Social Media Makeover


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Social media makeover strategy for non profit organizations. Presented @ the Dahl Consulting: Social Media Fundraising for non-profits seminar on October 21, 2009 in Toledo, Ohio.

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Social Media Makeover

  1. 1. Social Media Makeover<br />Non-Profit Edition<br />
  2. 2. By Jermaine A. Young<br />Director of IT and Development<br />Greater Toledo Urban League<br />President/CEO of A Sublime Creation Design Studio<br />Super Cool Genius Internet Guy<br />
  3. 3. Out with the old<br />Evaluating your needs<br />
  4. 4. NON-Profit does not mean boring<br />Using Social Media:<br />Non-profits can present their causes and mission in a fresh and exciting way<br />Non-profits can appeal to a wider audience and ultimately attract new donors and supporters<br />Non-profits can inform their supporters of changes and events up to the minute<br />Non-profits can get a better idea of who believes and supports their mission<br />
  5. 5. You can teach an old dog new tricks<br />Present your content in appealing ways<br />Just because numbers are boring doesn’t mean they have to be<br />Make it look good<br />Humans are sensory beings and like things that are attractive<br />Stick to your purpose<br />Make sure you can own up to your claims<br />
  6. 6. Over your head<br />Debunking the Social Media Phobias<br />
  7. 7. Its not gonna bite ya<br />Social Media is a lifestyle<br />Add it in to your routine just like brushing your teeth and going to the gym<br />Social Media is a language<br />Find out the formula for successful communication<br />Social Media is a landscape<br />Learn the playing field before entering the game<br />
  8. 8. What you don’t know someone else will<br />How can my organization benefit from Social Media?<br />How do other organizations similar to mine use Social Media?<br />Do I or my staff know how to use Social Media?<br />Is this something I can use volunteers for?<br />
  9. 9. Extreme Makeover<br />Practical example: Social Media in action<br />
  10. 10. GTUL.ORG <br />Before: Stiff, Stale, Boring, Old<br />After: New, Fresh, Alive, Young<br />
  11. 11. Every avatar has a soul<br />What is our organization’s personality?<br />What topics would our organization be interested in?<br />What is our voice?<br />
  12. 12. Keep the site alive<br />A blog can be your voice<br />Keep supporters informed<br />Share forever changing stats and info<br />
  13. 13. Heard it through the grapevine<br />Twitter<br />Facebook<br />Delicious<br />Flickr<br />YouTube<br />LinkedIn<br />Ning<br />
  14. 14. Social Media<br />Twitter<br />Facebook<br />
  15. 15. Word of web is the new word of mouth<br />Old way<br />New way<br />Phone Banks<br />Mass Mailing<br />Door to Door<br />Chasing our tail<br />Sending Tweets<br />Updating Facebook<br />Keeping our blog fresh<br />Interacting one on one with our supporters<br />
  16. 16. Quick resources<br />How you can be the best you can be<br />
  17. 17. Quick resources<br /><br /><br />Dahl Consulting<br />GTUL.ORG<br /><br /><br />
  18. 18. Final Word<br />The web is a T.V. commercial and not a billboard<br />In cyberspace no one can hear you scream<br />Keep it moving<br />