Connecting with Friends mobile phones video chat hyves sms email messenger flickr blue tooth
  18. Connecting with Strangers secondlife buzzer dating sites marktplaats filter sites ask an owner blogs communities
  19. Connecting with The World collective slideshare current_tv youtube content podcasts skoeps
  20. IENCES AUD ARE... ing ct ne on c creating curating
  21. new technology and a little imagination allow anyone to become... their own filmmaker MOBUZZ.TV
  22. new technology and a little imagination allow anyone to become... their own filmmaker their own product designer THREADLESS.COM
  23. new technology and a little imagination allow anyone to become... their own filmmaker their own product designer their own journalist WIKIPEDIA.COM
  24. new technology and a little imagination allow anyone to become... their own filmmaker their own product designer their own journalist GODADDY.COM their own web designer
  25. new technology and a little imagination allow anyone to become... their own filmmaker their own product designer their own journalist their own web designer SELLABAND.COM their own record label
  26. new technology and a little imagination allow anyone to become... their own filmmaker their own product designer their own journalist their own web designer CONVERSE GALLARY their own record label their own creative director
  27. new technology and a little imagination allow anyone to become... their own filmmaker their own product designer their own journalist their own web designer WETHINKTHEBOOK.COM their own record label their own creative director their own publisher
  28. IENCES AUD ARE... ing ct ne on c creating curating
  29. new tools rmation o manage a world of info t My___.com Last.fm EPG’s TV on your terms It’s personal Just for you... RSS Digg.com MyStickies.com that’s hot All the news Special de livery “Geeltjes”
  30. MarketingLive’07 Rotterdam, 6 juni 2007
  31. presentation slides can be found at www.slideshare.net/jeroendeb
  32. MarketingLive’07 Rotterdam, 6 juni 2007

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