2011 BLACKSMITH AWARDSCINCINNATI PRSA                         #CincyPRSA
THANK YOU!2011 Blacksmith Co-ChairsShara ClarkBarbara GrimsleyBlacksmith CommitteeAndrew ShippGail MyersClaire GuapponeJen...
PLATINUM SPONSOR                   2011 Blacksmith Awards                              #CincyPRSA
SILVER SPONSORS                  2011 Blacksmith Awards                             #CincyPRSA
2010-2011 APR RECIPIENT      Ashley Walters                       2011 Blacksmith Awards                                  ...
AMY SCALIA   Cincy ChicCincinnati Profile     Star 64            2011 Blacksmith Awards                       #CincyPRSA
2011 BLACKSMITH AWARDSCINCINNATI PRSA                         #CincyPRSA
TACTICS          2011 Blacksmith Awards                     #CincyPRSA
MEDIA RELATIONSNews Conference / Publicity Stunt                                2011 Blacksmith Awards                    ...
BLACKSMITH   gyro Public RelationsGet Back to Scratch at NRA                             2011 Blacksmith Awards           ...
News Conference/Publicity Stunt gyro Public RelationsBack to Scratch at NRA                                               ...
MEDIA RELATIONS  Press Kit or Media Website                               2011 Blacksmith Awards                          ...
BRONZE AWARD     Northlich for Face:MethFace:Meth Kit Focuses on Education                                2011 Blacksmith ...
Press Kit or Media Website Northlich for Face:MethFace:Meth Kit Focuses on Education                                      ...
MEDIA RELATIONS    Best Placement                     2011 Blacksmith Awards                                #CincyPRSA
SILVER AWARDGame Day Communications: Jackie Reau & Betsy Ross  Flying Pig Marathon Photo Essay in Inc. Magazine           ...
Best Placement Game Day CommunicationsFlying Pig Marathon Photo Essay in Inc. Magazine                                    ...
SILVER AWARD        gyro Public RelationsCincinnati Bell/Taft High on ABC News                                 2011 Blacks...
Best Placement gyro Public RelationsCincinnati Bell/Taft High on ABC News                                        On March ...
SILVER AWARD          Northlich for Buffalo Wings & RingsBuffalo Wings & Rings Lands on Nation’s Restaurant News          ...
Best Placement Northlich for Buffalo Wings & RingsBuffalo Wings & Rings Lands on Nation’s Restaurant News                 ...
BLACKSMITH              Mary Beth Weaver & James CzarCincy Blues Society’s Winter Blues Fest Coverage              in     ...
Best Placement Cincy Blues SocietyWinter Blues Fest Coverage–Metromix Cincinnati                                          ...
MEDIA RELATIONS   Op-Ed/Bylined Article                           2011 Blacksmith Awards                                  ...
BRONZE AWARD       Strata-G CommunicationsNeace Lukens Financial Executive Article                                   2011 ...
Op-Ed/Bylined Article Strata-G CommunicationsNeace Lukens Financial Executive Article                                     ...
EXTERNALCOMMUNICATIONS    Annual Report                    2011 Blacksmith Awards                               #CincyPRSA
BLACKSMITH   Tom Schick & Denis Orner for   Mercy Neighborhood Ministries     Mission. Momentum. Results.2010 Annual Revie...
Annual Report Tom Schick & Denis OrnerMission. Momentum. Results.                                         Founded in 2007 ...
INTERNAL   COMMUNICATIONSInternal Communications / Internal Magazine                                     2011 Blacksmith A...
BLACKSMITHSunglass Hut Communications Team          Fyi Magazine                             2011 Blacksmith Awards       ...
Internal Magazine Sunglass Hut Communications TeamFyi Magazine                                                     FYi Mag...
INTERNALCOMMUNICATIONS    Employee Event                     2011 Blacksmith Awards                                #CincyP...
SILVER AWARD               The Eisen AgencyStevenson Color: 85th Anniversary Employee Event                               ...
Employee Event The Eisen AgencyStevenson Color: 85th Anniversary                                    To celebrate 85 years ...
SILVER AWARD                      NorthlichNorthlich “Lifts” Employees With Creative Storytelling                         ...
Employee Event NorthlichNorthlich “Lifts” Employees With Creative Storytelling                                          No...
BLACKSMITHLuxottica Corporate Communications Team        Luxottica Imagine Event                                  2011 Bla...
Employee Event Luxottica Corporate Communications TeamLuxottica Imagine Event                                             ...
INTEGRATED MARKETING    Non-Traditional Marketing                                2011 Blacksmith Awards                   ...
SILVER AWARD             Northlich for DSWWhere’d You Get Those Shoes Leg Installation                                    ...
Non-Traditional Marketing Northlich for DSWWhere’d You Get Those Shoes Leg Installation                                   ...
INTEGRATED MARKETING        Brochure                   2011 Blacksmith Awards                              #CincyPRSA
BRONZE AWARDCincinnati USA Regional Tourism Network            Pocket Brochure                                 2011 Blacks...
Brochure Cincinnati USA Regional Tourism NetworkPocket Brochure                                                   The Cinc...
INTEGRATED MARKETING     Experiential Marketing                              2011 Blacksmith Awards                       ...
BRONZE AWARD                Empower MediaMarketingTailgate Tour Reminds Game Day Fans of Bush’s Baked Beans              &...
Experiential Marketing Empower MediaMarketingTailgate Tour Reminds Game Day Fans of Bush’s Baked Beans & Creates FourthGri...
INTERACTIVE/ DIGITAL PR    Website               2011 Blacksmith Awards                          #CincyPRSA
BRONZE AWARD    gyro Public Relations Makino – Radical Departures                               2011 Blacksmith Awards    ...
Website gyro Public RelationsMakino – Radical Departures                                To meet audiences desire for the l...
BRONZE AWARD          Topic Design MidPoint Music Festival Website                               2011 Blacksmith Awards   ...
Website Topic DesignMidPoint Music Festival Website                                  Topic has given birth to the         ...
SILVER AWARD        Northlich for the Ohio LotteryNew Online Experience Reaches Future Gamers                             ...
Website Northlich for the Ohio LotteryNew Online Experience Reaches Future Gamers                                         ...
BLACKSMITHThe Staff of the Greater Cincinnati Foundation     GCF Building a Foundation Online                             ...
Website Greater Cincinnati FoundationGCF Building a Foundation Online                                        In August 201...
BLACKSMITH gyro Public Relations Get Back to Scratch                         2011 Blacksmith Awards                       ...
Website gyro Public RelationsGet Back to Scratch                                The Get Back to Scratch website           ...
INTERACTIVE/ DIGITAL PR    Intranet               2011 Blacksmith Awards                          #CincyPRSA
BRONZE AWARDTime Warner Cable – Cynthia Godby  “In the Community” Microsite                                 2011 Blacksmit...
Intranet Time Warner Cable-Cynthia Godby“In the Community” Microsite                                           In a compan...
INTERACTIVE/ DIGITAL PR    Video               2011 Blacksmith Awards                          #CincyPRSA
BRONZE AWARD        gyro Public RelationsGet Back to Scratch with The Cake Boss                                  2011 Blac...
Video gyro Public RelationsGet Back to Scratch with The Cake Boss                                         Hobart, Traulsen...
SILVER AWARD       The Eisen AgencyRoto Rooter: Thanksgiving Video                              2011 Blacksmith Awards    ...
Video The Eisen AgencyRoto-Rooter Thanksgiving Video                                 The busiest day of the entire year fo...
