Figaro Social Media Conference Slides

Jeremy WaiteHead of Social MediaJeremy.Waite@Phones4u.co.uk@JeremyWaite

Facebook.com/Phones4u

Return on Investment Innovation Interactions Influence* Ignorance* Influence is the ability to get people to do things Facebook.com/Phones4u

(Getting employees to be more social).

Facebook.com/Phones4u

+ COMMERCIAL + RECRUITMENT + TRAINING MARKETING WEB TEAM DIRECT / SALES SOCIAL MEDIACUSTOMER SERVICE PR Facebook.com/Phones4u

Cost per Acquisition (CPA)Phones 4u Demographic Quality Content Loyalty Like Cycle Value > What is the actual cost of a "Like"? > What is their value What type of "Likes" to the business? do we want? > > > How are we going What are we going to keep them? to do with them? Facebook.com/Phones4u

Sysomos Social MediaListening & Engagement

46%Dislike Facebook.com/Phones4u

Fans are 68% more likely than non-fans to recommend a "liked" brand to their friends.Acquisition (New) v Retention (Upgrade) Facebook.com/Phones4uSocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp.

Facebook Growth 2011 We have 267,000+ fans50% of the UK population is now Phones 4u is the UKs No. 1 mobileon Facebook (30 million users) phone retailer on Facebook.Brands need to engage their We talk to approx 176,000 fansfans with great content every day. (This is double the level of engagement most brands receive).50% of Facebook users log on Phones 4us takeover modelto Facebook to play a game is based upon social gamingFacebook ads can out-perform A £30k Phones 4u takeover cana traditional ATL media spend deliver up to 160m impressions78% of consumers trust their All Phones 4u campaigns are basedfriends recommendations upon recommendations & "likes"(Only 14% of consumers trust adverts).

TARGETED SOCIAL MEDIA CAPTURE EMAIL PRODUCT ADVERTISING CUSTOMER FOLLOW-UP REVIEWS ON DATA P4U BLOG<80M IMPRESSIONSPER £10K MEDIA270,000 FANS4,700 FOLLOWERS PLAY GAME PRE-REGISTRATION OR BUY NOW AT PHONES4U.CO.UK650,000 VIEWS CUSTOM BUILT 50,000+ VIEWS PER DAY FACEBOOK APP P4U Customer Engagement Capture Data BLOG Brand Awareness Drive Sales2,000 VIEWS/DAYACQUIRE ENGAGE CONVERT

Social Media Reporting31,000 fans on one campaignCost per fan just £0.97 at 67% conversion rateExample figures illustrating 1 page reporting

Isnt realrevolutionaboutrippingit up andstartingagain?

The UKs Most Subscribed YouTube Channel

Track viral recommendation and referral in real-timeacross Facebook : Understand & Rewardkey influencers Facebook.com/Phones4u

Assessing the Value of a Facebook Fan Product Spending £50.78 Brand Loyalty £30.60 Propensity to Recommend £9.59 Earned Media Value £4.80 Cost Offset for fan acquisition £0.33 £96.10 The Average Value of a Fan is £96.10 per yearSocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp. All rights reserved. www.syncapse.com Facebook.com/Phones4u

Product Spending Fans Non-FansFacebook Fans v Non-Fans £106.16 £39.59 £82.03 £60.56 £99.21 £42.84 £116.57 £75.40 £107.48 £93.24SocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp. All rights reserved. www.syncapse.com

Our Facebook Fanscould be worth£10.5m per year(£96.10 per fan)

Jeremy.Waite@Phones4u.co.uk@JeremyWaite Facebook.com/Phones4u

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Figaro Social Media Conference Slides

by Jeremy Waite on Jul 21, 2011

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Figaro Social Media Conference Slides — Presentation Transcript