GAME ON                                           GAME ON:everything you needed to know about games are saving changing th...
ACHIEVEMENT UNLOCKED!100G - Attended Big Design Game Track
#GAMEON
JEREMY JOHNSON
@jeremyjohnson
I can’t wait for the   How can I use  next great gaming     gaming to make my          experience!   product more         ...
I can’t wait for the  next great gaming          experience!GAMER
ARe YOU...             MOBILE
ARe YOU...             CASUAL
ARe YOU...    AVID
How can I use      gaming to make my      product more      engaging?         DESIGNER(or anyone improving a product)
“There’s	  a	  lot	  to	  learn	  from	  games.	  There	  are	  30	  years	  of	  design	  lessons	  and	  thousands	  of	...
http://plagwitz.wordpress.com/2011/05/24/trying-excel-ribbon-hero-2/
SXSWSeth Priebatsch said at the start of his keynote "Building aGame Layer on Top of the World,"
Jane McGonigal
Felicia Day
Josh Williams   http://www.slideshare.net/firewheel/where-are-we-going-sxsw-2011
http://designmind.frogdesign.com/blog/achievement-unlocked-gaming-living-and-learning.html?utm_source=feedburner&utm_mediu...
TERMS? TOOLS? FOR UX                                             gameplay       game mechanics                            ...
YOU ARE HERE               http://en.wikipedia.org/wiki/Hype_cycle
http://meta.gamify.com/
How do I make boring stuff fun?
HTML5 FLASH          gamificationSEO                         WEB 2.0      SOCIAL
gamification“the use of game playmechanics for non-game                     “... [a] focus on:applications, particularly  ...
gamificationextrinsic motivators                     intrinsic motivators“extrinsic motivators may lead           “People ...
gamification    FIGHT
ELEMENTS OF GAME DESIGN MODEL                                http://www.amazon.com/Seductive-Interaction-Design-Effective-...
https://twitter.com/#!/stephenanderson/status/90861107983556608
http://www.uxmag.com/design/a-gamification-framework-for-interaction-designers
1.Cosmetic: adding game-like visual elements or copy  (usually visual design or copy driven)2.Accessory: wedging in easy-t...
http://www.uxmag.com/design/why-persuasive-design-should-be-your-next-skill-set
“Foursquare, Gowalla, and other services popularized the use of gamemechanics to drive user engagement. Unfortunately, man...
FEEDBACK LOOPSFLOW         MOTIVATION
http://www.slideshare.net/stephenpa/seductive-interactions-idea-09-version
Tie the tool/method back to the human need.“I like leader boards!”               “I enjoy status”“I like points!”         ...
http://www.amazon.com/dp/0321603605/ref=cm_sw_su_dp
RABBIT HOLE          http://www.flickr.com/photos/valkyrieh116/311526846/sizes/z/in/photostream/
GAMER        +            DESIGNER   =                           #WIN
TMhttp://www.flickr.com/photos/75912427@N00/228959574/
ENTERTAINMENT           GAMINGCOMMERCE              IMPROVEMENT
ENTERTAINMENT           GAMINGCOMMERCE              IMPROVEMENT
ENTERTAINMENT           GAMINGCOMMERCE              IMPROVEMENT
http://www.flickr.com/photos/77343377@N00/3707964045/
ENTERTAINMENT           GAMINGCOMMERCE              IMPROVEMENT
ENTERTAINMENTTRENDS INENTERTAINMENTGAMING
“Grand Theft Auto IV is both awaste of time and the mostcolossal creative achievementof the last 25 years”             - T...
The commercial gaming industry isour innovation lab. By making gamespurely for entertainment, we learn moreabout how to ma...
DESIGNERGAMING         =             BIG
GAMES > MOVIES
Video Games 2011                                                        $67 billionhttp://news.cnet.com/8301-13506_3-20077...
I think video                                                                                   games and movies          ...
Video Games are people too
The court struck down the law 7-2 using the First Amendment as the  reasoning. Justice Scalia wrote the majority opinion, ...
You know what’s cool...
EA Paying Up To $1.3 Billionfor PopCap Games$1.3 Billion  The press release notes that PopCap games have been downloaded  ...
How to Justify a $15-20Billion Valuation for     (in 4.5 years)                      http://community.nasdaq.com/News/2011...
It’s what the kids are downloading
“...and “Games” was once again the most popular app category. In thesecond quarter, 64% of app downloaders — smartphone us...
The next version of Electronic Arts’ mobile Scrabble gamewill let players compete against each other across multipledevice...
Move over NBA, no lockout for pixels
At the very forefront of the esports world is anAmerican company called, fittingly, Major League                           ...
“So should you let your kid stayup that extra hour to play thatdamn game he, or she, loves somuch? We can’t answer that, b...