BLACKSMITH        Northlich for Face:MethFace:Meth Video Shows Dark Side of Meth                                  2011 Bla...
Video Northlich for Face:MethFace:Meth Video Shows Dark Side of Meth                                          Several tact...
INTERACTIVE/ DIGITAL PR     Blog               2011 Blacksmith Awards                          #CincyPRSA
BRONZE AWARD  Strata-G Communications    Neace Lukens Blog                            2011 Blacksmith Awards              ...
Blog Strata-G CommunicationsNeace Lukens Blog                               To position Neace Lukens as a thought         ...
SOCIAL MEDIA    Facebook               2011 Blacksmith Awards                          #CincyPRSA
SILVER AWARD     Empower MediaMarketing    Research & Compelling StoryDrive Successful Facebook Re-Launch                 ...
Facebook Empower MediaMarketingResearch & Compelling Story Drive Successful Facebook Re-Launch                            ...
SILVER AWARDNorthlich for Random House Children’s BooksBringing the Emerald Atlas to Life on Facebook                     ...
Facebook Northlich for Random House Children’s BooksBringing the Emerald Atlas to Life on Facebook                        ...
SOCIAL MEDIA    Twitter               2011 Blacksmith Awards                          #CincyPRSA
BRONZE AWARD  gyro Public Relations   Get Back to Scratch                          2011 Blacksmith Awards                 ...
Twitter gyro Public RelationsGet Back to Scratch                                In March 2011, Hobart, Traulsen and       ...
BLACKSMITH        Northlich for White CastleTweeting With a New Generation of Cravers                                     ...
Twitter Northlich for White CastleTweeting With a New Generation of Cravers                                            Res...
SOCIAL MEDIA  YouTube/Vimeo                  2011 Blacksmith Awards                             #CincyPRSA
BLACKSMITH        Northlich The Voice of a Generation                             2011 Blacksmith Awards                  ...
YouTube NorthlichThe Voice of a Generation                            In order to reach Gen Y, American                   ...
SOCIAL MEDIA  Blogger Outreach                     2011 Blacksmith Awards                                #CincyPRSA
SILVER AWARD        Northlich for White CastleBloggers Enjoy Breakfast with White Castle                                  ...
Blogger Outreach Northlich for White CastleBloggers Enjoy Breakfast with White Castle                                     ...
BLACKSMITH     Empower MediaMarketingRust-Oleum Pre-Launches New Product   with Bloggers to Earn Credibility              ...
Blogger Outreach Empower MediaMarketingRust-Oleum Pre-Launches New Product with Bloggers                                  ...
SOCIAL MEDIA  Other Social Media                       2011 Blacksmith Awards                                  #CincyPRSA
BRONZE AWARDWordsworth Communications on behalf of Verizon Wireless              Verizon’s Gadget Play Date               ...
Other Social Media Wordsworth Communications on behalf of VerizonVerizon’s Gadget Play Date                   Wireless    ...
SILVER AWARD           Northlich for Schneck Medical CenterLeveraging Passionate Employees to Launch a Facebook Page      ...
Other Social Media Northlich for Schneck Medical CenterLeveraging Passionate Employees to Launch a Facebook Page          ...
EVENTSSpecial Event                2011 Blacksmith Awards                           #CincyPRSA
SILVER AWARDGail Myers Public Relations & Bethany House Services    Bethany House Services Ripple Effect Cabaret          ...
Special Events Gail Myers Public Relations & Bethany House ServicesRipple Effect Cabaret                                  ...
SILVER AWARD         Northlich for DSWFashion Gives – A DSW Grand Opening                                2011 Blacksmith A...
Special Events Northlich for DSWFashion Gives – A DSW Grand Opening                                      DSW tapped Northl...
SILVER AWARD Wordsworth Communications on behalf of      The Kenwood by Senior StarA Grand Affair at the Kenwood by Senior...
Special Events Wordsworth Communications on behalf of The Kenwood by Senior StarA Grand Affair at the Kenwood by Senior St...
BLACKSMITHStrata-G Communications – Rob Foster       Husqvarna R&D Event                                 2011 Blacksmith A...
Special Events Strata-G Communications – Rob FosterHusqvarna R&D Event                                                    ...
EVENTS Tradeshow             2011 Blacksmith Awards                        #CincyPRSA
BRONZE AWARD    gyro Public Relations Get Back to Scratch at NRA                              2011 Blacksmith Awards      ...
Tradeshow gyro Public RelationsGet Back to Scratch at NRA                                  Get Back to Scratch partnered  ...
BRONZE AWARD   gyro Public Relations  Luv the Nug at NAFEM                           2011 Blacksmith Awards               ...
Tradeshow gyro Public RelationsLuv the Nug at NAFEM                                  At the 2011 North American Food Equip...
WRITINGArticle/Feature Story                        2011 Blacksmith Awards                                   #CincyPRSA
BRONZE AWARD              Gail Myers Public RelationsLance Corporal John Droody: Finding Strength to Recover              ...
Article/Feature Story Gail Myers Public RelationsLance Corporal John Droody: Finding Strength to Recover                  ...
BRONZE AWARD            Gail Myers Public Relations                  Rex Healthcare:Collaboration, Innovation and Finding ...
Article/Feature Story Gail Myers Public RelationsRex Healthcare: Collaboration, Innovation and Finding New Solutions      ...
SILVER AWARD          The Eisen AgencyTechSolve: Collaboration Raises the Bar of Customer Service at Bethesda North       ...
Article/Feature Story The Eisen AgencyTechSolve: Collaboration Raises the Bar at Bethesda North                           ...
SILVER AWARD Rumpke Consolidated – Jonathan Kissell“Hauler Heroics” from Waste Age Magazine                               ...
Article/Feature Story Rumpke Consolidated – Jonathan Kissell“Hauler Heroics” from Waste Age Magazine                      ...
SILVER AWARDGreater Cincinnati Foundation – Julia Mace     Weathering the Economic Storm                                  ...
Article/Feature Story The Greater Cincinnati Foundation – Julia MaceWeathering the Economic Storm                         ...
BLACKSMITHGreater Cincinnati Foundation – Julia Mace            Time to Start Over                                     201...
Article/Feature Story The Greater Cincinnati Foundation – Julia MaceTime to Start Over                                    ...
WRITINGSpecial Purpose Publication                              2011 Blacksmith Awards                                    ...
BRONZE AWARDCincinnati USA Regional Tourism NetworkCincinnati USA 2011 Official Visitor Guide                             ...
Special Purpose Publication Cincinnati USA Regional Tourism NetworkCincinnati USA 2011 Official Visitor Guide             ...
SILVER AWARDNorthlich for Cincinnati Northern Kentucky Airport      CVG Soars With Report to Community                    ...
Special Purpose Publication Northlich for CVGCVG Soars With Report to Community                                           ...
BLACKSMITH                NorthlichTelling Northlich’s Health & Wellness Story                                     2011 Bl...
Special Purpose Publication NorthlichTelling Northlich’s Health & Wellness Story                                          ...
SPECIAL PROJECT     Research                2011 Blacksmith Awards                           #CincyPRSA
SILVER AWARD            Game Day Communications:       Jackie Reau, Betsy Ross, Michael FarrisA Community Analysis of the ...
Research Game Day CommunicationsA Community Analysis of the Tate & Lyle Championship                                      ...
BLACKSMITH gyro Public Relations     Luv the Nug                         2011 Blacksmith Awards                           ...
Research gyro Public RelationsLuv the Nug                                 Social media monitoring for Scotsman            ...
