Fail Culture
For advertising to evolve, strategic planners have to take the lead
in cultivating a process of innovation and entrepreneurship.
Planning Barcamp 01 | August. 21st, 2009
Jeremy Abbett | jeremy@truthdaredoubledare.com | Truth Dare Double Dare | Hamburg

img: bigbang

Versagensängste img: ryan mcginley

Context

Makers

Culture

Context

1 2
3 4
Four Communication Revolutions

The Fifth Communication Revolution
img: Chris Harrison

The New Scarcity
rces
le sou
ab
a vail
available attention

img: http://www.stickcomics.com

img: extinction of Springer & Jacoby

Context
Ability to Effect Change

Makers

Ada Lovelace
First computer programmer

Thomas Edison
Inventor, scientist and
businessman

Leah Culver
Coder at Six Apart

Noah Brier
Head of Strategic Planning at
the Barbarian Group

Makers
Fail to Succeed

Culture

The Valuable Stuff
identifying the bahaviour
inventing the service

The 80/20 Rule
20%
80%

But there’s more...
img: shay aaron http://www.etsy.com/shop.php?
user_id=5093660

Culture
Look beyond your plate

Context
Ability to Effect Change
Makers
Fail to Succeed
Culture
Look beyond your plate

Thank You
jeremy.abbett.net
twitter.com/jeremytai
friendfeed.com/jeremytai
slideshare.net/jeremytai
www.suture.com
img: http://www.youtube.com/watch?v=-xffQBxfKJg