Jeremy WaiteHead of Social MediaJeremy.Waite@Phones4u.co.uk@JeremyWaite
Facebook.com/Phones4u
Facebook.com/Phones4u
Return on Investment           Innovation           Interactions           Influence*           Ignorance* Influence is th...
(Getting employees to be more social).
Facebook.com/Phones4u
+ COMMERCIAL                                               + RECRUITMENT                                               + T...
Cost per Acquisition (CPA)Phones 4u                                                                 Demographic           ...
Sysomos Social MediaListening & Engagement
46%Dislike   Facebook.com/Phones4u
Fans are 68%                                                                more likely                                   ...
Facebook Growth 2011                     We have 267,000+ fans50% of the UK population is now          Phones 4u is the UK...
TARGETED SOCIAL MEDIA                       CAPTURE         EMAIL        PRODUCT ADVERTISING                        CUSTOM...
Social Media Reporting31,000 fans on one campaignCost per fan just £0.97 at 67% conversion rateExample figures illustratin...
Isnt realrevolutionaboutrippingit up andstartingagain?
The UKs Most Subscribed YouTube Channel
Track viral recommendation and referral in real-timeacross Facebook : Understand & Rewardkey influencers                  ...
Assessing the Value of a Facebook Fan Product Spending                                               £50.78 Brand Loyalty ...
Product Spending                                                                                                  Fans    ...
Our Facebook Fanscould be worth£10.5m per year(£96.10 per fan)
Jeremy.Waite@Phones4u.co.uk@JeremyWaite                              Facebook.com/Phones4u
Figaro Social Media Conference Slides
Figaro Social Media Conference Slides
Figaro Social Media Conference Slides
Figaro Social Media Conference Slides
Figaro Social Media Conference Slides
Figaro Social Media Conference Slides
Figaro Social Media Conference Slides
Figaro Social Media Conference Slides
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Figaro Social Media Conference Slides

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20th July 2011, Magic Circle, London. Slides from my presentation about social media ROI, engagement and why Apple are the world's most anti-social brand. #figaroconference

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Figaro Social Media Conference Slides

  1. 1. Jeremy WaiteHead of Social MediaJeremy.Waite@Phones4u.co.uk@JeremyWaite
  2. 2. Facebook.com/Phones4u
  3. 3. Facebook.com/Phones4u
  4. 4. Return on Investment Innovation Interactions Influence* Ignorance* Influence is the ability to get people to do things Facebook.com/Phones4u
  5. 5. (Getting employees to be more social).
  6. 6. Facebook.com/Phones4u
  7. 7. + COMMERCIAL + RECRUITMENT + TRAINING MARKETING WEB TEAM DIRECT / SALES SOCIAL MEDIACUSTOMER SERVICE PR Facebook.com/Phones4u
  8. 8. Cost per Acquisition (CPA)Phones 4u Demographic Quality Content Loyalty Like Cycle Value > What is the actual cost of a "Like"? > What is their value What type of "Likes" to the business? do we want? > > > How are we going What are we going to keep them? to do with them? Facebook.com/Phones4u
  9. 9. Sysomos Social MediaListening & Engagement
  10. 10. 46%Dislike Facebook.com/Phones4u
  11. 11. Fans are 68% more likely than non-fans to recommend a "liked" brand to their friends.Acquisition (New) v Retention (Upgrade) Facebook.com/Phones4uSocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp.
  12. 12. Facebook Growth 2011 We have 267,000+ fans50% of the UK population is now Phones 4u is the UKs No. 1 mobileon Facebook (30 million users) phone retailer on Facebook.Brands need to engage their We talk to approx 176,000 fansfans with great content every day. (This is double the level of engagement most brands receive).50% of Facebook users log on Phones 4us takeover modelto Facebook to play a game is based upon social gamingFacebook ads can out-perform A £30k Phones 4u takeover cana traditional ATL media spend deliver up to 160m impressions78% of consumers trust their All Phones 4u campaigns are basedfriends recommendations upon recommendations & "likes"(Only 14% of consumers trust adverts).
  13. 13. TARGETED SOCIAL MEDIA CAPTURE EMAIL PRODUCT ADVERTISING CUSTOMER FOLLOW-UP REVIEWS ON DATA P4U BLOG<80M IMPRESSIONSPER £10K MEDIA270,000 FANS4,700 FOLLOWERS PLAY GAME PRE-REGISTRATION OR BUY NOW AT PHONES4U.CO.UK650,000 VIEWS CUSTOM BUILT 50,000+ VIEWS PER DAY FACEBOOK APP P4U Customer Engagement Capture Data BLOG Brand Awareness Drive Sales2,000 VIEWS/DAYACQUIRE ENGAGE CONVERT
  14. 14. Social Media Reporting31,000 fans on one campaignCost per fan just £0.97 at 67% conversion rateExample figures illustrating 1 page reporting
  15. 15. Isnt realrevolutionaboutrippingit up andstartingagain?
  16. 16. The UKs Most Subscribed YouTube Channel
  17. 17. Track viral recommendation and referral in real-timeacross Facebook : Understand & Rewardkey influencers Facebook.com/Phones4u
  18. 18. Assessing the Value of a Facebook Fan Product Spending £50.78 Brand Loyalty £30.60 Propensity to Recommend £9.59 Earned Media Value £4.80 Cost Offset for fan acquisition £0.33 £96.10 The Average Value of a Fan is £96.10 per yearSocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp. All rights reserved. www.syncapse.com Facebook.com/Phones4u
  19. 19. Product Spending Fans Non-FansFacebook Fans v Non-Fans £106.16 £39.59 £82.03 £60.56 £99.21 £42.84 £116.57 £75.40 £107.48 £93.24SocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp. All rights reserved. www.syncapse.com
  20. 20. Our Facebook Fanscould be worth£10.5m per year(£96.10 per fan)
  21. 21. Jeremy.Waite@Phones4u.co.uk@JeremyWaite Facebook.com/Phones4u
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