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Over 100 Years of Advertising Measurement

by Social Evangelist at London on Apr 13, 2013

  • 28,151 views

From the worlds first full page press ad in 1906 to face recognition check-in's in 2013. What worked and what didn't...

From the worlds first full page press ad in 1906 to face recognition check-in's in 2013. What worked and what didn't...

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http://digitalmarketingnotes.tumblr.com 864
http://www.scoop.it 392
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15 of 5 previous next Post a comment

  • jeremywaite Jeremy Waite, Social Evangelist at London Thanks so much Krishna. Yes the Amex guys have done a great job with 'Tweet, Syamex tweetnc Save' and 'Like, link, love'. NPS is certainly something big to watch in 2013/14 but I don't think anyone has nailed it with an out-of-the-box solution yet. Seems to me this is where the data scientists, analysts and consultants have their chance to shine. Thanks again :) 12 months ago
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  • krishnade Krishna De, Author and digial strategist,social media commentator and content marketer at http://www.KrishnaDe.com Jeremy - great presentation - thanks for collating it and sharing it. I've curated it over at Pinterest:)

    I am not sure if it's my interpretation of your point on slide 24 about social NPS in terms of is this the date that you are suggesting it started to be used? Platforms such as @Zuberance have integrated integrated NPS for social brand advocacy for some years.

    One thing you might want to add is metrics about social advertising leading to sales - you reference FourSquare checkins and you are probably aware that Amex in the UK and US have integrated checkins with offers and most recently sales on Twitter using hashtags.

    Thanks again for a great presentation.
    12 months ago
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  • jeremywaite Jeremy Waite, Social Evangelist at London Want to read more? Try The History of Advertising since 3000BC --> http://www.xtimeline.com/timeline/History-of-Advertising 1 year ago
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  • mixalis1 Michael Paredrakos, Strategic Planner at http://thecuriousbrain.com/ very very interesting shared at http://thecuriousbrain.com/ well done 1 year ago
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  • jeremywaite Jeremy Waite, Social Evangelist at London Partly for my own amusement and partly for some seminar content, I compiled this brief summary of ad metrics. I'm sure I've missed out a few significant milestones (search, seo, ppc?), but I'd be happy to add a few slides from whatever anyone thinks I've missed. Also let me know of any errors, quotes you love or explanations you disagree with! You can also tweet me @JeremyWaite. 1 year ago
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Over 100 Years of Advertising Measurement Over 100 Years of Advertising Measurement Presentation Transcript