2. Agenda
• 20 30 minute presentation
20-30 i t t ti • Twitter and B2B
• 10-15 Q & A
– View of Twitter
– Definition of Twitter
– Role it is playing in
B2B marketing
• The Do’s And Don’ts
– Helpful tips to
building a B2B
following on Twitter
f i i
Hashtag: #B2Bwebinar
3. Welcome & Thank you
Jeremy Victor, Founder | President
@jeremyvictor | @b2bbloggers
jvictor@makegoodmedia.com
267-362-9835
Make Good Media
B2B Social Media And Content Marketing Consulting
Consulting,
Content Creation, and Training
helping b2b companies start relationships, generate leads and grow in today’s social marketplace
Hashtag: #B2Bwebinar
4. What s
What’s in it for you?
• Helpful Twitter advice:
– Starting relationships
S a g e a o s ps
– Growing your followers
– Tweeting tactics
• What will you be able to do as a
result?
– Assess how your current approach
– Begin tweeting with more confidence
Hashtag: #B2Bwebinar
6. • Wh t iis T itt ?
What Twitter?
– A social networking/micro-blogging utility
– “a real-time information network powered by
people f
l from around the world”
d th ld”
– It’ as much about di
It’s h b t discovery as it is
i
communication
Hashtag: #B2Bwebinar
12. Twitter and B2B
DO THEY GO TOGETHER?
definitely (with one caveat)
Hashtag: #B2Bwebinar
13. The Do s And Don ts
Do’s Don’ts
HELPFUL TIPS TO BUILDING A
B2B FOLLOWING
Hashtag: #B2Bwebinar
14. Do: Start with the basics
• S t U Your Page
Set Up Y P
and Profile
– Bio
– Profile Picture
• Logo or Picture
– Background
– Link
• Don’t:
– Underestimate the
value and importance
of your Twitter page
Hashtag: #B2Bwebinar
15. Do: Make the commitment
• It’ reall work
It’s k
– There is no quick way to
build a loyal, targeted
community
• Have patience
• Make it a planned
activity
• D ’t
Don’t:
– Throw in the towel after a
couple of weeks
p
Hashtag: #B2Bwebinar
16. Do: Know Your Target
• Buyer Personas
– What content is relevant
and useful to the people
you would like to reach?
• You need a content
approach
– i.e. what topics are you
g g
going to tweet about
• Don’t:
– Make it a numbers game
• “who” matters more than
“how much”
Hashtag: #B2Bwebinar
17. Do: Have personality
• T itt is “powered
Twitter i “ d
by people”
– Act like a human
being not a white
paper
– Have fun
– Be creative
• Don’t:
– Be stiff
– Be someone else
– Automate messages
Hashtag: #B2Bwebinar
18. Do: Provide value
• Vary the subject and
content of your tweets
• Be selective in your
tweeting
• Don’t:
– Tweet for tweeting’s sake
– Flood your audience
– Post negatively about a
competitor
• Li it
Limit:
– Tweets about trivial matters
Hashtag: #B2Bwebinar
19. Do: Tweet responsibly
• Your brand depends on it
• Strike the delicate balance of
being helpful vs annoying
vs.
• Don’t:
– P t offensive, demeaning,
Post ff i d i
inflammatory, emotional,
political, or mean tweets.
– Tweet confidential or proprietary
information.
– Forget your manners and
customer service skills.
Hashtag: #B2Bwebinar
20. Do: Be present
• Remember it’s about
Remember,
communication
– Respond, Retweet, and
Interact
• Be humble
– Regularly acknowledge,
g y g ,
highlight, and thank
contributing members
• Y
You get what you give
t h t i
• Don’t:
– Only Tweet one-way
broadcast messages
– Forget to check back in
Hashtag: #B2Bwebinar
21. •Start with the basics
•Make the commitment
•Know your target
•Have personality
•Provide value
P id l
•Tweet Responsibly
•Be Present
Be
HELPFUL TIPS TO BUILDING A
B2B FOLLOWING
Hashtag: #B2Bwebinar
22. Thanks again
Jeremy Victor, Founder | President
@jeremyvictor | @makegoodmedia |@b2bbloggers
jvictor@makegoodmedia.com
267-362-9835
Make Good Media
B2B Social Media And Content Marketing Consulting
Consulting,
Content Creation, and Training
helping b2b companies start relationships, generate leads and grow in today’s social marketplace
Hashtag: #B2Bwebinar
23. Thanks again
Jeremy Victor, Founder | President
@jeremyvictor | @makegoodmedia |@b2bbloggers
jvictor@makegoodmedia.com
267-362-9835
Make Good Media
Protected under Creative Commons
Free to share with acknowledgement - Enjoy
Hashtag: #B2Bwebinar
