Social Media Makeover

Social Media Makeover
Non-Profit Edition

By Jermaine A. Young
Director of IT and Development
Greater Toledo Urban League
President/CEO of A Sublime Creation Design Studio
Super Cool Genius Internet Guy

Out with the old
Evaluating your needs

NON-Profit does not mean boring
Using Social Media:
Non-profits can present their causes and mission in a fresh and exciting way
Non-profits can appeal to a wider audience and ultimately attract new donors and supporters
Non-profits can inform their supporters of changes and events up to the minute
Non-profits can get a better idea of who believes and supports their mission

You can teach an old dog new tricks
Present your content in appealing ways
Just because numbers are boring doesn’t mean they have to be
Make it look good
Humans are sensory beings and like things that are attractive
Stick to your purpose
Make sure you can own up to your claims

Over your head
Debunking the Social Media Phobias

Its not gonna bite ya
Social Media is a lifestyle
Add it in to your routine just like brushing your teeth and going to the gym
Social Media is a language
Find out the formula for successful communication
Social Media is a landscape
Learn the playing field before entering the game

What you don’t know someone else will
How can my organization benefit from Social Media?
How do other organizations similar to mine use Social Media?
Do I or my staff know how to use Social Media?
Is this something I can use volunteers for?

Extreme Makeover
Practical example: Social Media in action

GTUL.ORG
Before: Stiff, Stale, Boring, Old
After: New, Fresh, Alive, Young

Every avatar has a soul
What is our organization’s personality?
What topics would our organization be interested in?
What is our voice?

Keep the site alive
A blog can be your voice
Keep supporters informed
Share forever changing stats and info

Heard it through the grapevine
Twitter
Facebook
Delicious
Flickr
YouTube
LinkedIn
Ning

Social Media
Twitter
Facebook

Word of web is the new word of mouth
Old way
New way
Phone Banks
Mass Mailing
Door to Door
Chasing our tail
Sending Tweets
Updating Facebook
Keeping our blog fresh
Interacting one on one with our supporters

Quick resources
How you can be the best you can be

Quick resources
Wordpress.org
Dreamhost.com
Dahl Consulting
GTUL.ORG
Facebook.com/ToledoUrbanLeague
Asublimecreation.com

Final Word
The web is a T.V. commercial and not a billboard
In cyberspace no one can hear you scream
Keep it moving