UCL and iTunes U
 An institutional study




Jeremy Speller
Director of Media Services
EduCamp London
11 March 2010
What we’re going to cover
What we’re going to cover

• What’s iTunes U all about?
• How we came to be on
  iTunes U
• What you need to do it
• VLE i...
How it started
iTunes U
iTunes U
iTunes U

• Over 300 public
  sites worldwide
iTunes U

• Over 300 public
  sites worldwide
• 11 in the UK
iTunes U

• Over 300 public
  sites worldwide
• 11 in the UK
• Over 100m
  downloads
iTunes U

• Over 300 public
  sites worldwide
• 11 in the UK
• Over 100m
  downloads
• Open University
How UCL came to be on iTunes U
• Approached in late 2007
• Briefing February 2008
  – part of the iTunes U Lighthouse Proj...
What you need
to do it




• Apple UK introduction: http://is.gd/ytXM
• iTunes U support: http://is.gd/ytYb
Gathering the team
Gathering the team

• UCLb - legal and PM
Gathering the team

• UCLb - legal and PM
• Corporate Communications
  - “tone” and PR
Gathering the team

• UCLb - legal and PM
• Corporate Communications
  - “tone” and PR
• Media Services - Audio
  Visual, ...
Gathering the team

• UCLb - legal and PM
• Corporate Communications
  - “tone” and PR
• Media Services - Audio
  Visual, ...
Gathering the team

• UCLb - legal and PM
• Corporate Communications
  - “tone” and PR
• Media Services - Audio
  Visual, ...
The most important things
The most important things

• Content
The most important things

• Content
• Content
The most important things

• Content
• Content
•Content
The most important things

• Content
• Content
•Content
 – Spreadsheet of ideal and realistic content to
   launch
 – Tech...
The most important things

• Content
• Content
•Content
 – Spreadsheet of ideal and realistic content to
   launch
 – Tech...
iTunes U private & Moodle
iTunes U private & Moodle
• Academic requirement
iTunes U private & Moodle
• Academic requirement
• Streamed Flash on-demand within Moodle
iTunes U private & Moodle
• Academic requirement
• Streamed Flash on-demand within Moodle
• Moodle link to course page on ...
Where we are
Where we are
Where we are
• Started with c150 items of
  content
Where we are
• Started with c150 items of
  content
• Now c1,500 items
Where we are
• Started with c150 items of
  content
• Now c1,500 items
• About 12,000 downloads per
  month
Where we are
• Started with c150 items of
  content
• Now c1,500 items
• About 12,000 downloads per
  month
• About 250,00...
Where we are
Where we are
               Online Media Services

               Podcast Producer development
               Web-submissi...
Where we are




Online Media Services

Podcast Producer development
Web-submission interface
Flash server integration
Met...
Where we are
                                iTunes U

                                Site design
                       ...
Where we are




Online Media Services           iTunes U

Podcast Producer development    Site design
Web-submission inte...
Where we are
                                                               Lecture Capture

                             ...
Where we are




Online Media Services           iTunes U                       Lecture Capture

Podcast Producer developm...
Where we are




Online Media Services           iTunes U                       Lecture Capture

Podcast Producer developm...
Where we are                      Teaching & Learning Support
                                        Sub-Committee




  ...
The future
The future
The future
• Further development of private
  site
The future
• Further development of private
  site
• Redevelopment of public site
The future
• Further development of private
  site
• Redevelopment of public site
• OLM App
  – ingests and uploads user f...
Q and A




contact: j.speller@ucl.ac.uk
slideshare.net/jeremyspeller
Images copyright © UCL Photography
iTunes is a trade...
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UCL and iTunes U: EduCamp London 2010

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Talk given at the EduCamp 2010 unconference on 11 March 2010.

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  • iTunes U public - Spring 2007
    DEMO
  • iTunes U public - Spring 2007
    DEMO
  • iTunes U public - Spring 2007
    DEMO
  • iTunes U public - Spring 2007
    DEMO
  • iTunes U public - Spring 2007
    DEMO











































  • Transcript of "UCL and iTunes U: EduCamp London 2010"

