• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
iTunes U and UCL
 

iTunes U and UCL

on

  • 5,361 views

An introduction and institutional study

An introduction and institutional study

Statistics

Views

Total Views
5,361
Views on SlideShare
5,353
Embed Views
8

Actions

Likes
1
Downloads
0
Comments
0

3 Embeds 8

http://www.he-comms.co.uk 6
http://facebook.slideshare.com 1
http://www.he-comms.com 1

Accessibility

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • How many do not have an iPod? <br /> How many had an iPod before 2004? <br />
  • Back to a time when UCL looked like this <br /> Almost merged with Imperial <br /> Extraordinary few months in 2003/4 when the building blocks for what we’re going to talk about today were put in place. <br />
  • iTunes Music Store - Spring 2003 <br /> Searches including the word “podcasts” <br /> 28 September 2004: 24 <br /> 28 September 2005: 100,000,000 <br />
  • iTunes Music Store - Spring 2003 <br /> Searches including the word “podcasts” <br /> 28 September 2004: 24 <br /> 28 September 2005: 100,000,000 <br />
  • iTunes Music Store - Spring 2003 <br /> Searches including the word “podcasts” <br /> 28 September 2004: 24 <br /> 28 September 2005: 100,000,000 <br />
  • iTunes Music Store - Spring 2003 <br /> Searches including the word “podcasts” <br /> 28 September 2004: 24 <br /> 28 September 2005: 100,000,000 <br />
  • iTunes Music Store - Spring 2003 <br /> Searches including the word “podcasts” <br /> 28 September 2004: 24 <br /> 28 September 2005: 100,000,000 <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • iTunes U public - Spring 2007 <br /> DEMO <br />
  • DEMO Support site is key - read it all! <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • Note no need for Apple equipment <br />
  • Note no need for Apple equipment <br />
  • Note no need for Apple equipment <br />
  • Note no need for Apple equipment <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • DEMO - iTunes site / feeds / igoogle / iphone / iTunes u <br /> PE > OpenDay <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />

iTunes U and UCL iTunes U and UCL Presentation Transcript

  • iTunes U and UCL An introduction and institutional study Jeremy Speller Director of Media Services CASE seminar 14 May 2009
  • iPod sales http://commons.wikimedia.org/wiki/File:TotaliPodsSales_2008Q3.svg
  • iPod sales iTunes Music Store http://commons.wikimedia.org/wiki/File:TotaliPodsSales_2008Q3.svg
  • iPod sales With the benefit of hindsight, it all seems quite obvious. MP3 players, like Apple's iPod, in many pockets, audio production software cheap or free, and weblogging an established part of the internet; all the ingredients are there for a new boom in amateur radio. But what to call it? Audioblogging? Podcasting? GuerillaMedia? iTunes Music Store quot;Audible revolutionquot; Ben Hammersley The Guardian 12 February 2004 http://commons.wikimedia.org/wiki/File:TotaliPodsSales_2008Q3.svg
  • iPod sales Podcasting iTunes Music Store http://commons.wikimedia.org/wiki/File:TotaliPodsSales_2008Q3.svg
  • iPod sales Podcasting iPods in class iTunes Music Store http://commons.wikimedia.org/wiki/File:TotaliPodsSales_2008Q3.svg
  • Duke iPods
  • Duke’s problem
  • Duke’s problem • Downloads awkward – Evaluation report: http://is.gd/ytXp
  • Duke’s problem • Downloads awkward – Evaluation report: http://is.gd/ytXp • Collaboration with Apple – Project Codename Indigo
  • Duke’s problem • Downloads awkward – Evaluation report: http://is.gd/ytXp • Collaboration with Apple – Project Codename Indigo • Pilot – Brown, Stanford, Michigan, Missouri, Wisconsin – Educause seminar: http://is.gd/ytWh
  • iTunes U
  • About iTunes U • Apple UK introduction: http://is.gd/ytXM • iTunes U support: http://is.gd/ytYb
  • About iTunes U • Apple UK introduction: http://is.gd/ytXM • iTunes U support: http://is.gd/ytYb
  • What we’re going to cover
  • What we’re going to cover • First toes in the podcasting ocean
  • What we’re going to cover • First toes in the podcasting ocean • How we came to be on iTunes U
  • What we’re going to cover • First toes in the podcasting ocean • How we came to be on iTunes U • VLE integration
  • What we’re going to cover • First toes in the podcasting ocean • How we came to be on iTunes U • VLE integration • Where we are now
  • What we’re going to cover • First toes in the podcasting ocean • How we came to be on iTunes U • VLE integration • Where we are now • Future developments
  • Background
  • Background • Globalisation policy
  • Background • Globalisation policy • Strong academic lead
  • Background • Globalisation policy • Strong academic lead • Funding for pilot project
  • Background • Globalisation policy • Strong academic lead • Funding for pilot project • Apple Podcast Producer – On-demand recording – Workflow – Automated distribution – Cost effective
  • Pilot project
  • Pilot project • Identify champions
  • Pilot project • Identify champions • Develop workflows to meet academic needs
  • Pilot project • Identify champions • Develop workflows to meet academic needs • Equip selected lecture theatres
  • Pilot project • Identify champions • Develop workflows to meet academic needs • Equip selected lecture theatres • Make portable equipment available
  • Pilot project • Identify champions • Develop workflows to meet academic needs • Equip selected lecture theatres • Make portable equipment available • Provide “best-efforts” support
  • Pilot project • Identify champions • Develop workflows to meet academic needs • Equip selected lecture theatres • Make portable equipment available • Provide “best-efforts” support • Survey staff and student opinion
  • Pilot project • Identify champions • Develop workflows to meet academic needs • Equip selected lecture theatres • Make portable equipment available • Provide “best-efforts” support • Survey staff and student opinion • 18 months starting January 2008
  • The iTunes U bombshell!
  • The iTunes U bombshell! • Approach from Apple late 2007
  • The iTunes U bombshell! • Approach from Apple late 2007 • Briefing February 2008
  • The iTunes U bombshell! • Approach from Apple late 2007 • Briefing February 2008 • Launch June 2008
  • Why we did it
  • Why we did it • For the glory! – direction from above: good and bad! – coherent with UCL’s globalisation policy
  • Why we did it • For the glory! – direction from above: good and bad! – coherent with UCL’s globalisation policy • To further innovations in teaching & learning – strong academic leadership
  • Gathering the team
  • Gathering the team • UCLb - legal and PM
  • Gathering the team • UCLb - legal and PM • Corporate Communications - “tone” and PR
  • Gathering the team • UCLb - legal and PM • Corporate Communications - “tone” and PR • Media Services - Audio Visual, Illustration, Multimedia, Photography, Web Services
  • Gathering the team • UCLb - legal and PM • Corporate Communications - “tone” and PR • Media Services - Audio Visual, Illustration, Multimedia, Photography, Web Services • Information Systems - infrastructure and authentication
  • Gathering the team • UCLb - legal and PM • Corporate Communications - “tone” and PR • Media Services - Audio Visual, Illustration, Multimedia, Photography, Web Services • Information Systems - infrastructure and authentication • Library - copyright and IPR
  • The most important things
  • The most important things • Content
  • The most important things • Content • Content
  • The most important things • Content • Content •Content
  • The most important things • Content • Content •Content – Spreadsheet of ideal and realistic content to launch
  • The most important things • Content • Content •Content – Spreadsheet of ideal and realistic content to launch – Technical and legal pragmatism
