Free athena presentation 1.5

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Free athena presentation 1.5

  1. 1. A Single Clearinghouse For Online Learning
  2. 2. ONE PLACE TO LEARN ON THE WEBThe Problem: Different types of free educational media are spread overthe internet.Our Solution: Bring all the free educational media together on one site,and promote education start-ups such as The Kahn Academy and Coursera.Free Athena aggregates open university courses, documentary films, TedTalks, podcasts, interviews, and all other free educational media on a singlewebsite. Further, we promote the eLearning start-ups that are changing theface of education, through our Magazine’s editorial home-page.IS ANYONE ELSE DOING IT?Lots of websites offer free educational media. None are puttingit together in one place. -iTunes University and Academic Earth house open university courses. -Top Documentary and Documentary Storm stream documentary movies. -Kahn Academy offers primarily science and math lectures. -Ted Talks website is full of their convention speeches. -Coursera and Udemy host real-time academic courses from top professors.Free Athena organizes, and promotes them all on a single site.
  3. 3. WHAT DO WE NEED? Free Athena needs funding to code the website, to curatethe videos, manage the editorial section of the site, and market it. We havebranded and wireframed Free Athena The site’s content is free becausethe videos are openly hosted by sites such as YouTube.HOW MUCH ARE WE LOOKING FOR?$25,000 will allow us to code the website. Our team of three will be ableto manage the site in the short them, until we create a revenue streamthrough advertising. $125,000 will market us properly for two years.WHAT KIND OF RETURN CAN YOU EXPECT?We are improving on something that is profitable already. We expect to beprofitable soon.WHAT DOES THE SECTOR LOOK LIKE?In 2011, education-technology investments grew by 28%. Venture capital-ists invested $429 million in 82 education-technology deals last year.There are presently two types of education websites:1. Aggregators of existing “free”documentaries and “open” university courses already hosted online.2. Start-ups that partner with professors of major universities to offer real-time courses online.
  4. 4. Free Athena aggregates both free documentaries and open university courses on a single site. We also pro- mote free education start-ups by featuring original articles onour Magazine home-page. We offer consumers the most comprehensivefree curriculum available on the web. If another website offers somethingwe cannot, we write about them, and connect the consmer to that site.WHAT’S THE ONLINE EDUCATION MARKET LIKE?Aggregators and start-ups have similar numbers of visitors per month,with aggregators slightly outpacing start-ups .AGGREGATORS - Unique Visitors Per MonthTop Documentary - 280,000 visitorsOpen Culture - 250,000 visitorsAcademic Earth - 62,000 visitorsDocumentary Heaven - 40,000 visitorsSTART-UPS - Unique Visitors Per MonthCoursera - 125,000 visitorsUdemy - 62,000 visitorsUdacity- 48,000 visitorsEdX - 20,000 visitors
  5. 5. HOW DO THEY MAKE MONEY? Aggregators make money through banner advertising anduniversity referrals. Start-ups are on running on investment capital.HOW WILL FREE ATHENA MAKE MONEY?SHORT TERM -Banner Advertising and University Referrals or Defer To Medium TermIn the short-term we have an opportunity to make money the same wayother documentary aggregators do but we’d prefer to keep the site clear ofads while we build a strong, large community.MEDIUM TERM -Permission Based Marketing; Tasteful Ads; Referrals to Start-UpsOnce we have created a community, we will employ permission basedmarketing through our newsletter. We will also solicit customer referralsfrom other education start-ups. Further, we will begin to consider tasteful,relevant advertising on our site.LONG TERMAmazon Associates (Product Referral)All documentary films, and university courses have authors, professors,hosts, and writers who have books and other products for sale. We
  6. 6. plan to refer customers to books, videos and other products that that are related to these authors, and to the subject matters in which the consumer displays an interest.WHAT DOES THE SITE LOOK LIKE?We’re glad you asked. There are three main sections1. The Magazine Home Page (see page 7)2. The Browse Section (see page 8)3. The Video View Page (see page 9)The following three pages of this document display these wireframes.TAKE AWAY FROM FREE ATHENAThe education revolution has come home to the internet. But to the aver-age consumer it is still a challenge to find curriculum. We believe the firststep in solving this problem is to aggregate the free documentary moviesand open university courses on one easy to use website.eLearning start-ups Coursera, Kahn Academy, and Udacity are gracing thecover of national magazines, yet folks aren’t yet comfortable with thesesites. Free Athena is a central hub for the free learning community online.It’s a place where everyday people can find out what’s happening in freeeducation, and where consumers can choose an intellectually stimulatingvideo in their subject of interest.We would like your talents on our team. Please contact Jeremy Steinmanfor more information about Free Athena. jeremysteinman@yahoo.com
