• What Makes A Powerful First Impression?• Why is [Mixed] Content King?• How is Your Site Responding to Mobile Visitors?• ...
• Recreate the Consumption Experience Text Descriptions Multiple Photos Video• Know Your Customers’ Primary Needs• Keep...
• Confirmation Scenarios Contact Us Make a Reservation Request Information Write a Review
• Next Steps (Micro-Conversions) Social Sharing Email Sign-Up Visit (or Subscribe to) our Blog
searches on a mobile deviceoccur at home.Nearly
of mobile users are less likely toengage with a company as a resultof a bad mobile experience.
125 million smartphone owners50 million tablet owners
• One Website to Maintain• Consistent Experience• Google Recommended: One URL for a single piece of content No redirects
As a Digital Marketing Strategist,Jeremy brings a contagious passion forinbound marketing to the team atMannix Marketing.W...
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
Optimize Your Website for 2013- M2Con Digital Marketing Conference
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Optimize Your Website for 2013- M2Con Digital Marketing Conference

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  • 1.) Your website is the most valuable online asset to your business. 2.) The web is becoming more human; your goal should be to create a personal experience for shoppers and build a relationship through various techniques, such as strong visual impact, user-friendly website, great content and information, and social proof.
  • 1.) Your website is the most valuable online asset to your business. 2.) The web is becoming more human; your goal should be to create a personal experience for shoppers and build a relationship through various techniques, such as strong visual impact, user-friendly website, great content and information, and social proof.
  • 1.) Your website is the most valuable online asset to your business. 2.) The web is becoming more human; your goal should be to create a personal experience for shoppers and build a relationship through various techniques, such as strong visual impact, user-friendly website, great content and information, and social proof.
  • High quality description of the product not only makes it easier for shoppers to learn about the product, but also provides rich content for search engines to crawl and index
  • Amazing angles of the product to offer visual appeal to the page, allowing shoppers to inspect the product/offer
  • Video content lets visitors experience the product vicariously
  • http://www.atlantisthepalm.com/rooms/guestrooms/oceandeluxe.aspx
  • http://www.atlantisthepalm.com/rooms/guestrooms/oceandeluxe.aspx
  • http://www.atlantisthepalm.com/rooms/guestrooms/oceandeluxe.aspx
  • Wistia is a video hosting service
  • Get found for questions your audience is asking
  • Video content doesn’t have to be about your product- it can be useful tips related to your product
  • Get found for questions your audience is asking
  • Make sure your website has social sharing buttons so that people can share your article, events, and photos on social media.
  • UGC is one of the most credible and authentic forms of content available, with Reviews being a strong trust symbol for your website. Along the same lines, this is a quick and easy way to put the content generation into your customers’ hands, while the information that is added to your site can help improve your website from an SEO perspective.
  • Acknowledge behavior/action; Picture yourself at your local bank- you walk in, hand the teller a check so you can deposit it into your account… The teller takes the check, and just gives you a blank stare. How does that make you feel? That’s the feeling your visitors experience when they don’t receive a thank you page or confirmation.
  • Mobile visitor- every business needs a mobile strategy- not just restaurants or hotels; people are constantly searching for business information on their mobile device. In fact…
  • Mobile isn’t always “on-the-go” as 7 in 10 searches on a mobile device occur at home! So what is a business to do to target mobile visitors?
  • Separate mobile website
  • Full desktop version served on smartphone device- not user-friendly
  • http://www.google.com/think/research-studies/what-users-want-most-from-mobile-sites-today.html
  • Mobile Future in Focus Report (comScore, 2013); smartphone and tablet ownership among U.S. population
  • Within the past year, we’ve seen an emergence of what is called Responsive Web Design
  • Social media is a great way to drive more traffic into your website
  • https://developers.google.com/webmasters/smartphone-sites/details
  • SCHEMA- standing out in the search engines starts with the content on your website.http://www.cdkitchen.com/recipes/recs/1640/Blueberry-French-Toast-Cassero78658.shtml
  • SCHEMA- standing out in the search engines starts with the content on your website.http://www.cdkitchen.com/recipes/recs/1640/Blueberry-French-Toast-Cassero78658.shtml
  • Optimize Your Website for 2013- M2Con Digital Marketing Conference

    1. 1. • What Makes A Powerful First Impression?• Why is [Mixed] Content King?• How is Your Site Responding to Mobile Visitors?• What Will Make Your Content Stand Out?
    2. 2. • Recreate the Consumption Experience Text Descriptions Multiple Photos Video• Know Your Customers’ Primary Needs• Keep Calls-to-Action Prominent
    3. 3. • Confirmation Scenarios Contact Us Make a Reservation Request Information Write a Review
    4. 4. • Next Steps (Micro-Conversions) Social Sharing Email Sign-Up Visit (or Subscribe to) our Blog
    5. 5. searches on a mobile deviceoccur at home.Nearly
    6. 6. of mobile users are less likely toengage with a company as a resultof a bad mobile experience.
    7. 7. 125 million smartphone owners50 million tablet owners
    8. 8. • One Website to Maintain• Consistent Experience• Google Recommended: One URL for a single piece of content No redirects
    9. 9. As a Digital Marketing Strategist,Jeremy brings a contagious passion forinbound marketing to the team atMannix Marketing.With a deep understanding of and lovefor website design, SEO and socialmedia, Jeremy consults withbusinesses from a variety of industriesto devise custom marketing plans thatlead to new business.Get more insights from Jeremy byadding him to your Circles on Google+today.

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