iTunes U and UCL
 An introduction and institutional study




Jeremy Speller
Director of Media Services
CASE seminar
14 Ma...
iPod sales




http://commons.wikimedia.org/wiki/File:TotaliPodsSales_2008Q3.svg
iPod sales




             iTunes Music
                 Store




http://commons.wikimedia.org/wiki/File:TotaliPodsSales...
iPod sales



                                        With the benefit of hindsight, it all seems quite
                  ...
iPod sales




                                             Podcasting



             iTunes Music
                 Store...
iPod sales




                                             Podcasting

                                                  ...
Duke iPods
Duke’s problem
Duke’s problem
• Downloads awkward
 – Evaluation report: http://is.gd/ytXp
Duke’s problem
• Downloads awkward
  – Evaluation report: http://is.gd/ytXp
• Collaboration with Apple
  – Project Codenam...
Duke’s problem
• Downloads awkward
  – Evaluation report: http://is.gd/ytXp
• Collaboration with Apple
  – Project Codenam...
iTunes U
About iTunes U
• Apple UK introduction: http://is.gd/ytXM
• iTunes U support: http://is.gd/ytYb
About iTunes U
• Apple UK introduction: http://is.gd/ytXM
• iTunes U support: http://is.gd/ytYb
What we’re going to cover
What we’re going to cover

• First toes in the podcasting ocean
What we’re going to cover

• First toes in the podcasting ocean
• How we came to be on iTunes U
What we’re going to cover

• First toes in the podcasting ocean
• How we came to be on iTunes U
• VLE integration
What we’re going to cover

•   First toes in the podcasting ocean
•   How we came to be on iTunes U
•   VLE integration
• ...
What we’re going to cover

•   First toes in the podcasting ocean
•   How we came to be on iTunes U
•   VLE integration
• ...
Background
Background
• Globalisation policy
Background
• Globalisation policy
• Strong academic lead
Background
• Globalisation policy
• Strong academic lead
• Funding for pilot project
Background
•   Globalisation policy
•   Strong academic lead
•   Funding for pilot project
•   Apple Podcast Producer
    ...
Pilot project
Pilot project
• Identify champions
Pilot project
• Identify champions
• Develop workflows to meet academic needs
Pilot project
• Identify champions
• Develop workflows to meet academic needs
• Equip selected lecture theatres
Pilot project
•   Identify champions
•   Develop workflows to meet academic needs
•   Equip selected lecture theatres
•   ...
Pilot project
•   Identify champions
•   Develop workflows to meet academic needs
•   Equip selected lecture theatres
•   ...
Pilot project
•   Identify champions
•   Develop workflows to meet academic needs
•   Equip selected lecture theatres
•   ...
Pilot project
•   Identify champions
•   Develop workflows to meet academic needs
•   Equip selected lecture theatres
•   ...
The iTunes U bombshell!
The iTunes U bombshell!
• Approach from Apple late 2007
The iTunes U bombshell!
• Approach from Apple late 2007
• Briefing February 2008
The iTunes U bombshell!
• Approach from Apple late 2007
• Briefing February 2008
• Launch June 2008
Why we did it
Why we did it

• For the glory!
  – direction from above: good and bad!
  – coherent with UCL’s globalisation policy
Why we did it

• For the glory!
  – direction from above: good and bad!
  – coherent with UCL’s globalisation policy
• To ...
Gathering the team
Gathering the team

• UCLb - legal and PM
Gathering the team

• UCLb - legal and PM
• Corporate Communications - “tone” and PR
Gathering the team

• UCLb - legal and PM
• Corporate Communications - “tone” and PR
• Media Services - Audio Visual, Illu...
Gathering the team

• UCLb - legal and PM
• Corporate Communications - “tone” and PR
• Media Services - Audio Visual, Illu...
Gathering the team

• UCLb - legal and PM
• Corporate Communications - “tone” and PR
• Media Services - Audio Visual, Illu...
The most important things
The most important things

• Content
The most important things

• Content
• Content
The most important things

• Content
• Content
•Content
The most important things

• Content
• Content
•Content
 – Spreadsheet of ideal and realistic content to launch
The most important things

• Content
• Content
•Content
 – Spreadsheet of ideal and realistic content to launch
 – Technic...
The most important things

• Content
• Content
•Content
 – Spreadsheet of ideal and realistic content to launch
 – Technic...
The most important things

• Content
• Content
•Content
 – Spreadsheet of ideal and realistic content to launch
 – Technic...
Clear structure and layout
Attention to graphics
Attention to graphics
Attention to graphics
Attention to graphics
Attention to graphics
iTunes U in service
iTunes U in service

• Maintain momentum
 – with no additional resource!
iTunes U in service

• Maintain momentum
  – with no additional resource!
• Subscriptions
  – around 500 - new push due so...
iTunes U in service

