Podcasting
and iTunes U
Developments at UCL




Jeremy Speller
Director of Media Services
JISC RSC South East Online Semin...
What we’re going to cover

•   First toes in the podcasting ocean
•   How we came to be on iTunes U
•   VLE integration
• ...
Background
Background
• Globalisation policy
Background
• Globalisation policy
• Strong academic lead
Background
• Globalisation policy
• Strong academic lead
• Funding for pilot project
Background
•   Globalisation policy
•   Strong academic lead
•   Funding for pilot project
•   Apple Podcast Producer
Background
•   Globalisation policy
•   Strong academic lead
•   Funding for pilot project
•   Apple Podcast Producer
    ...
Background
•   Globalisation policy
•   Strong academic lead
•   Funding for pilot project
•   Apple Podcast Producer
    ...
Background
•   Globalisation policy
•   Strong academic lead
•   Funding for pilot project
•   Apple Podcast Producer
    ...
Background
•   Globalisation policy
•   Strong academic lead
•   Funding for pilot project
•   Apple Podcast Producer
    ...
Pilot project
Pilot project
• Identify champions
Pilot project
• Identify champions
• Develop workflows to meet academic needs
Pilot project
• Identify champions
• Develop workflows to meet academic needs
• Equip selected lecture theatres
Pilot project
•   Identify champions
•   Develop workflows to meet academic needs
•   Equip selected lecture theatres
•   ...
Pilot project
•   Identify champions
•   Develop workflows to meet academic needs
•   Equip selected lecture theatres
•   ...
Pilot project
•   Identify champions
•   Develop workflows to meet academic needs
•   Equip selected lecture theatres
•   ...
Pilot project
•   Identify champions
•   Develop workflows to meet academic needs
•   Equip selected lecture theatres
•   ...
The iTunes U bombshell!
The iTunes U bombshell!
• Approach from Apple late 2007
The iTunes U bombshell!
• Approach from Apple late 2007
• Briefing February 2008
The iTunes U bombshell!
• Approach from Apple late 2007
• Briefing February 2008
• Launch June 2008
Why we did it
Why we did it

• For the glory!
  – direction from above: good and bad!
  – coherent with UCL’s globalisation policy
Why we did it

• For the glory!
  – direction from above: good and bad!
  – coherent with UCL’s globalisation policy
• To ...
Gathering the team

• UCLb - legal and PM
• Corporate Communications - “tone” and PR
• Media Services - Audio Visual, Illu...
The most important things
The most important things

• Content
The most important things

• Content
• Content
The most important things

• Content
• Content
• Content
The most important things

• Content
• Content
• Content
  – Spreadsheet of ideal and realistic content to launch
The most important things

• Content
• Content
• Content
  – Spreadsheet of ideal and realistic content to launch
  – Tech...
The most important things

• Content
• Content
• Content
  – Spreadsheet of ideal and realistic content to launch
  – Tech...
The most important things

• Content
• Content
• Content
  –   Spreadsheet of ideal and realistic content to launch
  –   ...
Clear structure and layout
Attention to graphics
Attention to graphics
Attention to graphics
Attention to graphics
Attention to graphics
iTunes U in service

• Maintain momentum
  – with no additional resource!
• Subscriptions
  – around 500 - new push due so...
A way in
iTunes U downloads per month




                                                                         20000


        ...
iTunes U private & Moodle
• Academic requirement
• Streamed Flash on-demand within Moodle
• Moodle link to course page on ...
iTunes U private downloads per month




                                                                            2200
...
Web statistics
Where we are
Where we are
               Online Media Services

               Podcast Producer development
               Web-submissi...
Where we are




Online Media Services

Podcast Producer development
Web-submission interface
Flash server integration
Met...
Where we are
                                iTunes U

                                Site design
                       ...
Where we are




Online Media Services           iTunes U

Podcast Producer development    Site design
Web-submission inte...
Where we are
                                                               Lecture Capture

                             ...
Where we are




Online Media Services           iTunes U                       Lecture Capture

Podcast Producer developm...
Where we are




Online Media Services           iTunes U                       Lecture Capture

Podcast Producer developm...
Where we are                      Teaching & Learning Support
                                        Sub-Committee




  ...
Future developments

•   Increased workflow automation
•   Development of the private iTunes U site
•   Media Suite
•   Op...
Your questions...




contact: j.speller@ucl.ac.uk
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Podcasting and iTunes U - Developments at UCL

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Presentation given as part of a JISC RSC South East online seminar in April 2009.

