On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
Social media tries to take social interactions online, allowing us to:
Carry on conversations online
Share knowledge, opinions, multimedia in ways we couldn’t before
Make new acquaintances anywhere in the world
Do it all faster than ever before
The terms “social media” and “social networks” are the same thing online.
What’s The Point To My Business?
You can buy attention (with advertising); You can beg for attention from the media (with PR); You can bug people one at a time to get attention (with direct sales).
Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.
Just a collection of articles you publish listed chronologically
You can teach others what you know, building trust and credibility
Keep the main focus on genuinely helping others. When it turns into a marketing broadcast, people turn it off (they unsubscribe or never come back)
It’s social because others can comment on your posts
You can also get some great customer feedback through your blog’s comments
Blogs are GREAT for your search engine ranking (as long as you put it on your website’s domain)
How Can I Get Started?
Tumblr is probably the easiest to get started with. All three allow you to use your blog on your own domain. You may need your provider’s help with setup.
What Is It?
The largest social network in the world
Also the largest photo sharing site in the world
Over 500,000,000 active users (remember money goes where people go)
What Can You Do?
Share your thoughts
Share photos and video
Keep up with friends, find old friends
Make new connections
Comment and discuss on others’ thoughts, photos, and videos
Waste a lot of time if you let yourself (applications like Farmville)
Don’t do that!
Profiles versus Pages
Profiles is your personal Facebook presence.
Post your personal thoughts, photos, video, etc.
Connections are called “Friends”
A Profile is what you get when you first sign up for Facebook.
Pages are for your business.
Post your business happenings, photos, video, etc.
Connections are called “Fans”
Extra features for mass communicating with your fans
Operating hours, website, location, etc.
How Do I Get A “Page?”
Sign up for Facebook as yourself because you need an account to create a page
Then go to http://www.facebook.com/pages
Click “Create Page”
Fill out your business information
Customize your page with hours, website, and other information
Invite your friends to become fans
Share your page on your website and/or blog
Don’t stop blogging – even if you don’t have many subscribers. They will come.
Don’t stop Facebooking – even if you don’t get a lot of fans quickly. They will come.
Don’t stop believing – because Journey said so.
Other Networks To Check Out
Twitter – http://twitter.com
LinkedIn – http://www.linkedin.com
Flickr – http://www.flickr.com
FourSquare – http://www.foursquare.com
The more places you are, the more likely you are to be found.