The
55 Best
Social Media
Quotes
WHOEVER TELLS
THE BEST STORIES
GOES HOME WITH
THE MOST
MARBLES
@JeremyWaite	
  
@JeremyWaite
THE
BEST
ADVERTISING
ISN’T
ADVERTISING
@Ajaz
@JeremyWaite	
  
IF YOU GET BORED
WITH SOCIAL MEDIA
IT’S BECAUSE YOU
ARE TRYING TO GET
MORE VALUE THAN
YOU CREATE.
@FastCompany
@JeremyWait...
TIME
YOU ENJOY
WASTING
IS NOT
WASTED
John Lennon
@JeremyWaite	
  
COUNTING
CLICKS
ISN’T
WHAT
COUNTS.
@Ajaz
@JeremyWaite	
  
WE DON’T BUILD
SERVICES TO MAKE
MONEY, WE MAKE
MONEY TO BUILD
BETTER SERVICES.
@Finkd
@JeremyWaite	
  
MOVE FAST
AND
BREAK
THINGS
@BenBarry
@JeremyWaite	
  
SOCIAL MEDIA IS
ABOUT SOCIOLOGY
AND PSYCHOLOGY
MORE THAN
TECHNOLOGY
@BrianSolis
@JeremyWaite	
  
PEOPLE
DON’T SHARE
FACTS
THEY SHARE
EMOTIONS.
Oxford University Research
@JeremyWaite	
  
IF YOU WEREN’T
EMBARRASSED
ABOUT YOUR
PRODUCT WHEN YOU
LAUNCHED IT, YOU
LAUNCHED IT TOO
LATE.
@8en
@JeremyWaite	
  
WE DEMAND TOO
MUCH
OF TECHNOLOGY
AND NOT ENOUGH
OF OURSELVES
@FiveThirtyEight
@JeremyWaite	
  
I LOVE
SOCIAL MEDIA
BECAUSE IT EXISTS
AT THE INTERSECTION
OF HUMANITY AND
TECHNOLOGY
@JeremyWaite via Steve Jobs
@JeremyWa...
NO GOOD
JOKE SURVIVES
A COMMITTEE
OF SIX
@DickC
@JeremyWaite	
  
IF DIFFERENT
CULTURES CONNECT
WITH EACH OTHER
THEY ARE LESS LIKELY
TO WANT TO SHOOT
EACH OTHER
@TimBerners_Lee
@JeremyWait...
SOCIAL MEDIA ISN’T
ABOUT CREATING A
GREAT BRAND.
IT’S ABOUT ACTING
AS IF YOU ALREADY
HAVE ONE.
@SXSW
@JeremyWaite	
  
ADVERTISING
IS THE PRICE
YOU PAY FOR
UNREMARKABLE
THINKING.
Jeff Bezos
@JeremyWaite	
  
IF IT AIN’T BROKE
DON’T FIX IT
DOESN’T APPLY
ANYMORE.
IF IT AIN’T BROKE
IT’S OBSOLETE.
@BillGates
@JeremyWaite	
  
JUST BECAUSE
YOU CAN
MEASURE
EVERYTHING DOESN’T
MEAN THAT
YOU SHOULD
W. Edwards Deming
@JeremyWaite	
  
AN ENTREPRENEUR
IS SOMEONE WHO
JUMPS OFF A CLIFF
AND BUILDS A
PLANE ON THE
WAY DOWN
@ReidHoffman
@JeremyWaite	
  
TODAY
I WILL BE HAPPIER
THAN A BIRD
WITH A FRENCH
FRY
Facebook.com/StudioMela
@JeremyWaite	
  
I’VE LEARNED
THAT PEOPLE WILL
FORGET WHAT YOU
SAID, PEOPLE WILL
FORGET WHAT YOU DID,
BUT PEOPLE WILL NEVER
FORGET HOW YOU
...
IN THE
FUTURE
EVERYONE WILL
BE FAMOUS
FOR 15MB
@jojobickley
@JeremyWaite	
  
SORRY I WROTE
YOU SUCH A
LONG POST,
I DIDN’T HAVE TIME
TO WRITE A
SHORTER ONE.
Mark Twain
@JeremyWaite	
  
£
WE DON’T WANT
ONE MILLION NEW
FANS,
WE WANT
ONE THOUSAND
NEW CUSTOMERS.
@PaddyPower
@JeremyWaite	
  
00101001111010101011110111110100111101010101
111011110101011101110011101010110011010101110
0011101010101001110001010100101...
PEOPLE
OVER
PIXELS
@BenBarry
@JeremyWaite	
  