• Maintain momentum
  – with no additional resource!
• Subscriptions
  – around 500 - new push due so...
A way in
iTunes U downloads per month




                                                                                         ...
iTunes U private & Moodle
• Academic requirement
• Streamed Flash on-demand within Moodle
• Moodle link to course page on ...
iTunes U private downloads per month




                                                                                 ...
Web statistics
Where we are
Where we are
               Online Media Services

               Podcast Producer development
               Web-submissi...
Where we are




Online Media Services

Podcast Producer development
Web-submission interface
Flash server integration
Met...
Where we are
                                iTunes U

                                Site design
                       ...
Where we are




Online Media Services           iTunes U

Podcast Producer development    Site design
Web-submission inte...
Where we are
                                                               Lecture Capture

                             ...
Where we are




Online Media Services           iTunes U                       Lecture Capture

Podcast Producer developm...
Where we are




Online Media Services           iTunes U                       Lecture Capture

Podcast Producer developm...
Where we are                      Teaching & Learning Support
                                        Sub-Committee




  ...
Future developments

•   Increased workflow automation
•   Development of the private iTunes U site
•   Media Suite
•   Op...
Communications Developments
Communications Developments
• Effective and regular media production
Communications Developments
• Effective and regular media production
• Streaming Flash on homepage
Communications Developments
• Effective and regular media production
• Streaming Flash on homepage
• Production of news sh...
Communications Developments
•   Effective and regular media production
•   Streaming Flash on homepage
•   Production of n...
Communications Developments
•   Effective and regular media production
•   Streaming Flash on homepage
•   Production of n...
Communications Developments
•   Effective and regular media production
•   Streaming Flash on homepage
•   Production of n...
The final word...




contact: j.speller@ucl.ac.uk
The final word...




contact: j.speller@ucl.ac.uk
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An introduction and institutional study

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  • How many do not have an iPod?
    How many had an iPod before 2004?
  • Back to a time when UCL looked like this
    Almost merged with Imperial
    Extraordinary few months in 2003/4 when the building blocks for what we’re going to talk about today were put in place.
  • iTunes Music Store - Spring 2003
    Searches including the word “podcasts”
    28 September 2004: 24
    28 September 2005: 100,000,000
  • iTunes Music Store - Spring 2003
    Searches including the word “podcasts”
    28 September 2004: 24
    28 September 2005: 100,000,000
  • iTunes Music Store - Spring 2003
    Searches including the word “podcasts”
    28 September 2004: 24
    28 September 2005: 100,000,000
  • iTunes Music Store - Spring 2003
    Searches including the word “podcasts”
    28 September 2004: 24
    28 September 2005: 100,000,000
  • iTunes Music Store - Spring 2003
    Searches including the word “podcasts”
    28 September 2004: 24
    28 September 2005: 100,000,000








  • iTunes U public - Spring 2007
    DEMO
  • DEMO Support site is key - read it all!










  • Note no need for Apple equipment
  • Note no need for Apple equipment
  • Note no need for Apple equipment
  • Note no need for Apple equipment
































































