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iBlog7 - Podcasting 101

by Jeric Peña on Apr 02, 2011

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iBlog7 talk about Podcasting by Jeric Peña

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The term podcast is a blend (by way of clipping-slash-portmanteau) of two words iPOD, the popular portable media player, and BROADCAST. It is much like how the word “BLOG” was formed. So, podcast literally means broadcasting to iPods, of course you don’t need an iPod to listen to a podcast. Instead, iPod just represents the different portable media players out in the market.
A PODCAST IS AN AUDIO OR VIDEO FILE MADE AVAILABLE OVER THE INTERNET WHICH CAN BE SUBSCRIBED TO AND DOWNLOADED AUTOMATICALLY EACH TIME AN UPDATE BECOMES AVAILABLE (THROUGH RSS). British Computer Society
What type of show should you produce?Take note of your hobbies, interests, line of work, and other things that you wish to talk about.How long should your podcast be?Consider the amount of you time you need to spend for show preparation and postproduction.How often should you produce a show?It’s up to you and your audience. Check your schedule. Ask feedback from your audience.It’s important to stick to a schedule.
What type of show should you produce?Take note of your hobbies, interests, line of work, and other things that you wish to talk about.How long should your podcast be?Consider the amount of you time you need to spend for show preparation and postproduction.How often should you produce a show?It’s up to you and your audience. Check your schedule. Ask feedback from your audience.It’s important to stick to a schedule.
Use the best microphone that you have. It doesn’t matter if it’s a headset, your iPhone, a USB microphone, or whatever. Start small, then upgrade.Record in a quiet environment.Noise from computer or appliances – CPU fan, system sounds, aircon, electric fanNoise from your surroundings – people talking, moving, talking, vehicles passing by,Walk-in closet === perfect make-shift studioBe mindful of plosives.Don’t speak too close to the microphone.Consider making a DIY popscreen to avoid plosives. Put a pen in front of the microphonePrepare a script and or an outlineSomething that will guide you while recording so you won’t get lost.Can be detailed or full of independent data.Export your recording in mp3 format.Generally accepted file format for audioAllows people to listen to your show using variety of players—iPod, car stereo, cellphone, computer, etc.Low file size with ok qualityLabel your mp3 files properly (ID3)Easy identificationUse iTunes (Get Info function) to label your mp3 filesUse MP3Tag at mp3tag.de
Why?So that whenever someone subscribes to your podcast, that person will be notified automatically if there are any episodes / updates available for download. iTunes, etc will download automatically the new episodes (depends on your settings).
ONLINESubmit your podcast to directories like iTunes, Podcast Alley, and others.Social Networking Sites – Facebook, Twitter, Plurk, and others.Exchange links and or podcast promos with other podcasters / bloggers / websites.OFFLINEOffline Marketing – Business cards, CDs,
RecognitionPress Mention – Philippine Daily Inquirer, NewsbreakAwards / Distinctions / Nominations – Philippine Blog Awards (Finalist – 2008, Won – 2009, Nominated – 2010) Podcast Awards 2011 – NominatedServed as Resource Persons for Research / Studies on Podcasting in the PhilippinesInvitation for TV interviews – I turned them down!OpportunitiesOpportunity to fulfill one’s dream of being a radio star / radio station manager / whateverIncome Opportunities – Income from advertisements, exchange dealsJob Opportunities – I was offered an entertainment segment on a radio station, but I have to turn it down.ChallengesCriticisms (Not constructive) – about you (as a person), your grammar, your accentKeeping up with the rest of the world – US is always first (haha)Keeping up with your other duties, responsibilities, engagementsI simply love podcasting.

