Social Media: Why You Should Care
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Social Media: Why You Should Care

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Presentation given to Meadows of Dan, VA Community Association April 2010

Presentation given to Meadows of Dan, VA Community Association April 2010

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Social Media: Why You Should Care Presentation Transcript

  • 1. Social Networks Why You Should Care
  • 2. What We’ll Talk About
    • What is social media anyway?
    • A little blogging
    • A little Facebook
    • Some other networks to check out
    • Some offline ways to promote your online presence
    • Some resources to learn more
    • Q&A
  • 3. What Are Social Networks?
    • The most common form is what we’re doing right now – we’re face to face, talking, and networking. Socially!
    • Social networking is any community where people with common interests get together, share, and discuss.
  • 4. The New Social Networks
    • Social media tries to take social interactions online, allowing us to:
      • Carry on conversations online
      • Share knowledge, opinions, multimedia in ways we couldn’t before
      • Make new acquaintances anywhere in the world
      • Do it all faster than ever before
    • The terms “social media” and “social networks” are the same thing online.
  • 5. What’s The Point To My Business?
    • You can buy attention (with advertising); You can beg for attention from the media (with PR); You can bug people one at a time to get attention (with direct sales).
    • Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.
  • 6. Blogging
    • Just a collection of articles you publish listed chronologically
    • You can teach others what you know, building trust and credibility
    • Keep the main focus on genuinely helping others. When it turns into a marketing broadcast, people turn it off (they unsubscribe or never come back)
    • It’s social because others can comment on your posts
    • You can also get some great customer feedback through your blog’s comments
    • Blogs are GREAT for your search engine ranking (as long as you put it on your website’s domain)
  • 7. How Can I Get Started?
    • Wordpress.com
    • Blogger.com
    • Tumblr.com
    Tumblr is probably the easiest to get started with. All three allow you to use your blog on your own domain. You may need your provider’s help with setup.
  • 8. Facebook
  • 9. What Is It?
    • The largest social network in the world
    • Also the largest photo sharing site in the world
    • Over 500,000,000 active users (remember money goes where people go)
  • 10. What Can You Do?
    • Share your thoughts
    • Share photos and video
    • Keep up with friends, find old friends
    • Make new connections
    • Comment and discuss on others’ thoughts, photos, and videos
    • Waste a lot of time if you let yourself (applications like Farmville)
    • Don’t do that!
  • 11. Profiles versus Pages
    • Profiles is your personal Facebook presence.
    • Post your personal thoughts, photos, video, etc.
    • Connections are called “Friends”
    • A Profile is what you get when you first sign up for Facebook.
    • Pages are for your business.
    • Post your business happenings, photos, video, etc.
    • Connections are called “Fans”
    • Extra features for mass communicating with your fans
    • Statistics
    • Operating hours, website, location, etc.
    • Publish events
  • 12. How Do I Get A “Page?”
    • Sign up for Facebook as yourself because you need an account to create a page
    • Then go to http://www.facebook.com/pages
    • Click “Create Page”
    • Fill out your business information
    • Customize your page with hours, website, and other information
    • Invite your friends to become fans
    • Share your page on your website and/or blog
  • 13. The Key
    • Don’t stop blogging – even if you don’t have many subscribers. They will come.
    • Don’t stop Facebooking – even if you don’t get a lot of fans quickly. They will come.
    • Don’t stop believing – because Journey said so.
  • 14. Other Networks To Check Out
    • Twitter – http://twitter.com
    • LinkedIn – http://www.linkedin.com
    • Flickr – http://www.flickr.com
    • FourSquare – http://www.foursquare.com
    The more places you are, the more likely you are to be found.
  • 15. Offline Promotion Of Your Online Efforts
    • Business cards
    • Signage
    • Invoices
    • Customer receipts
    • Letterhead
    • Envelopes
    • Packaging and boxes
    • Packing slips
    • Marketing collateral (brochures, etc.)
    • Voicemail greeting
  • 16. Resources
    • BOOKS
    • Social Media 101 : http://bit.ly/atO1ld
    • Trust Agents : http://bit.ly/aL8gtC
    • Inbound Marketing : http://bit.ly/c9oCpl
    • BLOGGING
    • http://www.copyblogger.com
    • http://www.problogger.com
    • GENERAL SOCIAL MEDIA
    • http://www.hubspot.com/blog
    • http://www.mashable.com
    • http://www.chrisbrogan.com
  • 17. Q&A
  • 18. Get In Touch
    • Jeremy Bise
    • ThoseGeeks
    • [email_address]
    • www.thosegeeks.com
    • www.thosegeeks.com/blog
    • www.facebook.com/thosegeeks
    • http://twitter.com/thosegeeks
    • www.facebook.com/jeremybise
    • http://twitter.com/jeremybise