Up and Cominghttp://www.flickr.com/photos/davidfarrant/2491881324/sizes/o/in/photostream/
OnLive         http://www.onlive.com/
http://www.youtube.com/watch?v=zpFzpF0msrU
PS VITA          http://us.playstation.com/psvita/features/
http://www.youtube.com/watch?v=Ni--QnZkRnw
Wii U        http://www.youtube.com/watch?v=4e3qaPg_keg
http://www.youtube.com/watch?v=4e3qaPg_keg
Windows 8     According to Insideris, Microsoft is working on plans to bring Xbox 360 gaming to its next PC operating     ...
What’s Next?          http://www.boingboing.net/2011/07/12/watch-these-kids-pla.html
http://www.boingboing.net/2011/07/12/watch-these-kids-pla.html
Inside the head of a game developer http://laughingsquid.com/indie-game-a-documentary-about-independent-video-game-designe...
http://laughingsquid.com/indie-game-a-documentary-about-independent-video-game-designers/
TRENDS INIMPROVEMENTGAMING         Improvement
"Its almost like if you were a paper-airplane maker and somebody came up toyou and said, You know, paper airplanes,it seem...
http://gamesforchange.org/festival2011/
http://www.flickr.com/photos/gamesforchange/5863263009/in/photostream
Can a game on climate change reallyproduce the real life results we need tosee to turn things around?http://www.huffingtonp...
Changing the world                     http://www.slideshare.net/chrismcclelland/engagement-through-gamification
Reality Is Broken: Why Games Make Us Better andHow They Can Change the WorldGames inspire hard work, the setting of ambiti...
http://www.colbertnation.com/the-colbert-report-videos/373360/february-03-2011/jane-mcgonigal
The challenge for all these teams is integrating the United Nations Millennial Development goals into their games while ke...
“... Hilomi rescues oil-covered animalsand delivers them to a creature that canclean and restore them.”
“...their game Brainergy, requires the userto select and use various equipment toconvert renewal energy sources to perform...
“If you’ve ever known a child with asthma, you know the choreit can be for that child to record assessment data using aspi...
A big shoutout goes to FarmVille players,who raised over $190,000 through the latestSweet Seeds for Haiti campaign! Moreth...
Tinkatolli May Be the First Video Game that GivesYour Kids Points for Leaving the Game to Go OutsideThe title is a social ...
http://www.kickstarter.com/projects/tinkatolli/tinkatolli-the-unbelievably-creative-virtual-world
http://ideeeas.com/
Equipped with an iPhone + the Commons app, players arechallenged to identify problems in urban space and suggest ways toim...
http://current.com/users/ZiggyStrange/submissions.htm
http://fold.it/portal/
Play Fold.it, the “Tetris-On-Steroids” gamethat solves protein folding                                              http:/...
“A modified                                                         traffic sign can                                        ...
https://www.readyforzero.com/overview/howitworks
Living Healthy                 http://www.flickr.com/photos/14838182@N00/479222383/
http://www.youtube.com/watch?v=nlwNvCEFL8A&feature=player_embeddedhttp://feedproxy.google.com/~r/TheNextWeb/~3/c9UsEg0HiOw/
Are you ready for the challenge? Expand your palateby exploring a range of delicious, nutrient-densefoods. Learn more abou...
The game allows playersto complete specific“missions” that encourageexercise and healthyactivities. Successfulcompletion of...
Going Green http://www.flickr.com/photos/matthewfch/536763437/sizes/z/in/photostream/
http://www.core77.com/blog/featured_items/tools_of_engagement_the_new_practice_of_usercentered_design_by_robert_fabricant_...
“Recyclebank’s Green Your HomeChallenge was successful in employingGamification techniques online to havean impact on offl...
http://www.stainlessplanet.com/?p=135
“Welectricity is  based on principles       of behavioural       economics – it         incorporates  behavioural nudgesto...
Basically, Edenbee will help you reduce your carbon footprint by keeping track of your energy consumption and setting goal...
Learning the unfun                 http://www.flickr.com/photos/latitudes/542716309/sizes/o/in/photostream/
“Playing a game is a voluntaryattempt to overcomeunnecessary obstacles”           - Bernard Suits
“Playing a game is a goodattempt to overcomeboring obstacles”
PrivacyVille goes through items such as how Zynga handles email, the company’smobile policies and the security measures it...
Atlanta Teacher Uses Angry Birds for Physics Lessons"What are the laws of physics in the Angry Birds world?" John Burk, a ...
http://www.icivics.org/
http://www.aclu-wa.org/blog/justice-sandra-day-oconnor-wants-play-video-games-you
Commerce
Susan Lyne, CEO of Gilt Groupe, identifies #gamification and game dynamics asone of the three key trends in the online ret...
If people are good onlybecause they fearpunishment, and hope forreward, then we are asorry lot indeed.           -Albert E...
Google To Buy Mobile Loyalty Card Startup PunchdPunchd, which is basically the digital equivalent of the “Buy 10 get 1 Fre...
Foursquare checks                                                                                              in with ove...
36. ReinforcerDefinition: The reward given if the expected actionis carried out in the three part paradigm of rewardschedul...
http://bigdeal.com/
At My Marriott Hotel on Facebook, gamers begin by managing a virtual hotelrestaurant kitchen, including buying equipment a...
