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How To Plan A Successful Social Media Campaign
 

How To Plan A Successful Social Media Campaign

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It's surprising how complicated many people make social media campaign planning. The most successful campaigns are usually the most simple, and they often follow the same pattern. Einstein once said ...

It's surprising how complicated many people make social media campaign planning. The most successful campaigns are usually the most simple, and they often follow the same pattern. Einstein once said that "things should be made simpler but not simple".

I've certainly over-simplified these two models, but they work as a good demonstration to show how easily you can build an effective social media campaign.

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  • I would love to see more detail on slide 3, otherwise it is just so much hype. How do you measure your ROI? what tools are available? How do you understand or even find BIG data? I know I need to read up more about big data but what is it? the rest of the slide is fine, just those two questions are not so simple. Help
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  • Thanks for this enlightening information. I didn't know other than gut instinct, I didn't think banner adds were a good idea. I measured their usefulness against my own consumer likes, dislikes and what catches my eye. Not banner adds!
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  • I really like this work Jeremy, it's a great guide. Do you think certain products and services lend themselves to social media more than others? For example music/sport/entertainment where the audience might want to express their personality & tastes through engaging with a brand in this way?
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  • ps. Sorry to all you long-time agency media planners! Of course this has been massively over-simplified and I'm not suggesting a one-size fits-all model, but it's as good a model as I've ever seen - and one that I've seen work across many large and small social media campaigns. When in doubt, seek your local social media ninja....
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  • Digital DarwinismIt’s not survival of the fittest anymore – it’s survival of the FASTEST

How To Plan A Successful Social Media Campaign How To Plan A Successful Social Media Campaign Presentation Transcript