1
000
000
IT’S BETTER
TO HAVE
ONE HUNDRED PEOPLE
WHO LOVE YOU
THAN ONE MILLION
PEOPLE WHO KINDA
LIKE YOU.
@BChesky
@Jeremy...
EVERYTHING HE
EVER WROTE
WAS A
LOVE LETTER IN
DISGUISE
@GapingVoid
@JeremyWaite	
  
A
STORY WITHOUT
LOVE
IS NOT
WORTH TELLING.
@GapingVoid
@JeremyWaite	
  
I AM AS
PROUD OF WHAT
WE DON’T DO,
AS I AM OF
WHAT WE DO.
Steve Jobs
@JeremyWaite	
  
THE BEATLES
WERE THE BEST BECAUSE
THEY NEVER DID THE
SAME THING ONCE.
Steve Jobs
@JeremyWaite	
  
IF IT’S A CHOICE
BETWEEN
THE TRUTH AND
THE LEGEND,
PRINT THE LEGEND
Anthony H. Wilson
@JeremyWaite	
  
WHAT’S THE POINT
IN HAVING
33 MILLION FANS IF
YOU DON’T DO
ANYTHING GOOD
WITH THEM?
@AEWheeler
@JeremyWaite	
  
MARTIN LUTHER
KING DID NOT
SAY
“I HAVE A MISSION
STATEMENT”.
@SimonSinek
@JeremyWaite	
  
WE MAKE BIG
DECISIONS WITH OUR
HEARTS AND THEN
JUSTIFY THEM WITH
OUR HEADS.
Kevin Roberts
@JeremyWaite	
  
IT’S NOT ENOUGH TO
DO YOUR BEST, YOU
MUST KNOW WHAT
TO DO AND THEN DO
YOUR BEST.
W. Edwards Deming
@JeremyWaite	
  
IT’S EASIER
DONE THAN
SAID.
@Soland
@JeremyWaite	
  
NEVER DOUBT
THAT A SMALL GROUP OF
THOUGHTFUL, COMMITTED
PEOPLE CAN CHANGE THE
WORLD.
INDEED, IT IS THE ONLY
THING THAT EVE...
ENGAGING WITH
YOUR FANS AND
BUILDING A
COMMUNITY ARE
NOT THE SAME
THING.
@MitchJoel
@JeremyWaite	
  
(REVENUE – INVESTMENT) ÷ INVESTMENT * 100
(REVENUE – INVESTMENT) ÷ INVESTMENT * 100
(REVENUE – INVESTMENT) ÷ INVESTMENT * ...
EVERYONE
SAYS SOCIAL MEDIA IS
SOME KIND OF
UNICORN.
BUT MAYBE
IT’S JUST A HORSE.
@JayBaer
@JeremyWaite	
  
YOU CAN HAVE
EVERYTHING
YOU WANT IN LIFE,
IF YOU JUST HELP
ENOUGH OTHER PEOPLE
GET WHAT
THEY WANT.
Zig Ziglar
@JeremyWaite...
B2B AND B2C NO
LONGER EXIST.
ALL THAT
MATTERS NOW IS
P2P.
PEOPLE-TO-PEOPLE.
@Jowyang
@JeremyWaite	
  
LEADERS USED TO
BE JUDGED BY HOW
THEY RESPONDED
IN A CRISIS.
NOW THEY ARE
JUDGED BY HOW WELL
THEY ANTICIPATE ONE.
@Khanfar...
EST.	

1906	

ESTABLISHED
IN 1906
USED TO BE
IMPORTANT. NOW,
APPARENTLY IT’S A
LIABILITY.
Seth Godin
@JeremyWaite	
  
AS FAR AS
SEARCH IS
CONCERNED,
YOUTUBE IS THE
NEW GOOGLE.
@BrianSolis
@JeremyWaite	
  
IN ORDER TO WIN,
YOU HAVE TO BE
DIFFERENT,
GREAT OR
FIRST.
Loretta Lynn
@JeremyWaite	
  
PEOPLE
DON’T BUY WHAT
YOU DO,
THEY BUY WHY
YOU DO IT.
@SimonSinek
@JeremyWaite	
  
BUY
NOW
IT’S SAD
THAT THE BEST MINDS
OF MY GENERATION ARE
TRYING TO FIGURE OUT
HOW TO GET PEOPLE TO
CLICK MORE ADS.
Jeff H...
$	

SOCIAL MEDIA
IS ONE AREA
OF BUSINESS WHERE
YOU DON’T NEED TO
OUTSPEND YOUR
COMPETITORS IN ORDER
TO BEAT THEM.
@HalStok...
WE SPEND A
LOT OF TIME
CHATTING AROUND
THE CAMPFIRE,
BUT SOMEONE HAS TO
BUILD THE CAMPFIRE.
@ChrisBrogan
@JeremyWaite	
  