iBlog7 - Podcasting 101 — Presentation Transcript

IBLOG: THE 7TH PHILIPPINE BLOGGING SUMMIT | APRIL 2, 2011 | UP DILIMAN
PODCASTING101
FOCUS ON AUDIO PODCASTS
ADRIAN JERIC G. PEÑA
BRINK NOTES PODCAST NETWORK
WWW.BNCAST.COM | @BNCAST
feedback@bncast.com
=
+
BROADCAST
iPOD
PODCAST
WHAT IS A
PODCAST?
WHAT IS A PODCAST?
A PODCAST IS AN AUDIO OR VIDEO FILE MADE AVAILABLE OVER THE INTERNET WHICH CAN BE SUBSCRIBED TO AND DOWNLOADED AUTOMATICALLY EACH TIME AN UPDATE BECOMES AVAILABLE.
- British Computer Society
LISTEN / DOWNLOAD
VIA THE WEBSITE/BLOG
♬
∞
WEBSITE
or BLOG
AUDIO FILE
(MP3)
SUBSCRIBE USING iTunes
or other podcatcher
RSS
WHAT DO
YOU NEED?
COMPUTER
with Internet
WEBSITE / BLOG
AUDIO FILE WEBHOST
MICROPHONE
or HEADSET
RECORDING SOFTWARE
or HARDWARE
PODCAST / SHOW
IDEA
CHOOSING YOUR
PODCAST FORMAT
What type of show should you produce?
How long should your podcast be?
How often should you produce a show?
CHOOSING YOUR
PODCAST FORMAT
CATEGORY: HEALTH
FORMAT: Question and Answer
DURATION: 5-10 minutes
FREQUENCY: WEEKLY
CATEGORY: EDUCATION
FORMAT: DISCUSSION
DURATION: 30 minutes
FREQUENCY: WEEKLY
RECORDING YOUR
PODCAST
AUDACITY is an open-source audio editor and recorder for Windows, Mac, and Linux. It’s totally free!
Some Recording Tips
Record in a quiet environment.
Be mindful of plosives /p/ and /b/.
Prepare a script and or an outline.
Export your recording in mp3 format.
Label your mp3 files properly. (ID3)
PUBLISHING YOUR PODCAST
Upload your mp3 file to a web host.
INTERNET ARCHIVE (www.archive.org) can host your mp3 files for free!
Link the mp3 file to your website or blog.
PUBLISHING YOUR PODCAST
Use Feedburner(www.feedburner.com) to generate a podcast-friendly RSS feed.
Check “I am a podcaster!” and optimize your SmartCast settings.
PUBLISHING YOUR PODCAST
Edit your SmartCast settings and select
“Create podcast enclosures from links to audio files only”
PUBLISHING YOUR PODCAST
Take note of your Feedburner URL
Example: http://feeds.feedburner.com/yourpodcast
This is the RSS Feed URL of your podcast that you may submit to various podcast directories like iTunes.
PROMOTING YOUR PODCAST
ONLINE MARKETING
OFFLINE MARKETING
PODCAST DIRECTORIES
BUSINESS CARDS
SOCIAL NETWORKING SITES
MERCHANDISE / GIVEAWAYS
LINK / PROMO EXCHANGE
WORD OF MOUTH
PODCASTING IS EASY
FREE PODCAST HOSTING & WEBSITE
www.podomatic.com
SELF-HOSTED WORDPRESS + POWERPRESS PLUGIN
www.wordpress.org
www.blubrry.com/powerpress/
+
FREE ROYALTY-FREE MUSIC
www.incompetech.com
www.musicalley.com
BEYOND PODCASTING
OPPORTUNITIES
CHALLENGES
RECOGNITION
IBLOG: THE 7TH PHILIPPINE BLOGGING SUMMIT | APRIL 2, 2011 | UP DILIMAN
START PODCASTING TODAY!
ADRIAN JERIC G. PEÑA
BRINK NOTES PODCAST NETWORK
WWW.BNCAST.COM | @BNCAST
feedback@bncast.com

iBlog7 - Podcasting 101

by Jeric Peña on Apr 02, 2011

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iBlog7 - Podcasting 101 — Presentation Transcript