SPECIAL PROJECT     Partnership                   2011 Blacksmith Awards                              #CincyPRSA
BLACKSMITH        Beth Reiter Benson & Dacia SniderSoapbox Media & The Greater Cincinnati Foundation                      ...
Partnership Beth Reiter Benson & Dacia SniderSoapbox Media & The Greater Cincinnati Foundation                            ...
CAMPAIGNS       2011 Blacksmith Awards                  #CincyPRSA
COMMUNITY RELATIONS    CAMPAIGN               2011 Blacksmith Awards                          #CincyPRSA
BRONZE AWARD                Cristofoli-Keeling, Inc.Ault Park Concours d’Elegance 2011 Public Relations Plan              ...
Community Relations Campaign Cristofoli-Keeling, Inc.Ault Park Concours d’Elegance                                        ...
BRONZE AWARD               Cristofoli-Keeling, Inc.Architreks/Cincinnati Walks Public Relations Campaign                  ...
Community Relations Campaign Cristofoli-Keeling, Inc.Architreks/Cincinnati Walks                                          ...
SILVER AWARDGreat American Financial Resources– Shara Clark,       Becky Marrington, Donna Carrelli      Great American Cl...
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Blacksmith Award Winners
Upcoming SlideShare
Loading in …5
×

Blacksmith Award Winners

921 views

Published on

Published in: Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
921
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Blacksmith Award Winners

  1. 1. 2011 BLACKSMITH AWARDSCINCINNATI PRSA #CincyPRSA
  2. 2. THANK YOU!2011 Blacksmith Co-ChairsShara ClarkBarbara GrimsleyBlacksmith CommitteeAndrew ShippGail MyersClaire GuapponeJennifer DexterCheryl BeslAnna HoganElliot Campbell 2011 Blacksmith Awards #CincyPRSA
  3. 3. PLATINUM SPONSOR 2011 Blacksmith Awards #CincyPRSA
  4. 4. SILVER SPONSORS 2011 Blacksmith Awards #CincyPRSA
  5. 5. 2010-2011 APR RECIPIENT Ashley Walters 2011 Blacksmith Awards #CincyPRSA
  6. 6. AMY SCALIA Cincy ChicCincinnati Profile Star 64 2011 Blacksmith Awards #CincyPRSA
  7. 7. 2011 BLACKSMITH AWARDSCINCINNATI PRSA #CincyPRSA
  8. 8. TACTICS 2011 Blacksmith Awards #CincyPRSA
  9. 9. MEDIA RELATIONSNews Conference / Publicity Stunt 2011 Blacksmith Awards #CincyPRSA
  10. 10. BLACKSMITH gyro Public RelationsGet Back to Scratch at NRA 2011 Blacksmith Awards #CincyPRSA
  11. 11. News Conference/Publicity Stunt gyro Public RelationsBack to Scratch at NRA In support of the Get Back to Scratch movement, Buddy Valastro created and unveiled a custom cake creation for the Get Back to Scratch booth at the 2011 National Restaurant Association (NRA) Show. The cake’s design was kept secret, and Valastro formally unveiled the cake in conjunction with a brief press conference. More than 30 registered media outlets were present for the press conference and unveil of the giant Hobart replica mixer cake. 2011 Blacksmith Awards #CincyPRSA
  12. 12. MEDIA RELATIONS Press Kit or Media Website 2011 Blacksmith Awards #CincyPRSA
  13. 13. BRONZE AWARD Northlich for Face:MethFace:Meth Kit Focuses on Education 2011 Blacksmith Awards #CincyPRSA
  14. 14. Press Kit or Media Website Northlich for Face:MethFace:Meth Kit Focuses on Education Northlich’s strategic meth education campaign built a partnership between local law enforcement and retailers to increase awareness of the products used to cook meth and how to report suspicious meth- related purchases to ultimately increase meth tips and arrests. Northlich created a meth education kit for law enforcement officials to distribute to retailers and pharmacies. The face:meth kit included: a video, information cards, a scavenger hunt, and a poster and cashier cards. 2011 Blacksmith Awards #CincyPRSA
  15. 15. MEDIA RELATIONS Best Placement 2011 Blacksmith Awards #CincyPRSA
  16. 16. SILVER AWARDGame Day Communications: Jackie Reau & Betsy Ross Flying Pig Marathon Photo Essay in Inc. Magazine 2011 Blacksmith Awards #CincyPRSA
  17. 17. Best Placement Game Day CommunicationsFlying Pig Marathon Photo Essay in Inc. Magazine In 2011, the Flying Pig Marathon applied for and received green certification. This major effort became a primary theme in Game Day’s media relations outreach and was on their pitch list for the 2011 race. The two-page photo spread appeared in the July/August issue of Inc. Magazine with 700,000 impressions and $764,500 earned media value. 2011 Blacksmith Awards #CincyPRSA
  18. 18. SILVER AWARD gyro Public RelationsCincinnati Bell/Taft High on ABC News 2011 Blacksmith Awards #CincyPRSA
  19. 19. Best Placement gyro Public RelationsCincinnati Bell/Taft High on ABC News On March 18, 2011, ABC World News with Diane Sawyer’s Person of the Week was the principal of Robert A. Taft Information Technology High School. The school went from a graduation rate around 20 percent to receiving an “Excellent” rating on its state report card. To promote the turnaround, professionals from Taft High School, Cincinnati Public Schools, Cincinnati Bell and gyro worked together to tell a comprehensive story with ABC News. The story sentiment was highly favorable resulting in positive nationwide exposure for Cincinnati Public Schools and Cincinnati Bell. 2011 Blacksmith Awards #CincyPRSA
  20. 20. SILVER AWARD Northlich for Buffalo Wings & RingsBuffalo Wings & Rings Lands on Nation’s Restaurant News 2011 Blacksmith Awards #CincyPRSA
  21. 21. Best Placement Northlich for Buffalo Wings & RingsBuffalo Wings & Rings Lands on Nation’s Restaurant News As part of a communication rollout of new brand positioning to its franchisees, Buffalo Wings & Rings looked to Northlich for placement in a publication that would reinforce the brand story to current and potential franchise owners and investors. Northlich identified Nation’s Restaurant News as the top choice publication. Following the successful interview with Nation’s Restaurant News, they announced the brand re-launch to all franchisees during the annual BW&R Franchise Meeting. During the first day of the meeting, Nation’s Restaurant News released the latest issue featuring the interview. 2011 Blacksmith Awards #CincyPRSA
  22. 22. BLACKSMITH Mary Beth Weaver & James CzarCincy Blues Society’s Winter Blues Fest Coverage in Metromix Cincinnati 2011 Blacksmith Awards #CincyPRSA
  23. 23. Best Placement Cincy Blues SocietyWinter Blues Fest Coverage–Metromix Cincinnati The Society’s Winter Blues Fest event is the organization’s primary fundraiser for the Blues in the Schools program, Having the Winter Blues Fest highlighted in Metromix Cincinnati was significant in raising awareness and excitement, as well as increasing ticket sales. Metromix Cincinnati featured the Winter Blues Fest as the primary cover story, in a full-page article with photos and as the largest call-out event on the “Get Out” calendar section. 2011 Blacksmith Awards #CincyPRSA
  24. 24. MEDIA RELATIONS Op-Ed/Bylined Article 2011 Blacksmith Awards #CincyPRSA
  25. 25. BRONZE AWARD Strata-G CommunicationsNeace Lukens Financial Executive Article 2011 Blacksmith Awards #CincyPRSA
  26. 26. Op-Ed/Bylined Article Strata-G CommunicationsNeace Lukens Financial Executive Article As part of the public relations engagement with Neace Lukens, Strata-G was charged with the task of increasing Neace Lukens’ brand awareness and helping to position the company as a thought leader in the insurance and financial industries. In the fourth quarter of 2010, as a result of a proactive thought leadership pitch, Strata-G secured a bylined article opportunity about Health Care Reform for Scott Heiser, president of Neace Lukens outsourced employee benefits division, in Financial Executive magazine. 2011 Blacksmith Awards #CincyPRSA
