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Top 10 Pieces of Advice in Social Media... Ever!
 

Top 10 Pieces of Advice in Social Media... Ever!

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I've been blogging since 2003, so for my 15 minute presentation at @DigiShoreditch 2013 - these are the top 10 things I've learnt about social media in the last 10 years.

I've been blogging since 2003, so for my 15 minute presentation at @DigiShoreditch 2013 - these are the top 10 things I've learnt about social media in the last 10 years.

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https://twitter.com 199
http://tv.digitalshoreditch.com 115
http://ds2013.wpengine.com 70
http://www.olafmolenaar.com 52
http://khronosdesign.com 43
http://www.scoop.it 26
http://sharemyslides.blogspot.com 18
http://lanyrd.com 9
http://eventifier.co 9
http://bundlr.com 4
http://www.pantarei-ad.com 3
http://flavors.me 2
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http://hb.sysomos.com 1
http://bottlenose.com 1
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  • Full Name Full Name Comment goes here.
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  • best thing i saw at digital shoreditch.
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  • Why the bulldog - in case you missed it? People used to say 'whats's the ROI of your mum?' as if you can't put a value on a relationship. Or 'what's the value of being at a conference'. I liked to say 'what's the ROI of your dog'. The truth is - you CAN measure ROI. You just need the right data and the right tools...
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  • Notes for each slide....

    All the links and videos I mentioned are also on my blog --> http://jeremywaite.tumblr.com/post/50978597730/the-top-10-pieces-of-social-media-advice-ever-ds13

    10. Disney take on much larger gaming brands with much less money. They understand that 1 people has on average 140 friends. They can reach 19,600. They could share across 2.7m. Scale. It enables small brands to compete with big brands. Disney are huge, but start-ups and companies of any size can compete on a level playing field on social media. You just need to 'engage' BEFORE you try to 'convert'.

    9. Gary V built his business from $2m - $60m in 7 years with a 90:10 strategy. 90% engagement - promoting the content that he spent 10% of his time creating. 1 hour a day doing a wine video. 9 hours a day talking to EVERYONE! Encourage people to Click-to-share first - NOT click-to-buy!

    8. Sentiment is not fluffy. This report shows that it CAN drive sales. You just need accurate data and a decent tool - Adobe Social ;) - to be able to filter out the signal from all the noise.

    7. 90% of the worlds data was created in the last 2 years. All the data ever created from 0-2003 is now reproduced every 48 hours. The amount of 'useful' information has not increased that much at all. This book explains how we should be using our data smarter to make better decisions and more accurate predictions about the future.

    6. Watch Moneyball. That is all!

    5. Starbucks are among a few brands who are obsessed with social intelligence and the behaviour of their customers. Who are they? What are the saying? Why are they saying these things? Where did the conversations take place? When did these conversations happen? This is important to help plan time and resources - in order to spend your time where it matters most - but also to understand that you need to move FAST. The half life of a tweet is estimated to now be between 6-7 minutes! That makes it very hard it you are out-sourcing your 'voice' to an agency.

    4. Read Lovemarks. It's about 'loyalty beyond reason'. It explains why we make BIG decisions with our hearts - and then we justify them with our heads. This is important because in social media - people share EMOTIONS, they don't share facts. (78% trust recommendations from friends - only 14% trust brands).

    3. Watch Simon's TED talk. One of the best business presentations I've ever seen. 'People don't buy WHAT you do - they buy WHY you do it'.

    2. Watch the Like-Cycle I presented at #Engage2013 on YouTube. It's a great workshop to help get people around a table - share ideas and common goals and objectives - and fill a wall with post-it notes!

    1. Measure ROI. But first UNDERSTAND ROI. It is NOT return on innovation, impressions, interactions or impressions. This is the best book written on the subject that explains it all much better than I could. If you're brand needs to track ROI properly - that's the sole purpose that Adobe Social exisits - and why it has been built to do things that no other digital marketing tool on the market can do.

    All the links and videos are on my Tumblr. I hope that helps! :)

