• Save
Blogging 101
Upcoming SlideShare
Loading in...5
×
 

Blogging 101

on

  • 589 views

 

Statistics

Views

Total Views
589
Views on SlideShare
589
Embed Views
0

Actions

Likes
1
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Hashtag <br /> Slides <br /> Question Intervals <br />
  • Hashtag <br /> Slides <br /> Question Intervals <br />
  • sidenote: dated posts are a good liability reducer <br />
  • sidenote: dated posts are a good liability reducer <br />
  • sidenote: dated posts are a good liability reducer <br />
  • sidenote: dated posts are a good liability reducer <br />
  • sidenote: dated posts are a good liability reducer <br />
  • sidenote: dated posts are a good liability reducer <br />
  • sidenote: dated posts are a good liability reducer <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • Further defending blogging would be superfluous at best <br />
  • Further defending blogging would be superfluous at best <br />
  • Further defending blogging would be superfluous at best <br />
  • Further defending blogging would be superfluous at best <br />
  • Further defending blogging would be superfluous at best <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • Pages vs. Posts <br />
  • Pages vs. Posts <br />
  • Pages vs. Posts <br />
  • Pages vs. Posts <br />
  • Pages vs. Posts <br />
  • Pages vs. Posts <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • Give a man a fish... Teach a man to fish... <br />
  • Give a man a fish... Teach a man to fish... <br />
  • Give a man a fish... Teach a man to fish... <br />
  • <br />
  • <br />
  • Questions? <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • Questions? <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • If you build it, they will not necessarily come. <br /> <br /> Email signature is a great place to promote your blog! <br />
  • If you build it, they will not necessarily come. <br /> <br /> Email signature is a great place to promote your blog! <br />
  • If you build it, they will not necessarily come. <br /> <br /> Email signature is a great place to promote your blog! <br />
  • If you build it, they will not necessarily come. <br /> <br /> Email signature is a great place to promote your blog! <br />
  • If you build it, they will not necessarily come. <br /> <br /> Email signature is a great place to promote your blog! <br />
  • Questions? <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • Questions? <br />
  • <br />

Blogging 101 Blogging 101 Presentation Transcript

  • Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Blogging 101 Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Blogging 101 The What, the Where, the Why, and the How of Blogging (in one hour!) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • What is a Blog? Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • What is a Blog? A blog typically has all of the following characteristics: Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • What is a Blog? A blog typically has all of the following characteristics: ✦ Web-based Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • What is a Blog? A blog typically has all of the following characteristics: ✦ Web-based ✦ Can be anything from a personal journal, to news commentary, to local interest items, to marketing strategies. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • What is a Blog? A blog typically has all of the following characteristics: ✦ Web-based ✦ Can be anything from a personal journal, to news commentary, to local interest items, to marketing strategies. ✦ Updated frequently (twice a month - 20x per day) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • What is a Blog? A blog typically has all of the following characteristics: ✦ Web-based ✦ Can be anything from a personal journal, to news commentary, to local interest items, to marketing strategies. ✦ Updated frequently (twice a month - 20x per day) ✦ Dated Posts Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • What is a Blog? A blog typically has all of the following characteristics: ✦ Web-based ✦ Can be anything from a personal journal, to news commentary, to local interest items, to marketing strategies. ✦ Updated frequently (twice a month - 20x per day) ✦ Dated Posts ✦ Topical Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • What is a Blog? A blog typically has all of the following characteristics: ✦ Web-based ✦ Can be anything from a personal journal, to news commentary, to local interest items, to marketing strategies. ✦ Updated frequently (twice a month - 20x per day) ✦ Dated Posts ✦ Topical ✦ Can be the entire website, or just a portion of it Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • What is a Blog? A blog typically has all of the following characteristics: ✦ Web-based ✦ Can be anything from a personal journal, to news commentary, to local interest items, to marketing strategies. ✦ Updated frequently (twice a month - 20x per day) ✦ Dated Posts ✦ Topical ✦ Can be the entire website, or just a portion of it ✦ Has an RSS feed Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Why Blog? Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Why Blog? ✦ Content Building Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Why Blog? ✦ Content Building ✦ Establish Credibility (you’re Published!) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Why Blog? ✦ Content Building ✦ Establish Credibility (you’re Published!) but primarily... Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Why Blog? ✦ Content Building ✦ Establish Credibility (you’re Published!) but primarily... ✦ Search Engine Optimization Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Why Blog? ✦ Content Building ✦ Establish Credibility (you’re Published!) but primarily... ✦ Search Engine Optimization ✦ Build an Audience of Regular Visitors (or RSS Subscribers) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • What is your Focus? ✦ Search Engine Optimization ✦ Build an Audience of Regular Visitors (or RSS Subscribers) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • What is your Focus? ✦ Search Engine Optimization ✦ Build an Audience of Regular Visitors (or RSS Subscribers) or, you could take... ✦ A Hybrid Approach Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Examples of Focus Variations Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Examples of Focus Variations ✦ Subscribers/Regular Visitors: Seth Godin, Dick Morris http://sethgodin.typepad.com/ http://dickmorris.com/blog/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Examples of Focus Variations ✦ Subscribers/Regular Visitors: Seth Godin, Dick Morris http://sethgodin.typepad.com/ http://dickmorris.com/blog/ ✦ Search Engine Optimization: Mariana Wagner, Hubspot http://coloradospringsrealestateconnection.com/ http://blog.hubspot.com/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Examples of Focus Variations ✦ Subscribers/Regular Visitors: Seth Godin, Dick Morris http://sethgodin.typepad.com/ http://dickmorris.com/blog/ ✦ Search Engine Optimization: Mariana Wagner, Hubspot http://coloradospringsrealestateconnection.com/ http://blog.hubspot.com/ ✦ Hybrid: SpringsBargains / Jay Thompson http://springsbargains.com/ http://phoenixrealestateguy.com/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Is it Just a Fad? Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Is it Just a Fad? ✦ Content Creation will never be out of style Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Is it Just a Fad? ✦ Content Creation will never be out of style ✦ Being a recognized expert will never be out of style Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Is it Just a Fad? ✦ Content Creation will never be out of style ✦ Being a recognized expert will never be out of style ✦ Getting found by google won’t go out of style in the foreseeable future Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Is it Just a Fad? ✦ Content Creation will never be out of style ✦ Being a recognized expert will never be out of style ✦ Getting found by google won’t go out of style in the foreseeable future ✦ Having repeat visitors hanging on your every word is, likewise, a timeless commodity Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Is it Just a Fad? ✦ Content Creation will never be out of style ✦ Being a recognized expert will never be out of style ✦ Getting found by google won’t go out of style in the foreseeable future ✦ Having repeat visitors hanging on your every word is, likewise, a timeless commodity Interesting Survey - http://www.pewinternet.org/Reports/2010/Social-Media- and-Young-Adults.aspx?r=1 Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Hosting Your Blog Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Hosting Your Blog Where do you setup a blog? What about your current website? Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Where Can I Blog Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Where Can I Blog 1.Independent Blog (Separate from your Main Website) (vs.) