MKT5000BLOG BASICSKey Elements of Killer Blogs
BLOG ENGINES               2
GREAT URLIt doesn’t have to be short, but get a URL that you can own.
GENERAL LAYOUT                 Header               Navigation      social share     Post or Page        Body             ...
DESIGN
DESIGN
1. HEADERwww.dooce.com
NAVIGATION BASICS    MAKE IT EASY•   About•   Contact•   Social connections•   Search•   Special features (events, e-comm,...
2.SUBSCRIBE OPTIONS
2.SUBSCRIBE OPTIONSEMAIL
2.SUBSCRIBE OPTIONSEMAIL         RSS              NEWSLETTER
THE POST           10
THE POST   Time           30%           40%           20%           10%                  10
THE POST                                    Time•   Sweat the Headline (X Steps / How-to)   30%                           ...
THE POST                                                       Time•       Sweat the Headline (X Steps / How-to)          ...
THE POST                                                       Time•       Sweat the Headline (X Steps / How-to)          ...
THE POST                                                       Time•       Sweat the Headline (X Steps / How-to)          ...
THE POST CONT’D                  11
THE POST CONT’D•       Photography    •    Creative Commons - Flickr (creative commons license)    •    Royalty-free (isto...
THE POST CONT’D•       Photography    •    Creative Commons - Flickr (creative commons license)    •    Royalty-free (isto...
THE POST CONT’D•       Photography    •    Creative Commons - Flickr (creative commons license)    •    Royalty-free (isto...
THE POST CONT’D•       Photography    •    Creative Commons - Flickr (creative commons license)    •    Royalty-free (isto...
THE POST CONT’D•       Photography    •    Creative Commons - Flickr (creative commons license)    •    Royalty-free (isto...
THE POST CONT’D•       Photography    •    Creative Commons - Flickr (creative commons license)    •    Royalty-free (isto...
12
COMMENT SYSTEMS      DEFAULT                  13
COMMENT SYSTEMS      DEFAULT     FACEBOOK                  13
COMMENT SYSTEMS      DEFAULT     FACEBOOK                  13
COMMENT CONSIDERATIONS                         14
COMMENT CONSIDERATIONS•   Does it work?                         14
COMMENT CONSIDERATIONS•   Does it work?•   How well does it handle spam?                                    14
COMMENT CONSIDERATIONS•   Does it work?•   How well does it handle spam?•   Can commenters follow the thread?             ...
COMMENT CONSIDERATIONS•   Does it work?•   How well does it handle spam?•   Can commenters follow the thread?•   Is it eas...
COMMENT CONSIDERATIONS•   Does it work?•   How well does it handle spam?•   Can commenters follow the thread?•   Is it eas...
SIDEBAR•   Subscription options•   Archives•   Popular articles•   Archives•   Blogroll•   Favorite links•   Links•   Adve...
SOCIAL SHARE               16
CONNECT IT•   Technorati               •       Syndication•   SEO Plugins              •       Real-time analytics•   Goog...
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Blog Basics - The Technical Aspects

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Presentation for http://www.jeremyfloyd.com/education/digital-marketing/ covering the basic technical elements of blogging, blog engines, physical layout, social sharing options.

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No notes for slide
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  • Text is easy to read.\n\n
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  • Good Design.\n1. Answers the Question: Why am I here?\n2. “Billboard Get”\n3. Logo or identifier top left...generally\n\n
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  • Email\nRSS\nNewsletter\n
  • Email\nRSS\nNewsletter\n
  • Email\nRSS\nNewsletter\n
  • Email\nRSS\nNewsletter\n
  • Email\nRSS\nNewsletter\n
  • Linkbait\n
  • Linkbait\n
  • Linkbait\n
  • Linkbait\n
  • Linkbait\n
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  • Good Headline\nScannable\n
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  • Is the author notified of new comments?\n
  • Is the author notified of new comments?\n
  • Is the author notified of new comments?\n
  • Is the author notified of new comments?\n
  • Is the author notified of new comments?\n
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  • Transcript of "Blog Basics - The Technical Aspects"