PUT YOUR ENERGY
INTO CREATING
THINGS THAT ARE
LIKEABLE
NOT SOME DOUCHEY
SOCIAL MEDIA
STRATEGY@Oatmeal
@JeremyWaite	
  
IT’S MORE
DIFFICULT
TO UN-SUBSCRIBE
FROM A
RELATIONSHIP
@Armano
@JeremyWaite	
  
IF 50 MILLION
PEOPLE SAY
SOMETHING
STUPID,
IT’S STILL STUPID.
Rolf Dovelli
@JeremyWaite	
  
NEVER MISTAKE
A MYTHICAL
“LIKE”
FOR THE
REAL THING.
Anon.
@JeremyWaite	
  
Sir	
  Paul	
  Smith	
  is	
  one	
  of	
  my	
  favourite	
  people.	
  	
  
	
  
Not	
  because	
  of	
  his	
  relentle...
@JeremyWaite	
  
	
  
JeremyWaite.Tumblr.com	
  
Instagram.com/JeremyWaite	
  
	
  
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The 55 Best Social Media Quotes

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Working with social brands over the years I've heard some pretty inspirational quotes and received some outstanding advice, from great people working for some impressive brands. So just for fun, here's a bunch of my favourite quotes...

• I've made the PDF downloadable so feel free to print them out and wallpaper your office or stick above your desk •

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  • The 55 Best Social Media Quotes