Traxo, a Dallas-based company that enables you to organize and share your trip-itinerary details, has done just thatwith t...
On Google News, the average reader of political news has read 20 articles aboutpolitics in the last six months. Where do y...
At this year’s Gamification Summit in January, WandaMeloni, analyst at M2 Research, estimated that theproduction of gamifi...
We’ll do that for you...
“Game mechanics is designed to reward users forperforming actions that benefit your business.”                            ...
http://www.bigdoor.com
http://www.bunchball.com
Gamification Heats Up With $12M Round for Badgeville                   http://gamification.co/2011/07/13/gamification-heats-...
Culture
http://www.pocket-lint.com/news/40923/ion-icade-ipad-hands-on
http://www.threadless.com/product/2974/Classic_Gamer/tab,girls/style,design
http://www.threadless.com/product/2210/Endless_Forms_Most_Battleful/?streetteam=JustinRampage
http://mrhipp.tumblr.com/post/7386319120
http://shirtoid.com/41227/its-dangerous-to-go-alone/
http://saladmissle.tumblr.com/post/6622586083
http://kaijuu.tumblr.com/post/6690358369
http://www.threadless.com/submission/343106/Keep_Calm_and_RAGE_QUIT?streetteam=JustinRampage
http://geekleetist.com/?p=4601
http://27.media.tumblr.com/tumblr_lfhnqnWRvJ1qcr7fqo1_500.gif
Not enough?
Extra             Total                   Reality Is         Fun Inc.: WhyLives: Why        Engagement:             Broken...
Other Presentations to check out: http://www.slideshare.net/FunChange/fun-for-a-changehttp://www.slideshare.net/dings/pers...
Beyond the Badge: Engaging With Game Design ThinkingDustin DiTommaso“Gamificiation” is the process of applying game design...
How can I use      gaming to make my      product more      engaging?         DESIGNER(or anyone improving a product)
THANKS@jeremyjohnsonhttp://www.jeremyjohnsononline.comhttp://www.slideshare.net/jeremy
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
Game On: Everything you need to know about how games are changing the world
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Game On: Everything you need to know about how games are changing the world

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Gaming is at a tipping point, never before have games effected our day-to-day lives in such a substantial way. From entertaining yourself on the subway with Angry Birds, to solving the world's greatest problems - gaming is quickly becoming a mainstream way to explore, communicate, connect, and work.

With "Game On" Jeremy Johnson will take you on a tour of gaming trends - which includes everyone's favorite gaming buzz words: gamification, gameful, game layer, gamestorming, game mechanics, gameplay, game theory and good old video games. How's that for a extra helping of games? Let's top it off with a Call of Duty deathmatch - who's game?

This presentation was given at Big Design 2011 in Dallas Texas. #bigd11

Game On: Everything you need to know about how games are changing the world

  1. 1. GAME ON GAME ON:everything you needed to know about games are saving changing the world
  2. 2. ACHIEVEMENT UNLOCKED!100G - Attended Big Design Game Track
  3. 3. #GAMEON
  4. 4. JEREMY JOHNSON
  5. 5. @jeremyjohnson
  6. 6. I can’t wait for the How can I use next great gaming gaming to make my experience! product more engaging?GAMER DESIGNER
  7. 7. I can’t wait for the next great gaming experience!GAMER
  8. 8. ARe YOU... MOBILE
  9. 9. ARe YOU... CASUAL
  10. 10. ARe YOU... AVID
  11. 11. How can I use gaming to make my product more engaging? DESIGNER(or anyone improving a product)
  12. 12. “There’s  a  lot  to  learn  from  games.  There  are  30  years  of  design  lessons  and  thousands  of  products  on  the  market.  Games  have  more  concrete  lessons  to  teach  applica=on  designers  about  learning,  feedback,  user  mo=va=on  and  social  systems  than  almost  other  field  of  study.” - Danc http://www.ribbonhero.com http://www.lostgarden.com/2011/04/what-heck-happened-to-clippy-ribbon.html http://www.officelabs.com/projects/ribbonhero2/Pages/default.aspx http://www.lostgarden.com/2010/05/wordcamp-2010-why-we-turned-microsoft.html
  13. 13. http://plagwitz.wordpress.com/2011/05/24/trying-excel-ribbon-hero-2/
  14. 14. SXSWSeth Priebatsch said at the start of his keynote "Building aGame Layer on Top of the World,"
  15. 15. Jane McGonigal
  16. 16. Felicia Day
  17. 17. Josh Williams http://www.slideshare.net/firewheel/where-are-we-going-sxsw-2011
  18. 18. http://designmind.frogdesign.com/blog/achievement-unlocked-gaming-living-and-learning.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+frog-design-mind+%28design+mind%29
  19. 19. TERMS? TOOLS? FOR UX gameplay game mechanics gamify gamification gameful game layer game theory gamestorming
  20. 20. YOU ARE HERE http://en.wikipedia.org/wiki/Hype_cycle
  21. 21. http://meta.gamify.com/
  22. 22. How do I make boring stuff fun?