  27. 27. EXTERNALCOMMUNICATIONS Annual Report 2011 Blacksmith Awards #CincyPRSA
  28. 28. BLACKSMITH Tom Schick & Denis Orner for Mercy Neighborhood Ministries Mission. Momentum. Results.2010 Annual Review & Financial Report 2011 Blacksmith Awards #CincyPRSA
  29. 29. Annual Report Tom Schick & Denis OrnerMission. Momentum. Results. Founded in 2007 through the merger of three previously existing social agencies, Mercy Neighborhood Ministries faced many communication challenges as it sought to bring the cultures and supporter bases of the predecessor agencies into a single organization. The 2010 annual report provides a modern professional approach. Annual report donations for 2010 were18% more than the total of all those received in 2009, and the average gift was15.6% larger. 2011 Blacksmith Awards #CincyPRSA
  30. 30. INTERNAL COMMUNICATIONSInternal Communications / Internal Magazine 2011 Blacksmith Awards #CincyPRSA
  31. 31. BLACKSMITHSunglass Hut Communications Team Fyi Magazine 2011 Blacksmith Awards #CincyPRSA
  32. 32. Internal Magazine Sunglass Hut Communications TeamFyi Magazine FYi Magazine is a monthly publication for Sunglass Hut used to make a connection about company culture. It is a fun way to provide insight on the overall brand strategy, career development opportunities, community events and recognize associates. In return, associates feel more connected to whats happening with the brand. In an FYi Associate Satisfaction Survey polled earlier this year, more than 80% of responds noted that almost always the material provided content that was useful to connect with customers. 2011 Blacksmith Awards #CincyPRSA
  33. 33. INTERNALCOMMUNICATIONS Employee Event 2011 Blacksmith Awards #CincyPRSA
  34. 34. SILVER AWARD The Eisen AgencyStevenson Color: 85th Anniversary Employee Event 2011 Blacksmith Awards #CincyPRSA
  35. 35. Employee Event The Eisen AgencyStevenson Color: 85th Anniversary To celebrate 85 years of successful business, Stevenson color launched a rebrand that included a new logo and website. To kick off their new look and thank employees, they hosted an employee event. Out of the 150 employees that were invited to attend, 140 attended the event. As a result of the media relation efforts, the Cincinnati Enquirer wrote a Sunday Business Feature on Stevenson Color that covered their extensive history and success in business. 2011 Blacksmith Awards #CincyPRSA
  36. 36. SILVER AWARD NorthlichNorthlich “Lifts” Employees With Creative Storytelling 2011 Blacksmith Awards #CincyPRSA
  37. 37. Employee Event NorthlichNorthlich “Lifts” Employees With Creative Storytelling Northlich leadership wanted to unite employees around the agency’s ability to differentiate itself in a crowded marketplace through its unique approach to creative storytelling. They transported employees for a day-long meeting to Aileron, a banquet center designed specifically for company events. The agenda included a facilitated working morning session as well as an afternoon awards ceremony. During lunch and scheduled breaks, employees enjoyed the beautiful grounds. The results of the post-event survey were overwhelmingly positive, with 64 percent of employees raving about the venue. 2011 Blacksmith Awards #CincyPRSA
  38. 38. BLACKSMITHLuxottica Corporate Communications Team Luxottica Imagine Event 2011 Blacksmith Awards #CincyPRSA
  39. 39. Employee Event Luxottica Corporate Communications TeamLuxottica Imagine Event Luxottica held a company-wide event in downtown Cincinnati to celebrate its 50th anniversary and present new corporate Characteristics. Nick Clooney emceed the program. Clooney provided historical context and narration to go with a series of videos shown at the event. Pre and post-surveys were sent to associates before and after the event. Among the results: 65 percent said they have a clear understanding of company direction and a compelling vision of the future compared to 54 percent before the event. 2011 Blacksmith Awards #CincyPRSA
  40. 40. INTEGRATED MARKETING Non-Traditional Marketing 2011 Blacksmith Awards #CincyPRSA
  41. 41. SILVER AWARD Northlich for DSWWhere’d You Get Those Shoes Leg Installation 2011 Blacksmith Awards #CincyPRSA
  42. 42. Non-Traditional Marketing Northlich for DSWWhere’d You Get Those Shoes Leg Installation As part of an integrated campaign, Northlich applied non-traditional tactics to encourage conversations around the DSW brand for store grand openings. Northlich leveraged the unique geography of each market to fabricate and install playful art installations featuring DSW shoes from the spring collection. Results in both locations included positive verbatim among venues and sites and grand opening day sales 57 and 54 percent above projections. 2011 Blacksmith Awards #CincyPRSA
  43. 43. INTEGRATED MARKETING Brochure 2011 Blacksmith Awards #CincyPRSA
  44. 44. BRONZE AWARDCincinnati USA Regional Tourism Network Pocket Brochure 2011 Blacksmith Awards #CincyPRSA
  45. 45. Brochure Cincinnati USA Regional Tourism NetworkPocket Brochure The Cincinnati USA Regional Tourism Network’s Pocket Brochures are a quarterly piece of collateral distributed by request regionally. Highlighting the region’s attractions and events by season, this piece is a resource to visitors planning their visit as well as helpful tool once they are in the market. More than 500,000 brochures will be distributed this year to customers through online request as well as at Cincinnati USA signature events. 2011 Blacksmith Awards #CincyPRSA
  46. 46. INTEGRATED MARKETING Experiential Marketing 2011 Blacksmith Awards #CincyPRSA
  47. 47. BRONZE AWARD Empower MediaMarketingTailgate Tour Reminds Game Day Fans of Bush’s Baked Beans & Creates Fourth Grilling Holiday 2011 Blacksmith Awards #CincyPRSA
  48. 48. Experiential Marketing Empower MediaMarketingTailgate Tour Reminds Game Day Fans of Bush’s Baked Beans & Creates FourthGrilling Holiday In fall 2010, Bush’s kicked off its Tailgate Research Institute (TRI) mobile tour, which visited NFL and college football game tailgates, NASCAR and retail all over the nation for 14 weeks. Bush’s Ultimate Tailgate Spot showcased how a “TRI Approved” space should be arranged. After tailgates, Bush’s continued its emotional connection with consumers online by directing fans to the brand’s Facebook page where tailgaters could view event photos, find future tour stops, interact with event-related wall posts, and enter Bush’s Best Tailgate Contest. 2011 Blacksmith Awards #CincyPRSA
  49. 49. INTERACTIVE/ DIGITAL PR Website 2011 Blacksmith Awards #CincyPRSA
  50. 50. BRONZE AWARD gyro Public Relations Makino – Radical Departures 2011 Blacksmith Awards #CincyPRSA
  51. 51. Website gyro Public RelationsMakino – Radical Departures To meet audiences desire for the latest, most relevant content, Makino looked to gyro to provide a unique digital experience that could offer new content without the need to increase print magazines. In June 2011, gyro created a new, mobile-platform-optimized Radical Departures website capable of automatically aggregating and publishing content from Makinos numerous web properties. After just two months, the website has provided Makino with dozens of new sales leads and new subscribers to the magazine. 2011 Blacksmith Awards #CincyPRSA
  52. 52. BRONZE AWARD Topic Design MidPoint Music Festival Website 2011 Blacksmith Awards #CincyPRSA