    1. 1. The 55 Best Social Media Quotes
    2. 2. WHOEVER TELLS THE BEST STORIES GOES HOME WITH THE MOST MARBLES @JeremyWaite   @JeremyWaite
    3. 3. THE BEST ADVERTISING ISN’T ADVERTISING @Ajaz @JeremyWaite  
    4. 4. IF YOU GET BORED WITH SOCIAL MEDIA IT’S BECAUSE YOU ARE TRYING TO GET MORE VALUE THAN YOU CREATE. @FastCompany @JeremyWaite  
    5. 5. TIME YOU ENJOY WASTING IS NOT WASTED John Lennon @JeremyWaite  
    6. 6. COUNTING CLICKS ISN’T WHAT COUNTS. @Ajaz @JeremyWaite  
    7. 7. WE DON’T BUILD SERVICES TO MAKE MONEY, WE MAKE MONEY TO BUILD BETTER SERVICES. @Finkd @JeremyWaite  
    8. 8. MOVE FAST AND BREAK THINGS @BenBarry @JeremyWaite  
    9. 9. SOCIAL MEDIA IS ABOUT SOCIOLOGY AND PSYCHOLOGY MORE THAN TECHNOLOGY @BrianSolis @JeremyWaite  
    10. 10. PEOPLE DON’T SHARE FACTS THEY SHARE EMOTIONS. Oxford University Research @JeremyWaite  
    11. 11. IF YOU WEREN’T EMBARRASSED ABOUT YOUR PRODUCT WHEN YOU LAUNCHED IT, YOU LAUNCHED IT TOO LATE. @8en @JeremyWaite  
    12. 12. WE DEMAND TOO MUCH OF TECHNOLOGY AND NOT ENOUGH OF OURSELVES @FiveThirtyEight @JeremyWaite  
    13. 13. I LOVE SOCIAL MEDIA BECAUSE IT EXISTS AT THE INTERSECTION OF HUMANITY AND TECHNOLOGY @JeremyWaite via Steve Jobs @JeremyWaite  
    14. 14. NO GOOD JOKE SURVIVES A COMMITTEE OF SIX @DickC @JeremyWaite  
    15. 15. IF DIFFERENT CULTURES CONNECT WITH EACH OTHER THEY ARE LESS LIKELY TO WANT TO SHOOT EACH OTHER @TimBerners_Lee @JeremyWaite  
    16. 16. SOCIAL MEDIA ISN’T ABOUT CREATING A GREAT BRAND. IT’S ABOUT ACTING AS IF YOU ALREADY HAVE ONE. @SXSW @JeremyWaite  
    17. 17. ADVERTISING IS THE PRICE YOU PAY FOR UNREMARKABLE THINKING. Jeff Bezos @JeremyWaite  
    18. 18. IF IT AIN’T BROKE DON’T FIX IT DOESN’T APPLY ANYMORE. IF IT AIN’T BROKE IT’S OBSOLETE. @BillGates @JeremyWaite  
    19. 19. JUST BECAUSE YOU CAN MEASURE EVERYTHING DOESN’T MEAN THAT YOU SHOULD W. Edwards Deming @JeremyWaite  
    20. 20. AN ENTREPRENEUR IS SOMEONE WHO JUMPS OFF A CLIFF AND BUILDS A PLANE ON THE WAY DOWN @ReidHoffman @JeremyWaite  
    21. 21. TODAY I WILL BE HAPPIER THAN A BIRD WITH A FRENCH FRY Facebook.com/StudioMela @JeremyWaite  
    22. 22. I’VE LEARNED THAT PEOPLE WILL FORGET WHAT YOU SAID, PEOPLE WILL FORGET WHAT YOU DID, BUT PEOPLE WILL NEVER FORGET HOW YOU MADE THEM FEEL. Maya Angelou @JeremyWaite  
    23. 23. IN THE FUTURE EVERYONE WILL BE FAMOUS FOR 15MB @jojobickley @JeremyWaite  
    24. 24. SORRY I WROTE YOU SUCH A LONG POST, I DIDN’T HAVE TIME TO WRITE A SHORTER ONE. Mark Twain @JeremyWaite  
    25. 25. £ WE DON’T WANT ONE MILLION NEW FANS, WE WANT ONE THOUSAND NEW CUSTOMERS. @PaddyPower @JeremyWaite  
    26. 26. 00101001111010101011110111110100111101010101 111011110101011101110011101010110011010101110 00111010101010011100010101001010101110101 011101010011110101010111101111010101110111001 110101011001101010111000111010101010011100 010101001010101110101011101010011110101010 111101111010101110111001110101011001101010111 0001110101010100111000101010010101011101 010111010100111101010101111011110101011101110 011101010110011010101110001110101010100111 0001010100101010111010101110010100100110 IN GOD WE TRUST. EVERYONE ELSE MUST BRING DATA. W. Edwards Deming @JeremyWaite  
    27. 27. PEOPLE OVER PIXELS @BenBarry @JeremyWaite  
    28. 28. 1 000 000 IT’S BETTER TO HAVE ONE HUNDRED PEOPLE WHO LOVE YOU THAN ONE MILLION PEOPLE WHO KINDA LIKE YOU. @BChesky @JeremyWaite  
    29. 29. EVERYTHING HE EVER WROTE WAS A LOVE LETTER IN DISGUISE @GapingVoid @JeremyWaite  
    30. 30. A STORY WITHOUT LOVE IS NOT WORTH TELLING. @GapingVoid @JeremyWaite  
    31. 31. I AM AS PROUD OF WHAT WE DON’T DO, AS I AM OF WHAT WE DO. Steve Jobs @JeremyWaite  
    32. 32. THE BEATLES WERE THE BEST BECAUSE THEY NEVER DID THE SAME THING ONCE. Steve Jobs @JeremyWaite  
    33. 33. IF IT’S A CHOICE BETWEEN THE TRUTH AND THE LEGEND, PRINT THE LEGEND Anthony H. Wilson @JeremyWaite  
    34. 34. WHAT’S THE POINT IN HAVING 33 MILLION FANS IF YOU DON’T DO ANYTHING GOOD WITH THEM? @AEWheeler @JeremyWaite  
