• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media Communication #SMC2015 Introduction
 

Social Media Communication #SMC2015 Introduction

on

  • 292 views

Social Media Communication: Concepts, Practices, Data, Law and Ethics (2015), published in summer 2014, introduces key social media concepts.

Social Media Communication: Concepts, Practices, Data, Law and Ethics (2015), published in summer 2014, introduces key social media concepts.

Statistics

Views

Total Views
292
Views on SlideShare
151
Embed Views
141

Actions

Likes
0
Downloads
0
Comments
0

15 Embeds 141

http://jeremylipschultz.blogspot.com 73
http://jeremylipschultz.blogspot.com.br 40
http://jeremylipschultz.blogspot.it 5
http://jeremylipschultz.blogspot.mx 4
http://podidoo.com 3
http://www.pinterest.com 3
http://jeremylipschultz.blogspot.pt 3
http://jeremylipschultz.blogspot.com.ar 2
http://jeremylipschultz.blogspot.co.uk 2
http://jeremylipschultz.blogspot.com.es 1
http://feedly.com 1
http://jeremylipschultz.blogspot.ch 1
http://jeremylipschultz.blogspot.com.tr 1
http://jeremylipschultz.blogspot.ca 1
http://jeremylipschultz.blogspot.ae 1
More...

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media Communication #SMC2015 Introduction Social Media Communication #SMC2015 Introduction Presentation Transcript

    • Social Media Influencers  Influence and trust – concepts depend upon strength and character of individual or organization social networks and branding  Focus on source and message credibility  Return on Investment (ROI) is found in the data
    • We are Brands and Media “We live in a time where brands are people and people are brands” – Brian Solis (@briansolis, 2013)  By developing strategies through planning and creating tactics, it is possible to avoid social media pitfalls and serve many goals within media and other organizations  #Sandy was a “social storm”  Rapid diffusion of social media over a few short years changed job roles for news reporters, PR people, marketers and others
    • Engagement Communities  People form social groups, sometimes seek out influencers and gauge social trends  When it comes to breaking news events and real-time social engagement, split-second decisions made by professionals frequently miss the mark  CMC users create online identities, interact and engage with others, participate in online communities, and may activate groups to respond
    • Crowd Storytelling  Twitter, may trigger crowd sourcing in which audiences piece together bits of information into a larger narrative for storytelling  Blogging blurs the lines between news and opinion  Interaction and conversation monitoring itself may be a driver for social change  Trust is a relational dimension that may be connected with social interaction and shared values
    • Word of Mouth  Word of mouth (WOM) has become an important marketing phrase for brands wanting to spread word through a growing group of followers and fans  Customer “evangelism” is free advertising by authentic customers who engaged with others as trusted spokespeople  We live in a multi-screen world in which user attention is split between many screens
    • Media Literacy  Some are turning to media literacy as a way to explore best practices of journalists and PR people  In order to effectively engage within a social network, strategies and tactics must constantly return to concerns about online trust and influence.