  • DEMO - iTunes site / feeds / igoogle / iphone / iTunes u
    PE > OpenDay














































  • iTunes U and UCL

    1. 1. iTunes U and UCL An introduction and institutional study Jeremy Speller Director of Media Services CASE seminar 14 May 2009
    2. 2. iPod sales http://commons.wikimedia.org/wiki/File:TotaliPodsSales_2008Q3.svg
    3. 3. iPod sales iTunes Music Store http://commons.wikimedia.org/wiki/File:TotaliPodsSales_2008Q3.svg
    4. 4. iPod sales With the benefit of hindsight, it all seems quite obvious. MP3 players, like Apple's iPod, in many pockets, audio production software cheap or free, and weblogging an established part of the internet; all the ingredients are there for a new boom in amateur radio. But what to call it? Audioblogging? Podcasting? GuerillaMedia? iTunes Music Store quot;Audible revolutionquot; Ben Hammersley The Guardian 12 February 2004 http://commons.wikimedia.org/wiki/File:TotaliPodsSales_2008Q3.svg
    5. 5. iPod sales Podcasting iTunes Music Store http://commons.wikimedia.org/wiki/File:TotaliPodsSales_2008Q3.svg
    6. 6. iPod sales Podcasting iPods in class iTunes Music Store http://commons.wikimedia.org/wiki/File:TotaliPodsSales_2008Q3.svg
    7. 7. Duke iPods
    8. 8. Duke’s problem
    9. 9. Duke’s problem • Downloads awkward – Evaluation report: http://is.gd/ytXp
    10. 10. Duke’s problem • Downloads awkward – Evaluation report: http://is.gd/ytXp • Collaboration with Apple – Project Codename Indigo
    11. 11. Duke’s problem • Downloads awkward – Evaluation report: http://is.gd/ytXp • Collaboration with Apple – Project Codename Indigo • Pilot – Brown, Stanford, Michigan, Missouri, Wisconsin – Educause seminar: http://is.gd/ytWh
    12. 12. iTunes U
    13. 13. About iTunes U • Apple UK introduction: http://is.gd/ytXM • iTunes U support: http://is.gd/ytYb
    14. 14. About iTunes U • Apple UK introduction: http://is.gd/ytXM • iTunes U support: http://is.gd/ytYb
    15. 15. What we’re going to cover
    16. 16. What we’re going to cover • First toes in the podcasting ocean
    17. 17. What we’re going to cover • First toes in the podcasting ocean • How we came to be on iTunes U
    18. 18. What we’re going to cover • First toes in the podcasting ocean • How we came to be on iTunes U • VLE integration
    19. 19. What we’re going to cover • First toes in the podcasting ocean • How we came to be on iTunes U • VLE integration • Where we are now
    20. 20. What we’re going to cover • First toes in the podcasting ocean • How we came to be on iTunes U • VLE integration • Where we are now • Future developments
    21. 21. Background
    22. 22. Background • Globalisation policy
    23. 23. Background • Globalisation policy • Strong academic lead
    24. 24. Background • Globalisation policy • Strong academic lead • Funding for pilot project
    25. 25. Background • Globalisation policy • Strong academic lead • Funding for pilot project • Apple Podcast Producer – On-demand recording – Workflow – Automated distribution – Cost effective
    26. 26. Pilot project
    27. 27. Pilot project • Identify champions
    28. 28. Pilot project • Identify champions • Develop workflows to meet academic needs
    29. 29. Pilot project • Identify champions • Develop workflows to meet academic needs • Equip selected lecture theatres
    30. 30. Pilot project • Identify champions • Develop workflows to meet academic needs • Equip selected lecture theatres • Make portable equipment available
    31. 31. Pilot project • Identify champions • Develop workflows to meet academic needs • Equip selected lecture theatres • Make portable equipment available • Provide “best-efforts” support
    32. 32. Pilot project • Identify champions • Develop workflows to meet academic needs • Equip selected lecture theatres • Make portable equipment available • Provide “best-efforts” support • Survey staff and student opinion
    33. 33. Pilot project • Identify champions • Develop workflows to meet academic needs • Equip selected lecture theatres • Make portable equipment available • Provide “best-efforts” support • Survey staff and student opinion • 18 months starting January 2008
    34. 34. The iTunes U bombshell!
    35. 35. The iTunes U bombshell! • Approach from Apple late 2007
    36. 36. The iTunes U bombshell! • Approach from Apple late 2007 • Briefing February 2008
    37. 37. The iTunes U bombshell! • Approach from Apple late 2007 • Briefing February 2008 • Launch June 2008
    38. 38. Why we did it
    39. 39. Why we did it • For the glory! – direction from above: good and bad! – coherent with UCL’s globalisation policy
    40. 40. Why we did it • For the glory! – direction from above: good and bad! – coherent with UCL’s globalisation policy • To further innovations in teaching & learning – strong academic leadership
    41. 41. Gathering the team
    42. 42. Gathering the team • UCLb - legal and PM
    43. 43. Gathering the team • UCLb - legal and PM • Corporate Communications - “tone” and PR
    44. 44. Gathering the team • UCLb - legal and PM • Corporate Communications - “tone” and PR • Media Services - Audio Visual, Illustration, Multimedia, Photography, Web Services
    45. 45. Gathering the team • UCLb - legal and PM • Corporate Communications - “tone” and PR • Media Services - Audio Visual, Illustration, Multimedia, Photography, Web Services • Information Systems - infrastructure and authentication
    46. 46. Gathering the team • UCLb - legal and PM • Corporate Communications - “tone” and PR • Media Services - Audio Visual, Illustration, Multimedia, Photography, Web Services • Information Systems - infrastructure and authentication • Library - copyright and IPR
    47. 47. The most important things
    48. 48. The most important things • Content
    49. 49. The most important things • Content • Content
    50. 50. The most important things • Content • Content •Content
    51. 51. The most important things • Content • Content •Content – Spreadsheet of ideal and realistic content to launch
