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Who feeds an experience?
Who feeds an experience?
Who feeds an experience?
Who feeds an experience?
Who feeds an experience?
Who feeds an experience?
Who feeds an experience?
Who feeds an experience?
Who feeds an experience?
Who feeds an experience?
Who feeds an experience?
Who feeds an experience?
Who feeds an experience?
Who feeds an experience?
Who feeds an experience?
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Who feeds an experience?

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Many people still don’t understand the different roles we play as Designers. Some people think “Visual Design”, while others think “HTML Coders”. “Web Designer” is a term that should only be used to …

Many people still don’t understand the different roles we play as Designers. Some people think “Visual Design”, while others think “HTML Coders”. “Web Designer” is a term that should only be used to describe what you do to your grandparents.

While in the past we’ve had distinct roles, the trend is to move towards “User Experience”, someone who understands many different aspects of the design and development process.

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  • 1. Who feeds an experience? (Let’s limit this to the web...)
  • 2. Many people still don’t understand the different roles we play as Designers. Some people think “Visual Design”, while others think “HTML Coders”. “Web Designer” is a term that should only be used to describe what you do to your grandparents. While in the past we’ve had distinct roles, the trend is to move towards “User Experience”, someone who understands many different aspects of the design and development process.
  • 3. Design Interactions Information Usability Architecture "Easy to Understand" "Works in my browser" The "Wow" Experience "Love the look" "Easy to Use" "Intuitive" Front-End Development Web Standards, XHTML/CSS, Accessibility, Degradable JavaScript, Frameworks
  • 4. Design Interactions Information Usability Architecture "Easy to Understand" "Works in my browser" User The "Wow" Experience is made Experience up of many different pieces, but can be broken up "Love the look" into roughly five "Easy to Use" different roles... "Intuitive" Front-End Development Web Standards, XHTML/CSS, Accessibility, Degradable JavaScript, Frameworks
  • 5. Information Architect Visual Designer Interaction Designer Usability Expert Structure Look Interactions Usable Order Style Prototypes Functional Labeling Colors Behavior Testing Wireframes Proportions Use Research Business Fonts Context HCI Findability Emotions User Goals Technology XHTML JavaScript APIs Front-End Developer CSS Accessibility DOM
  • 6. This new role of User Experience is made up of multitalented people who enjoy a range of topics, and has passion for many aspects of design, development and technology.
  • 7. Structure Look Interactions Usable Order Style Prototypes Functional Labeling Colors Behavior Testing Wireframes Proportions Use Research Business Fonts Context HCI Findability Emotions User Goals Technology XHTML JavaScript APIs CSS Accessibility DOM
  • 8. Structure Look Interactions Usable Order Style Prototypes Functional Labeling Colors Behavior Testing Wireframes Proportions Use Research Business Fonts Context HCI Findability of Here is an example Emotions User Goals Technology someone who has a range of interests... XHTML JavaScript APIs CSS Accessibility DOM
  • 9. And more often then not, these “Designers” are well versed in Front- End Development.
  • 10. Structure Look Interactions Usable Order Style Prototypes Functional Labeling Colors Behavior Testing UserProportions UseDesigner Experience Wireframes Research Business Fonts Context HCI Findability Emotions User Goals Technology XHTML JavaScript APIs CSS Accessibility DOM
  • 11. Structure Look Interactions Usable Order Style Prototypes Functional Labeling Colors Behavior Testing UserProportions UseDesigner Experience Wireframes Research This Business User is why Fonts Context HCI Findability is in such Experience Emotions User Goals high demand. People with Technology multifaceted skills produce work that is more balanced. XHTML JavaScript APIs CSS Accessibility DOM
  • 12. It’s not just about the “Look”, or the “usability” of a product - it’s about the entire experience*. * I know I’m simplifying... (what about cross-channel?)
  • 13. “Our groups goal is to "make things work for people", and that usually encompasses the UI and Front-End Development. We use a series of tools and processes to develop and test an experience, to make sure it's usable, useful, and if we've done our job right, a pleasure to use. Our team is made up of Designers, Information Architects, Interaction Designers, and Front-End Developers.” This is how I’ve explained what our User Experience team can do...
  • 14. Dig Deeper The six species of Information Architect http://www.disambiguity.com/the-six-species-of-information-architect/ UX Roles & Titles: Trend or Profession? http://www.challishodge.com/ux_titles2.html What term do you use for ‘user experience’? http://www.adaptivepath.com/blog/2006/09/12/what-term-do-you-use-for-user-experience/ IA Summit: IA’s Role in the Optimal Design Team http://www.lukew.com/ff/entry.asp?313 User experience design resources http://www.deyalexander.com.au/resources/uxd/ What Is User Experience Design? http://www.paradymesolutions.com/articles/what-is-user-experience-design/
  • 15. Thanks! Jeremy Johnson User Experience Lead Sabre http://www.jeremyjohnsononline.com

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