Hashtag: #B2Bwebinar
Agenda
    • 20 30 minute presentation
      20-30 i t          t ti     • Twitter and B2B
    • 10-15 Q & A
             ...
Welcome & Thank you
    Jeremy Victor, Founder | President
    @jeremyvictor | @b2bbloggers
    jvictor@makegoodmedia.com
...
What s
    What’s in it for you?
    • Helpful Twitter advice:
          – Starting relationships
            S a g e a o ...
Twitter and B2B

       DO THEY GO TOGETHER?

Hashtag: #B2Bwebinar
• Wh t iis T itt ?
      What Twitter?
          – A social networking/micro-blogging utility

          – “a real-time in...
Hashtag: #B2Bwebinar
Hashtag: #B2Bwebinar
Hashtag: #B2Bwebinar
Hashtag: #B2Bwebinar
Hashtag: #B2Bwebinar
Twitter and B2B

       DO THEY GO TOGETHER?
       definitely (with one caveat)
Hashtag: #B2Bwebinar
The Do s And Don ts
           Do’s     Don’ts

       HELPFUL TIPS TO BUILDING A
       B2B FOLLOWING
Hashtag: #B2Bwebinar
Do: Start with the basics
    • S t U Your Page
      Set Up Y    P
      and Profile
          – Bio
          – Profile ...
Do: Make the commitment
    • It’ reall work
      It’s         k
          – There is no quick way to
            build a...
Do: Know Your Target
    • Buyer Personas
          – What content is relevant
            and useful to the people
      ...
Do: Have personality
    • T itt is “powered
      Twitter i “     d
      by people”
          – Act like a human
       ...
Do: Provide value
    • Vary the subject and
      content of your tweets

    • Be selective in your
      tweeting

    ...
Do: Tweet responsibly
    • Your brand depends on it

    • Strike the delicate balance of
      being helpful vs annoying...
Do: Be present
    • Remember it’s about
      Remember,
      communication
          – Respond, Retweet, and
           ...
•Start with the basics
       •Make the commitment
       •Know your target
       •Have personality
       •Provide value...
Thanks again
    Jeremy Victor, Founder | President
    @jeremyvictor | @makegoodmedia |@b2bbloggers
    jvictor@makegoodm...
Thanks again
    Jeremy Victor, Founder | President
    @jeremyvictor | @makegoodmedia |@b2bbloggers
    jvictor@makegoodm...
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Building A B2B Community On Twitter - Make Good Media

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Transcript of "Building A B2B Community On Twitter - Make Good Media"

  1. 1. Hashtag: #B2Bwebinar
  2. 2. Agenda • 20 30 minute presentation 20-30 i t t ti • Twitter and B2B • 10-15 Q & A – View of Twitter – Definition of Twitter – Role it is playing in B2B marketing • The Do’s And Don’ts – Helpful tips to building a B2B following on Twitter f i i Hashtag: #B2Bwebinar
  3. 3. Welcome & Thank you Jeremy Victor, Founder | President @jeremyvictor | @b2bbloggers jvictor@makegoodmedia.com 267-362-9835 Make Good Media B2B Social Media And Content Marketing Consulting Consulting, Content Creation, and Training helping b2b companies start relationships, generate leads and grow in today’s social marketplace Hashtag: #B2Bwebinar
  4. 4. What s What’s in it for you? • Helpful Twitter advice: – Starting relationships S a g e a o s ps – Growing your followers – Tweeting tactics • What will you be able to do as a result? – Assess how your current approach – Begin tweeting with more confidence Hashtag: #B2Bwebinar
  5. 5. Twitter and B2B DO THEY GO TOGETHER? Hashtag: #B2Bwebinar
  6. 6. • Wh t iis T itt ? What Twitter? – A social networking/micro-blogging utility – “a real-time information network powered by people f l from around the world” d th ld” – It’ as much about di It’s h b t discovery as it is i communication Hashtag: #B2Bwebinar
  7. 7. Hashtag: #B2Bwebinar
  8. 8. Hashtag: #B2Bwebinar
  9. 9. Hashtag: #B2Bwebinar
  10. 10. Hashtag: #B2Bwebinar
  11. 11. Hashtag: #B2Bwebinar
  12. 12. Twitter and B2B DO THEY GO TOGETHER? definitely (with one caveat) Hashtag: #B2Bwebinar
  13. 13. The Do s And Don ts Do’s Don’ts HELPFUL TIPS TO BUILDING A B2B FOLLOWING Hashtag: #B2Bwebinar
  14. 14. Do: Start with the basics • S t U Your Page Set Up Y P and Profile – Bio – Profile Picture • Logo or Picture – Background – Link • Don’t: – Underestimate the value and importance of your Twitter page Hashtag: #B2Bwebinar
  15. 15. Do: Make the commitment • It’ reall work It’s k – There is no quick way to build a loyal, targeted community • Have patience • Make it a planned activity • D ’t Don’t: – Throw in the towel after a couple of weeks p Hashtag: #B2Bwebinar
  16. 16. Do: Know Your Target • Buyer Personas – What content is relevant and useful to the people you would like to reach? • You need a content approach – i.e. what topics are you g g going to tweet about • Don’t: – Make it a numbers game • “who” matters more than “how much” Hashtag: #B2Bwebinar
  17. 17. Do: Have personality • T itt is “powered Twitter i “ d by people” – Act like a human being not a white paper – Have fun – Be creative • Don’t: – Be stiff – Be someone else – Automate messages Hashtag: #B2Bwebinar
  18. 18. Do: Provide value • Vary the subject and content of your tweets • Be selective in your tweeting • Don’t: – Tweet for tweeting’s sake – Flood your audience – Post negatively about a competitor • Li it Limit: – Tweets about trivial matters Hashtag: #B2Bwebinar
  19. 19. Do: Tweet responsibly • Your brand depends on it • Strike the delicate balance of being helpful vs annoying vs. • Don’t: – P t offensive, demeaning, Post ff i d i inflammatory, emotional, political, or mean tweets. – Tweet confidential or proprietary information. – Forget your manners and customer service skills. Hashtag: #B2Bwebinar
  20. 20. Do: Be present • Remember it’s about Remember, communication – Respond, Retweet, and Interact • Be humble – Regularly acknowledge, g y g , highlight, and thank contributing members • Y You get what you give t h t i • Don’t: – Only Tweet one-way broadcast messages – Forget to check back in Hashtag: #B2Bwebinar
  21. 21. •Start with the basics •Make the commitment •Know your target •Have personality •Provide value P id l •Tweet Responsibly •Be Present Be HELPFUL TIPS TO BUILDING A B2B FOLLOWING Hashtag: #B2Bwebinar
  22. 22. Thanks again Jeremy Victor, Founder | President @jeremyvictor | @makegoodmedia |@b2bbloggers jvictor@makegoodmedia.com 267-362-9835 Make Good Media B2B Social Media And Content Marketing Consulting Consulting, Content Creation, and Training helping b2b companies start relationships, generate leads and grow in today’s social marketplace Hashtag: #B2Bwebinar
  23. 23. Thanks again Jeremy Victor, Founder | President @jeremyvictor | @makegoodmedia |@b2bbloggers jvictor@makegoodmedia.com 267-362-9835 Make Good Media Protected under Creative Commons Free to share with acknowledgement - Enjoy Hashtag: #B2Bwebinar

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