  53. 53. Website Topic DesignMidPoint Music Festival Website Topic has given birth to the MPMF (MidPoint Music Festival) brand and acronym, the MPMFer community, a twitter/text visualizer and more. The festival has surged on to the national scene, growing in all manner of scale – venues, bands, sponsorships, attendance and reputation. MPMF.com is the official online resource for communicating all festival information. Among the results: festival attendance increased, 3-day ticket sales doubled over the prior year, and the festival had its first year of profitability in its 9-year history. 2011 Blacksmith Awards #CincyPRSA
  54. 54. SILVER AWARD Northlich for the Ohio LotteryNew Online Experience Reaches Future Gamers 2011 Blacksmith Awards #CincyPRSA
  55. 55. Website Northlich for the Ohio LotteryNew Online Experience Reaches Future Gamers The site, www.ohiolottery.com, was designed to enhance the player’s entertainment value of the Lottery and create a deeper, more engaged relationship with the brand. As part of the website redesign, a new mobile version of the site was also created. One month after the site launched, unique page views increased by more than one million views. Pages viewed per visit increased more than 12 percent. The average time spent on the site increased by nearly one minute per visit and new visits increased more than 7 percent. 2011 Blacksmith Awards #CincyPRSA
  56. 56. BLACKSMITHThe Staff of the Greater Cincinnati Foundation GCF Building a Foundation Online 2011 Blacksmith Awards #CincyPRSA
  57. 57. Website Greater Cincinnati FoundationGCF Building a Foundation Online In August 2010, The Greater Cincinnati Foundation launched its new website to better serve the Foundation’s three main audiences: donors, donors’ professional advisors and local nonprofits. To keep the needs of the audiences top of mind, an internal staff committee was formed to gain user insight. From January – June 2011, website visits were up 33 percent over same period in 2010. 2011 Blacksmith Awards #CincyPRSA
  58. 58. BLACKSMITH gyro Public Relations Get Back to Scratch 2011 Blacksmith Awards #CincyPRSA
  59. 59. Website gyro Public RelationsGet Back to Scratch The Get Back to Scratch website serves as an entertaining and engaging resource for professionals to share the importance of scratch baking and cooking. The website features an online directory, videos, a scratch baking blog, integrated Twitter and Facebook feeds, and tips from some of the industry’s top scratch professionals. The initiative has already seen 500+ establishments registered in the Scratch Directory and averages 32,000 unique monthly visitors. User engagement is high with hundreds of comments in support of scratch profiles and blog posts. 2011 Blacksmith Awards #CincyPRSA
  60. 60. INTERACTIVE/ DIGITAL PR Intranet 2011 Blacksmith Awards #CincyPRSA
  61. 61. BRONZE AWARDTime Warner Cable – Cynthia Godby “In the Community” Microsite 2011 Blacksmith Awards #CincyPRSA
  62. 62. Intranet Time Warner Cable-Cynthia Godby“In the Community” Microsite In a company-wide employee opinion survey, it was discovered that employees weren’t aware of TWC community support. The “In the Community” microsite was built to showcase the many ways TWC contributes to its communities; encourage volunteerism and to create a “one-stop spot” where employees could find information. After the site was previewed at a regional meeting, all other Midwest Region divisions indicated they would be borrowing concepts to use on their intranets. Volunteer hours have increased by 25% and are expected to increase an additional 20% by Dec. 31. 2011 Blacksmith Awards #CincyPRSA
  63. 63. INTERACTIVE/ DIGITAL PR Video 2011 Blacksmith Awards #CincyPRSA
  64. 64. BRONZE AWARD gyro Public RelationsGet Back to Scratch with The Cake Boss 2011 Blacksmith Awards #CincyPRSA
  65. 65. Video gyro Public RelationsGet Back to Scratch with The Cake Boss Hobart, Traulsen and Baxter partnered with Buddy Valastro, star of the popular TLC show “Cake Boss,” to promote Get Back to Scratch, a movement highlighting the growing demand for high-quality goods made from scratch. They spent three days with Valastro and his crew in Hoboken, New Jersey to film the creation of the cake and discuss the movement. The video built suspense for Valastro’s appearance at the National Restaurant Association show, increased awareness of the movement among the target audience and drove traffic to the NRA show booth. 2011 Blacksmith Awards #CincyPRSA
  66. 66. SILVER AWARD The Eisen AgencyRoto Rooter: Thanksgiving Video 2011 Blacksmith Awards #CincyPRSA
  67. 67. Video The Eisen AgencyRoto-Rooter Thanksgiving Video The busiest day of the entire year for the nations #1 plumbing and drain cleaning giant is Thanksgiving. As part of an orchestrated effort and media relations strategy to share with consumers across the country that Roto-Rooter service experts would like to enjoy a little time at home with their family this year, Eisen created a short video for homeowners to view and learn a few "dos" and "donts" when it comes to Thanksgiving and plumbing. As part of the media relations push, the video has received more than 5 million views, and calls on Thanksgiving Day were down in 2010 for the first time in 20 years. 2011 Blacksmith Awards #CincyPRSA
  68. 68. BLACKSMITH Northlich for Face:MethFace:Meth Video Shows Dark Side of Meth 2011 Blacksmith Awards #CincyPRSA
  69. 69. Video Northlich for Face:MethFace:Meth Video Shows Dark Side of Meth Several tactics were identified to raise awareness of the dangers of meth through an educational campaign, including an informational video. Branded as face:meth, Northlich’s strategic meth education campaign aimed to build a partnership between local law enforcement and retailers. The purpose of the face:meth video was to engage viewers and keep them interested while communicating a large amount of information. There were 350 videos distributed. 2011 Blacksmith Awards #CincyPRSA
  70. 70. INTERACTIVE/ DIGITAL PR Blog 2011 Blacksmith Awards #CincyPRSA
  71. 71. BRONZE AWARD Strata-G Communications Neace Lukens Blog 2011 Blacksmith Awards #CincyPRSA
  72. 72. Blog Strata-G CommunicationsNeace Lukens Blog To position Neace Lukens as a thought leader in the insurance industry and enhance its presence online, Strata-G partnered with Neace Lukens to develop a thought leadership blog. To meet the individual needs and interests of its customer base, Strata-G developed four blogs, one for each key division. During the first six months of the blog, Strata-G worked to create 21 postings for the Employee Benefits blog, nine postings for the Property & Casualty 360 blog, three postings for the CORE Solutions blog and eight postings for the Personal Insurance blog. 2011 Blacksmith Awards #CincyPRSA
  73. 73. SOCIAL MEDIA Facebook 2011 Blacksmith Awards #CincyPRSA
  74. 74. SILVER AWARD Empower MediaMarketing Research & Compelling StoryDrive Successful Facebook Re-Launch 2011 Blacksmith Awards #CincyPRSA
  75. 75. Facebook Empower MediaMarketingResearch & Compelling Story Drive Successful Facebook Re-Launch Michaels Arts & Crafts set the goal of converting its Facebook page into a thriving craft community. Using paid ads, display advertising and tagged creative, the brand built awareness of the Facebook page and drove traffic. Once consumers were on the page, Michaels posted content that encouraged engagement and provided exclusive offers and information. Over the course of five months, Michaels’ Facebook likes grew by 770% from 25,000 likes to more than 250,000. Total impressions were 182% over the previous year on a flat budget. 2011 Blacksmith Awards #CincyPRSA
  76. 76. SILVER AWARDNorthlich for Random House Children’s BooksBringing the Emerald Atlas to Life on Facebook 2011 Blacksmith Awards #CincyPRSA
