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Blog Basics - The Technical Aspects
 

Blog Basics - The Technical Aspects

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Presentation for http://www.jeremyfloyd.com/education/digital-marketing/ covering the basic technical elements of blogging, blog engines, physical layout, social sharing options.

Presentation for http://www.jeremyfloyd.com/education/digital-marketing/ covering the basic technical elements of blogging, blog engines, physical layout, social sharing options.

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  • Text is easy to read.\n\n
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  • Good Design.\n1. Answers the Question: Why am I here?\n2. “Billboard Get”\n3. Logo or identifier top left...generally\n\n
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  • Email\nRSS\nNewsletter\n
  • Email\nRSS\nNewsletter\n
  • Email\nRSS\nNewsletter\n
  • Email\nRSS\nNewsletter\n
  • Email\nRSS\nNewsletter\n
  • Linkbait\n
  • Linkbait\n
  • Linkbait\n
  • Linkbait\n
  • Linkbait\n
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  • Good Headline\nScannable\n
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  • Is the author notified of new comments?\n
  • Is the author notified of new comments?\n
  • Is the author notified of new comments?\n
  • Is the author notified of new comments?\n
  • Is the author notified of new comments?\n
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Blog Basics - The Technical Aspects Blog Basics - The Technical Aspects Presentation Transcript

  • MKT5000BLOG BASICSKey Elements of Killer Blogs
  • BLOG ENGINES 2
  • GREAT URLIt doesn’t have to be short, but get a URL that you can own.
  • GENERAL LAYOUT Header Navigation social share Post or Page Body Sidebar Comments
  • DESIGN
  • DESIGN
  • 1. HEADERwww.dooce.com
  • NAVIGATION BASICS MAKE IT EASY• About• Contact• Social connections• Search• Special features (events, e-comm, lead gen, subscribe)• Site map for complex sites• Archive
  • 2.SUBSCRIBE OPTIONS
  • 2.SUBSCRIBE OPTIONSEMAIL
  • 2.SUBSCRIBE OPTIONSEMAIL RSS NEWSLETTER
  • THE POST 10
  • THE POST Time 30% 40% 20% 10% 10
  • THE POST Time• Sweat the Headline (X Steps / How-to) 30% 40% 20% 10% 10
  • THE POST Time• Sweat the Headline (X Steps / How-to) 30%• Write Easy to Read / Scan - Use Bullet Points 40% • Short enough to read in 30 - 120 seconds • Link everything / Use Media (video/images/graphics) • Keyword Density? 20% 10% 10
  • THE POST Time• Sweat the Headline (X Steps / How-to) 30%• Write Easy to Read / Scan - Use Bullet Points 40% • Short enough to read in 30 - 120 seconds • Link everything / Use Media (video/images/graphics) • Keyword Density?• Edit for grammar and spelling 20% 10% 10
  • THE POST Time• Sweat the Headline (X Steps / How-to) 30%• Write Easy to Read / Scan - Use Bullet Points 40% • Short enough to read in 30 - 120 seconds • Link everything / Use Media (video/images/graphics) • Keyword Density?• Edit for grammar and spelling 20%• Social Strategy 10% 10
  • THE POST CONT’D 11
  • THE POST CONT’D• Photography • Creative Commons - Flickr (creative commons license) • Royalty-free (istockphoto/getty images/etc.) 11
  • THE POST CONT’D• Photography • Creative Commons - Flickr (creative commons license) • Royalty-free (istockphoto/getty images/etc.)• Invite comments 11
  • THE POST CONT’D• Photography • Creative Commons - Flickr (creative commons license) • Royalty-free (istockphoto/getty images/etc.)• Invite comments• Social sharing options 11
  • THE POST CONT’D• Photography • Creative Commons - Flickr (creative commons license) • Royalty-free (istockphoto/getty images/etc.)• Invite comments• Social sharing options• Write multiple posts simultaneously 11
  • THE POST CONT’D• Photography • Creative Commons - Flickr (creative commons license) • Royalty-free (istockphoto/getty images/etc.)• Invite comments• Social sharing options• Write multiple posts simultaneously• Content calendar 11
  • THE POST CONT’D• Photography • Creative Commons - Flickr (creative commons license) • Royalty-free (istockphoto/getty images/etc.)• Invite comments• Social sharing options• Write multiple posts simultaneously• Content calendar• Interact with community 11
  • 12
  • COMMENT SYSTEMS DEFAULT 13
  • COMMENT SYSTEMS DEFAULT FACEBOOK 13
  • COMMENT SYSTEMS DEFAULT FACEBOOK 13
  • COMMENT CONSIDERATIONS 14
  • COMMENT CONSIDERATIONS• Does it work? 14
  • COMMENT CONSIDERATIONS• Does it work?• How well does it handle spam? 14
  • COMMENT CONSIDERATIONS• Does it work?• How well does it handle spam?• Can commenters follow the thread? 14
  • COMMENT CONSIDERATIONS• Does it work?• How well does it handle spam?• Can commenters follow the thread?• Is it easy to login? 14
  • COMMENT CONSIDERATIONS• Does it work?• How well does it handle spam?• Can commenters follow the thread?• Is it easy to login?• Is it easy to moderate? 14
  • SIDEBAR• Subscription options• Archives• Popular articles• Archives• Blogroll• Favorite links• Links• Advertisements 15
  • SOCIAL SHARE 16
  • CONNECT IT• Technorati • Syndication• SEO Plugins • Real-time analytics• Google webmaster tools • Woopra• Google analytics • GetClicky• Alexa • Feedburner 17