50 great reasons and creative examples for brands to use branded entertainment to engage their consumers / fans by jeremy dumont
by jérémy DUMONT, jeremy dumont is an ENTERTAINING STRATEGIC PLANNER open to new opportunities at POURQUOITUCOURS on Oct 23, 2013
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1- Brands as fun destinations ...
1- Brands as fun destinations
Firstly, we're all used to seeing brands sponsoring entertainment as a means to get their logo and messaging in front of consumer eyeballs now brands are becoming destination sites and platforms for entertainment, in and of themselves.
2- Branded fun for new brand fans
Secondly, branded entertainment challenges brands to deliver a more enriching experience that consumers want yet communicate effectively what the brand values or the product benefits. Therefore it requires brands to create high quality branded contents, and not just sponsor an event, advertise within the programs, or create an ephemeral buzz.
3- Fun campaigns to promote fun contents
Brands investing in branded entertainment don‘t simply advertise on line. They use the tools that are available to best promote their content : paid media, owned media, earned media (all at a cost). Also because in today‘s world special partnerships are often linked to a media plan.
4- The new brand to fans relationship
The result of all this is that brands are able to develop an enduring direct-toconsumer relationship, however the challenge is that their fan base is much wider than their brand fans and they need people of trust within their fan communities to establish the connection / animate the extended fan community
5- Live events for real time experiences
Communication enters a new era of real time marketing when brands comme to live the moment people experience their contents all together at the same time !
6- Data to spot fun insights on consumers
Trust me you are going to need it to do all the above !
Use this hashtag to participate in this document, join the conversation, or have a 5 mn laught at work #entertain_me
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