Form &                                                                 Functionflickr user: brandoncwarren                 ...
flickr user penmachine                        Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
image: Helmut Smits                      Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai                        And then:                        Why just lo...
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
a vail    blea        reso urc               s e                                   The Old Scarcity                       ...
a                      vailabl                              e res                               o urc                     ...
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
flickr user: beth19                              Knowledge Graph                              Social Graph                 ...
flickr user: music_embassy                               RLY?            designer?            You don’t have a             ...
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai     “ Design is not just what it looks like and            feels li...
Ben Horowitz from Andreessen Horowitz on designers as founders in start-ups: http://foundation.kr/23/
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai                     Good designers are praised                     ...
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai                                                            User Exp...
flickr user: wakeey                              How do you do?                              How do you feel?              ...
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai                                                Understanding real p...
photo: platform21.nl                              Understand                              Observe                         ...
flickr user hermida Observe                     Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
flickr user lemurdillo                        Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
flickr user earlysound                        Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
flickr user lucastheexperience Ideate                                Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
flickr user zachklein                       Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
flickr user jurvetson                       Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
flickr user rcourtie Prototype                      Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytaihttp://twitter.github.com/bootstrap/   http://get-serve.com/
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytaiflickr user suda                  Alternatively here’s a list of apps...
Iterate          Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai                         s tart-ups                  Good designers ...
The experience is the goal.flickr user clickflashphotos                              @jeremytai   slideshare.com/jeremytai  ...
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Form and Function: An introduction to interaction design for start-ups

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A quick introduction to interaction design for Founder Bus 2012.

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Form and Function: An introduction to interaction design for start-ups

  1. 1. Form & Functionflickr user: brandoncwarren Founder Bus | December 01st, 2012 | Hamburg, Germany @jeremytai slideshare.com/jeremytai linkedin.com/jeremytai jeremy abbett
  2. 2. flickr user penmachine Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
  3. 3. image: Helmut Smits Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
  4. 4. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai And then: Why just local? Why just private? Classifieds are ripe for disruption, again.photo: flickr user zen
  5. 5. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
  6. 6. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
  7. 7. a vail blea reso urc s e The Old Scarcity is Now Abundant Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
  8. 8. a vailabl e res o urc esavailable attention The New Scarcity Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
  9. 9. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
  10. 10. flickr user: beth19 Knowledge Graph Social Graph Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
  11. 11. flickr user: music_embassy RLY? designer? You don’t have a Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
  12. 12. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai “ Design is not just what it looks like and feels like. Design is how it works.” - Steve Jobs AppleCatarina Fake Rob Kalin David Karp Ben SilbermannFounder Flickr Founder Etsy Founder Tumblr Founder PinterestBackground: Background: Background: Background:English Major, designer, online Furniture designer, stencil maker Interaction Design, Collector, iPhone app designerart director photography, animationLaunch: Launch: Launch: Launch:Feb. 2004 Jun. 18th, 2005 Apr. 27th, 2007 Mar. 2010funding: funding: funding: funding:acquired by Yahoo! $35 million $91.7 million $125 million $138 million
  13. 13. Ben Horowitz from Andreessen Horowitz on designers as founders in start-ups: http://foundation.kr/23/
  14. 14. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai Good designers are praised for their technique, great designers for their impact.flickr user: kowitz
  15. 15. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai User Experience Design Information Industrial Architecture Design Interaction Design Communication Design User InterfaceSource: Dan Saffer “Designing for Interactions” Engineering Human Factors Usability Engineering Bill Moggridge Bill Verplank Human-Computer Interaction
  16. 16. flickr user: wakeey How do you do? How do you feel? How do you know? Interaction Design (IxD) Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
  17. 17. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai Understanding real people —flickr user: aperturismo their goals, tasks, experiences, needs, and wants.
  18. 18. photo: platform21.nl Understand Observe Synthesize Ideate Prototype Iterate Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
  19. 19. flickr user hermida Observe Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
  20. 20. flickr user lemurdillo Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
  21. 21. flickr user earlysound Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
  22. 22. flickr user lucastheexperience Ideate Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
  23. 23. flickr user zachklein Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
  24. 24. flickr user jurvetson Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
  25. 25. flickr user rcourtie Prototype Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
  26. 26. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytaihttp://twitter.github.com/bootstrap/ http://get-serve.com/
  27. 27. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytaiflickr user suda Alternatively here’s a list of apps for non-programmatic prototyping iOS tools: http://www.quora.com/What-are-the-prototyping-tools-for-mobile-apps-for-user-experience-professionals
  28. 28. Iterate Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
  29. 29. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai s tart-ups Good designers are praised for their technique, great s tart- ups designers for their impact.flickr user: biz
  30. 30. The experience is the goal.flickr user clickflashphotos @jeremytai slideshare.com/jeremytai linkedin.com/jeremytai jeremy abbett

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