    http://jeremywaite.tumblr.com/post/50978597730/the-top-10-pieces-of-social-media-advice-ever-ds13
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  • lot of love for this
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  • Launching July 10thOver $3bn developing marketing cloud19bn transactions a day18 of the top 20 e-comm in the worldPublishing / Listening / Analytics
  • Not everything has to say “Click-to-BUY”Like on average 40 brands – 20125-7 brands in 2011Competing with Gaga, Bieber etc…
  • Disney = 500m fans / 470 profiles / 250 staffNFL -= all 32 teams – 1 staffer!Good CONTENT  1-140-2.7mDisney spent MUCH less than Zynga / Angry Birds (proportionally)Dollar Shave guy last Digishoreditch – beat Gillette with a $5k video budgetAmplify GREAT content – don’t prop up average content
  • 90:10Click-to-buy x Click-to-share
  • Assassins Creed 4Ubisoft – millions fans / languages across EMEAAssassins Creed 3 = 12m copies sold!Advertising.Twitter.comDeloitte / Crimson Hex / Nielsen / GfK = 30%+ sentiment  2.7x more sales than 30% increase ATL spend
  • BIG DATA – Adobe 19 billion – 18/2010,000 per day in 200090% last 2 years- Amount of useful data isn’t0-2003 now every 48 hours400m tweets day / 1.1bn FB (751m mobile / 665m DAU / 189m mobile only_Should be getting smarter – looking at US markets / brands
  • Reduce everything down to one numberFind the 1 metric that REALLY mattersROI or NPS ?
  • Reduce everything down to one numberFind the 1 metric that REALLY mattersROI or NPS ?
  • People share EMOTIONSDecisions with your HEART – justify it with your HEAD78% trust recommendations from friendsOnly 14% trust brands
  • People share EMOTIONSDecisions with your HEART – justify it with your HEAD78% trust recommendations from friendsOnly 14% trust brands
  • Strategy = WHYWhat are the numbers saying with NO agenda / emotion / biasContent is ALL emotion78% trust recommendations from friends – ONLY 14% trust brandsBrands are built with emotion – businesses are built with logic.
  • Fashion brand yesterday - £6.5mRovio – Angry Birds - £144mSkyBet 1700% ROINOT – Innovations / Impressions / Interactions / Impressions
  • Fashion brand yesterday - £6.5mRovio – Angry Birds - £144mSkyBet 1700% ROINOT – Innovations / Impressions / Interactions / Impressions
  • $600m+ Consulting BusinessTracking 19 Billion Transactions/ DayConsult for 18 of Worlds Top 20 E-commerce BusinessesOnly 1 of 2: Facebook PMD Partner (4 badges)Twitter Ads API partner

Top 10 Pieces of Advice in Social Media... Ever! Top 10 Pieces of Advice in Social Media... Ever! Presentation Transcript

  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.The Top 10Pieces ofSocial Advice(Ever)!@JeremyWaite
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.#DS13
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Time you enjoywasting is notwasted…#DS13
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.10#DS13“You don’t need to outspendyour competitors in order tobeat them”.
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.9#DS13 Gary VaynerchukWin the Battle Between“Commercial v Acquisition”
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.8#DS13“Sentiment doesn’t suck”.
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.7#DS13 #NateSilverSeparate the “Signalfrom the Noise”.
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.6#DS13 #Moneyball“Just because you canmeasure everything, doesn’tmean that you should”.
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.6#DS13 #Moneyball“Just because you canmeasure everything, doesn’tmean that you should”.
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.5#DS13Understand Your Customers(Then Love Them to Death!)1. Who2. What3. Why4. Where5. When
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.4#DS13 #PurposePyramid #Lovemarks“Brands are built on emotion.Business strategies are not”.EntertainChallengeInspireInformEducateSolveProblemsFor the HeartFor the Head
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.4#DS13 #PurposePyramid #Lovemarks“Brands are built on emotion.Business strategies are not”.EntertainChallengeInspireInformEducateSolveProblemsFor the HeartFor the Head
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.3#DS13 @SimonSinek #TEDAlways Start with “Why?”
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.2#DS13Understand the “Like-Cycle”STRATEGY#BIGDATA4.Understand the“Value of a Fan”.1.UnderstandYour Customers5.Social Ads to Amplifythe Best Content& Conversations2.Build an OptimisedContent Calendar3.Reward theCommunity.Give Fans aReason to ReturnINSIGHTWhat TypeOf “Likes”Do YouWant?LOYALTYHow AreYou GoingTo KeepThem?CONTENTWhat areYou GoingTo Do WithThem?ROIWhat isThe ValueOf A“Like”MEDIAWhat IsThe CostOf A“Like”?AdobeSocialData
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.1#DS13“Measure ROI”.Return on ImpressionsInfluenceInteractionsInnovation…
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.1#DS13“Measure ROI”.Return on ImpressionsInfluenceInteractionsInnovation…
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.(Revenue Gained – Investment)Investment* 100ROI in Social Media is thesame as ROI in any otherarea of business…#DS13 @TheBrandBuilder1
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.(Revenue Gained – Investment)Investment* 100ROI in Social Media is thesame as ROI in any otherarea of business…#DS13 @TheBrandBuilder1
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19
  • © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.@JeremyWaite | JeremyWaite.Tumblr.com