Developing a mobile strategy
in Higher Education
http://www.flickr.com/photos/espiritu/3886951472/

The man!
We don't have a 
mobile strategy
Panic!!
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ra
e-st
il
mob
e-a-

w
p://w
htt

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hare
s
slide
w.

w
rigs/
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net/

m
get0re-2
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re
re-fi
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The University of Toytown
has <insert phone thingies>
I just got one of these
<insert device> - let's do
something for that...
What does the university say?
What do students say?
How does that inform strategy?
What tactics for solutions?
White
Paper...
White
Paper

Student
Survey

Strategy

Tactics

UCL will invest in technology for student
support...extending this to hand...
White
Paper

Student
Survey

Strategy

More functional apps

Tactics
White
Paper

Student
Survey

Strategy

Wider platform availability
3/

2252
101048
as/
tos/jfing
/pho
ickr.com
w.fl
tp://ww
...
White
Paper

Student
Survey

2010
46% smartphones

Strategy

Tactics

2013
86% smartphones
White
Paper

Student
Survey

Strategy

Tactics

Vision

Invest in handheld
delivery

More functional
apps

More
opportunit...
White
Paper

Student
Survey

Strategy

Eight Points

Tactics
White
Paper

Student
Survey

Tactics

Strategy

Listen to the customers
"UCL's mobile direction will
be based both on the
...
White
Paper

Student
Survey

Tactics

Strategy

Mobile first
"UCL will move to integrate
mobile development/support
into pr...
White
Paper

Student
Survey

Tactics

Strategy

Native apps
"We will understand our mobile
learners, their needs and their...
White
Paper

Student
Survey

Tactics

Strategy

Web apps
"Within one year UCL will
provide optimised access
and functional...
White
Paper

Student
Survey

Strategy

Add value on the move
"We will target mobile usability, implementing real-time and
...
White
Paper

Student
Survey

Strategy

Tactics

Developer community
"Many of the brightest and best are working on mobile
...
White
Paper

Student
Survey

Strategy

Web Services & APIs
"We will provide web services / APIs for all major student
supp...
White
Paper

Student
Survey

Strategy

Constant review
"The mobile world moves quickly - we will review the tactics
employ...
White
Paper

Student
Survey

Tactics

Strategy

Listen to the customers
Mobile first
Native apps
Web apps
http

://w

ww.

...
White
Paper

Student
Survey

Strategy

Tactics

Add value on the move
Developer community
Web Services & APIs
Constant rev...
White
Paper

Student
Survey

Strategy

Get phone thingies
but multi-platform
but flexible
but responsive
but edifying

Tact...
White
Paper

Student
Survey
Vision

Strategy

Tactics
Mobile Solutions

What does the university say?
What do students say...
http://www.flickr.com/photos/chr/5805931302/

Developing a mobile strategy in
Higher Education
Jeremy Speller
Director of L...
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Developing a mobile strategy in HE

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Presentation given at an executive briefing organised by oMbiel at the Waldorf Hotel London in October 2013

Published in: Technology, Education
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Developing a mobile strategy in HE

  1. 1. Developing a mobile strategy in Higher Education
  2. 2. http://www.flickr.com/photos/espiritu/3886951472/ The man!
  3. 3. We don't have a mobile strategy
  4. 4. Panic!! tegy ra e-st il mob e-a- w p://w htt . hare s slide w. w rigs/ g net/ m get0re-2 he re re-fi u r-yo o d
  5. 5. The University of Toytown has <insert phone thingies>
  6. 6. I just got one of these <insert device> - let's do something for that...
  7. 7. What does the university say? What do students say? How does that inform strategy? What tactics for solutions? White Paper Student Survey Vision Strategy Tactics Mobile Solutions
  8. 8. White Paper Student Survey Strategy Tactics UCL will invest in technology for student support...extending this to handheld devices We will promote more opportunities for e-learning in our campus programmes
  9. 9. White Paper Student Survey Strategy More functional apps Tactics
  10. 10. White Paper Student Survey Strategy Wider platform availability 3/ 2252 101048 as/ tos/jfing /pho ickr.com w.fl tp://ww ht Tactics
  11. 11. White Paper Student Survey 2010 46% smartphones Strategy Tactics 2013 86% smartphones
  12. 12. White Paper Student Survey Strategy Tactics Vision Invest in handheld delivery More functional apps More opportunities for e-learning Wider platform availability More printing http://bizextra.biz/innovation.htm More wireless
  13. 13. White Paper Student Survey Strategy Eight Points Tactics
  14. 14. White Paper Student Survey Tactics Strategy Listen to the customers "UCL's mobile direction will be based both on the strategic imperatives of the organisation and the requirements of student customers" http ://w ww. flick r.co m /pho tos/ anni emo l e/47 515 564 85/
  15. 15. White Paper Student Survey Tactics Strategy Mobile first "UCL will move to integrate mobile development/support into projects for all major web sites and applications: mobile access will not be an afterthought" http ://w ww. flick r.co m /pho tos/ anni emo l e/47 515 564 85/
  16. 16. White Paper Student Survey Tactics Strategy Native apps "We will understand our mobile learners, their needs and their devices. During 2013/14 UCL will provide native application access to major student support and learning services, and we will ensure that this access is available to 90% of enabled student customers" http ://w ww. flick r.co m /pho tos/ anni emo l e/47 515 564 85/
  17. 17. White Paper Student Survey Tactics Strategy Web apps "Within one year UCL will provide optimised access and functionality on supported mobile platforms to all major student-facing web sites and applications" http ://w ww. flick r.co m /pho tos/ anni emo l e/47 515 564 85/
  18. 18. White Paper Student Survey Strategy Add value on the move "We will target mobile usability, implementing real-time and location-based services which add genuine value to the student experience both on and off campus" Tactics
  19. 19. White Paper Student Survey Strategy Tactics Developer community "Many of the brightest and best are working on mobile apps in support of their teaching, learning and research we will foster and support a community of staff and student developers and will work with them to promote their applications"
  20. 20. White Paper Student Survey Strategy Web Services & APIs "We will provide web services / APIs for all major student support and learning services to enable our developers, the UCL development community and third-party suppliers to maintain consistency of data" Tactics
  21. 21. White Paper Student Survey Strategy Constant review "The mobile world moves quickly - we will review the tactics employed to implement this strategy every six months" Tactics
  22. 22. White Paper Student Survey Tactics Strategy Listen to the customers Mobile first Native apps Web apps http ://w ww. flick r.co m /pho tos/ anni e mol e/47 5 155 6 485 /
  23. 23. White Paper Student Survey Strategy Tactics Add value on the move Developer community Web Services & APIs Constant review
  24. 24. White Paper Student Survey Strategy Get phone thingies but multi-platform but flexible but responsive but edifying Tactics
  25. 25. White Paper Student Survey Vision Strategy Tactics Mobile Solutions What does the university say? What do students say? How does that inform strategy? What tactics for solutions?
  26. 26. http://www.flickr.com/photos/chr/5805931302/ Developing a mobile strategy in Higher Education Jeremy Speller Director of Learning Technology & Media Services UCL Information Services Division contact: j.speller@ucl.ac.uk www.slideshare.net/jeremyspeller Images copyright © UCL Learning Technology & Media Services unless otherwise stated iTunes is a trademark of Apple Inc., registered in the U.S. and other countries

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