  77. 77. Facebook Northlich for Random House Children’s BooksBringing the Emerald Atlas to Life on Facebook In April 2011, RHCB published “The Emerald Atlas,” the first book in The Books of Beginning series by John Stephens. To continue the momentum surrounding the first book in a planned trilogy, RHCB turned to Northlich to develop and execute a word of mouth campaign throughout the summer. Northlich garnered more than 7,000 new “likes” in less than three months, a 300 percent increase in the number of fans; secured more than 80,000 social impressions, a 358 percent increase in engagement with fans on the Page. 2011 Blacksmith Awards #CincyPRSA
  78. 78. SOCIAL MEDIA Twitter 2011 Blacksmith Awards #CincyPRSA
  79. 79. BRONZE AWARD gyro Public Relations Get Back to Scratch 2011 Blacksmith Awards #CincyPRSA
  80. 80. Twitter gyro Public RelationsGet Back to Scratch In March 2011, Hobart, Traulsen and Baxter launched “Get Back to Scratch,” a social media propelled movement highlighting the growing demand for high- quality goods made from scratch. When the movement launched, they established the @Back2Scratch twitter handle, created the profile and began to follow key influencers. The Twitter account has seen amazing support, garnering hundreds of Twitter mentions, RT’s, “favorite” tweets and more than 500 Twitter followers specific to the precise target audience. 2011 Blacksmith Awards #CincyPRSA
  81. 81. BLACKSMITH Northlich for White CastleTweeting With a New Generation of Cravers 2011 Blacksmith Awards #CincyPRSA
  82. 82. Twitter Northlich for White CastleTweeting With a New Generation of Cravers Research found that Twitter was an ideal communication channel for White Castle to reach its target consumer. The creation of a clear brand voice that leveraged opportunities to reinforce White Castle’s overall brand strategies led to the rapid development of the White Castle Twitter community. Northlich was able to secure 4,921 Twitter followers, which was 53.78 percent above the goal, and 6,320 @ replies, mentions and retweets, which was 5.3 percent above the goal. 2011 Blacksmith Awards #CincyPRSA
  83. 83. SOCIAL MEDIA YouTube/Vimeo 2011 Blacksmith Awards #CincyPRSA
  84. 84. BLACKSMITH Northlich The Voice of a Generation 2011 Blacksmith Awards #CincyPRSA
  85. 85. YouTube NorthlichThe Voice of a Generation In order to reach Gen Y, American Greetings created justWink, a quirky greeting card line that aimed to make its brand more relevant to this audience. The new card line was designed around the sarcastic, hipster and colorful expressions of this generation. Each headline is brought to life through a series of 15-second videos. Twelve videos were uploaded to the “justdashwink” YouTube Channel, and the positive impact was seen immediately. In less than two months, these 12 justWink videos had a combined total of 20,053 views for the channel. 2011 Blacksmith Awards #CincyPRSA
  86. 86. SOCIAL MEDIA Blogger Outreach 2011 Blacksmith Awards #CincyPRSA
  87. 87. SILVER AWARD Northlich for White CastleBloggers Enjoy Breakfast with White Castle 2011 Blacksmith Awards #CincyPRSA
  88. 88. Blogger Outreach Northlich for White CastleBloggers Enjoy Breakfast with White Castle White Castle wanted to test featuring their breakfast items as a way to attract female consumers. A select group of influential food and lifestyle bloggers in the St. Louis market were targeted and invited to an invitation-only event. Bloggers were encouraged to tweet about the event using a specific hashtag, and share a coupon using a trackable URL. The event was hosted by White Castle’s executive chef. Attending bloggers’ posts received 290,643 views, a 45.32 percent increase above the goal. The hashtag was tweeted 177 times; a 77 percent increase above the goal. 2011 Blacksmith Awards #CincyPRSA
  89. 89. BLACKSMITH Empower MediaMarketingRust-Oleum Pre-Launches New Product with Bloggers to Earn Credibility 2011 Blacksmith Awards #CincyPRSA
  90. 90. Blogger Outreach Empower MediaMarketingRust-Oleum Pre-Launches New Product with Bloggers Rust-Oleum was on the brink of launching a new product line, Rust-Oleum Kitchen Transformations, but research uncovered that consumers didn’t believe the product would work. Rust-Oleum took to the blogosphere and identified the nation’s top 10 DIY and design bloggers and invited them to attend a three-day, hands-on workshop to experience the products. With more than 3,000 mentions of the new product line, the Bloggers drove significant buzz creating demand before the product even hit shelves. It drove 21,000 visits to the new website. 2011 Blacksmith Awards #CincyPRSA
  91. 91. SOCIAL MEDIA Other Social Media 2011 Blacksmith Awards #CincyPRSA
  92. 92. BRONZE AWARDWordsworth Communications on behalf of Verizon Wireless Verizon’s Gadget Play Date 2011 Blacksmith Awards #CincyPRSA
  93. 93. Other Social Media Wordsworth Communications on behalf of VerizonVerizon’s Gadget Play Date Wireless Starting in December 2010, Verizon Wireless began activating its 4G Long Term Evolution (LTE) network. WW conceptualized, planned and executed a Verizon Wireless 4G LTE “Gadget Play Date” in order to officially welcome the new network to local social media aficionados. The event provided social media influencers and “gadget geeks” an opportunity to interact with the latest and greatest Verizon Wireless 4G LTE – essentially, serving as an interactive focus group. 2011 Blacksmith Awards #CincyPRSA
  94. 94. SILVER AWARD Northlich for Schneck Medical CenterLeveraging Passionate Employees to Launch a Facebook Page 2011 Blacksmith Awards #CincyPRSA
  95. 95. Other Social Media Northlich for Schneck Medical CenterLeveraging Passionate Employees to Launch a Facebook Page While Schneck had a strong internal communications system in place to involve employees and share updates on the hospital system, Schneck was not active in social media. To officially launch the Facebook page, Northlich and Schneck planned an employee event at the hospital to excite employees about participating on the Facebook page and educate them on how to participate as necessary. On the day of the employee Facebook launch event, the page added 210 fans in three hours and more than 250 fans within the next three days. In addition, employee-focused status updates have the highest engagement with an average of over 800 impressions and 5.5% feedback. 2011 Blacksmith Awards #CincyPRSA
  96. 96. EVENTSSpecial Event 2011 Blacksmith Awards #CincyPRSA
  97. 97. SILVER AWARDGail Myers Public Relations & Bethany House Services Bethany House Services Ripple Effect Cabaret 2011 Blacksmith Awards #CincyPRSA
  98. 98. Special Events Gail Myers Public Relations & Bethany House ServicesRipple Effect Cabaret As with many nonprofits, the funding of Bethany House Services has decreased, and Bethany House was looking for a new fund raising event. Susan Emerson Ansel, Vice President of Private Health News, is a professional singer-actress and a volunteer and friend of BHS. She agreed to create a cabaret performance to benefit Bethany House Services. The theme was “The Ripple Effect: One Person Can Make a Difference.” In 2010, The Ripple Effect’s second airing raised $50,000 for Bethany House Services, a 50 percent increase over the previous year’s proceeds. 2011 Blacksmith Awards #CincyPRSA
  99. 99. SILVER AWARD Northlich for DSWFashion Gives – A DSW Grand Opening 2011 Blacksmith Awards #CincyPRSA
