Oakley jeremy norris
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Oakley jeremy norris

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Oakley Presentation

Oakley Presentation

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Oakley jeremy norris Oakley jeremy norris Presentation Transcript

  • By: Jeremy Norris
  • Overview
    • Founded in 1975
    • 575 Patents
    • 1100 Trademarks
    • Company valued at $820 million dollars
  • Challenges
    • Oakley is in a competitive market with great marketing competitors like Nike.
    • Oakley does not have a celebrity or endorser that is automatically associated with company
    • Lance Armstrong would be a good fit for organization
    • Needs to expand television advertising
    • Fake Oakley counterfeits
  • Proposal
    • Compete in the market of 3D glasses
    • Produce campaign to attract contract deals with movie companies and television brands
    • Campaign will be used to expand brand and promote everyday use especially during winter months.
  • Social Media Campaign
    • Update Facebook, Twitter, and Youtube accounts to promote 3D campaign
    • Use celebrity endorser to promote 3D glasses campaign
    • First released glasses were for Transformers 3D so Shia Labeouf would be a great celebrity endorser
  • Public Relations
    • Have a celebrity attend trade shows and events to bring in interest to the 3D glasses
    • Set up stands with new 3D glasses
    • Find out next hit movie for the Summer of 2012 and begin networking with movie companies to produce the 3D glasses for the show for an inexpensive rate
  • 3D Innovative Website
    • Create a website that shows what 3D glasses will do for consumer
    • Include celebrity endorser introduction to website page
    • Make sure to include links to social media sites and ways to be reached on Google
  • Google Adwords Keywords
    • Produce SEO/SEM Campaign by using select keywords.
    • Keywords:
      • “ 3D Glasses”
      • “ Oakley”
      • “ Transformers”
  • Metrics for Success
    • Increase “Likes” on Facebook Page
    • Increase Followers on Twitter Account
    • Increase number of views on Youtube television promotions
    • Goal-100,000 views on all forms of social media formats
  • Budget/Timeline
    • $100,000 Social Media Budget
    • 1 year review period
    • $20,000 to promote Facebook, Twitter, and Youtube
    • $30,000 to sign celebrity endorser to run 3D television ads
    • $50,000 Google Adwords
      • At $.05 a click