    1. 1. UCL and iTunes U An institutional study Jeremy Speller Director of Media Services EduCamp London 11 March 2010
    2. 2. What we’re going to cover
    3. 3. What we’re going to cover • What’s iTunes U all about? • How we came to be on iTunes U • What you need to do it • VLE integration • Where we are now • Future developments
    4. 4. How it started
    5. 5. iTunes U
    6. 6. iTunes U
    7. 7. iTunes U • Over 300 public sites worldwide
    8. 8. iTunes U • Over 300 public sites worldwide • 11 in the UK
    9. 9. iTunes U • Over 300 public sites worldwide • 11 in the UK • Over 100m downloads
    10. 10. iTunes U • Over 300 public sites worldwide • 11 in the UK • Over 100m downloads • Open University
    11. 11. How UCL came to be on iTunes U • Approached in late 2007 • Briefing February 2008 – part of the iTunes U Lighthouse Project • Launch June 2008 – very...er...challenging!
    12. 12. What you need to do it • Apple UK introduction: http://is.gd/ytXM • iTunes U support: http://is.gd/ytYb
    13. 13. Gathering the team
    14. 14. Gathering the team • UCLb - legal and PM
    15. 15. Gathering the team • UCLb - legal and PM • Corporate Communications - “tone” and PR
    16. 16. Gathering the team • UCLb - legal and PM • Corporate Communications - “tone” and PR • Media Services - Audio Visual, Illustration, Multimedia, Photography, Web Services
    17. 17. Gathering the team • UCLb - legal and PM • Corporate Communications - “tone” and PR • Media Services - Audio Visual, Illustration, Multimedia, Photography, Web Services • Information Systems - infrastructure and authentication
    18. 18. Gathering the team • UCLb - legal and PM • Corporate Communications - “tone” and PR • Media Services - Audio Visual, Illustration, Multimedia, Photography, Web Services • Information Systems - infrastructure and authentication • Library - copyright and IPR
    19. 19. The most important things
    20. 20. The most important things • Content
    21. 21. The most important things • Content • Content
    22. 22. The most important things • Content • Content •Content
    23. 23. The most important things • Content • Content •Content – Spreadsheet of ideal and realistic content to launch – Technical and legal pragmatism – Workflow of responsibilities – Keeping some back
    24. 24. The most important things • Content • Content •Content – Spreadsheet of ideal and realistic content to launch – Technical and legal pragmatism – Workflow of responsibilities – Keeping some back
    25. 25. iTunes U private & Moodle
    26. 26. iTunes U private & Moodle • Academic requirement
    27. 27. iTunes U private & Moodle • Academic requirement • Streamed Flash on-demand within Moodle
    28. 28. iTunes U private & Moodle • Academic requirement • Streamed Flash on-demand within Moodle • Moodle link to course page on iTunes U
    29. 29. Where we are
    30. 30. Where we are
    31. 31. Where we are • Started with c150 items of content
    32. 32. Where we are • Started with c150 items of content • Now c1,500 items
    33. 33. Where we are • Started with c150 items of content • Now c1,500 items • About 12,000 downloads per month
    34. 34. Where we are • Started with c150 items of content • Now c1,500 items • About 12,000 downloads per month • About 250,000 since we started
    35. 35. Where we are
    36. 36. Where we are Online Media Services Podcast Producer development Web-submission interface Flash server integration Metadata standards Metadata database development Podcast Library RSS/ATOM feed aggregation
    37. 37. Where we are Online Media Services Podcast Producer development Web-submission interface Flash server integration Metadata standards Metadata database development Podcast Library RSS/ATOM feed aggregation
    38. 38. Where we are iTunes U Site design Content administration Podcast Producer integration Automation Online Media Services RSS / Web Services Podcast Producer development Podcast Library Web-submission interface Metadata standards Flash server integration Metadata standards Metadata database development Podcast Library RSS/ATOM feed aggregation
    39. 39. Where we are Online Media Services iTunes U Podcast Producer development Site design Web-submission interface Content administration Flash server integration Podcast Producer integration Metadata standards Automation Metadata database development RSS / Web Services Podcast Library Podcast Library RSS/ATOM feed aggregation Metadata standards
    40. 40. Where we are Lecture Capture Pilot installation Pilot testing Podcast Producer integration Service development Online Media Services iTunes U Service roll-out Podcast Producer development Site design Web-submission interface Content administration Flash server integration Podcast Producer integration Metadata standards Automation Metadata database development RSS / Web Services Podcast Library Podcast Library RSS/ATOM feed aggregation Metadata standards
    41. 41. Where we are Online Media Services iTunes U Lecture Capture Podcast Producer development Site design Pilot installation Web-submission interface Content administration Pilot testing Flash server integration Podcast Producer integration Podcast Producer integration Metadata standards Automation Service development Metadata database development RSS / Web Services Service roll-out Podcast Library Podcast Library RSS/ATOM feed aggregation Metadata standards
    42. 42. Where we are Online Media Services iTunes U Lecture Capture Podcast Producer development Site design Pilot installation Web-submission interface Content administration Pilot testing Flash server integration Podcast Producer integration Podcast Producer integration Metadata standards Automation Service development Metadata database development RSS / Web Services Service roll-out Podcast Library Podcast Library RSS/ATOM feed aggregation Metadata standards
    43. 43. Where we are Teaching & Learning Support Sub-Committee Online Media Programme Board Online Media Services iTunes U Lecture Capture Podcast Producer development Site design Pilot installation Web-submission interface Content administration Pilot testing Flash server integration Podcast Producer integration Podcast Producer integration Metadata standards Automation Service development Metadata database development RSS / Web Services Service roll-out Podcast Library Podcast Library RSS/ATOM feed aggregation Metadata standards
    44. 44. The future
    45. 45. The future
    46. 46. The future • Further development of private site
    47. 47. The future • Further development of private site • Redevelopment of public site
    48. 48. The future • Further development of private site • Redevelopment of public site • OLM App – ingests and uploads user files to • Flash • Moodle • iTunes U
    49. 49. Q and A contact: j.speller@ucl.ac.uk slideshare.net/jeremyspeller Images copyright © UCL Photography iTunes is a trademark of Apple Inc., registered in the U.S. and other countries

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