    1. 1. MKT5000BLOG BASICSKey Elements of Killer Blogs
    2. 2. BLOG ENGINES 2
    3. 3. GREAT URLIt doesn’t have to be short, but get a URL that you can own.
    4. 4. GENERAL LAYOUT Header Navigation social share Post or Page Body Sidebar Comments
    5. 5. DESIGN
    6. 6. DESIGN
    7. 7. 1. HEADERwww.dooce.com
    8. 8. NAVIGATION BASICS MAKE IT EASY• About• Contact• Social connections• Search• Special features (events, e-comm, lead gen, subscribe)• Site map for complex sites• Archive
    9. 9. 2.SUBSCRIBE OPTIONS
    10. 10. 2.SUBSCRIBE OPTIONSEMAIL
    11. 11. 2.SUBSCRIBE OPTIONSEMAIL RSS NEWSLETTER
    12. 12. THE POST 10
    13. 13. THE POST Time 30% 40% 20% 10% 10
    14. 14. THE POST Time• Sweat the Headline (X Steps / How-to) 30% 40% 20% 10% 10
    15. 15. THE POST Time• Sweat the Headline (X Steps / How-to) 30%• Write Easy to Read / Scan - Use Bullet Points 40% • Short enough to read in 30 - 120 seconds • Link everything / Use Media (video/images/graphics) • Keyword Density? 20% 10% 10
    16. 16. THE POST Time• Sweat the Headline (X Steps / How-to) 30%• Write Easy to Read / Scan - Use Bullet Points 40% • Short enough to read in 30 - 120 seconds • Link everything / Use Media (video/images/graphics) • Keyword Density?• Edit for grammar and spelling 20% 10% 10
    17. 17. THE POST Time• Sweat the Headline (X Steps / How-to) 30%• Write Easy to Read / Scan - Use Bullet Points 40% • Short enough to read in 30 - 120 seconds • Link everything / Use Media (video/images/graphics) • Keyword Density?• Edit for grammar and spelling 20%• Social Strategy 10% 10
    18. 18. THE POST CONT’D 11
    19. 19. THE POST CONT’D• Photography • Creative Commons - Flickr (creative commons license) • Royalty-free (istockphoto/getty images/etc.) 11
    20. 20. THE POST CONT’D• Photography • Creative Commons - Flickr (creative commons license) • Royalty-free (istockphoto/getty images/etc.)• Invite comments 11
    21. 21. THE POST CONT’D• Photography • Creative Commons - Flickr (creative commons license) • Royalty-free (istockphoto/getty images/etc.)• Invite comments• Social sharing options 11
    22. 22. THE POST CONT’D• Photography • Creative Commons - Flickr (creative commons license) • Royalty-free (istockphoto/getty images/etc.)• Invite comments• Social sharing options• Write multiple posts simultaneously 11
    23. 23. THE POST CONT’D• Photography • Creative Commons - Flickr (creative commons license) • Royalty-free (istockphoto/getty images/etc.)• Invite comments• Social sharing options• Write multiple posts simultaneously• Content calendar 11
    24. 24. THE POST CONT’D• Photography • Creative Commons - Flickr (creative commons license) • Royalty-free (istockphoto/getty images/etc.)• Invite comments• Social sharing options• Write multiple posts simultaneously• Content calendar• Interact with community 11
    25. 25. 12
    26. 26. COMMENT SYSTEMS DEFAULT 13
    27. 27. COMMENT SYSTEMS DEFAULT FACEBOOK 13
    28. 28. COMMENT SYSTEMS DEFAULT FACEBOOK 13
    29. 29. COMMENT CONSIDERATIONS 14
    30. 30. COMMENT CONSIDERATIONS• Does it work? 14
    31. 31. COMMENT CONSIDERATIONS• Does it work?• How well does it handle spam? 14
    32. 32. COMMENT CONSIDERATIONS• Does it work?• How well does it handle spam?• Can commenters follow the thread? 14
    33. 33. COMMENT CONSIDERATIONS• Does it work?• How well does it handle spam?• Can commenters follow the thread?• Is it easy to login? 14
    34. 34. COMMENT CONSIDERATIONS• Does it work?• How well does it handle spam?• Can commenters follow the thread?• Is it easy to login?• Is it easy to moderate? 14
    35. 35. SIDEBAR• Subscription options• Archives• Popular articles• Archives• Blogroll• Favorite links• Links• Advertisements 15
    36. 36. SOCIAL SHARE 16
    37. 37. CONNECT IT• Technorati • Syndication• SEO Plugins • Real-time analytics• Google webmaster tools • Woopra• Google analytics • GetClicky• Alexa • Feedburner 17

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