Social Media Welcome Mat for nonprofits

THE SOCIAL MEDIA MAT

Presented by @Jeremy_oTTo Director of web & new media, UJA Federation of Greater TorontoCause marketing consultant | Art Director | Digital Fundraising Fan

Why you’re here …Still can’t figure out how to use this technology(and how it continues to change).Don’t know what kind of content to create or use.Don’t have the resources (human/financial)Too busy, can’t find the time.

This presentation is brought you by the letter ‘C’ CORE CREATIVE CAUSESCONTENT CONCEPTS CONNECTORS CONNECTION

Social media mantra oneContinuously connecting creatively with your core cause connectors

Connectors Donors Staff & volunteers Advocates Supporters Friends …?Your mission: engage & empower these people.

How do I find my connectors?• Google Alerts [setup keywords, names]• Research, listen & learn [blogs, media sites]• Facebook [fans, insights, ads]• Twitter.com [hashtags, search]• LinkedIn peer referral [connect, search]

Social media mantra twoFrom concept to content to clicks

Creative concepts Creative concepts are imaginative pathwaysbetween the right question and the right answer.

Any content derived from a creative concept will stand out Start by exploring your Mission statement Strategic plan Marketing strategy History / future plans Programs / events Donors …? .Ask yourself the important questions and begin the process of finding the right answers.

ContentImportant decisions for your content… Story Style Format Length Tone

ContentIs your content… engaging? empowering? honest?

Clicks Get in the habit…Post to Facebook & Twitter 4 to 5 times per week.Check your analytics once per week (web, Facebook, Twitter).Comment, like and engage (internal & external)twice per week

Clicks Ask your community to… Like Click ReTweet Comment Share Mention Attend InviteIf your content resonates, you won’t even have to ask.

DiscussionReview of your cause connectors.Review of your creative concepts. Review of your content.Other questions about tools & tips.

Thank you. Jeremy Otto Director of web & new media, UJA Federation of Greater Toronto @Jeremy_oTTo jotto@ujafed.org 416.631.5698Cause marketing consultantArt DirectorDigital Fundraising Fan

http://www.memberclicks.com	81
http://www.new.memberclicks.com	42
http://memberclicks.com	21
http://feeds.feedburner.com	7
http://splash.memberclicks.com	1

Social Media Welcome Mat for nonprofits

by Jeremy Otto on Jan 18, 2012

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 152

Statistics

Social Media Welcome Mat for nonprofits — Presentation Transcript