  100. 100. Special Events Northlich for DSWFashion Gives – A DSW Grand Opening DSW tapped Northlich to design and execute an eight-week integrated local store marketing campaign to support two DSW grand openings A grand opening event called Fashion Gives was executed to help create buzz around the new stores. Northlich leveraged 50 local fashion influencers tapped as Agents of Chic to spark word of mouth recommendations around the brand. Between the two sites, there were more than 100 active and engaged Agents of Chic and more than 1,800 attendees to Fashion Gives as a result of Agents of Chic. 2011 Blacksmith Awards #CincyPRSA
  101. 101. SILVER AWARD Wordsworth Communications on behalf of The Kenwood by Senior StarA Grand Affair at the Kenwood by Senior Star 2011 Blacksmith Awards #CincyPRSA
  102. 102. Special Events Wordsworth Communications on behalf of The Kenwood by Senior StarA Grand Affair at the Kenwood by Senior Star The Kenwood by Senior Star is a new, luxury retirement community located in Cincinnati. In March of 2011, Wordsworth began planning three grand opening events to officially unveil it to the community. The objectives of the events were to increase awareness and generate sales leads. There were approximately 355 guests across all three events. The Kenwood’s sales lead database doubled. Wordsworth secured 19 total media placements about the grand opening, more than triple the number expected. 2011 Blacksmith Awards #CincyPRSA
  103. 103. BLACKSMITHStrata-G Communications – Rob Foster Husqvarna R&D Event 2011 Blacksmith Awards #CincyPRSA
  104. 104. Special Events Strata-G Communications – Rob FosterHusqvarna R&D Event Strata-G recommended conducting a hands-on media event to support the grand opening of Husqvarnas North American R&D facility to provide the media with a deeper understanding and appreciation of Husqvarnas brand culture and personality and to reinforce Husqvarnas position as an industry thought leader. The media experienced the brands various outdoor products first-hand. Husqvarna received nearly a dozen online article postings, blog postings and e-newsletter article mentions, totaling more than 3.7 million media impressions. 2011 Blacksmith Awards #CincyPRSA
  105. 105. EVENTS Tradeshow 2011 Blacksmith Awards #CincyPRSA
  106. 106. BRONZE AWARD gyro Public Relations Get Back to Scratch at NRA 2011 Blacksmith Awards #CincyPRSA
  107. 107. Tradeshow gyro Public RelationsGet Back to Scratch at NRA Get Back to Scratch partnered with Buddy Valastro, star of the popular TLC show “Cake Boss,” to promote Get Back to Scratch at the NRA show. In support of the movement, Valastro created a custom cake creation and unveiled it at NRA. More than 30 registered media outlets and more than 500 individual NRA attendees attended the unveiling of the giant Hobart mixer replica cake and press conference. 102 establishments added themselves to the Scratch Directory. 2011 Blacksmith Awards #CincyPRSA
  108. 108. BRONZE AWARD gyro Public Relations Luv the Nug at NAFEM 2011 Blacksmith Awards #CincyPRSA
  109. 109. Tradeshow gyro Public RelationsLuv the Nug at NAFEM At the 2011 North American Food Equipment Manufacturers (NAFEM) show, Scotsman Ice Systems launched the “Luv the Nug” campaign, a digital community that unites passionate ice chewers everywhere. The Nug Truck, a mobile food truck serving nugget ice, was parked in the Scotsman NAFEM booth with “chew-in events” throughout the show. Hundreds of attendees stopped by the Scotsman booth to engage with the Nug Truck. An interview with Scotsman president Mark McClanahan detailing the Luv the Nug campaign was published in the NAFEM Daily. Trade media meetings and press release distribution resulted in 10 articles. 2011 Blacksmith Awards #CincyPRSA
  110. 110. WRITINGArticle/Feature Story 2011 Blacksmith Awards #CincyPRSA
  111. 111. BRONZE AWARD Gail Myers Public RelationsLance Corporal John Droody: Finding Strength to Recover 2011 Blacksmith Awards #CincyPRSA
  112. 112. Article/Feature Story Gail Myers Public RelationsLance Corporal John Droody: Finding Strength to Recover “Lance Corporate John Doody: Finding Strength to Recover” was written for Hill-Rom’s 2010 Annual Report to Shareholders. The theme of the annual report was to be “Portraits of Innovation.” The purpose of the article was to show how Hill-Rom’s innovative products make a difference in an individual’s quality of life. 2011 Blacksmith Awards #CincyPRSA
  113. 113. BRONZE AWARD Gail Myers Public Relations Rex Healthcare:Collaboration, Innovation and Finding New Solutions 2011 Blacksmith Awards #CincyPRSA
  114. 114. Article/Feature Story Gail Myers Public RelationsRex Healthcare: Collaboration, Innovation and Finding New Solutions “Rex Healthcare: Collaboration, Innovation and Finding New Solutions” was written for Hill-Rom’s 2010 Annual Report to Shareholders. The theme of the annual report was to be “Portraits of Innovation.” The purpose of the article was to show how Hill-Rom’s partners with customers to develop product improvements. Hill-Rom wanted the article to demonstrate how Hill- Rom and Rex Healthcare worked together to improve Hill-Rom’s products for all customers. 2011 Blacksmith Awards #CincyPRSA
  115. 115. SILVER AWARD The Eisen AgencyTechSolve: Collaboration Raises the Bar of Customer Service at Bethesda North 2011 Blacksmith Awards #CincyPRSA
  116. 116. Article/Feature Story The Eisen AgencyTechSolve: Collaboration Raises the Bar at Bethesda North This bylined article was written to illustrate how lean process improvements are effective in both aligning physician leadership and nursing staffs in providing better service and ultimately increasing patient satisfaction ratings in a hospital setting. Group Practice Journal is a publication of the American Medical Group Association with a circulation of 69,207, reaching a large, influential audience of decision-makers critical to the clients health care division. The article is also available on the clients website. 2011 Blacksmith Awards #CincyPRSA
  117. 117. SILVER AWARD Rumpke Consolidated – Jonathan Kissell“Hauler Heroics” from Waste Age Magazine 2011 Blacksmith Awards #CincyPRSA
  118. 118. Article/Feature Story Rumpke Consolidated – Jonathan Kissell“Hauler Heroics” from Waste Age Magazine Four Rumpke workers in Cleveland helped evacuate 10 people from a burning building. Waste Age Magazine, a trade publication for the waste and recycling industries, requested a feature article about the heroic deeds. The goal of the article was to tell the story from the perspective of the garbage workers and convey how they followed safety procedures as closely as possible. It was published in the October 2010 issue of Waste Age Magazine. The magazine reaches more than 36,000 waste industry professionals. 2011 Blacksmith Awards #CincyPRSA
  119. 119. SILVER AWARDGreater Cincinnati Foundation – Julia Mace Weathering the Economic Storm 2011 Blacksmith Awards #CincyPRSA
  120. 120. Article/Feature Story The Greater Cincinnati Foundation – Julia MaceWeathering the Economic Storm In 2009, as our economy hit a downward spiral, GCF took the lead in creating a community-wide response to help families and the nonprofit sector, convening the Weathering the Economic Storm Partnership. The feature articles summary of the partnership’s large body of work not only made it interesting for audiences, it served as a tool for staff as well. Print copies made it easy to explain this funding partnership as the work continued. 2011 Blacksmith Awards #CincyPRSA
  121. 121. BLACKSMITHGreater Cincinnati Foundation – Julia Mace Time to Start Over 2011 Blacksmith Awards #CincyPRSA