    35. 35. MARTIN LUTHER KING DID NOT SAY “I HAVE A MISSION STATEMENT”. @SimonSinek @JeremyWaite  
    36. 36. WE MAKE BIG DECISIONS WITH OUR HEARTS AND THEN JUSTIFY THEM WITH OUR HEADS. Kevin Roberts @JeremyWaite  
    37. 37. IT’S NOT ENOUGH TO DO YOUR BEST, YOU MUST KNOW WHAT TO DO AND THEN DO YOUR BEST. W. Edwards Deming @JeremyWaite  
    38. 38. IT’S EASIER DONE THAN SAID. @Soland @JeremyWaite  
    39. 39. NEVER DOUBT THAT A SMALL GROUP OF THOUGHTFUL, COMMITTED PEOPLE CAN CHANGE THE WORLD. INDEED, IT IS THE ONLY THING THAT EVER HAS. Margaret Mead @JeremyWaite  
    40. 40. ENGAGING WITH YOUR FANS AND BUILDING A COMMUNITY ARE NOT THE SAME THING. @MitchJoel @JeremyWaite  
    41. 41. (REVENUE – INVESTMENT) ÷ INVESTMENT * 100 (REVENUE – INVESTMENT) ÷ INVESTMENT * 100 (REVENUE – INVESTMENT) ÷ INVESTMENT * 100 (REVENUE – INVESTMENT) ÷ INVESTMENT * 100 (REVENUE – INVESTMENT) ÷ INVESTMENT * 100 (REVENUE – INVESTMENT) ÷ INVESTMENT * 100 (REVENUE – INVESTMENT) ÷ INVESTMENT * 100 (REVENUE – INVESTMENT) ÷ INVESTMENT * 100 (REVENUE – INVESTMENT) ÷ INVESTMENT * 100 WHAT’S THE ROI OF YOUR MOTHER? HOW CAN YOU PUT A VALUE ON A RELATIONSHIP? @GaryVee @JeremyWaite  
    42. 42. EVERYONE SAYS SOCIAL MEDIA IS SOME KIND OF UNICORN. BUT MAYBE IT’S JUST A HORSE. @JayBaer @JeremyWaite  
    43. 43. YOU CAN HAVE EVERYTHING YOU WANT IN LIFE, IF YOU JUST HELP ENOUGH OTHER PEOPLE GET WHAT THEY WANT. Zig Ziglar @JeremyWaite  
    44. 44. B2B AND B2C NO LONGER EXIST. ALL THAT MATTERS NOW IS P2P. PEOPLE-TO-PEOPLE. @Jowyang @JeremyWaite  
    45. 45. LEADERS USED TO BE JUDGED BY HOW THEY RESPONDED IN A CRISIS. NOW THEY ARE JUDGED BY HOW WELL THEY ANTICIPATE ONE. @KhanfarW @JeremyWaite  
    46. 46. EST. 1906 ESTABLISHED IN 1906 USED TO BE IMPORTANT. NOW, APPARENTLY IT’S A LIABILITY. Seth Godin @JeremyWaite  
    47. 47. AS FAR AS SEARCH IS CONCERNED, YOUTUBE IS THE NEW GOOGLE. @BrianSolis @JeremyWaite  
    48. 48. IN ORDER TO WIN, YOU HAVE TO BE DIFFERENT, GREAT OR FIRST. Loretta Lynn @JeremyWaite  
    49. 49. PEOPLE DON’T BUY WHAT YOU DO, THEY BUY WHY YOU DO IT. @SimonSinek @JeremyWaite  
    50. 50. BUY NOW IT’S SAD THAT THE BEST MINDS OF MY GENERATION ARE TRYING TO FIGURE OUT HOW TO GET PEOPLE TO CLICK MORE ADS. Jeff Hammerbacher @JeremyWaite  
    51. 51. $ SOCIAL MEDIA IS ONE AREA OF BUSINESS WHERE YOU DON’T NEED TO OUTSPEND YOUR COMPETITORS IN ORDER TO BEAT THEM. @HalStokes @JeremyWaite  
    52. 52. WE SPEND A LOT OF TIME CHATTING AROUND THE CAMPFIRE, BUT SOMEONE HAS TO BUILD THE CAMPFIRE. @ChrisBrogan @JeremyWaite  
    53. 53. PUT YOUR ENERGY INTO CREATING THINGS THAT ARE LIKEABLE NOT SOME DOUCHEY SOCIAL MEDIA STRATEGY@Oatmeal @JeremyWaite  
    54. 54. IT’S MORE DIFFICULT TO UN-SUBSCRIBE FROM A RELATIONSHIP @Armano @JeremyWaite  
    55. 55. IF 50 MILLION PEOPLE SAY SOMETHING STUPID, IT’S STILL STUPID. Rolf Dovelli @JeremyWaite  
    56. 56. NEVER MISTAKE A MYTHICAL “LIKE” FOR THE REAL THING. Anon. @JeremyWaite  
    57. 57. Sir  Paul  Smith  is  one  of  my  favourite  people.       Not  because  of  his  relentless  crea6vity  and  childish  enthusiasm,  but  because  he  leads  one   of  the  largest  fashion  brands  in  the  world,  whilst  remaining  one  of  the  world’s  nicest  entrepreneurs.     He  is  also  slightly  obsessed  with  cycling  which  makes  him  a  preAy  top  bloke  in  my  opinion.  So  in  honor   of  Sir  Paul,  the  colour  plates  for  my  favourite  social  media  quotes  are  taken  from  the  Paul  Smith  colour   paleAe.     About  the  quotes…     Before  you  get  all  upset,  these  are  not  all  social  media  quotes.  That  being  said,  I  do  think  they  translate   perfectly  to  any  social  media  strategy  or  to  inspire  any  socially  connected  brand.     Decide  for  yourself.     >  Follow  Sir  Paul  on  Instagram  @PaulSmithDesign  
    58. 58. @JeremyWaite     JeremyWaite.Tumblr.com   Instagram.com/JeremyWaite    

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