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Where Can I Blog 1.Independent Blog (Separate from your Main Website) (vs.) 2.Comprehensive Internet Presence (Blog as part of your Website) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Where Can I Blog 1.Independent Blog (Separate from your Main Website) (vs.) 2.Comprehensive Internet Presence (Blog as part of your Website) 3.Only “Guest Post” on the RE/MAX Properties Site Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Where Can I Blog 1.Independent Blog (Separate from your Main Website) (vs.) 2.Comprehensive Internet Presence (Blog as part of your Website) 3.Only “Guest Post” on the RE/MAX Properties Site Note: The 1ParkPlace Agent Sites do NOT Support Blogging Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Blog Based Website Solutions Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Blog Based Website Solutions ✦ Typepad Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Blog Based Website Solutions ✦ Typepad ✦ Blogger Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Blog Based Website Solutions ✦ Typepad ✦ Blogger ✦ WordPress (highly recommended) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Blog Based Website Solutions ✦ Typepad ✦ Blogger ✦ WordPress (highly recommended) ✦ Other “Blog Based” Custom Websites for Real Estate Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Blog Based Website Solutions ✦ Typepad ✦ Blogger ✦ WordPress (highly recommended) ✦ Other “Blog Based” Custom Websites for Real Estate NOTE: You can still use the 1ParkPlace home search functionality on most of these custom sites! See example below: http://circarealestategroup.com/buying/search-the-colorado-springs-mls/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Blog Based Website Solutions ✦ Typepad ✦ Blogger ✦ WordPress (highly recommended) ✦ Other “Blog Based” Custom Websites for Real Estate NOTE: You can still use the 1ParkPlace home search functionality on most of these custom sites! See example below: http://circarealestategroup.com/buying/search-the-colorado-springs-mls/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Basic WordPress Setup Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Basic WordPress Setup ✦ Register the Domain http://netfirms.com/ OR http://godaddy.com/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Basic WordPress Setup ✦ Register the Domain http://netfirms.com/ OR http://godaddy.com/ ✦ Setup a Hosting Account http://hostgator.com/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Basic WordPress Setup ✦ Register the Domain http://netfirms.com/ OR http://godaddy.com/ ✦ Setup a Hosting Account http://hostgator.com/ ✦ Set the Nameservers at your Registrar per your Host’s Instructions Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Basic WordPress Setup ✦ Register the Domain http://netfirms.com/ OR http://godaddy.com/ ✦ Setup a Hosting Account http://hostgator.com/ ✦ Set the Nameservers at your Registrar per your Host’s Instructions ✦ Install WordPress on your Host http://www.ehow.com/how_4698978_install-wordpress-hostgator-using-fantastico.html Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Basic WordPress Setup ✦ Register the Domain http://netfirms.com/ OR http://godaddy.com/ ✦ Setup a Hosting Account http://hostgator.com/ ✦ Set the Nameservers at your Registrar per your Host’s Instructions ✦ Install WordPress on your Host http://www.ehow.com/how_4698978_install-wordpress-hostgator-using-fantastico.html ✦ Login and Choose a Free Theme to start http://yourdomain.com/wp-admin/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Basic WordPress Setup ✦ Register the Domain http://netfirms.com/ OR http://godaddy.com/ ✦ Setup a Hosting Account http://hostgator.com/ ✦ Set the Nameservers at your Registrar per your Host’s Instructions ✦ Install WordPress on your Host http://www.ehow.com/how_4698978_install-wordpress-hostgator-using-fantastico.html ✦ Login and Choose a Free Theme to start http://yourdomain.com/wp-admin/ ✦ Start Editing and Have Fun Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • How To Learn How To Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • How To Learn How To ✦ Just try it. What is the worst that can happen? Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • How To Learn How To ✦ Just try it. What is the worst that can happen? ✦ Read up. The “Visual Quickstart” Book Series is Excellent - I’ve reviewed the WordPress book, and personally used other books from this series as well. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • How To Learn How To ✦ Just try it. What is the worst that can happen? ✦ Read up. The “Visual Quickstart” Book Series is Excellent - I’ve reviewed the WordPress book, and personally used other books from this series as well. ✦ YouTube Tutorials are Amazing! Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Sample YouTube Tutorial Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: Jm.p/CircaNow
  • Sample YouTube Tutorial Find More Tutorials at: http://www.youtube.com/user/ JonMrozMarketing Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: Jm.p/CircaNow
  • Sample YouTube Tutorial Find More Tutorials at: http://www.youtube.com/user/ JonMrozMarketing Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: Jm.p/CircaNow
  • Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Content is King Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Content is King Content will make or break your blog Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Content Attracts/Retains Visitors Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Content Attracts/Retains Visitors ✦ Content feeds google to get people to your site initially Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Content Attracts/Retains Visitors ✦ Content feeds google to get people to your site initially ✦ Content keeps people on your site once they arrive Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Content Attracts/Retains Visitors ✦ Content feeds google to get people to your site initially ✦ Content keeps people on your site once they arrive ✦ New Interesting Content keeps people coming back regularly Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Content Attracts/Retains Visitors ✦ Content feeds google to get people to your site initially ✦ Content keeps people on your site once they arrive ✦ New Interesting Content keeps people coming back regularly ✦ Unique/Valuable Content can keep the same person coming back for the same information over and over again. (This happens often!) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Content Attracts/Retains Visitors ✦ Content feeds google to get people to your site initially ✦ Content keeps people on your site once they arrive ✦ New Interesting Content keeps people coming back regularly ✦ Unique/Valuable Content can keep the same person coming back for the same information over and over again. (This happens often!) ✦ Quality Content prompts inbound links (backlinks) and social sharing Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Content Ideas Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Content Ideas ✦ __ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Content Ideas ✦ __ ✦ ____ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Content Ideas ✦ __ ✦ ____ ✦ ______ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Content Ideas ✦ __ ✦ ____ ✦ ______ ✦ Always Keep a List of Potential Blog Posts Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Niches Are Good... Because... Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Niches Are Good... Because... ✦ Perform Better in Search Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Niches Are Good... Because... ✦ Perform Better in Search ✦ Stronger Appeal to Readers Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Niches Are Good... Because... ✦ Perform Better in Search ✦ Stronger Appeal to Readers ✦ Establish Credibility Faster Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Niches Are Good... Because... ✦ Perform Better in Search ✦ Stronger Appeal to Readers ✦ Establish Credibility Faster ✦ Gives you Clarity & Focus Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Niches Are Good... Because... ✦ Perform Better in Search ✦ Stronger Appeal to Readers ✦ Establish Credibility Faster ✦ Gives you Clarity & Focus ✦ They Aren’t as Crowded Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Niches Are Good... Because... ✦ Perform Better in Search ✦ Stronger Appeal to Readers ✦ Establish Credibility Faster ✦ Gives you Clarity & Focus ✦ They Aren’t as Crowded ✦ Corresponds with your Interests Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Finding a Niche Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Finding a Niche ✦ Real Estate is OK Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Finding a Niche ✦ Real Estate is OK ✦ Colorado Springs is Good Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Finding a Niche ✦ Real Estate is OK ✦ Colorado Springs is Good ✦ Downtown Colorado Springs is Better Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Finding a Niche ✦ Real Estate is OK ✦ Colorado Springs is Good ✦ Downtown Colorado Springs is Better ✦ Historic Colorado Homes is also OK Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Finding a Niche ✦ Real Estate is OK ✦ Colorado Springs is Good ✦ Downtown Colorado Springs is Better ✦ Historic Colorado Homes is also OK ✦ Historic Downtown Springs Homes is Best Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Finding a Niche ✦ Real Estate is OK ✦ Colorado Springs is Good ✦ Downtown Colorado Springs is Better ✦ Historic Colorado Homes is also OK ✦ Historic Downtown Springs Homes is Best ... if you have enough content Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Finding a Niche ✦ Real Estate is OK ✦ Colorado Springs is Good ✦ Downtown Colorado Springs is Better ✦ Historic Colorado Homes is also OK ✦ Historic Downtown Springs Homes is Best ... if you have enough content Don’t get crazy - “Luxury Homes in Hanover” is probably a bad idea Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Get Some Bling! Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Get Some Bling! Don’t be THAT ugly blog Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Video is the New Text Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Video is the New Text ✦ Consider doing a video only post Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Video is the New Text ✦ Consider doing a video only post ✦ Use personal video or embed youtube videos to augment your post Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Video is the New Text ✦ Consider doing a video only post ✦ Use personal video or embed youtube videos to augment your post ✦ Minor video editing is easier than ever Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Video is the New Text ✦ Consider doing a video only post ✦ Use personal video or embed youtube videos to augment your post ✦ Minor video editing is easier than ever ✦ I highly recommend flip video cameras - http://theflip.com Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Video is the New Text ✦ Consider doing a video only post ✦ Use personal video or embed youtube videos to augment your post ✦ Minor video editing is easier than ever ✦ I highly recommend flip video cameras - http://theflip.com ✦ Video is a GREAT way to add a more personal feel to your website Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Photography Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Photography Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Photography ✦ Unless your blog is REALLY good or is ABOUT “minimalism” you NEED pictures. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Photography ✦ Unless your blog is REALLY good or is ABOUT “minimalism” you NEED pictures. ✦ Use photos to break up sections of text. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Photography ✦ Unless your blog is REALLY good or is ABOUT “minimalism” you NEED pictures. ✦ Use photos to break up sections of text. ✦ Free Image Editing Software: http://www.gimp.org/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Photography ✦ Unless your blog is REALLY good or is ABOUT “minimalism” you NEED pictures. ✦ Use photos to break up sections of text. ✦ Free Image Editing Software: http://www.gimp.org/ ✦ Need Photos? You can use many photos from Flickr under the creatvie commons license. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Other Tools for Bling Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Other Tools for Bling ✦ http://DocStoc.com Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Other Tools for Bling ✦ http://DocStoc.com ✦ MS Excel can make some sweet charts Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Other Tools for Bling ✦ http://DocStoc.com ✦ MS Excel can make some sweet charts ✦ http://cooltext.com/Buttons Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Blogging Rules & Best Practices Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Blogging Rules & Best Practices Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Respect Copyright Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Respect Copyright ✦ Unless otherwise noted, you can NOT use it (whatever “it” is) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Respect Copyright ✦ Unless otherwise noted, you can NOT use it (whatever “it” is) ✦ Make sure to appropriately credit sources Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Respect Copyright ✦ Unless otherwise noted, you can NOT use it (whatever “it” is) ✦ Make sure to appropriately credit sources ✦ Carefully review Creative Commons License information if using images from Flickr Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Tips for a great Blog Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Tips for a great Blog ✦ Be Concise whenever possible. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Tips for a great Blog ✦ Be Concise whenever possible. ✦ SHORT Paragraphs - not more than 3 sentences. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Tips for a great Blog ✦ Be Concise whenever possible. ✦ SHORT Paragraphs - not more than 3 sentences. ✦ Post Consistently. Even if you’re busy, try to put up at least one short post every week. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Tips for a great Blog ✦ Be Concise whenever possible. ✦ SHORT Paragraphs - not more than 3 sentences. ✦ Post Consistently. Even if you’re busy, try to put up at least one short post every week. ✦ Use 1 photo for every 2 short paragraphs of text. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Tips for a great Blog ✦ Be Concise whenever possible. ✦ SHORT Paragraphs - not more than 3 sentences. ✦ Post Consistently. Even if you’re busy, try to put up at least one short post every week. ✦ Use 1 photo for every 2 short paragraphs of text. ✦ If you’re relaying a news item that has already been widely reported, be sure to add to the conversation. Don’t just rehash the same thing. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Tips for a great Blog ✦ Be Concise whenever possible. ✦ SHORT Paragraphs - not more than 3 sentences. ✦ Post Consistently. Even if you’re busy, try to put up at least one short post every week. ✦ Use 1 photo for every 2 short paragraphs of text. ✦ If you’re relaying a news item that has already been widely reported, be sure to add to the conversation. Don’t just rehash the same thing. ✦ Link generously, but have them open in a new window. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Tips for a great Blog ✦ Be Concise whenever possible. ✦ SHORT Paragraphs - not more than 3 sentences. ✦ Post Consistently. Even if you’re busy, try to put up at least one short post every week. ✦ Use 1 photo for every 2 short paragraphs of text. ✦ If you’re relaying a news item that has already been widely reported, be sure to add to the conversation. Don’t just rehash the same thing. ✦ Link generously, but have them open in a new window. ✦ Proof read at least twice. Make sure it makes sense to the average person. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • 7 Sins of Blogging Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • 7 Sins of Blogging ✦ Stealing Ideas from other blogs (and posting them the same day) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • 7 Sins of Blogging ✦ Stealing Ideas from other blogs (and posting them the same day) ✦ Reposting entire articles from other sources (even when crediting them) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • 7 Sins of Blogging ✦ Stealing Ideas from other blogs (and posting them the same day) ✦ Reposting entire articles from other sources (even when crediting them) ✦ Stifling Comments Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • 7 Sins of Blogging ✦ Stealing Ideas from other blogs (and posting them the same day) ✦ Reposting entire articles from other sources (even when crediting them) ✦ Stifling Comments ✦ Not Crediting Others When Due (it’s even OK to credit another REALTOR on occasion) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • 7 Sins of Blogging ✦ Stealing Ideas from other blogs (and posting them the same day) ✦ Reposting entire articles from other sources (even when crediting them) ✦ Stifling Comments ✦ Not Crediting Others When Due (it’s even OK to credit another REALTOR on occasion) ✦ Long Paragraphs Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • 7 Sins of Blogging ✦ Stealing Ideas from other blogs (and posting them the same day) ✦ Reposting entire articles from other sources (even when crediting them) ✦ Stifling Comments ✦ Not Crediting Others When Due (it’s even OK to credit another REALTOR on occasion) ✦ Long Paragraphs ✦ Overly Formal Writing Style Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • 7 Sins of Blogging ✦ Stealing Ideas from other blogs (and posting them the same day) ✦ Reposting entire articles from other sources (even when crediting them) ✦ Stifling Comments ✦ Not Crediting Others When Due (it’s even OK to credit another REALTOR on occasion) ✦ Long Paragraphs ✦ Overly Formal Writing Style ✦ Using Clipart Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Jumpstart Your Blog Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Jumpstart Your Blog ✦ Put up at least 3 posts right at the start (one of them can be a “welcome” message if you must) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Jumpstart Your Blog ✦ Put up at least 3 posts right at the start (one of them can be a “welcome” message if you must) ✦ Have 5 more posts already written Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Jumpstart Your Blog ✦ Put up at least 3 posts right at the start (one of them can be a “welcome” message if you must) ✦ Have 5 more posts already written ✦ Brainstorm until you have a list of at least 25 potential blog posts Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Jumpstart Your Blog ✦ Put up at least 3 posts right at the start (one of them can be a “welcome” message if you must) ✦ Have 5 more posts already written ✦ Brainstorm until you have a list of at least 25 potential blog posts ✦ Make sure you post at least 2-3 times a week for the first 3 months. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Promote It! Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Promote It! ✦ Comment on Related Blogs Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Promote It! ✦ Comment on Related Blogs ✦ Use Social Media to Spread the Word Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Promote It! ✦ Comment on Related Blogs ✦ Use Social Media to Spread the Word ✦ Offline - Business Cards, Brochures, ALL Advertising Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Promote It! ✦ Comment on Related Blogs ✦ Use Social Media to Spread the Word ✦ Offline - Business Cards, Brochures, ALL Advertising ✦ Email Signature Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Promote It! ✦ Comment on Related Blogs ✦ Use Social Media to Spread the Word ✦ Offline - Business Cards, Brochures, ALL Advertising ✦ Email Signature ✦ Guest Post on other Blogs Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Taking it to the Next Level Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Taking it to the Next Level I’ve got a blog. Now where do I go from here? Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Study REALTORS® Who Blog (well) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Study REALTORS® Who Blog (well) ✦ Our very own, Rick Van Wieren http://livingcoloradosprings.com/blog/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Study REALTORS® Who Blog (well) ✦ Our very own, Rick Van Wieren http://livingcoloradosprings.com/blog/ ✦ In this town, Mariana Wagner http://coloradospringsrealestateconnection.com/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Study REALTORS® Who Blog (well) ✦ Our very own, Rick Van Wieren http://livingcoloradosprings.com/blog/ ✦ In this town, Mariana Wagner http://coloradospringsrealestateconnection.com/ ✦ With the help of his wife, Jeremy Isaac http://thecircagroup.com/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Study REALTORS® Who Blog (well) ✦ Our very own, Rick Van Wieren http://livingcoloradosprings.com/blog/ ✦ In this town, Mariana Wagner http://coloradospringsrealestateconnection.com/ ✦ With the help of his wife, Jeremy Isaac http://thecircagroup.com/ ✦ That Phoenix real estate guy, Jay Thomson http://www.phoenixrealestateguy.com/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Read Blogs about Blogging Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Read Blogs about Blogging ✦ ProBlogger - http://www.problogger.net/ ✦ CopyBlogger - http://www.copyblogger.com/ ✦ Graywolf - http://www.wolf-howl.com/ ✦ Real Estate Blog Lab - http://www.realestatebloglab.com/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Learn Basic HTML Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Learn Basic HTML ✦ HTML can be used to edit blog posts almost anywhere. You can even use it to edit your current 1ParkPlace Website. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Learn Basic HTML ✦ HTML can be used to edit blog posts almost anywhere. You can even use it to edit your current 1ParkPlace Website. ✦ <tag> content </tag> Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Learn Basic HTML ✦ HTML can be used to edit blog posts almost anywhere. You can even use it to edit your current 1ParkPlace Website. ✦ <tag> content </tag> ✦ Study Resources for HTML 4 or 5 Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Learn Basic HTML ✦ HTML can be used to edit blog posts almost anywhere. You can even use it to edit your current 1ParkPlace Website. ✦ <tag> content </tag> ✦ Study Resources for HTML 4 or 5 ✦ Resource: http://www.online-html- editor.org/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Learn Basic HTML ✦ HTML can be used to edit blog posts almost anywhere. You can even use it to edit your current 1ParkPlace Website. ✦ <tag> content </tag> ✦ Study Resources for HTML 4 or 5 ✦ Resource: http://www.online-html- editor.org/ Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Learn Basic HTML ✦ HTML can be used to edit blog posts almost anywhere. You can even use it to edit your current 1ParkPlace Website. ✦ <tag> content </tag> ✦ Study Resources for HTML 4 or 5 ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use it to edit your current 1ParkPlace Website. ✦ <tag> content </tag> ✦ Study Resources for HTML 4 or 5 ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use it to edit your current 1ParkPlace Website. ✦ <tag> content </tag> ✦ Study Resources for HTML 4 or 5 ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use <head> it to edit your current 1ParkPlace Website. ✦ <tag> content </tag> ✦ Study Resources for HTML 4 or 5 ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use <head> it to edit your current 1ParkPlace <title> Website. ✦ <tag> content </tag> ✦ Study Resources for HTML 4 or 5 ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use <head> it to edit your current 1ParkPlace <title> Website. Your Page Title ✦ <tag> content </tag> ✦ Study Resources for HTML 4 or 5 ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use <head> it to edit your current 1ParkPlace <title> Website. Your Page Title </title> ✦ <tag> content </tag> ✦ Study Resources for HTML 4 or 5 ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use <head> it to edit your current 1ParkPlace <title> Website. Your Page Title </title> ✦ <tag> content </tag> </head> ✦ Study Resources for HTML 4 or 5 ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use <head> it to edit your current 1ParkPlace <title> Website. Your Page Title </title> ✦ <tag> content </tag> </head> <body> ✦ Study Resources for HTML 4 or 5 ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use <head> it to edit your current 1ParkPlace <title> Website. Your Page Title </title> ✦ <tag> content </tag> </head> <body> This area will contain everything that will be visible through a web ✦ Study Resources for HTML 4 or 5 browser, such as text and graphics. All of the information will be HTML coded. ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use <head> it to edit your current 1ParkPlace <title> Website. Your Page Title </title> ✦ <tag> content </tag> </head> <body> This area will contain everything that will be visible through a web ✦ Study Resources for HTML 4 or 5 browser, such as text and graphics. All of the information will be HTML coded. </body> ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use <head> it to edit your current 1ParkPlace <title> Website. Your Page Title </title> ✦ <tag> content </tag> </head> <body> This area will contain everything that will be visible through a web ✦ Study Resources for HTML 4 or 5 browser, such as text and graphics. All of the information will be HTML coded. </body> ✦ Resource: http://www.online-html- editor.org/ Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Learn Basic HTML ✦ HTML can be used to edit blog posts <html> almost anywhere. You can even use <head> it to edit your current 1ParkPlace <title> Website. Your Page Title </title> ✦ <tag> content </tag> </head> <body> This area will contain everything that will be visible through a web ✦ Study Resources for HTML 4 or 5 browser, such as text and graphics. All of the information will be HTML coded. </body> ✦ Resource: http://www.online-html- editor.org/ </html> Sample HTML Document Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Google Analytics Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Google Analytics ✦ Install a Google Analytics tracking script for each site you have Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Google Analytics ✦ Install a Google Analytics tracking script for each site you have ✦ Setup Google Analytics tracking URL’s for Email Campaigns, etc. http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578 Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Google Analytics ✦ Install a Google Analytics tracking script for each site you have ✦ Setup Google Analytics tracking URL’s for Email Campaigns, etc. http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578 ✦ Start watching key stats - Bounce Rate and Traffic Source (Search Engine, Referral, Direct, Email Campaign, etc) are a good place to start. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • My Rules for the Company Blog Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • My Rules for the Company Blog These “rules” have not been reviewed or approved by RE/MAX Properties, Inc. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Jeremy’s Rules for the RMP Blog Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Jeremy’s Rules for the RMP Blog Just do everything else I’ve already told you to do, AND... Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Jeremy’s Rules for the RMP Blog Just do everything else I’ve already told you to do, AND... ✦ Don’t Post Duplicate Content to the Company Site!!! Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Jeremy’s Rules for the RMP Blog Just do everything else I’ve already told you to do, AND... ✦ Don’t Post Duplicate Content to the Company Site!!! ✦ Include an Image or two (oops, I already said that) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Jeremy’s Rules for the RMP Blog Just do everything else I’ve already told you to do, AND... ✦ Don’t Post Duplicate Content to the Company Site!!! ✦ Include an Image or two (oops, I already said that) ✦ Make them shorter, and with shorter paragraphs (oops, I said that too) Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Jeremy’s Rules for the RMP Blog Just do everything else I’ve already told you to do, AND... ✦ Don’t Post Duplicate Content to the Company Site!!! ✦ Include an Image or two (oops, I already said that) ✦ Make them shorter, and with shorter paragraphs (oops, I said that too) ✦ Link back to your personal website with your contribution credit Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Thank You! ✦ If you found this class beneficial, Please Recommend Me (as Trainer for Circa Now Marketing) on LinkedIn: j.mp/RecJeremy OR www.linkedin.com/in/jeremyisaac ✦ My List of Agent Technology Resources: j.mp/CircaNow OR www.circanowmarketing.com ✦ Consulting is available for $65/hr on a very limited basis. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday
  • Thank You! ✦ If you found this class beneficial, Please Recommend Me (as Trainer for Circa Now Marketing) on LinkedIn: j.mp/RecJeremy OR www.linkedin.com/in/jeremyisaac ✦ My List of Agent Technology Resources: j.mp/CircaNow OR www.circanowmarketing.com ✦ Consulting is available for $65/hr on a very limited basis. Copyright 2010 Jeremy Isaac - CircaNowMarketing.com - #CircaNow - View Slides: J.mp/CircaToday