15 21 Slides 95 Theses

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15 21 Slides 95 Theses

  1. 1. Cluetrain Manifesto(15- 21)
  2. 2. 15.) In just a few more years, the current homogenized “voices” of business --- the sound of mission statements and brochures --- will seem as contrived and artificial as the language of the 18 th century French court. <ul><li>This means that the “voice” of business is not true </li></ul><ul><li>Mission statement are created for the company become inviting to markets </li></ul><ul><li>The brochures are just a front </li></ul>
  3. 3. 16.) Already, companies that speak in the language of the pitch, the dog – and – pony show, are no longer speaking to anyone <ul><li>Companies in early days talk to markets in a formal way. </li></ul><ul><li>Companies markets are already not interested in what are they saying. </li></ul>
  4. 4. 17.) Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves. <ul><li>Companies are not aware of what’s new </li></ul><ul><li>Companies are not open to change </li></ul>
  5. 5. 18.) Companies that don’t realize their markets are now networked person – to – person, getting smarter as a result deeply joined in conversation are missing their best opportunity. <ul><li>People already know a lot of things </li></ul><ul><li>Internet helps people to get connected </li></ul>
  6. 6. 19.) Companies can now communicate with their markets directly. If they blow it, it could be their last chance. <ul><li>Internet makes the companies connected to their markets </li></ul><ul><li>It is easy to market their products and services </li></ul>
  7. 7. 20.) Companies need to realize their markets are often laughing. At them.   <ul><li>Markets makes jokes about the companies </li></ul><ul><li>Products are being criticized </li></ul>
  8. 8. 21.) Companies need to lighten up and take themselves less seriously. They need to get a sense of humor. <ul><li>Companies should relax </li></ul><ul><li>Companies should have limitation on when to be serious or not </li></ul>

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