Your Online Brand: Using social media in your job search


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I gave this presentation to a group at a local Career Connections meeting (Dallas area). This goes over how to use social media to benefit your job search.

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Your Online Brand: Using social media in your job search

  1. 1. Your Online Brand Using social media in your job search
  2. 2. me Jeremy Johnson Design Internet Technology User Experience Marketing Mobile Photography Gaming Travel
  3. 3. Quick video about the future...
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  5. 5. Are employers looking online? “A survey by the Society for Human Resource Management (SHRM) found that nearly half of the HR professionals who responded run a candidate's name through a search engine such as Google or Yahoo! before making an offer. About one in five of those HR professionals who conduct such searches said they have disqualified a candidate because of what they uncovered.”,6266,15762-69642,00.html
  6. 6. Something Good Nothing (you’re invisible to google...) Something Bad
  7. 7. My goal is to give employers something Good
  8. 8. Personal Branding “how we market ourselves to others”
  9. 9. Story #1 One woman has felt job security after 5 years as an employee of a company. While working at this company, she decided that networking events were a waste of time and that meeting people inside their company was the path to career advancement. She had very little experience with the internet and got her current job through an old friend she doesn’t speak with anymore. She had a great relationship with her group members and executive management...
  10. 10. Story #2 Another woman is doing great at work. She’s only been there for a year, but she’s worked really hard to not only build relationships throughout the company, not just her own domain, but also outside of work. In the past year, she started a blog, went to professional networking events, signed up for social networks and kept in close contact with many of her friends of the past. She also was smart enough to gain new skills in her field, which led to her becoming the go-to-person in her company. She worked for an additional hour or two each day, making a strong case for why she should be working there....
  11. 11. Story #2 (after a layoff) She remains confident (career commander) and sends out a Tweet that says “Just got laid off, looking for an internet marketing job in San Francisco.” She also sends an email to her email list of 400 that she had built up and starts sending nice notes to her Facebook network. She also blogs about her experience getting laid off and ends by talking about the jobs she’s be looking for, with a link to her LinkedIn resume. She also sends a note to her LinkedIn database of contacts and asks the people she worked with for references for the great job she had done. She ended up finding a job within 2 months.
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  13. 13. To get a job... » Do you need to be on Social Networking sites? » Do you need to be actively promoting yourself? » Do you need a website? » Do you need to be seen as an expert in your field? » Should you be easily accessible online? » Should you be easy to find online? » Should you stand out?
  14. 14. YES. (all these things will help...)
  15. 15. Social Networking
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  17. 17. Linkedin Rolodex, resume, work status, company insight
  18. 18. twitter
  19. 19. Twitter Phone, email, public board, conversation tool
  20. 20. Facebook Private group, sharing, connection, status
  21. 21. “Welcome to the well-connected recession. As economic woes deepen and more people compete for fewer jobs, personal introductions to potential employers are more important than ever. Millions of Americans are turning to social networking sites such as LinkedIn, which has 37 million members, to seek an edge in landing work.”
  22. 22. Quick Social Networking TIPS 1. Choose a professional username (example: “jeremyjohnson”) 2. Sign up for mainstream and industry related sites 3. Update profiles on all sites, with matching photo, bio, etc... 4. Repurpose your social content on your blog/website 5. Keep it business, your online persona should be ready to get a job, not go out and party (unless that’s the job description) 6. Post, post, post...
  23. 23. Promote yourself
  24. 24. Blow your own horn
  25. 25. Quick Promote yourself TIPS 1. Don’t be shy when talking about yourself 2. More “I did this...”, less “I’m so awesome...” ;-) 3. List out events - work, volunteering, clubs, etc... 4. Link to where you’ve been mentioned online
  26. 26. Online Presence
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  30. 30.
  31. 31. (Suit and Tie) Professional Personal (Drunk and Awkward)
  32. 32. rule: nothing you wouldn’t want a potential employer to see!
  33. 33. Quick Online Presence TIPS 1. Create a centralize location ( that links off to all your profiles, sites, and other web content. 2. Use free resources, there is no need to have a site custom designed (unless your loaded!) 3. Promote your sites everywhere
  34. 34. Post and publish your way to expert
  35. 35. Given the choice – who would you rather hire? » Person A who has a fantastic resume and great references on paper, but nothing else notable. » Person B who has all that, but also has a blog and has gathered a crowd of a few hundred subscribers and several thousand visitors per month (or more) writing intelligently and poignantly on the industry they are involved in. It is pretty clear between these two who has true passion for what they do and would make real difference in bringing an organization forward.
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  37. 37. Be easy to contact
  38. 38. CONTACT
  39. 39. @jeremyjohnson CONTACT Facebook IM?
  40. 40. Be easy to find
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  42. 42. SEO/SEM
  43. 43. “If you’ve ever Googled yourself and been less than happy with the results, you’ve discovered a need for personal SEO.”
  44. 44. Stand out!
  45. 45.
  46. 46. Next Steps
  47. 47. 1. Get your 2. Hop on some social sites 3. Link everything together 4. Post some good content 5. Start making good connections
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