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  • Podcasting and iTunes U - Developments at UCL

    1. 1. Podcasting and iTunes U Developments at UCL Jeremy Speller Director of Media Services JISC RSC South East Online Seminar 29 April 2009
    2. 2. What we’re going to cover • First toes in the podcasting ocean • How we came to be on iTunes U • VLE integration • Where we are now • Future developments
    3. 3. Background
    4. 4. Background • Globalisation policy
    5. 5. Background • Globalisation policy • Strong academic lead
    6. 6. Background • Globalisation policy • Strong academic lead • Funding for pilot project
    7. 7. Background • Globalisation policy • Strong academic lead • Funding for pilot project • Apple Podcast Producer
    8. 8. Background • Globalisation policy • Strong academic lead • Funding for pilot project • Apple Podcast Producer – On-demand recording
    9. 9. Background • Globalisation policy • Strong academic lead • Funding for pilot project • Apple Podcast Producer – On-demand recording – Workflow
    10. 10. Background • Globalisation policy • Strong academic lead • Funding for pilot project • Apple Podcast Producer – On-demand recording – Workflow – Automated distribution
    11. 11. Background • Globalisation policy • Strong academic lead • Funding for pilot project • Apple Podcast Producer – On-demand recording – Workflow – Automated distribution – Cost effective
    12. 12. Pilot project
    13. 13. Pilot project • Identify champions
    14. 14. Pilot project • Identify champions • Develop workflows to meet academic needs
    15. 15. Pilot project • Identify champions • Develop workflows to meet academic needs • Equip selected lecture theatres
    16. 16. Pilot project • Identify champions • Develop workflows to meet academic needs • Equip selected lecture theatres • Make portable equipment available
    17. 17. Pilot project • Identify champions • Develop workflows to meet academic needs • Equip selected lecture theatres • Make portable equipment available • Provide “best-efforts” support
    18. 18. Pilot project • Identify champions • Develop workflows to meet academic needs • Equip selected lecture theatres • Make portable equipment available • Provide “best-efforts” support • Survey staff and student opinion
    19. 19. Pilot project • Identify champions • Develop workflows to meet academic needs • Equip selected lecture theatres • Make portable equipment available • Provide “best-efforts” support • Survey staff and student opinion • 18 months starting January 2008
    20. 20. The iTunes U bombshell!
    21. 21. The iTunes U bombshell! • Approach from Apple late 2007
    22. 22. The iTunes U bombshell! • Approach from Apple late 2007 • Briefing February 2008
    23. 23. The iTunes U bombshell! • Approach from Apple late 2007 • Briefing February 2008 • Launch June 2008
    24. 24. Why we did it
    25. 25. Why we did it • For the glory! – direction from above: good and bad! – coherent with UCL’s globalisation policy
    26. 26. Why we did it • For the glory! – direction from above: good and bad! – coherent with UCL’s globalisation policy • To further innovations in teaching & learning – strong academic leadership
    27. 27. Gathering the team • UCLb - legal and PM • Corporate Communications - “tone” and PR • Media Services - Audio Visual, Illustration, Multimedia, Photography, Web Services • Information Systems - infrastructure and authentication • Library - copyright and IPR
    28. 28. The most important things
    29. 29. The most important things • Content
    30. 30. The most important things • Content • Content
    31. 31. The most important things • Content • Content • Content
    32. 32. The most important things • Content • Content • Content – Spreadsheet of ideal and realistic content to launch
    33. 33. The most important things • Content • Content • Content – Spreadsheet of ideal and realistic content to launch – Technical and legal pragmatism
    34. 34. The most important things • Content • Content • Content – Spreadsheet of ideal and realistic content to launch – Technical and legal pragmatism – Workflow of responsibilities
    35. 35. The most important things • Content • Content • Content – Spreadsheet of ideal and realistic content to launch – Technical and legal pragmatism – Workflow of responsibilities – Keeping some back