  23. 23. HTML5 FLASH gamificationSEO WEB 2.0 SOCIAL
  24. 24. gamification“the use of game playmechanics for non-game “... [a] focus on:applications, particularly 1) more positive emotions,consumer-oriented web and FIGHT 2) stronger social relationships,mobile sites, in order to 3) a bigger sense of purpose andencourage people to adopt the 4) meaningful masteryapplications.” - Wikipedia - Jane McGonigal
  25. 25. gamificationextrinsic motivators intrinsic motivators“extrinsic motivators may lead “People are best motivatedto merely short-range activity FIGHT when they are working towardwhile actually reducing long- personally meaningful goalsrange interest in a topic” whose attainment requires activity at a continuously optimal (intermediate) level of difficulty.” http://education.calumet.purdue.edu/vockell/edPsybook/Edpsy5/edpsy5_intrinsic.htm
  26. 26. gamification FIGHT
  27. 27. ELEMENTS OF GAME DESIGN MODEL http://www.amazon.com/Seductive-Interaction-Design-Effective-Experiences/dp/0321725522/
  28. 28. https://twitter.com/#!/stephenanderson/status/90861107983556608
  29. 29. http://www.uxmag.com/design/a-gamification-framework-for-interaction-designers
  30. 30. 1.Cosmetic: adding game-like visual elements or copy (usually visual design or copy driven)2.Accessory: wedging in easy-to-add-on game elements, such as badges or adjacent products (usually marketing driven)3.Integrated: more subtle, deeply integrated elements like % complete (usually interaction design driven)4.Basis: making the entire offering a game (usually product driven) - AUDREY CRANE http://www.uxmag.com/design/a-gamification-framework-for-interaction-designers
  31. 31. http://www.uxmag.com/design/why-persuasive-design-should-be-your-next-skill-set
  32. 32. “Foursquare, Gowalla, and other services popularized the use of gamemechanics to drive user engagement. Unfortunately, many companies havestrictly copied the obvious game elements, such as badges and leveling-up,without understanding the deeper psychology at work. These services have seenthe power of persuasive design, but lack a true understanding of how to properlyapply psychology in UX design.” - LOREN BAXTER http://www.uxmag.com/design/why-persuasive-design-should-be-your-next-skill-set
  33. 33. FEEDBACK LOOPSFLOW MOTIVATION
  34. 34. http://www.slideshare.net/stephenpa/seductive-interactions-idea-09-version
  35. 35. Tie the tool/method back to the human need.“I like leader boards!” “I enjoy status”“I like points!” “I respond to feedback loops”“I like badges!” “I like to feel I’m achieving something”
  36. 36. http://www.amazon.com/dp/0321603605/ref=cm_sw_su_dp
  37. 37. RABBIT HOLE http://www.flickr.com/photos/valkyrieh116/311526846/sizes/z/in/photostream/
  38. 38. GAMER + DESIGNER = #WIN
  39. 39. TMhttp://www.flickr.com/photos/75912427@N00/228959574/
  40. 40. ENTERTAINMENT GAMINGCOMMERCE IMPROVEMENT
  41. 41. ENTERTAINMENT GAMINGCOMMERCE IMPROVEMENT
  42. 42. ENTERTAINMENT GAMINGCOMMERCE IMPROVEMENT
  43. 43. http://www.flickr.com/photos/77343377@N00/3707964045/
  44. 44. ENTERTAINMENT GAMINGCOMMERCE IMPROVEMENT
  45. 45. ENTERTAINMENTTRENDS INENTERTAINMENTGAMING
  46. 46. “Grand Theft Auto IV is both awaste of time and the mostcolossal creative achievementof the last 25 years” - Tom Bissell
  47. 47. The commercial gaming industry isour innovation lab. By making gamespurely for entertainment, we learn moreabout how to make people happy andhow to develop these superpowers.But if you don’t do something real withthese powers, it’s a waste. - Jane McGonigal http://www.worldchanging.com/archives/010949.html
  48. 48. DESIGNERGAMING = BIG
  49. 49. GAMES > MOVIES
  50. 50. Video Games 2011 $67 billionhttp://news.cnet.com/8301-13506_3-20077120-17/video-game-spending-set-to-hit-$74-billion-this-year/?part=rss&tag=feed&subj=Webware&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+webware+%28Webware.com%29 Movies 2011 $31.8 billion http://articles.latimes.com/2011/feb/24/business/la-fi-0224-ct-mpaa-stats-20110224 Various reasons have been cited for the slowdown, including the fact that consumers have far more entertainment options, such as video games, the Internet and the ability to watch movies on large screen televisions in the comfort of their own living rooms.
