Social Media Communication #SMC2015 Introduction
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Social Media Communication #SMC2015 Introduction

  • 477 views
Uploaded on

Social Media Communication: Concepts, Practices, Data, Law and Ethics (2015), published in summer 2014, introduces key social media concepts.

Social Media Communication: Concepts, Practices, Data, Law and Ethics (2015), published in summer 2014, introduces key social media concepts.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
477
On Slideshare
238
From Embeds
239
Number of Embeds
18

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 239

http://jeremylipschultz.blogspot.com 109
http://jeremylipschultz.blogspot.com.br 79
http://jeremylipschultz.blogspot.it 15
http://jeremylipschultz.blogspot.mx 6
http://jeremylipschultz.blogspot.pt 5
http://jeremylipschultz.blogspot.com.es 4
http://jeremylipschultz.blogspot.co.uk 3
http://jeremylipschultz.blogspot.com.ar 3
http://www.pinterest.com 3
http://podidoo.com 3
http://jeremylipschultz.blogspot.gr 2
http://jeremylipschultz.blogspot.jp 1
http://jeremylipschultz.blogspot.ae 1
http://jeremylipschultz.blogspot.ch 1
http://feedly.com 1
http://jeremylipschultz.blogspot.ca 1
http://jeremylipschultz.blogspot.com.tr 1
http://jeremylipschultz.blogspot.co.nz 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media Influencers  Influence and trust – concepts depend upon strength and character of individual or organization social networks and branding  Focus on source and message credibility  Return on Investment (ROI) is found in the data
  • 2. We are Brands and Media “We live in a time where brands are people and people are brands” – Brian Solis (@briansolis, 2013)  By developing strategies through planning and creating tactics, it is possible to avoid social media pitfalls and serve many goals within media and other organizations  #Sandy was a “social storm”  Rapid diffusion of social media over a few short years changed job roles for news reporters, PR people, marketers and others
  • 3. Engagement Communities  People form social groups, sometimes seek out influencers and gauge social trends  When it comes to breaking news events and real-time social engagement, split-second decisions made by professionals frequently miss the mark  CMC users create online identities, interact and engage with others, participate in online communities, and may activate groups to respond
  • 4. Crowd Storytelling  Twitter, may trigger crowd sourcing in which audiences piece together bits of information into a larger narrative for storytelling  Blogging blurs the lines between news and opinion  Interaction and conversation monitoring itself may be a driver for social change  Trust is a relational dimension that may be connected with social interaction and shared values
  • 5. Word of Mouth  Word of mouth (WOM) has become an important marketing phrase for brands wanting to spread word through a growing group of followers and fans  Customer “evangelism” is free advertising by authentic customers who engaged with others as trusted spokespeople  We live in a multi-screen world in which user attention is split between many screens
  • 6. Media Literacy  Some are turning to media literacy as a way to explore best practices of journalists and PR people  In order to effectively engage within a social network, strategies and tactics must constantly return to concerns about online trust and influence.