  122. 122. Article/Feature Story The Greater Cincinnati Foundation – Julia MaceTime to Start Over The Greater Cincinnati Foundation uses stories to inspire donors to give, to put a “face” on the sometimes-complex work and to explain why community foundations are important. The feature story, “Time to Start Over” appeared in the Annual Report. It tells the story of LaGracia Guice-Williams, a college-educated woman in her 50s who lost her job during the recession. Thanks to the Workforce Network, she received training and embarked on a new career. This story made LaGracia a GCF superstar. E-mails notes and phone calls received about the story and report were positive. 2011 Blacksmith Awards #CincyPRSA
  123. 123. WRITINGSpecial Purpose Publication 2011 Blacksmith Awards #CincyPRSA
  124. 124. BRONZE AWARDCincinnati USA Regional Tourism NetworkCincinnati USA 2011 Official Visitor Guide 2011 Blacksmith Awards #CincyPRSA
  125. 125. Special Purpose Publication Cincinnati USA Regional Tourism NetworkCincinnati USA 2011 Official Visitor Guide Once determining a Visitor Guide redesign would occur, the Cincinnati USA Regional Tourism Network decided that a successful redesign would need to increase Visitor Guide requests and elevate its perceived value while also lengthening its shelf life. The new guide included pertinent “driver events” and was also entertaining. The Regional Tourism Network ordered 300,000 Visitors Guide copies to keep up with demand and that number was exhausted by mid-October. 2011 Blacksmith Awards #CincyPRSA
  126. 126. SILVER AWARDNorthlich for Cincinnati Northern Kentucky Airport CVG Soars With Report to Community 2011 Blacksmith Awards #CincyPRSA
  127. 127. Special Purpose Publication Northlich for CVGCVG Soars With Report to Community With a declining economy negatively impacting the airline industry, a reduction in the flights available and higher prices than desired, people were not aware of the positive developments within Cincinnati/Northern Kentucky International Airport. Northlich recommended the development of key messages that culminated in a community report to educate and inform key audiences about CVG operations and the benefits to the community. Approximately 100 key stakeholders, including Ohio legislators, attended a reception at the airport and the messages in the report were positively received. The community report also helped drive positive news coverage. 2011 Blacksmith Awards #CincyPRSA
  128. 128. BLACKSMITH NorthlichTelling Northlich’s Health & Wellness Story 2011 Blacksmith Awards #CincyPRSA
  129. 129. Special Purpose Publication NorthlichTelling Northlich’s Health & Wellness Story Northlich offers a unique approach to servicing its clients – otherwise known as the “village” structure with members who specialize in every discipline. Northlich created a leave-behind book that housed the unique Northlich approach as well as multiple case studies to showcase the expansive range of work that Northlich has managed in the health care space. Since the final production of the book in January 2011, Northlich’s health and wellness team has experienced a 50 percent conversation rate from the initial presentation into a new client. 2011 Blacksmith Awards #CincyPRSA
  130. 130. SPECIAL PROJECT Research 2011 Blacksmith Awards #CincyPRSA
  131. 131. SILVER AWARD Game Day Communications: Jackie Reau, Betsy Ross, Michael FarrisA Community Analysis of the Tate & Lyle Championship 2011 Blacksmith Awards #CincyPRSA
  132. 132. Research Game Day CommunicationsA Community Analysis of the Tate & Lyle Championship Game Day Communications was contracted by the LPGA to conduct a Community Analysis of the Tate & Lyle Players Championship during the 2011 tournament. The intent of the research was to assist the new leadership of tournament with positioning and enhanced awareness on a year-round basis and to seek and solicit new financial sponsors. Currently, the local organizing committee is pressing two key recommendations into action – creation of the Jennifer Song Community Spirit Award and research and promotion of the tournament’s history with co-branding efforts in association with the host golf course. 2011 Blacksmith Awards #CincyPRSA
  133. 133. BLACKSMITH gyro Public Relations Luv the Nug 2011 Blacksmith Awards #CincyPRSA
  134. 134. Research gyro Public RelationsLuv the Nug Social media monitoring for Scotsman Ice Systems identified an untapped group of consumers who are passionate about chewing ice. Research of social media properties showed these ice chewers were expressing their love for chewable ice, specifically the distinctive Scotsman nugget ice found. Insights from the research led to development of the successful “Luv the Nug” campaign. The campaign resulted in 40 media placements, including the Houston Chronicle, Newsday, Local TV in Nashville and Birmingham, and key third-party blog posts. 2011 Blacksmith Awards #CincyPRSA
  135. 135. SPECIAL PROJECT Partnership 2011 Blacksmith Awards #CincyPRSA
  136. 136. BLACKSMITH Beth Reiter Benson & Dacia SniderSoapbox Media & The Greater Cincinnati Foundation 2011 Blacksmith Awards #CincyPRSA
  137. 137. Partnership Beth Reiter Benson & Dacia SniderSoapbox Media & The Greater Cincinnati Foundation The Greater Cincinnati Foundation wanted to help the non profit sector be more visible, while also increasing the Foundation’s profile and recognition of its role in community change. Soapbox Media wished to better cover civic affairs and innovation stories. In early 2011, GCF provided a two-year sponsorship of Soapbox’s new “For Good” section to cover our regions nonprofits and key community issues. “For Good” launched in February 2011. Since launch, 115 “For Good” stories have run in Soapbox. Dozens of these have been shared by the featured nonprofits on their websites, blogs or Facebook walls. 2011 Blacksmith Awards #CincyPRSA
  138. 138. CAMPAIGNS 2011 Blacksmith Awards #CincyPRSA
  139. 139. COMMUNITY RELATIONS CAMPAIGN 2011 Blacksmith Awards #CincyPRSA
  140. 140. BRONZE AWARD Cristofoli-Keeling, Inc.Ault Park Concours d’Elegance 2011 Public Relations Plan 2011 Blacksmith Awards #CincyPRSA
  141. 141. Community Relations Campaign Cristofoli-Keeling, Inc.Ault Park Concours d’Elegance The Ault Park Concours d’Elegance relies heavily on media relations to heighten awareness to drive day of show attendance, and provide parity messaging with events in other US cities. Year-round social media strategy was executed to maintain high level of awareness and visibility. Media measurement far exceeded with over 175 stories, and Facebook traffic activity goals were met. The 2011 event was the most attended show to date, with 5,330 in attendance. 2011 Blacksmith Awards #CincyPRSA
  142. 142. BRONZE AWARD Cristofoli-Keeling, Inc.Architreks/Cincinnati Walks Public Relations Campaign 2011 Blacksmith Awards #CincyPRSA
  143. 143. Community Relations Campaign Cristofoli-Keeling, Inc.Architreks/Cincinnati Walks Offering educational, historic guided walking tours of local neighborhoods, Architreks/Cincinnati Walks wanted to increase awareness of the organization. The campaign involved social and digital media and promotion, as well as media relations. A social media editorial calendar was developed and maintained throughout the campaign, including weekly trivia questions, event postings and photos from tours. Within the first month of activity, the Facebook page had 455 monthly active users and posts were viewed 17,024 times. In the second month post feedback increased by 45%, and there were a total of 14, 309 post views. 2011 Blacksmith Awards #CincyPRSA
  144. 144. SILVER AWARDGreat American Financial Resources– Shara Clark, Becky Marrington, Donna Carrelli Great American Classroom Makeover 2011 Blacksmith Awards #CincyPRSA

×