"The World's Most Valuable Whiteboard Session" by Steve Jobs
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When Steve Jobs took over Apple in 1997, one whiteboard session changed the entire company ~ and as a result changed the world...

When Steve Jobs took over Apple in 1997, one whiteboard session changed the entire company ~ and as a result changed the world...

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"The World's Most Valuable Whiteboard Session" by Steve Jobs Presentation Transcript

  • 1. How Did One Whiteboard Session Create The World’s Largest Company? By @JeremyWaite
  • 2. 1996   •  Apple  was  on  the   verge  of   bankruptcy   •  Gil  Amelio  was   CEO   •  Apple  was   licensing  it’s  OS   •  They  were   constantly  adding   new  product  lines  
  • 3. Apple  Board  Discussion   June  1997  
  • 4. Apple  Board  Discussion   June  1997     a)  If  we  keep  Gill  as  CEO   there’s  a  10%  chance   we’ll  avoid  bankruptcy  
  • 5. Apple  Board  Discussion   June  1997     a)  If  we  keep  Gill  as  CEO   there’s  a  10%  chance   we’ll  avoid  bankruptcy   b)  If  we  fire  Gil  and  Steve   comes  back,  we  have  a   60%  chance  of  survival  
  • 6. Apple  Board  Discussion   June  1997     a)  If  we  keep  Gill  as  CEO   there’s  a  10%  chance   we’ll  avoid  bankruptcy   b)  If  we  fire  Gil  and  Steve   comes  back,  we  have  a   60%  chance  of  survival   c)  If  we  fire  Gil  and  Steve   doesn’t  come  back,  we   have  a  40%  chance  of   survival  
  • 7. 1997     Steve  agrees  to   return  to  Apple   as  an  adviser  to   the  board  unDl   they  find  a  new   CEO  
  • 8. Apple  were  due  to  ship  1  million   StyleWriter  printers  in  1997  
  • 9. Apple  were  due  to  ship  1  million   StyleWriter  printers  in  1997…   …  but  they  didn’t  expect  to   make  any  money  from  them.  
  • 10. The  Newton  was  a   good  device…      With  a  stylus…     Using  hand-­‐wriDng   technology  that     almost  worked…    
  • 11. The  Newton  was  a   good  device…      With  a  stylus…     Using  hand-­‐wriDng   technology  that     almost  worked…      But  no-­‐one    bought  one!    
  • 12. By  the  early  1990’s  Apple  product  lines  exploded  
  • 13. The first thing Steve did was conduct a product review to try to find out why the company wasn’t working.
  • 14. •  By  1996  Apple  had  too  many  products   •  Nobody  understood  the  difference  between  them   •  The  world’s  most  emoJonal  brand  wasn’t  emoJonal   •  “No  magic”  -­‐  even  the  product  names  were  numbers   “The products suck… There’s no SEX in them anymore”.        Steve  Jobs  ~  July  1997  
  • 15. In  the  middle  of  the  product  review   meeDng,  Steve  told  everyone  to  stop  and   started  to  explain  his  vision  of  the  future.     He  drew  two  lines  on  the  whiteboard  and   said,                              “this is all we need”...  
  • 16. Consumer Pro Desktop Portable
  • 17. Consumer Pro Desktop Portable
  • 18. Consumer Pro Desktop Portable
  • 19. Consumer Pro Desktop Portable
  • 20. Consumer Pro Desktop Portable
  • 21. Consumer Pro Desktop Portable
  • 22. Before  Steve  
  • 23. AWer  Steve  
  • 24. Apple  almost  declared  bankruptcy  in  1996.    
  • 25. *  According  to  Interbrand  100  Report  2013   Apple  almost  declared  bankruptcy  in  1996.     They  are  now  the  World’s  largest  brand  -­‐   Valued  at  over  $98.3bn.    
  • 26. “My  gut  was  that   Apple  had  some   really  good   technology,   but  it  was  fucked   up  by   mismanagement”.     Steve  Jobs  1997      
  • 27. “By  shu]ng  down   the  Newton,  I  freed   up  some  good   engineers  who   could  work  on  new   mobile  devices”.       Those  engineers  soon   started  work  on   “Project  Purple”…  
  • 28. Project  Purple  
  • 29. On  January  9th,  2007   Steve  announced  the   launch  of  the  iPhone.  
  • 30. On  January  9th,  2007   Steve  announced  the   launch  of  the  iPhone.   Stylus  not  included  
  • 31. Apple  have  now  sold  over  300m  iPhones  
  • 32. Apple  have  now  sold  over  300m  iPhones   ...  and  there  are  now  more  mobile   phones  in  the  world  than   tooth  brushes.  
  • 33. @JeremyWaite | JeremyWaite.Tumblr.com