Getting Your Games on RealJeremy SnookLead Producer, RealGamesFebruary 8, 2008CGA Europe ‘08Slide 1

Who is Real?February 8, 2008Slide 2RealNetworks was founded in 1994 and pioneered streaming audio and video over the Internet.We are a global leader in delivering games, music, and video to consumers around the world.We are a pioneer in casual games; launched RealArcade in 2001.CGA Europe ‘08

Who is RealGames?February 8, 2008Slide 3CGA Europe ‘08

Who is RealGames?February 8, 2008Slide 4PC GamesDirectSyndication*Wholesale** examples as of 10/07, not entire listCGA Europe ‘08

PC Business ModelsFebruary 8, 2008Slide 5Download SalesSubscriptionsAd RevenueCGA Europe ‘08

PC Business ModelsFebruary 8, 2008Slide 6Download SalesSubscriptionsIn-Game AdvertisingOther OpportunitiesCGA Europe ‘08

Download SalesFebruary 8, 2008Slide 7“Try before you buy”60 minute demo wrapper$19.99 standard purchase priceCGA Europe ‘08

SubscriptionsFebruary 8, 2008Slide 8GamePass (RealArcade)$9.99 monthly subscription (includes 1 game credit)$14.99 for game purchasesFunPass (GameHouse, Zylom, MSN GameSpring)$19.95 monthly subscription“all-you-can-eat”CGA Europe ‘08

In-Game AdvertisingFebruary 8, 2008Slide 9We currently have 40 ad-enabled games showing 15- and 30-second streaming video ads.Q4’07 was a record quarter, with 400% more ads served than Q4’06.Recent survey results, announced today90% would watch ads34% click throughCGA Europe ‘08

Participating AdvertisersFebruary 8, 2008Slide 10CGA Europe ‘08

Other OpportunitiesMobile, Retail, Off-PC Platforms (XBLA, Wii, DS, etc.)We are perpetually seeking new ways to monetize our content.For more information on off-PC opportunities, email Dan Neel (dneel@real.com).February 8, 2008Slide 11CGA Europe ‘08

What we’re looking forFebruary 8, 2008Slide 12CGA Europe ‘08

Content CriteriaIs this game fun? Does it entertain without stressing the player?Does this game add a new twist on previously-successful game mechanics?Conversely, is this game familiar and understandable enough?Is this game on par or exceed current games in our catalog?Does it match well with our core customer demographic?Would we kick ourselves if this game wasn’t in our catalog?February 8, 2008Slide 13CGA Europe ‘08

Catalog FocusOverheard: “Real just wants hidden picture and match-3 games”. Not true.However, we do have a lot of those games. Customers drive content through purchases.Don’t assume that we have holes in our catalog.February 8, 2008Slide 14CGA Europe ‘08

Intelligent InnovationFebruary 8, 2008Slide 15CGA Europe ‘08

Intelligent InnovationFebruary 8, 2008Slide 16Bun on top and bottomStandardized condimentsGround beef pattyCGA Europe ‘08

Intelligent InnovationFebruary 8, 2008Slide 17CGA Europe ‘08

Our Top 10So what does Real want?Look at our Top 10 list to see what our customers are buying.Competition is high!February 8, 2008Slide 18CGA Europe ‘08

Give Us Your BestReal releases just 2 new games each week.This includes 1st party (in-house) games and 2nd party (published) games, which are guaranteed a release slot.For 3rd party (non-exclusive) games – this puts your games in the same group as big studios like Sandlot, PopCap, and iWin. To sum it up: Give us your best game.February 8, 2008Slide 19CGA Europe ‘08

Working with realFebruary 8, 2008Slide 20CGA Europe ‘08

Process OverviewFebruary 8, 2008Slide 21CGA Europe ‘08

Step 1: Your Game SubmissionUpload your game through our developer website: http://gamedevs.realarcade.com.Our content team reviews games each week.On average, we see 20-30 game submissions weekly; we will find 1 that meets our standards and catalog needs.February 8, 2008Slide 22Submit Your GameGame Reviewed1CGA Europe ‘08

Submit Your Game

Game Reviewed

Step 2: DiscussionsContract type depends on the fit of your game within our service and the needs of your studio and our business.We are flexible and always willing to discuss publishing options.February 8, 2008Slide 23Publishing vs Distribution DiscussionContract ProcessFinish Development2CGA Europe ‘08

Publishing vs Distribution Discussion

Contract Process

Finish Development

Option A: DistributionNon-exclusive30% direct royalty rateDirect Channels: RealArcade, GameHouse, Zylom, Atrativa - a combined audience of 8.8 million worldwideSystem compatibility testingLocalization services and distribution of your game through Zylom’s European networkFebruary 8, 2008Slide 24CGA Europe ‘08

Option B: Publishing12 month exclusivity periodExtensive cooperation with our experienced producers; a mutually beneficial relationshipCompetitive royalty ratesDirect channels plus Wholesale distribution (over 48 million users worldwide)Advances against royalties can be negotiated based on the depth of the partnership and needs of your studio.February 8, 2008Slide 25CGA Europe ‘08

Option B: PublishingA closed evaluation program with a pool of over 19,000 RealArcade customers that provides additional testing support and customer feedback.Detailed customer focus testing in our state-of-the-art usability lab.February 8, 2008Slide 26CGA Europe ‘08

Step 3: Deployment and BeyondYour Real Producer will work with you on submitting all the materials need for launch.We’re here to help you with questions about updates, royalty statements, etc.February 8, 2008Slide 27DeploymentPost-Deployment3CGA Europe ‘08

Deployment

Post-Deployment

My Game Launched…Now What?Game UpdatesWeb VersionMac VersionIn-Game Ad VersionLocalized VersionsOn to the Next Game!February 8, 2008Slide 28CGA Europe ‘08

Technical requirementsFebruary 8, 2008Slide 29CGA Europe ‘08

PC Version RequirementsComplete requirements provided by ProducerRaw game bits for the full unlocked gameDoes not connect to Internet for any reason (check for updates, additional content downloads, etc.) outside of Real serversCannot use player-based technology that uses the game as bytecode (example: Director)Icon for Vista Games ExplorerImbedded ESRB rating – if availableFebruary 8, 2008Slide 30CGA Europe ‘08

Web Version RequirementsWeb games must be written in Flash (up to version 8; 9 not accepted) and ActiveX. We can no longer accept games written in Shockwave or Java.Up-sell buttons and URLs must be externalized for our e-commerce teams to change the final up-sell page link.Gameplay should be limited (example: ~5-10 distinct levels, with up-sell after first level and then every other level) to generate interest in the game, but not give too much away.Dimensions: 520 pixels x 425 pixels maximumFebruary 8, 2008Slide 31CGA Europe ‘08

More Resources / Q&Ahttp://gamedevs.realarcade.comFebruary 8, 2008Slide 32CGA Europe ‘08