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How To Plan A Successful Social Media Campaign

by Social Evangelist at London on Mar 23, 2013

  • 44,322 views

It's surprising how complicated many people make social media campaign planning. The most successful campaigns are usually the most simple, and they often follow the same pattern. Einstein once said ...

It's surprising how complicated many people make social media campaign planning. The most successful campaigns are usually the most simple, and they often follow the same pattern. Einstein once said that "things should be made simpler but not simple".

I've certainly over-simplified these two models, but they work as a good demonstration to show how easily you can build an effective social media campaign.

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17 of 7 previous next Post a comment

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  • bracken Marketing Matterscc at Marketing Matterscc I would love to see more detail on slide 3, otherwise it is just so much hype. How do you measure your ROI? what tools are available? How do you understand or even find BIG data? I know I need to read up more about big data but what is it? the rest of the slide is fine, just those two questions are not so simple. Help 1 year ago
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  • CatherineQuigley Catherine Quigley Thanks for this enlightening information. I didn't know other than gut instinct, I didn't think banner adds were a good idea. I measured their usefulness against my own consumer likes, dislikes and what catches my eye. Not banner adds! 1 year ago
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  • PaulGWilson Paul Wilson, Marketing Director / Consultant I really like this work Jeremy, it's a great guide. Do you think certain products and services lend themselves to social media more than others? For example music/sport/entertainment where the audience might want to express their personality & tastes through engaging with a brand in this way? 1 year ago
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  • jeremywaite Jeremy Waite, Social Evangelist at London ps. Sorry to all you long-time agency media planners! Of course this has been massively over-simplified and I'm not suggesting a one-size fits-all model, but it's as good a model as I've ever seen - and one that I've seen work across many large and small social media campaigns. When in doubt, seek your local social media ninja.... 1 year ago
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  • jeremywaite Jeremy Waite, Social Evangelist at London Slide 6 - Gary Vaynerchuk @GaryVee swears by the 90:10 philosophy of spending 10% of his time creating content, and 90% of his time in the trenches engaging with his audience and responding to EVERY comment, post and mention. Watch this for more inspiration --> http://www.youtube.com/watch?v=EhqZ0RU95d4 1 year ago
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  • jeremywaite Jeremy Waite, Social Evangelist at London Slide 5 - 10% of your budget should be spent on strategy. This should include discovery and social intelligence, using all the tools that you have at your disposal to find out as much as possible about your audience. Make sure that you clarify what the most important metric is to measure your success, and plan a simple but powerful reporting plan that will demonstrate (to non-marketing people) the effectiveness of your campaign.

    60% of your budget should be spent on building great content, and then distributing it out across your audience. Spend the most time with your core audience, but allocate 10% to target those few influences and cheerleaders that might give your content the most reach.

    The majority of your media needs to be spent where your audience spend the most time. For many brands this will be Facebook or YouTube adverts. Twitter is a powerful complimentary channel to help amplify conversations around good content, but allocate a small budget to a wildcard channel or seeding plan, that might have the potential to make your content go 'viral'.
    1 year ago
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How To Plan A Successful Social Media Campaign How To Plan A Successful Social Media Campaign Presentation Transcript