  51. 51. I think video games and movies are merging, but I think that the same creative talents are starting to flow more evenly back and forth between the mediums. For example, I have a lot of story ideas...a lot more than I could ever do in a lifetime as a filmmaker. I think its perfectly valid for a filmmaker to incubate some of their story ideas directly into the game world. If, by the way, at some point you decide you want to license it back to a movie studio to turn it into a movie later, fine. Thats just an alternate life cycle for the creation of vision of the world, or a set of characters, or a story.http://www.edition.cnn.com/2011/TECH/gaming.gadgets/06/24/james.cameron.3d.future/index.html
  52. 52. Video Games are people too
  53. 53. The court struck down the law 7-2 using the First Amendment as the reasoning. Justice Scalia wrote the majority opinion, with Justices Thomas and Breyer in dissent. "The act does not comport with the First Amendment," opens the opinions syllabus. "Video games qualify for First Amendment protection. Like protected books, plays, and movies, they communicate ideas through familiar literary devices and features distinctive to the medium. And the basic principles of freedom of speech . . . do not vary with a new and different communication medium."http://www.gameinformer.com/b/news/archive/2011/06/27/supreme-court-decides-video-games-case.aspx
  54. 54. You know what’s cool...
  55. 55. EA Paying Up To $1.3 Billionfor PopCap Games$1.3 Billion The press release notes that PopCap games have been downloaded more than 1.5 billion times and Bejeweled, the flagship franchise, has sold more than 50 million units. http://www.macrumors.com/2011/07/12/ea-paying-up-to-1-3-billion-for-popcap-games/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MacRumors-iPhone+%28MacRumors+iPhone+Blog%3A+iOS+News+and+Rumors%29
  56. 56. How to Justify a $15-20Billion Valuation for (in 4.5 years) http://community.nasdaq.com/News/2011-07/how-to-justify-a-1520-billion-valuation-for-zynga.aspx?storyid=83606
  57. 57. It’s what the kids are downloading
  58. 58. “...and “Games” was once again the most popular app category. In thesecond quarter, 64% of app downloaders — smartphone users surveyedwho had downloaded an app within the past 30 days — reported havingdownloaded at least one game over the past 30 days”http://www.bgr.com/2011/07/06/games-were-most-downloaded-and-most-purchased-mobile-apps-in-q2-nielsen-finds/
  59. 59. The next version of Electronic Arts’ mobile Scrabble gamewill let players compete against each other across multipledevices and platforms — at the same time. http://venturebeat.com/2011/07/07/ea-scrabble-fifa-multiplayer/
  60. 60. Move over NBA, no lockout for pixels
  61. 61. At the very forefront of the esports world is anAmerican company called, fittingly, Major League “In South Korea, leagues for theGaming, or MLG. MLG runs massive events, often original Starcraft game are showncalled, somewhat anachronistically, LANs, all around on television, and the top playersthe United States. These are no small affairs: The are treated celebrities, withmost recent MLG attracted 15,000 live spectators, salaries to match their status. Live1,300 competitors, and around half a million people matches rival Metallica concerts infrom 164 countries who tuned into the live streams terms of sheer attendance.”of the event.http://thenextweb.com/industry/2011/06/26/the-rise-of-major-league-gaming-and-the-future-of-esports/ Last year, Branson announced his parent company, Virgin Group, made an investment in the online game tournament site Worldgaming.com and was rebranding it as Virgin Games. Branson promised the company would give away more than $1 million in prizes in its first year. At the time, Virgin Gaming had more than 80,000 users. Now it has more than 400,000 registered users. http://venturebeat.com/2011/06/07/virgin-gaming-teams-up-with-gamestop-for-online-video-game-tournaments/
  62. 62. “So should you let your kid stayup that extra hour to play thatdamn game he, or she, loves somuch? We can’t answer that, butgames can no longer be calledrefuges from ‘normal’ life; they areas a part of its fabric for many asare the NFL or the Arsenal andManchester United rivalry.”http://thenextweb.com/industry/2011/06/26/the-rise-of-major-league-gaming-and-the-future-of-esports/
  63. 63. Up and Cominghttp://www.flickr.com/photos/davidfarrant/2491881324/sizes/o/in/photostream/
  64. 64. OnLive http://www.onlive.com/
  65. 65. http://www.youtube.com/watch?v=zpFzpF0msrU
  66. 66. PS VITA http://us.playstation.com/psvita/features/
  67. 67. http://www.youtube.com/watch?v=Ni--QnZkRnw
  68. 68. Wii U http://www.youtube.com/watch?v=4e3qaPg_keg
  69. 69. http://www.youtube.com/watch?v=4e3qaPg_keg
  70. 70. Windows 8 According to Insideris, Microsoft is working on plans to bring Xbox 360 gaming to its next PC operating system: Windows 8. Apparently, users who want to play Xbox 360 games on their PC will have to pay for a subscription (Xbox Live style) and there will be no Xbox 360 to PC cross-platform multiplayer because of the advantage that a mouse has over a 360 gamepad. http://dvice.com/archives/2011/07/windows-8-pcs-m.php
  71. 71. What’s Next? http://www.boingboing.net/2011/07/12/watch-these-kids-pla.html
  72. 72. http://www.boingboing.net/2011/07/12/watch-these-kids-pla.html
  73. 73. Inside the head of a game developer http://laughingsquid.com/indie-game-a-documentary-about-independent-video-game-designers/
  74. 74. http://laughingsquid.com/indie-game-a-documentary-about-independent-video-game-designers/
