Photography isn’t free.  We all know this.
What is our value?
Your Gear 5D = $150.00 24-70mm f/2.8 = $20.00 580EXII = $20.00 Total (to start) = $190.00 (FYI: Deposits would be close to...
Your Expenses Gas = $20.00 Parking = $20.00 Food?  Assistants? What else?
So far … … $190.00 + $40.00 = $230.00 just to cover your cost of (basic) equipment and expenses
“ But I need to build a portfolio!”
Know your value and trade in kind.
“ Oh yeah, we’ll tell everyone about you and promote you!” is not a guarantee. Go concrete. Get it in writing. Justify you...
Can’t trade in kind? Offer less services.  Don’t decrease quality.  Decrease quantity. You need to survive.
(How Much You NEED To Earn + Expenses) / # of Projects =  The Minimum Amount You Need To Make Per Project To Survive
One last thing …
Never EVER,  -EVER-  give away the rights to your images. Your copyrights are your STRONGEST assets.
The Best Business Practices For Photographers  by John Harrington
Business and Legal Forms for Photographers by Tad Crawford
fotoQuote
PhotoShelter (Ask me for a discount code. Disclaimer: it’s a referral link.)
The End! Questions? @jeremylim [email_address] http://jeremylim.ca
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Photography Isn't Free

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On February 28th, 2011, I presented "Photography Isn't Free" at UBC's Abdulh Ladha Science Student Centre.

Here is the slideshow in full (sans photos).

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Photography Isn't Free

  1. 1. Photography isn’t free. We all know this.
  2. 2. What is our value?
  3. 3. Your Gear 5D = $150.00 24-70mm f/2.8 = $20.00 580EXII = $20.00 Total (to start) = $190.00 (FYI: Deposits would be close to $3,000.)
  4. 4. Your Expenses Gas = $20.00 Parking = $20.00 Food? Assistants? What else?
  5. 5. So far … … $190.00 + $40.00 = $230.00 just to cover your cost of (basic) equipment and expenses
  6. 6. “ But I need to build a portfolio!”
  7. 7. Know your value and trade in kind.
  8. 8. “ Oh yeah, we’ll tell everyone about you and promote you!” is not a guarantee. Go concrete. Get it in writing. Justify your ‘promotional expense’.
  9. 9. Can’t trade in kind? Offer less services. Don’t decrease quality. Decrease quantity. You need to survive.
  10. 10. (How Much You NEED To Earn + Expenses) / # of Projects = The Minimum Amount You Need To Make Per Project To Survive
  11. 11. One last thing …
  12. 12. Never EVER, -EVER- give away the rights to your images. Your copyrights are your STRONGEST assets.
  13. 13. The Best Business Practices For Photographers by John Harrington
  14. 14. Business and Legal Forms for Photographers by Tad Crawford
  15. 15. fotoQuote
  16. 16. PhotoShelter (Ask me for a discount code. Disclaimer: it’s a referral link.)
  17. 17. The End! Questions? @jeremylim [email_address] http://jeremylim.ca

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