LinkedIn for beginners

Your dream job might only be a connection away

Jeremy Bryant | 303.641.1794 jeremybryant74@gmail.com @JeremyBryant

Introduction

Buzz Words

What is Social Media & Social Networking

What is LinkedIn

Trends & Stats

Testimonials

LinkedIn Setup

Building Network

10 Ways to Use LinkedIn to Find a Job

“ If you build it, they will come.”

Homework

Q&A

Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media can be said to have three components;

Concept (art, information, or meme).

Media (physical, electronic, or verbal).

Social interface (intimate direct, community engagement , social viral , electronic broadcast or syndication , or other physical media such as print).

Social Networking Social Networking focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. The main types of social networking services are those which contain category divisions (such as former school-year or classmates), means to connect with friends (usually with self-description pages) and a recommendation system linked to trust. Popular methods now combine many of these, with Facebook, Twitter, and LinkedIn widely used worldwide;

"LinkedIn is the office, Facebook is the barbecue in the backyard, and MySpace is the bar," referring to the three major social-networking sites. ~Reid Hoffman CEO of LinkedIn

Business Social Networking

LinkedIn …

September 22, 2009 Celebrated 48 million users

Estimates 1 million users sign up every 2 weeks.

"You may not be surprised to learn that companies such as technology powerhouse Salesforce.com use social networking sites to search for job candidates, but even buttoned-down firms such as Allstate have gotten with the program. In fact, 40 percent of Fortune 100 companies use LinkedIn specifically for that purpose. That’s why it’s critical to have a profile on LinkedIn..." ~CBS MoneyWatch

How I Found My Dream Job Using LinkedIn, Forbes Oct 7, 2009 "I conducted a LinkedIn search for the company and discovered that one of my former co-workers, a direct connection, was connected to someone there through previous work experience..." "...As you can guess, since I wrote this article, the former co-worker graciously introduced me and even praised me (hallelujah!) to the person at my first-choice company. Two days later, I received a phone call inviting me to schedule an interview. A week and a half later, I was hired." ~Avril David, an energy and environment analyst for Project Performance Corporation (In Forbes)

You can't build a reputation on what you're going to do. Henry Ford

Get the word out.

Get LinkedIn recommendations from your colleagues.

Find out where people with your backgrounds are working.

Find out where people at a company came from.

Find out where people from a company go next.

Check if a company is still hiring.

Get to the hiring manager.

Get to the right HR person.

Find out the secret job requirements.

Find startups to join.

*Bonus - Build your network before you need it.

Use LinkedIn “status updates” to let your network know that you are looking for a new job. You may also wish to let others know that you are looking to connect with individuals around your industry or brand.

A strong recommendation from your manager highlights your strengths and shows that you were a valued employee. A recommendation from a co worker or former colleague is often easier than from management. Karma comes into play here, if you give a recommendation, your likely to receive in return.

What is happening in your Industry?

What groups could you engage with?

What Jobs are being posted in your field

What is happening in your Industry?

What groups could you join?

Show your expertise , buy helping others.

What Jobs are being posted in your field

Engage and Create Transparency

Start NOW. Your community is waiting for what you can add.

If you’re already building your connections, keep going. Try a new network. (more on that in the follow up workshop.)

13 Steps to Help to Maximize your LinkeIn Profile

Connect With Me: Email: [email_address] Web: jeremymbryant.com Phone: 303.641.1794 LinkedIn: http://www.linkedin.com/in/jeremymbryant Twitter: @jeremybryant Facebook: http://www.facebook.com/jeremymbryant If you would like further help with your LinkedIn strategy, please contact me.