    52. 52. The most important things • Content • Content •Content – Spreadsheet of ideal and realistic content to launch – Technical and legal pragmatism
    53. 53. The most important things • Content • Content •Content – Spreadsheet of ideal and realistic content to launch – Technical and legal pragmatism – Workflow of responsibilities
    54. 54. The most important things • Content • Content •Content – Spreadsheet of ideal and realistic content to launch – Technical and legal pragmatism – Workflow of responsibilities – Keeping some back
    55. 55. Clear structure and layout
    56. 56. Attention to graphics
    57. 57. Attention to graphics
    58. 58. Attention to graphics
    59. 59. Attention to graphics
    60. 60. Attention to graphics
    61. 61. iTunes U in service
    62. 62. iTunes U in service • Maintain momentum – with no additional resource!
    63. 63. iTunes U in service • Maintain momentum – with no additional resource! • Subscriptions – around 500 - new push due soon
    64. 64. iTunes U in service • Maintain momentum – with no additional resource! • Subscriptions – around 500 - new push due soon • Alternative methods of delivery – RSS
    65. 65. A way in
    66. 66. iTunes U downloads per month 20000 15000 August 2008 10000 October 2008 December 2008 5000 February 2009 0 April 2009
    67. 67. iTunes U private & Moodle • Academic requirement • Streamed Flash on-demand within Moodle • Moodle link to course page on iTunes U
    68. 68. iTunes U private downloads per month 2200 1650 December 2008 1100 January 2009 February 2009 550 March 2009 0 April 2009
    69. 69. Web statistics
    70. 70. Where we are
    71. 71. Where we are Online Media Services Podcast Producer development Web-submission interface Flash server integration Metadata standards Metadata database development Podcast Library RSS/ATOM feed aggregation
    72. 72. Where we are Online Media Services Podcast Producer development Web-submission interface Flash server integration Metadata standards Metadata database development Podcast Library RSS/ATOM feed aggregation
    73. 73. Where we are iTunes U Site design Content administration Podcast Producer integration Automation RSS / Web Services Online Media Services Podcast Library Podcast Producer development Metadata standards Web-submission interface Flash server integration Metadata standards Metadata database development Podcast Library RSS/ATOM feed aggregation
    74. 74. Where we are Online Media Services iTunes U Podcast Producer development Site design Web-submission interface Content administration Flash server integration Podcast Producer integration Metadata standards Automation Metadata database development RSS / Web Services Podcast Library Podcast Library RSS/ATOM feed aggregation Metadata standards
    75. 75. Where we are Lecture Capture Pilot installation Pilot testing Podcast Producer integration Service development Service roll-out Online Media Services iTunes U Podcast Producer development Site design Web-submission interface Content administration Flash server integration Podcast Producer integration Metadata standards Automation Metadata database development RSS / Web Services Podcast Library Podcast Library RSS/ATOM feed aggregation Metadata standards
    76. 76. Where we are Online Media Services iTunes U Lecture Capture Podcast Producer development Site design Pilot installation Web-submission interface Content administration Pilot testing Flash server integration Podcast Producer integration Podcast Producer integration Metadata standards Automation Service development Metadata database development RSS / Web Services Service roll-out Podcast Library Podcast Library RSS/ATOM feed aggregation Metadata standards
    77. 77. Where we are Online Media Services iTunes U Lecture Capture Podcast Producer development Site design Pilot installation Web-submission interface Content administration Pilot testing Flash server integration Podcast Producer integration Podcast Producer integration Metadata standards Automation Service development Metadata database development RSS / Web Services Service roll-out Podcast Library Podcast Library RSS/ATOM feed aggregation Metadata standards
    78. 78. Where we are Teaching & Learning Support Sub-Committee Online Media Programme Board Online Media Services iTunes U Lecture Capture Podcast Producer development Site design Pilot installation Web-submission interface Content administration Pilot testing Flash server integration Podcast Producer integration Podcast Producer integration Metadata standards Automation Service development Metadata database development RSS / Web Services Service roll-out Podcast Library Podcast Library RSS/ATOM feed aggregation Metadata standards
    79. 79. Future developments • Increased workflow automation • Development of the private iTunes U site • Media Suite • OpenCast - opencastproject.org • Steeple - steeple.org.uk • Replay - replay.ethz.ch
    80. 80. Communications Developments
    81. 81. Communications Developments • Effective and regular media production
    82. 82. Communications Developments • Effective and regular media production • Streaming Flash on homepage
    83. 83. Communications Developments • Effective and regular media production • Streaming Flash on homepage • Production of news shorts
    84. 84. Communications Developments • Effective and regular media production • Streaming Flash on homepage • Production of news shorts • Front-end for media on UCL News
    85. 85. Communications Developments • Effective and regular media production • Streaming Flash on homepage • Production of news shorts • Front-end for media on UCL News • UCL YouTube channel
    86. 86. Communications Developments • Effective and regular media production • Streaming Flash on homepage • Production of news shorts • Front-end for media on UCL News • UCL YouTube channel • Agile reaction to media opportunities
    87. 87. The final word... contact: j.speller@ucl.ac.uk
    88. 88. The final word... contact: j.speller@ucl.ac.uk

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