2009 SOCIAL TRENDS Marketing, Communication, Media, Creation, design Crédit photo : Vincent Debanne

WHO IS pourquoi tu cours ? THE 4 MAJOR SOCIAL TRENDS !

WHO IS pourquoi tu cours ?

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2.0 strategic planning : ask the experts !

2.0 strategic planning for a digital world

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PSST, a 60 000 professionals plateform + newsletter PSST = courts circuits + les apéros du jeudi + le vide poches

Courts circuits : think tank Courts circuits, think tank w/ 700 professionals

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7 blogs : innovation, marketing, communication, media, international Le vide poches, 7 blogs

7 blogs : innovation, marketing, communication, media, international Contagious ideas …our international blog.

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4 MAJORS TRENDS 4 major phenomenons Self accomplishment Interactive identity The networks The autonomy

Recentring on oneself - The need for doing things - Conscience awakening 1st phenomenon Self Accomplishment

Recentring on oneself - The need for doing things - Conscience awakening

I n a time of traditional points of reference collapsing, (family, school, religion, politics, corporate) people are searching for new models. While society is a real mosaic of people, meaning emerges from each and every one of us. The new ethic values are well on their way to integration, everyone finding it’s own way of doing things. The self accomplishment is - self thinking but not self compliance - self projection, in a creative way - being coherent in all life’s aspects The new ethic values are on their way to integration

Recentring on oneself (while connected to the world) Holistic personal equilibrium, quality of life, BEING YOURSEL, diversity, the « me/us » Hiving, major trend in interior design

The need for doing things « Doing things » in order to learn and gain autonomy Actology, DIY guides for doing things

Wall e : ecology and human emotions Awakening conscience Becoming aware of interdependence and life specific needs : towards a responsible and spiritual development

Open Identity - Co constructed Identity - Active Identity - Augmented Identity second phenomenon Interactive Identity

Open Identity - Co constructed Identity - Active Identity - Augmented Identity

- A new way of relating to ourselves Empowerment : never before have we been so free to choose WHO we want to be, WHAT we want to do, and being able to do it with WHOM we want. - A new relation with Time Instantaneity : we are instantly in the moment, engaged in the present action - A new sense of space Hypermobility = more physical mobility and mental projection The new means of communication enable us to live our life the way we want: from “ consumer 2.0” to active identity

Open Identity Presenting oneself in words and images and opening up conversations (not using an avatar). Seth Godin’s blog : a blog to talk about marketing, respect, and the ways ideas spread

Co-constructed Personal Identity Identity is being edited live, on line, with others t emmanuel vivier personal Facebook page is a space he shares with other people

Active Identity Being able to instantly share what you are doing with the people around you : Activity as a Social Signal Twitter. the micro-blogging that allows you to keep informed all those who wish of your activities.

Augmented Identity The material and immaterial overlap. Reality and virtuality get together, synchronizing and mixing each other. The iPhone gets synchronized with your DEEZER radios anytime you want wherever you want. No need to own music.

People like us - Activation links - Interpersonal links - Influence nodes The 3rd phenomenon Networking

People like us - Activation links - Interpersonal links - Influence nodes

The 3rd phenomenon The network: new sense of proximity and distance Source: semio factory personal proximity+ geographic proximity+ geographic proximity+ CLOSE ONES COUSINS DISTANT ONES STRANGERS

Internet makes relations at a distance possible (the most useful and efficient human relationships): “ proximity” not related to geographic distance but to shared values and meanings at a « distance » that allows beyond imagination openness, without even having to move and enabling new gatherings and relationships models Internet is the place for “gratuity” : a new sense of service, helping each others. The network: new sense of proximity and distance

Internet makes relations at a distance possible (the

most useful and efficient human relationships):

“ proximity” not related to geographic distance but to

shared values and meanings

at a « distance » that allows beyond imagination

openness, without even having to move and enabling new

gatherings and relationships models

Internet is the place for “gratuity” : a new sense of

service, helping each others.

People like us A new category of people considered as « close ones ». The group against grren washing on ning is a community of interests at the cross-road between professional and personal boundaries

Activation Networks We can identify people who are useful at a certain moment, by their tags A new application « fav mapper » allows connections between us and people like us using specific interest tags.

Interpersonal Networks People are more or less distant, according to their information exchanges Relations between members of a twitter network, over a few weeks Source:mp6

The Influence nodes It is important to analyze who is at the network junctions and facilitating the information spread The information spreading network of two candidates for the American Presidency Source:mp6

- Shared activity spaces - Action communities - Open access - Geolocalisation - Technological automation 4th phenomenon Collective automation: Veronika Spierenburg

Veronika Spierenburg

Each person belongs to several communities but is only engaged in one action at on given moment and place. This is where the notion of action community is coming from: a community engaged in the same action, with the same vision and direction The challenge for these : becoming more autonomous. the 4th phenomenon Groups of people acting as action communities

Shared activity spaces An activity space is a platform where a group or virtual communities sharing common interests or joint activities can access Google open office

Action communities Taking control of our life in a responsible and collaborative manner … American express open forum

Open access Communities organize themselves around the realization means: money, information, people …are essential necessities …that can be shared Wall street journal community

Geolocalization Interaction in the real world facilitated Peuplade, un des premiers sites à favoriser le passage au réel gr âce à la géolocalisation.

Technological automation Automating a system to its highest performance level ZIPCAR provides automated sharing

Technological automation

Automating a system to its highest performance level