Social Media in Business
       primer on listening
People are talking.
3 steps.

• listen
• learn / plan
• engage
listen...
  listen
tools to listen
got Google?
RSS




email
alerts help you

• reputation monitoring (corporate)
• personal information
• industry news
• competitor monitoring
RSS
Really Simple Syndication Seems So Complex
Google Reader
Twitter?
Strategy
Engage

• learn about your customers
• form market survey groups
• become thought leader
Takeaway

• Google account
• Alerts
• Reader
• Twitter
• Strategy?
questions?

   Jeremy Floyd
     @jfloyd
www.jeremyfloyd.com
Social Media in Business: primer in listening
Social Media in Business: primer in listening
Social Media in Business: primer in listening
Social Media in Business: primer in listening
Social Media in Business: primer in listening
Social Media in Business: primer in listening
Social Media in Business: primer in listening
Social Media in Business: primer in listening
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Social Media in Business: primer in listening

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Free presentation delivered to New Horizons Computer Learning Center in Knoxville, TN. Focus of this presentation is on tools for listening and entering into the social media sphere.

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  • takeaway tools to listen
  • what a mess
  • Migration from Web 1.0 to web 2.0/
    conversations happen...hard to control, ability to learn
    Comcast
    Motrin
  • who is talking?
    Customers? Colleagues? Competitors? Peers?
  • identify objectives (do you want to engage your customers?)
    Focus groups, customer service
  • Social Media in Business: primer in listening

    1. 1. Social Media in Business primer on listening
    2. 2. People are talking.
    3. 3. 3 steps. • listen • learn / plan • engage
    4. 4. listen... listen
    5. 5. tools to listen
    6. 6. got Google?
    7. 7. RSS email
    8. 8. alerts help you • reputation monitoring (corporate) • personal information • industry news • competitor monitoring
    9. 9. RSS Really Simple Syndication Seems So Complex
    10. 10. Google Reader
    11. 11. Twitter?
    12. 12. Strategy
    13. 13. Engage • learn about your customers • form market survey groups • become thought leader
    14. 14. Takeaway • Google account • Alerts • Reader • Twitter • Strategy?
    15. 15. questions? Jeremy Floyd @jfloyd www.jeremyfloyd.com
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