Opleiding Karavaan 20 april 2013: motieven en beleving van toeristen en nieuwe media op reis
Upcoming SlideShare
Loading in...5
×
 

Opleiding Karavaan 20 april 2013: motieven en beleving van toeristen en nieuwe media op reis

on

  • 235 views

 

Statistics

Views

Total Views
235
Views on SlideShare
235
Embed Views
0

Actions

Likes
0
Downloads
7
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Opleiding Karavaan 20 april 2013: motieven en beleving van toeristen en nieuwe media op reis Opleiding Karavaan 20 april 2013: motieven en beleving van toeristen en nieuwe media op reis Presentation Transcript

  • mo#even  en  beleving  van  toeristen  en  nieuwe  media  op  reis  J.  Bryon,  20.04.2013  Karavaan  Jeroen Bryon, 20.04.2013
  • exceed your tourists’ expectations!get to know your tourist!put the tourist at the heart of your trip!offer a transforming experience!connect with your customer!
  •  Toerisme  is  de  industrie  die  (poten/ële)  bezoekers  brengt  bij  de  bronnen  van  beleving    
  • From:  Page  &  Connell  (2006:  186)  Economie  Socio-­‐cultureel  Technologie  Geopoli4ek  Ecologie  Demografie  
  • exceed your tourists’ expectations!get to know your tourist!put the tourist at the heart of your trip!offer a transforming experience!connect with your customer!
  • the  long  tail  (Chris  Anderson)  
  • Segmenta#on  methods  Method   Descrip4on   Example  Geographic   Local,  regional,  na#onal,  interna#onal  Regional  versus  na#onal  visitors  Demographic   Gender,  ethnicity,  age,  family  stage,  income,  occupa#on  Single  professional  Asian  women,  ages  22-­‐35,  with  incomes  over  $75,000  Psychographic   Values,  lifestyle,  social  class   Independent,  adventuruous  tourists  interested  in  winter  sports  Usage   Business  travelers,  those  visi#ng  family/friends,  day/weekend  tourists,  tradi#onal  vaca#oners  Business  travelers  who  wish  to  add  addi#onal  ac#vi#es  to  their  agenda  while  visi#ng  From:  Kolb  (2006:  109)  
  • moeder  waarom  reizen  wij?  
  • From:  Toerisme  Vlaanderen  (s.d.:  18)  
  • beschrijf  de  (arche)typische  Joker-­‐reiziger  
  • exceed your tourists’ expectations!get to know your tourist!put the tourist at the heart of your trip!offer a transforming experience!engage with your customer!
  • EgoneedsSocialneedsSecurity needsBiological/physiological needsSelf-­‐actualisa4on  /  fulfillment  From:  Maslow  (1970)  
  • Need   Descrip4on   Rela4on  to  tourism  Physiological   Food,  clothing,  shelter,  and  other  basic  necessi#es  Dining  establishments  Grocery  stores  Suites  with  cooking  facili#es  Barbeques  at  campgrounds  Hotel,  motel,  B&B’s  Public  toilet  facili#es  Security   Personal  safety  and  sense  of  well-­‐being  Phone  numer  to  summon  police  Private  security  guards  Guides  on  streets  Informa#on  center  Signage  Safe  transporta#on  Belonging   Need  to  feel  welcome  and  part  of  a  group  Friendliness  of  community  Gree#ngs  from  store  owners  Ethnic  community  outreach  Social  ac#vi#es  Nightlife  tours  Roman#c  ac#vi#es  Self-­‐esteem   Need  to  feel  special  and  unique   Unique  ac#vi#es  not  found  elsewhere  Status  events  with  limited  availability  Celebrity  contact  Opportunity  for  lessons  Self-­‐actualiza#on   Need  to  feel  they  are  the  best  person  they  can  be  Par#cipa#on  in  lessons  with  professionals  Opportunity  to  volunteer  for  worthy  cause  From:  Kolb  (2006:  143)  
  • Be  relevant.  Or  exclusive.  
  • Immerse.  Mul4-­‐sensorially.  
  •  61  
  •  62  
  • Go  local.  Really  local.  
  • Go  local.  Really  local.  Immerse.  Mul4-­‐sensorially.  Be  relevant.  Or  exclusive.  
  • make  it    meaningful  
  • grondstoffen  goederen  diensten  betekenis  beleving  Based  on  Pine  &  Gilmore  (1999)  de  chocolade  progressie  
  • exceed your tourists’ expectations!get to know your tourist!put the tourist at the heart of your trip!offer a memorable experience!connect with your customer!
  • INTRO  Jeroen Bryon, 20.04.2013
  • ©  hfp://www.melvin-­‐online.nl/seo-­‐social-­‐media/  
  • • general  (wikipedia,  …)  • niche  (wikitravel,  …)  wikis  • social  (facebook,  myspace,  google+,  …)  • niches  (linkedin,  ecademy,  xing,  …)  networks  • media/content  (youtube/vimeo,  flickr/picasa,  slideshare,  instagram…)  • preferences  &  bookmarks  (last.fm,  delicious,  digg,  …)  sharing  • blogs  (wordpress,  blogger,  …)  • micro-­‐blogs  (twifer,  plazes,  jaiku,  …)  blogging  • check-­‐in  &  explore  (foursquare,  (gowalla),  places,  …)  • trips  (tripit,  tripline,  triposo,  gogobot,  …)  loca#on  • products  &  services  (amazon,  …)  • loca#on  (yelp,  tripadvisor,  google  hotpot…)  recommend  • stories  (tumblr,  storify,  …)  • mash-­‐ups  (qwiki,  ebooker  explore,  …)  aggregate  
  • SOME  EXAMPLES  Jeroen Bryon, 20.04.2013
  • MOBILE  Jeroen Bryon, 20.04.2013
  • Bron:  GSM:  Global  survey  mobile  –  barometer  (2011)  
  • INSPIRATION  Jeroen Bryon, 20.04.2013
  • how can youuse all this?
  • Pre   During   Post    (social)  search  connect    &  engage  share  
  •      “In  the  past  you  were  what  you  owned.      Now  you  are  what  you  share.”        (Charles  LeadbeUer)      Jeroen Bryon, 20.04.2013
  • @jeroenbryon  Jeroen  Bryon  jeroenbryon  jeroenbryon    Jeroen Bryon, 20.04.2013