    36. 36. Clear structure and layout
    37. 37. Attention to graphics
    38. 38. Attention to graphics
    39. 39. Attention to graphics
    40. 40. Attention to graphics
    41. 41. Attention to graphics
    42. 42. iTunes U in service • Maintain momentum – with no additional resource! • Subscriptions – around 500 - new push due soon • Alternative methods of delivery – RSS
    43. 43. A way in
    44. 44. iTunes U downloads per month 20000 15000 August 2008 10000 October 2008 5000 December 2008 0 February 2009
    45. 45. iTunes U private & Moodle • Academic requirement • Streamed Flash on-demand within Moodle • Moodle link to course page on iTunes U
    46. 46. iTunes U private downloads per month 2200 1650 December 2008 1100 January 2009 550 February 2009 0 March 2009
    47. 47. Web statistics
    48. 48. Where we are
    49. 49. Where we are Online Media Services Podcast Producer development Web-submission interface Flash server integration Metadata standards Metadata database development Podcast Library RSS/ATOM feed aggregation
    50. 50. Where we are Online Media Services Podcast Producer development Web-submission interface Flash server integration Metadata standards Metadata database development Podcast Library RSS/ATOM feed aggregation
    51. 51. Where we are iTunes U Site design Content administration Podcast Producer integration Automation RSS / Web Services Online Media Services Podcast Library Podcast Producer development Metadata standards Web-submission interface Flash server integration Metadata standards Metadata database development Podcast Library RSS/ATOM feed aggregation
    52. 52. Where we are Online Media Services iTunes U Podcast Producer development Site design Web-submission interface Content administration Flash server integration Podcast Producer integration Metadata standards Automation Metadata database development RSS / Web Services Podcast Library Podcast Library RSS/ATOM feed aggregation Metadata standards
    53. 53. Where we are Lecture Capture Pilot installation Pilot testing Podcast Producer integration Service development Service roll-out Online Media Services iTunes U Podcast Producer development Site design Web-submission interface Content administration Flash server integration Podcast Producer integration Metadata standards Automation Metadata database development RSS / Web Services Podcast Library Podcast Library RSS/ATOM feed aggregation Metadata standards
    54. 54. Where we are Online Media Services iTunes U Lecture Capture Podcast Producer development Site design Pilot installation Web-submission interface Content administration Pilot testing Flash server integration Podcast Producer integration Podcast Producer integration Metadata standards Automation Service development Metadata database development RSS / Web Services Service roll-out Podcast Library Podcast Library RSS/ATOM feed aggregation Metadata standards
    55. 55. Where we are Online Media Services iTunes U Lecture Capture Podcast Producer development Site design Pilot installation Web-submission interface Content administration Pilot testing Flash server integration Podcast Producer integration Podcast Producer integration Metadata standards Automation Service development Metadata database development RSS / Web Services Service roll-out Podcast Library Podcast Library RSS/ATOM feed aggregation Metadata standards
    56. 56. Where we are Teaching & Learning Support Sub-Committee Online Media Programme Board Online Media Services iTunes U Lecture Capture Podcast Producer development Site design Pilot installation Web-submission interface Content administration Pilot testing Flash server integration Podcast Producer integration Podcast Producer integration Metadata standards Automation Service development Metadata database development RSS / Web Services Service roll-out Podcast Library Podcast Library RSS/ATOM feed aggregation Metadata standards
    57. 57. Future developments • Increased workflow automation • Development of the private iTunes U site • Media Suite • OpenCast - opencastproject.org • Steeple - steeple.org.uk • Replay - replay.ethz.ch
    58. 58. Your questions... contact: j.speller@ucl.ac.uk

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