Your Online Brand
Using social media in your job search
http://www.youtube.com/watch?v=tb0pMeg1UN0

me
Jeremy Johnson
www.jeremyjohnsononline.com
jeremy@23hd.com
Design
Internet
Technology
User Experience
Marketing
Mobile
Photography
Gaming
Travel

Quick video about the future...

http://www.youtube.com/watch?v=tb0pMeg1UN0

Are employers looking online?
“A survey by the Society for Human Resource Management (SHRM) found that nearly
half of the HR professionals who responded run a candidate's name through a search
engine such as Google or Yahoo! before making an offer. About one in five of those HR
professionals who conduct such searches said they have disqualified a candidate
because of what they uncovered.”
http://www.ceridian.com/recruiting_article/1,6266,15762-69642,00.html

Something Good
Nothing (you’re invisible to google...)
Something Bad

My goal is to give employers
something Good

Personal Branding
“how we
market
ourselves to
others”
http://personalbrandingbook.com/
http://www.personalbrandingblog.com/

Story #1
One woman has felt job security after 5 years as an employee of a company.
While working at this company, she decided that networking events were a waste
of time and that meeting people inside their company was the path to career
advancement. She had very little experience with the internet and got her current
job through an old friend she doesn’t speak with anymore. She had a great
relationship with her group members and executive management...
http://personalbrandingblog.wordpress.com/2008/12/08/the-real-way-to-get-a-job-using-social-media-revealed/

Story #2
Another woman is doing great at work. She’s only been there for a year, but she’s
worked really hard to not only build relationships throughout the company, not
just her own domain, but also outside of work. In the past year, she started a
blog, went to professional networking events, signed up for social networks and
kept in close contact with many of her friends of the past. She also was smart
enough to gain new skills in her field, which led to her becoming the go-to-person
in her company. She worked for an additional hour or two each day, making a
strong case for why she should be working there....
http://personalbrandingblog.wordpress.com/2008/12/08/the-real-way-to-get-a-job-using-social-media-revealed/

Story #2 (after a layoff)
She remains confident (career commander) and sends out a Tweet that says
“Just got laid off, looking for an internet marketing job in San Francisco.” She
also sends an email to her email list of 400 that she had built up and starts
sending nice notes to her Facebook network. She also blogs about her experience
getting laid off and ends by talking about the jobs she’s be looking for, with a link
to her LinkedIn resume. She also sends a note to her LinkedIn database of
contacts and asks the people she worked with for references for the great job she
had done. She ended up finding a job within 2 months.
http://personalbrandingblog.wordpress.com/2008/12/08/the-real-way-to-get-a-job-using-social-media-revealed/

http://mashable.com/2009/04/07/social-media-career-success/

To get a job...
» Do you need to be on Social Networking sites?
» Do you need to be actively promoting yourself?
» Do you need a website?
» Do you need to be seen as an expert in your field?
» Should you be easily accessible online?
» Should you be easy to find online?
» Should you stand out?

YES.
(all these things will help...)

Social Networking
http://www.flickr.com/photos/44124348109@N01/3346659199/

http://namechk.com/

Linkedin
Rolodex, resume, work status, company insight

twitter

Twitter
Phone, email, public board, conversation tool

Facebook
Private group, sharing, connection, status

“Welcome to the well-connected recession. As economic woes deepen and more people
compete for fewer jobs, personal introductions to potential employers are more important
than ever. Millions of Americans are turning to social networking sites such as LinkedIn,
which has 37 million members, to seek an edge in landing work.”
http://articles.latimes.com/2009/mar/30/business/fi-linkedin30

Quick
Social Networking TIPS
1. Choose a professional username (example: “jeremyjohnson”)
2. Sign up for mainstream and industry related sites
3. Update profiles on all sites, with matching photo, bio, etc...
4. Repurpose your social content on your blog/website
5. Keep it business, your online persona should be ready to get a
job, not go out and party (unless that’s the job description)
6. Post, post, post...

Promote yourself

Blow your own
horn
http://www.flickr.com/photos/13879801@N00/533870581/

Quick
Promote yourself TIPS
1. Don’t be shy when talking about yourself
2. More “I did this...”, less “I’m so awesome...” ;-)
3. List out events - work, volunteering, clubs, etc...
4. Link to where you’ve been mentioned online

Online Presence

www.you.com

http://www.visualcv.com

http://www.smashingmagazine.com/2009/05/18/100-amazing-free-wordpress-themes-for-2009/

http://card.ly/jeremyjohnson

(Suit and Tie)
Professional
Personal
(Drunk and Awkward)

rule:
nothing
you
wouldn’t
want a
potential
employer
to see!

Quick
Online Presence TIPS
1. Create a centralize location (www.name.com) that links off to
all your profiles, sites, and other web content.
2. Use free resources, there is no need to have a site custom
designed (unless your loaded!)
3. Promote your sites everywhere

Post and publish your way to expert

Given the choice – who would you rather hire?
» Person A who has a fantastic resume and great references on
paper, but nothing else notable.
» Person B who has all that, but also has a blog and has gathered a
crowd of a few hundred subscribers and several thousand
visitors per month (or more) writing intelligently and poignantly
on the industry they are involved in.
It is pretty clear between these two who has true
passion for what they do and would make real
difference in bringing an organization forward.
http://thefuturebuzz.com/2008/07/18/the-rise-of-personal-branding/

http://www.jeremyjohnsononline.com/2008/09/16/emerging-interface-patterns/

Be easy to contact

CONTACT
http://www.flickr.com/photos/11599314@N00/2353309074/

jeremy@23hd.com
@jeremyjohnson
CONTACT
Facebook
IM?

Be easy to find

http://www.pleaseenjoy.com/project.php?cat=4&subcat=&pid=112&navpoint=1

SEO/SEM

“If you’ve ever Googled yourself and been less than happy with the results, you’ve
discovered a need for personal SEO.”
http://www.personalseo.net/

Stand out!

http://www.smashingmagazine.com/2009/04/01/10-handy-tips-for-web-design-cvs-and-resumes/

Next Steps

1. Get your www.name.com
2. Hop on some social sites
3. Link everything together
4. Post some good content
5. Start making good connections

jeremyjohnsononline.com