  75. 75. TRENDS INIMPROVEMENTGAMING Improvement
  76. 76. "Its almost like if you were a paper-airplane maker and somebody came up toyou and said, You know, paper airplanes,it seems like all the kids are into them atschool these days. So we really want tomake paper airplanes about Darfur." - Raph Koster Games For Change http://kotaku.com/5818096/maybe-al-gore-should-play-a-video-game
  77. 77. http://gamesforchange.org/festival2011/
  78. 78. http://www.flickr.com/photos/gamesforchange/5863263009/in/photostream
  79. 79. Can a game on climate change reallyproduce the real life results we need tosee to turn things around?http://www.huffingtonpost.com/charles-tsai/al-gore-games-social-good_b_881017.html
  80. 80. Changing the world http://www.slideshare.net/chrismcclelland/engagement-through-gamification
  81. 81. Reality Is Broken: Why Games Make Us Better andHow They Can Change the WorldGames inspire hard work, the setting of ambitious goals, learning from andeven enjoying failure, and coming together with others for a common goal.McGonigal points out many real-world applications, including encouragingstudents to seek out secret assignments, setting up household chores as achallenge, even a 2009 game created by The Guardian to help uncover theexcessive expenses of members of Parliament. With so many people playinggames, this comprehensive, engaging study is an essential read.http://www.amazon.com/Reality-Broken-Games-Better-Change/dp/1594202850/ http://venturebeat.com/2011/02/16/are-video-games-a-waste-of-time-3
  82. 82. http://www.colbertnation.com/the-colbert-report-videos/373360/february-03-2011/jane-mcgonigal
  83. 83. The challenge for all these teams is integrating the United Nations Millennial Development goals into their games while keeping them fun. The easiest path is to educate about world problems. But that’s not the only path represented here.http://www.wired.com/geekdad/2011/07/mobile-games-with-a-purpose-at-the-2011-imagine-cup/
  84. 84. “... Hilomi rescues oil-covered animalsand delivers them to a creature that canclean and restore them.”
  85. 85. “...their game Brainergy, requires the userto select and use various equipment toconvert renewal energy sources to performwork.”
  86. 86. “If you’ve ever known a child with asthma, you know the choreit can be for that child to record assessment data using aspirometer to measure lung capacity.Players control Asmo’s fire by exhaling into the spirometer.This gathers the data on the child’s lung capacity and mapsthat to how well their dragon performs.”
  87. 87. A big shoutout goes to FarmVille players,who raised over $190,000 through the latestSweet Seeds for Haiti campaign! Morethan 80,000 FarmVille farmers boughtvirtual sweet yams, in which 50% of theproceeds will go towards building aK-12 school in Mirebalais, Haiti. http://www.zynga.org/about/blog.php
  88. 88. Tinkatolli May Be the First Video Game that GivesYour Kids Points for Leaving the Game to Go OutsideThe title is a social media site/game hybrid for children, but one that actively encourageschildren to go outside and make things as an extension of the gameplay. http://kotaku.com/5818749/tinkatolli-may-be-the-first-video-game-that-gives-your-kids-points-for-leaving-the-game-to-go-outside
  89. 89. http://www.kickstarter.com/projects/tinkatolli/tinkatolli-the-unbelievably-creative-virtual-world
  90. 90. http://ideeeas.com/
  91. 91. Equipped with an iPhone + the Commons app, players arechallenged to identify problems in urban space and suggest ways toimprove them. Players can vote for each others ideas and the mostpopular one wins the game.http://www.guerrilla-innovation.com/archives/2011/07/000801.php
  92. 92. http://current.com/users/ZiggyStrange/submissions.htm
  93. 93. http://fold.it/portal/
  94. 94. Play Fold.it, the “Tetris-On-Steroids” gamethat solves protein folding http://88proof.com/synthetic_biology/blog/archives/250
  95. 95. “A modified traffic sign can have a profound effect on drivers’ behavior. Here’s what happens.”http://www.wired.com/magazine/2011/06/ff_feedbackloop/
  96. 96. https://www.readyforzero.com/overview/howitworks
  97. 97. Living Healthy http://www.flickr.com/photos/14838182@N00/479222383/
  98. 98. http://www.youtube.com/watch?v=nlwNvCEFL8A&feature=player_embeddedhttp://feedproxy.google.com/~r/TheNextWeb/~3/c9UsEg0HiOw/
  99. 99. Are you ready for the challenge? Expand your palateby exploring a range of delicious, nutrient-densefoods. Learn more about healthy eating and start aconversation with your social networks about yourmission to better health.• Complete steps of varying difficulty and earn badges through fun and educational Missions.• Get simple, practical advice on cooking, nutrition, green living, food storage and more. Save your favorites for easy reference.• Keep track of your accomplishments and brag about them via email, Facebook, and Twitter. http://www.wholefoodsmarket.com/iphone/missions/
  100. 100. The game allows playersto complete specific“missions” that encourageexercise and healthyactivities. Successfulcompletion of the missionsearns players points and“kudos” from fellowplayers and Facebookfriends. http://gamification.com/post/7196054646/healthseeker-a-mobile-app-to-manage-diabetes-with
  101. 101. Going Green http://www.flickr.com/photos/matthewfch/536763437/sizes/z/in/photostream/
  102. 102. http://www.core77.com/blog/featured_items/tools_of_engagement_the_new_practice_of_usercentered_design_by_robert_fabricant_13907.asp
  103. 103. “Recyclebank’s Green Your HomeChallenge was successful in employingGamification techniques online to havean impact on offline behavior,specifically the level of eco-friendlyactivity of participants...” http://gamification.co/2011/07/05/recycleban-partnership-in-gaming-for-good/
