Midwest is Best
Upcoming SlideShare
Loading in...5
×
 

Midwest is Best

on

  • 4,609 views

What we can learn from Minnesota and Minnesota-based Strategic Planners.

What we can learn from Minnesota and Minnesota-based Strategic Planners.

Presented at Planning Barcamp #2 in Hamburg, Germany.

Statistics

Views

Total Views
4,609
Views on SlideShare
4,504
Embed Views
105

Actions

Likes
2
Downloads
24
Comments
1

4 Embeds 105

http://creativeglasses.blogspot.com 43
http://jeremy.abbett.net 31
http://creativeglasses.blogspot.de 29
http://www.creativeglasses.blogspot.com 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Midwest is Best Midwest is Best Presentation Transcript

  • Midwest is Best What we can learn from Minnesota and Minnesota-based Strategic Planners. Planning Barcamp 02 | Hamburg, Germany | July 27th, 2010 Jeremy Abbett | jeremy.abbett.net | jeremy@abbett.net | twitter: jeremytai | Hamburg, Germany
  • United States of America?
  • Minnesota Midwest
  • Minnesota Fame
  • 1. Status Quo A look at advertising’s current situation 2. Minnesota Nice Land of 10,000 Lakes 3. Midwest is Best Strategic Planning’s Midwest Triumvirate
  • Status Quo A review of advertising’s current situation (and my own)
  • The New Scarcity ou rces res attention
  • The New Scarcity ou rces res attention
  • 5,380 Followers 25,880 Likes
  • Truth (and my own)
  • Digital Director strategy insights insights for mass for niche classic empathy digital (and my own)
  • Status Quo Our world is radically changing
  • Minnesota Nice Land of 10,000 Lakes
  • Contemporary Art Culture
  • Consumer Culture
  • Bicycle Culture
  • Car Culture
  • Lake Culture
  • Minnesota Nice
  • Minnesota Nice People that are courteous, mild-mannered and reserved
  • Midwest is Best Strategic Planning’s Midwest Triumvirate
  • Adrian Ho Aki Spicer Paul Isakson Zeus Jones Fallon Thinkers & Makers Partner & CFO Director of Digital Strategy Partner
  • How do you feel being based in the Midwest has influenced your thinking in communications and advertising?
  • “ In Minneapolis, removed from everything that could possibly be cool and avant garde you are forced to think at a more human, fundamental level.” Adrian Ho Zeus Jones
  • “ Minnesota keeps me grounded in realities of everyday America, and as a "digital" strategist it keeps me honest about what people may want from our brands.” Aki Spicer Fallon
  • “ What I believe living here gives you is a sense of appreciation for others and a healthy amount of humility that comes from the area's blue collar and agrarian roots.” Paul Isakson Thinkers & Makers
  • Does an agencies culture have more influence than the culture within a city or are they inseparable?
  • “ I think they are inseparable - look at any agency that has offices in different countries - they all take the flavour of the country and mix it with the values of the agency.” Adrian Ho Zeus Jones
  • “ They're definitely capable of being completely separate. Because we spend so much time at work and with people from work even when we're out of the office, I think the agency's culture has more influence over their work than the city's. ” Paul Isakson Thinkers & Makers
  • What three words of advice do you have for up-and-coming strategists?
  • “Think for yourself.” Adrian Ho Zeus Jones
  • “Explore. Listen. Imagine.” Paul Isakson Thinkers & Makers
  • Adrian Ho Aki Spicer Paul Isakson Zeus Jones Fallon Thinkers & Makers Partner & CFO Director of Digital Strategy Partner www.zeusjones.com www.fallon.com www.thinkersandmakers.com www.zeusjones.com/blog www.fallon.com/fallon-blog/ paulisakson.typepad.com twitter.com/adrianho twitter.com/akispicer twitter.com/paulisakson slideshare.com/zeusjones slideshare.com/akispicer slideshare.com/paulisakson
  • Midwest is Best The values that embody Minnesota Nice are those that a Strategic Planner needs in today’s ever-changing marketing landscape.
  • 1. Status Quo We need to keep up with the changes in culture 2. Minnesota Nice Your Take-away Create strategies where brands act courteous, mild- mannered and reserved / friends not consumers 3. Midwest is Best Be where the people are not the trends
  • Yah, you betcha! Jeremy Tai Abbett twitter.com/jeremytai slideshare.net/jeremytai www.truthdaredoubledare.com
  • Credits Photos: Thank you: 02. http://www.aaronfoster.com A big thank you to Adrian Ho, Aki Spicer and 04. http://www.flickr.com/photos/sharynmorrow Paul Isakson for taking the time out to answer 05. http://www.minnesotahistorycenter.org 07. http://www.flickr.com/photos/jeremytai the questions about strategic thinking and living 12. http://www.flickr.com/photos/bazzadarambler in Minnesota. Vielen Dank to Michaela Jausen 13. http://www.flickr.com/photos/bunny for asking me to speak at the Planning Barcamp 15. http://www.flickr.com/photos/jeremytai #02. And a huge thank you to Franziska, Ellis 16. http://www.flickr.com/photos/jeremytai 17. http://www.halfconversation.com and Niilo as well as my family for making three 18. http://twitter.com/jeremytai/status/15123070581 weeks in Minnesota as memorable as when I 23. http://www.minnesotahistorycenter.org was growing up there. 24. http://www.flickr.com/photos/minneapolisorg 25. http://www.flickr.com/photos/minneapolisorg/ 26. http://www.flickr.com/photos/seanmolin 27. http://www.flickr.com/photos/jbenson2 28. http://www.flickr.com/photos/jeremytai 29. http://www.flickr.com/photos/huggerindustries 30. http://www.flickr.com/photos/threadedthoughts 30. http://www.flickr.com/photos/piratejohnny 30. http://www.flickr.com/photos/rkimberly/ 30. http://www.flickr.com/photos/shaynakatherine 31. http://www.flickr.com/photos/jeremytai Jeremy Tai Abbett 32. http://www.flickr.com/photos/jeremytai http://jeremy.abbett.net 33. http://books.google.com/books?id=BUP6lBSdlrwC 34. http://mubi.com/topics/6722?page=3 35. http://en.wikipedia.org/wiki/Garrison_Keillor 36. http://en.wikipedia.org/wiki/Lake_Wobegon 52. http://www.flickr.com/photos/jeremytai 53. http://www.flickr.com/photos/jeremytai