  • The most important things • Content • Content •Content – Spreadsheet of ideal and realistic content to launch – Technical and legal pragmatism – Workflow of responsibilities
  • The most important things • Content • Content •Content – Spreadsheet of ideal and realistic content to launch – Technical and legal pragmatism – Workflow of responsibilities – Keeping some back
  • Clear structure and layout
  • Attention to graphics
  • Attention to graphics
  • Attention to graphics
  • Attention to graphics
  • Attention to graphics
  • iTunes U in service
  • iTunes U in service • Maintain momentum – with no additional resource!
  • iTunes U in service • Maintain momentum – with no additional resource! • Subscriptions – around 500 - new push due soon
  • iTunes U in service • Maintain momentum – with no additional resource! • Subscriptions – around 500 - new push due soon • Alternative methods of delivery – RSS
  • A way in
  • iTunes U downloads per month 20000 15000 August 2008 10000 October 2008 December 2008 5000 February 2009 0 April 2009
  • iTunes U private & Moodle • Academic requirement • Streamed Flash on-demand within Moodle • Moodle link to course page on iTunes U
  • iTunes U private downloads per month 2200 1650 December 2008 1100 January 2009 February 2009 550 March 2009 0 April 2009
  • Web statistics
  • Where we are
  • Where we are Online Media Services Podcast Producer development Web-submission interface Flash server integration Metadata standards Metadata database development Podcast Library RSS/ATOM feed aggregation
  • Where we are Online Media Services Podcast Producer development Web-submission interface Flash server integration Metadata standards Metadata database development Podcast Library RSS/ATOM feed aggregation
  • Where we are iTunes U Site design Content administration Podcast Producer integration Automation RSS / Web Services Online Media Services Podcast Library Podcast Producer development Metadata standards Web-submission interface Flash server integration Metadata standards Metadata database development Podcast Library RSS/ATOM feed aggregation
  • Where we are Online Media Services iTunes U Podcast Producer development Site design Web-submission interface Content administration Flash server integration Podcast Producer integration Metadata standards Automation Metadata database development RSS / Web Services Podcast Library Podcast Library RSS/ATOM feed aggregation Metadata standards
  • Where we are Lecture Capture Pilot installation Pilot testing Podcast Producer integration Service development Service roll-out Online Media Services iTunes U Podcast Producer development Site design Web-submission interface Content administration Flash server integration Podcast Producer integration Metadata standards Automation Metadata database development RSS / Web Services Podcast Library Podcast Library RSS/ATOM feed aggregation Metadata standards
  • Where we are Online Media Services iTunes U Lecture Capture Podcast Producer development Site design Pilot installation Web-submission interface Content administration Pilot testing Flash server integration Podcast Producer integration Podcast Producer integration Metadata standards Automation Service development Metadata database development RSS / Web Services Service roll-out Podcast Library Podcast Library RSS/ATOM feed aggregation Metadata standards
  • Where we are Online Media Services iTunes U Lecture Capture Podcast Producer development Site design Pilot installation Web-submission interface Content administration Pilot testing Flash server integration Podcast Producer integration Podcast Producer integration Metadata standards Automation Service development Metadata database development RSS / Web Services Service roll-out Podcast Library Podcast Library RSS/ATOM feed aggregation Metadata standards
  • Where we are Teaching & Learning Support Sub-Committee Online Media Programme Board Online Media Services iTunes U Lecture Capture Podcast Producer development Site design Pilot installation Web-submission interface Content administration Pilot testing Flash server integration Podcast Producer integration Podcast Producer integration Metadata standards Automation Service development Metadata database development RSS / Web Services Service roll-out Podcast Library Podcast Library RSS/ATOM feed aggregation Metadata standards
  • Future developments • Increased workflow automation • Development of the private iTunes U site • Media Suite • OpenCast - opencastproject.org • Steeple - steeple.org.uk • Replay - replay.ethz.ch
  • Communications Developments
  • Communications Developments • Effective and regular media production
  • Communications Developments • Effective and regular media production • Streaming Flash on homepage
  • Communications Developments • Effective and regular media production • Streaming Flash on homepage • Production of news shorts
  • Communications Developments • Effective and regular media production • Streaming Flash on homepage • Production of news shorts • Front-end for media on UCL News
  • Communications Developments • Effective and regular media production • Streaming Flash on homepage • Production of news shorts • Front-end for media on UCL News • UCL YouTube channel
  • Communications Developments • Effective and regular media production • Streaming Flash on homepage • Production of news shorts • Front-end for media on UCL News • UCL YouTube channel • Agile reaction to media opportunities
  • The final word... contact: j.speller@ucl.ac.uk
  • The final word... contact: j.speller@ucl.ac.uk