  104. 104. http://www.stainlessplanet.com/?p=135
  105. 105. “Welectricity is based on principles of behavioural economics – it incorporates behavioural nudgesto motivate people to reduce their consumption.” http://www.caribbean360.com/index.php/pr360/40768.html#axzz1RjkvmPeC
  106. 106. Basically, Edenbee will help you reduce your carbon footprint by keeping track of your energy consumption and setting goals to help you reduce it. (from 2008)http://www.stainlessplanet.com/?p=86
  107. 107. Learning the unfun http://www.flickr.com/photos/latitudes/542716309/sizes/o/in/photostream/
  108. 108. “Playing a game is a voluntaryattempt to overcomeunnecessary obstacles” - Bernard Suits
  109. 109. “Playing a game is a goodattempt to overcomeboring obstacles”
  110. 110. PrivacyVille goes through items such as how Zynga handles email, the company’smobile policies and the security measures it takes to protect user payments. Readingeach section increases a user’s progress through PrivacyVille until he or she completesthe tutorial. Once completed, the user is asked five (very easy) questions to confirm thathe or she went through the tutorial. http://mashable.com/2011/07/07/privacyville-zynga
  111. 111. Atlanta Teacher Uses Angry Birds for Physics Lessons"What are the laws of physics in the Angry Birds world?" John Burk, a ninth-grade physicsteacher at the private Westminster Schools in Atlanta, put that question to his students andgave them the chance to "be among the first to find the answer."http://www.good.is/post/atlanta-teacher-uses-angry-birds-for-physics-lessons
  112. 112. http://www.icivics.org/
  113. 113. http://www.aclu-wa.org/blog/justice-sandra-day-oconnor-wants-play-video-games-you
  114. 114. Commerce
  115. 115. Susan Lyne, CEO of Gilt Groupe, identifies #gamification and game dynamics asone of the three key trends in the online retail industry. http://gamification.com/post/6844746146/susan-lyne-ceo-of-gilt-groupe-identifies
  116. 116. If people are good onlybecause they fearpunishment, and hope forreward, then we are asorry lot indeed. -Albert Einstein
  117. 117. Google To Buy Mobile Loyalty Card Startup PunchdPunchd, which is basically the digital equivalent of the “Buy 10 get 1 Free Card” offered by coffee shops and supermarkets, http://feedproxy.google.com/~r/Techcrunch/~3/lRSfdIfK5s8/
  118. 118. Foursquare checks in with over half a million businessesOnce they do so, they can offer specials, update venue information and gain useful insightson check-in data, such as popular days and times. Best of all, it’s free.http://venturebeat.com/2011/07/06/foursquare-checks-in-with-over-half-a-million-businesses
  119. 119. 36. ReinforcerDefinition: The reward given if the expected actionis carried out in the three part paradigm of rewardschedules.Example: receiving a level up after killing 10 orcs.17. Epic MeaningDefinition: players will be highly motivated ifthey believe they are working to achievesomething great, something awe-inspiring,something bigger than themselves.Example: From Jane McGonical’s Ted Talkwhere she discusses Warcraft’s ongoing storyline and “epic meaning” that involves eachindividual has motivated players to participateoutside the game and create the second largestwiki in the world to help them achieve theirindividual quests and collectively their epicmeanings. http://techcrunch.com/2010/08/25/scvngr-game-mechanics/
  120. 120. http://bigdeal.com/
  121. 121. At My Marriott Hotel on Facebook, gamers begin by managing a virtual hotelrestaurant kitchen, including buying equipment and ingredients on a budget, hiringand training employees, and serving guests. Much like in the wildly popularFarmville game, players earn points for happy customers but lose points for poorservice; they’re also rewarded when their operation turns a profit. http://www.springwise.com/tourism_travel/marriottgame/
  122. 122. Traxo, a Dallas-based company that enables you to organize and share your trip-itinerary details, has done just thatwith the recent introduction of its Traxo Travel Score and accompanying Traxo Travel Perks program.http://www.usatoday.com/travel/digitaltraveler/2011-07-11-traxo-travel-score_N.htm?POE=TRVISVAhttp://www.traxo.com/travelscore
  123. 123. On Google News, the average reader of political news has read 20 articles aboutpolitics in the last six months. Where do you stand?Starting today, in the U.S. edition of Google News, you can see how voracious a newsreader you are by earning Google News badges as you read articles about your favoritetopics. The more you read, the higher level badge you’ll receive, starting with Bronze,then moving up the ladder to Silver, Gold, Platinum and finally, Ultimate.http://googlenewsblog.blogspot.com/2011/07/shareable-google-news-badges-for-your.html
  124. 124. At this year’s Gamification Summit in January, WandaMeloni, analyst at M2 Research, estimated that theproduction of gamification projects will generate $1.6billion in revenues by 2015. That means it will grow fromjust 3 percent of social media marketing budgets in 2010to more than 23 percent by 2015. The average growth ratefor the next two years is 150 percent, in terms of revenues.Gartner also predicts that gamification will be a huge waveas big brands embrace it. http://venturebeat.com/2011/07/01/gigya-launches-gamification-suite-for-making-web-sites-more-fun-exclusive/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Venturebeat+%28VentureBeat%29
  125. 125. We’ll do that for you...