  7. 7. SIGN UP / LOGIN YOUR QUEUE 7FREE VIDEO DOCUMENTARIES, UNIVERSITYLECTURES, AND MORE--ALL IN ONE PLACE SEARCHNEWSMAKER- FREE ATHENA - Free Athena is a place to watch videos to learn about any subject for free. The Kahn Academy, who create ten minute 1. Choose a video suggestion from videos for all subjects announce this week our Articles Page. they will offer 50,000 new videos on subjects as varied as fencing, and dolphin habitat 2. Browse the drop-down menus restoration. We all know a thing or two about to search our content by subject. The American Revolution, but unfortunately a thing or two doesn’t really cut it. Professor 3. Click “Videos” on the header to browse Free Athena content Glass, a former stand-up commedian is set on providing a new narrative of our nation’s 4. Submit an article for publication founding story. Instead of listing dates and and recieve a by-line on thisrelying on the stories we all “know”, she invents humorous tales of everyday people, and follows them up page.with her own bellyful of laughter. These stories are real and much more illustrative the. horse trip of Paul VIEW VIDEO NOW BEST OF THE WEB- SNEAK PEEKS- MODEL ATHENEAN - Sometimes fraternities are made up of jocks Garrison Keilor Dopple-Danger and bros.. At Stanford’s Physics lab, they are Wins Hearts With Wind-in-the made up of scientists. Willows Tale HEAR PODCAST NOW + Fiola Davis, a retired chef from WATCH VIDEO NOW New Mexico, always had a knack for Physics. Two years out of her career, she found Stanford’s Open Courses online and took every one related to Professor Boldon was kicked out of Jesuit High Professor Hu Puts Elite on Trial For VIEW ARTICLE NOW in Portland, but found his way into wine country. Peddling White Guilt TIP TOPS - WATCH VIDEO NOW WATCH VIDEO NOW - SingleDingleFingle.com - The Lost Planet.com - Blue Sky.com Dudes From MIT Join Bro’s From - RayofDark.com The greatest minds on the sea are whales. With Stanford For Bi-Coastal Nerd Out - PBS.com humans in the boats, whales are our closest ally. WATCH VIDEO NOW WATCH VIDEO NOW - SingleDingleFingle.com - The Lost Planet.com - Blue Sky.com Hippie Lady Explains The Reach For - RayofDark.com Paper or Plastic - PBS.com Thirty -six down, four thousand to go. Monday Texas A & M announced they will offer ten... WATCH VIDEO NOW VIEW ARTICLE NOW
  8. 8. SIGN UP / LOGIN YOUR QUEUE 7FREE VIDEO DOCUMENTARIES, UNIVERSITYLECTURES, AND MORE--ALL IN ONE PLACE HUMANITIES S EA R C H RESULTS FOR ALIGATORS BRAZIL SORT BY: RANK MEDIA INSTITUTION Media Filters Remember Robin Hood? His Merry Men? The bow and arrow competition and Fryar Tuck? You won’t find them in Yale’s Early Middle Ages course, but by the course’s end you will feel like you’ve been transported to Europe’s Middle Ages More... Prof. James D. Englleford Spring, 2009 1Hr 15Min European History Remember Robin Hood? His Merry Men? The bow and arrow competition and Fryar Tuck? You won’t find them in Yale’s Early Middle Ages course, but by the course’s end you will feel like you’ve been transported to Europe’s Middle Ages More... Prof. James D. Englleford Spring, 2009 1Hr 15Min European History Remember Robin Hood? His Merry Men? The bow and arrow competition and Fryar Tuck? You won’t find them in Yale’s Early Middle Ages course, but by the course’s end you will feel like you’ve been transported to Europe’s Middle Ages More... Prof. James D. Englleford Spring, 2009 1Hr 15Min European History Remember Robin Hood? His Merry Men? The bow and arrow competition and Fryar Tuck? You won’t find them in Yale’s Early Middle Ages course, but by the course’s end you will feel like you’ve been transported to Europe’s Middle Ages More... Prof. James D. Englleford Spring, 2009 1Hr 15Min European History Remember Robin Hood? His Merry Men? The bow and arrow competition and Fryar Tuck? You won’t find them in Yale’s Early Middle Ages course, but by the course’s end you will feel like you’ve been transported to Europe’s Middle Ages More... Prof. James D. Englleford Spring, 2009 1Hr 15Min European History Five More
  9. 9. SIGN UP / LOGIN YOUR QUEUE 7FREE VIDEO DOCUMENTARIES, UNIVERSITYLECTURES, AND MORE--ALL IN ONE PLACE-LITERATURE RESULTS PAGE 245 CONTENT WE LOVE - Garrison Keilor Dopple-Danger Wins Hearts With Wind-in-the Willows Tale Professor Hu Puts Elite on Trial For Peddling White Guilt Dudes From MIT Join Bro’s From Stanford For Bi-Coastal Nerd Out Share Add A Tag To This Video Hippie Lady Explains The Reach For Paper or Plastic ARTICLE BY NICK SCHOEL The times of our lives are filled with many interesting lovely things. People go to organic stores. They eat at restaurants. People are full of interesting ideas. They like robots, they like colors. Grass is green. Clouds are blue. There are all kinds of strokes in the pool. People love the Beatles. Winding and winding around our heads are the easiest of the things we all love. There are wild and angry folks. The South isn’t very fun. The North is the place we all want to be. The times of our lives are filled with many interesting lovely things. People go to organic stores. They eat at restaurants. People are full of interesting ideas. They like robots, they like colors. Grass is green. Clouds are blue. There are all kinds of strokes in the pool. People love the Beatles. Winding and winding around our heads are the easiest of the things we all love. There are wild and angry folks. The South isn’t very fun. The North is the place we all want to be. The times of our lives are filled with many interesting lovely things. People go to organic stores. They eat at restaurants. People are full of interesting ideas. They like robots, they like colors. Grass is green. SHARE 388 comments FACEBOOK Add a comment James Redburn - IESEG School of Management Pierre Emmanuel- IESEG School of Management Jacquelin guillaume-Duverne - IESEG School of Management

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