  126. 126. “Game mechanics is designed to reward users forperforming actions that benefit your business.” http://www.gigya.com/platform/GameMechanics.aspx
  127. 127. http://www.bigdoor.com
  128. 128. http://www.bunchball.com
  129. 129. Gamification Heats Up With $12M Round for Badgeville http://gamification.co/2011/07/13/gamification-heats-up-with-12m-round-for-badgeville/
  130. 130. Culture
  131. 131. http://www.pocket-lint.com/news/40923/ion-icade-ipad-hands-on
  132. 132. http://www.threadless.com/product/2974/Classic_Gamer/tab,girls/style,design
  133. 133. http://www.threadless.com/product/2210/Endless_Forms_Most_Battleful/?streetteam=JustinRampage
  134. 134. http://mrhipp.tumblr.com/post/7386319120
  135. 135. http://shirtoid.com/41227/its-dangerous-to-go-alone/
  136. 136. http://saladmissle.tumblr.com/post/6622586083
  137. 137. http://kaijuu.tumblr.com/post/6690358369
  138. 138. http://www.threadless.com/submission/343106/Keep_Calm_and_RAGE_QUIT?streetteam=JustinRampage
  139. 139. http://geekleetist.com/?p=4601
  140. 140. http://27.media.tumblr.com/tumblr_lfhnqnWRvJ1qcr7fqo1_500.gif
  141. 141. Not enough?
  142. 142. Extra Total Reality Is Fun Inc.: WhyLives: Why Engagement: Broken: Why Gaming WillVideo Using Games Games Make Us Dominate the and Virtual Better and How Twenty-FirstGames Worlds to They Can CenturyMatter Change the Way Change the People Work and World Businesses Compete The Masters ofChanging the Gamestorming: Grasshopper: Doom: HowGame: How A Playbook for Games, Life Two GuysVideo Games Are Innovators,Transforming and Utopia Created an Rulebreakers, and Empire andthe Future of ChangemakersBusiness Transformed Pop Culture AL LOC RITE FAVO1001 Video Seductive Game EthnographiesGames You Interaction Usability: of theMust Play Design: VideogameBefore You Creating Playful, Advancing the Fun, and PlayerDie Effective User Experience Experiences AL LOC RITE FAVO
  143. 143. Other Presentations to check out: http://www.slideshare.net/FunChange/fun-for-a-changehttp://www.slideshare.net/dings/persuasive-web-design-how-to-separate-users-from-their-bad-behaviourshttp://www.slideshare.net/dings/dont-play-games-with-me-promises-and-pitfalls-of-gameful-design?from=ss_embedhttp://www.slideshare.net/chrismcclelland/engagement-through-gamificationhttp://www.slideshare.net/stephenpa/seductive-interactions-idea-09-versionhttp://www.slideshare.net/dansaffer/gaming-the-web-using-the-structure-of-games-to-design-better-web-apps
  144. 144. Beyond the Badge: Engaging With Game Design ThinkingDustin DiTommaso“Gamificiation” is the process of applying game design maxims to non-game systems in order to drive user engagement,influence behavior and improve the user experience of digital products and services. The buzz surrounding gamification iscurrently reaching critical mass in our industry with the bulk of attention directed to points & badges but there’s more tounlock. Much more. By examining the tools game designers use to incentivize and motivate players and mapping these toolsto their psychological underpinnings we can arm ourselves with a model for architecting user engagement, directing behaviorand satisfying business goals.This timely lecture is appropriate for anyone looking to level up their understanding of gamification and game design thinking.Attendees will learn about game design fundamentals, engagement models, metrics and measurements, feedback loops,player personas, flow states, motivation drivers, high level mechanics/dynamics and techniques for incorporating gamedesign thinking into your design processes.
  145. 145. How can I use gaming to make my product more engaging? DESIGNER(or anyone improving a product)
  146. 146. THANKS@jeremyjohnsonhttp://www.jeremyjohnsononline.comhttp://www.slideshare.net/jeremy
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