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Failing Fast & Learning Along the Way

Failing Fast & Learning Along the Way



An overview of modern product design and development methodologies as it relates to User Experience.

An overview of modern product design and development methodologies as it relates to User Experience.



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    Failing Fast & Learning Along the Way Failing Fast & Learning Along the Way Presentation Transcript

    • FAILing FAST@jeremyjohnson& learning along the way
    • @jeremyjohnsonwww.jeremyjohnsononline.com
    • http://wordsbrand.com/t-shirts/designer-tshirt-t-shirts/
    • marketing / product / Development
    • http://sonspring.com/journal/sass-for-designers
    • UX 101un peu
    • UX 101we make things for
    • UX 101we make things forhttp://500px.com/jeremyjohnson/sets/buenos_aires_2012
    • UX 101We work in ecosystemshttp://500px.com/jeremyjohnson/sets/london_2012
    • UX 101we think visually
    • UX 101We learn through observationhttp://500px.com/jeremyjohnson/sets/london_2012
    • UX 101we’re curioushttp://500px.com/jeremyjohnson/sets/london_2012
    • UX 101
    • User-centered design1970shttp://en.wikipedia.org/wiki/User-centered_design
    • SurveysUsability testingcontextual inquiriesInterviewsFocus groups
    • “Agile methods like Scrum andXP both rely on a close andcollaborative relationship andcontinual interaction with thecustomer – the people who arepaying for the software and whoare going to use the system.”http://swreflections.blogspot.com/2012/02/agiles-customer-problem.html
    • How many people are able to getin the same room with your (end)customer?http://tomboystyle.blogspot.com/2012/09/icon-pat-english.html
    • “I dropped over $40k when I could have spent $100”http://boondainc.wordpress.com/2013/04/18/i-dropped-over-40-grand-when-i-could-have-spent-100/
    • what’s the least amount of time and moneyyou can spend to learn something.
    • Moving to lean...
    • startupWhere the core component...
    • ...of Lean Startup methodology is thebuild-measure-learn feedback loop.
    • UXmvp(keep it simple)experiment viaiterative prototypingvalue customerfeedbackshipping / launchingoften
    • UXmvp(keep it simple)experiment viaiterative prototypingvalue customerfeedbackshipping / launchingoftenwe like simplewe build prototypesUser centered Design - that’s us! We’re Agile
    • User-centered designAgileLeanfor designersfor Developersfor Product owners
    • But We’re not a startup...
    • http://www.qcsupply.com/new-buffalo-22-meat-grinder-bolt-down.html
    • http://www.amazon.com/Inspired-Create-Products-Customers-Love/dp/0981690408/ref=sr_1_1?ie=UTF8&qid=1366723622&sr=8-1&keywords=inspired+creating+products+customers+love
    • Large Organizationsdon’t have to be slow?
    • build-measure-learn
    • Break two habits
    • good at designing things
    • good at designing thingsgood at determining whatare the right things to build=
    • LEarning quickly about creatingvalue for your customers
    • https://www.google.com/search?q=the+homer+car&aq=f&oq=the+homer+car&aqs=chrome.0.57j0l3j62j64.3274j0&sourceid=chrome&ie=UTF-8
    • http://www.youtube.com/watch?v=CpPuYGPcvD4
    • UXmvp(keep it simple)experiment viaiterative prototypingvalue customerfeedbackshipping / launchingoftenAGAIN
    • Moving quickly
    • http://www.adverblog.com/2011/12/04/the-meme-ification-of-art-directors/
    • https://medium.com/design-startups/c012e5ad32f7
    • http://littlebigdetails.com/
    • http://www.startupvitamins.com/products/startup-poster-stay-focused-and-keep-shipping
    • http://www.startupvitamins.com/products/startup-poster-done-is-better-than-perfect
    • embracing and Agile
    • “Rather than focus on artifacts,we focus on prototypes andvalidating those prototypes inDiscovery, with the addedbenefit that the prototype servesas the spec for Delivery.”http://www.svproduct.com/dual-track-scrum/
    • Through discoveryFind what has valueQuickly testQuickly launchVia Prototypingwith customersand then learnWith business
    • Documentation = badrough, quick, iterative,prototype = good
    • Getting closer, quicker tothe actual experience
    • http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/
    • http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/
    • 1. Drive: UX practitioners are part of the customer or product owner team2. Research, model, and design up front - but only just enough3. Chunk your design work4. Use parallel track development to work ahead, and follow behind5. Buy design time with complex engineering stories6.Cultivate a user validation group for use for continuous user validation7. Schedule continuous user research in a separate track from development8. Leverage user time for multiple activities9.Use RITE to iterate UI before development10.Prototype in low fidelity11.Treat prototype as specification12.Become a design facilitatorhttp://agileproductdesign.com/blog/emerging_best_agile_ux_practice.html- 2008(not new)
    • agilea quick word about
    • agile lean UX/everyone is involved!
    • agile, better than waterfall
    • agile, shows value faster
    • agile, can work well with UX
    • agile, makes better software
    • ****
    • valuableUsableEnjoyable
    • valuableUsableEnjoyableare we building the right things?Is it easy to use?Do they want to use it?
    • determine value,create experience,repeat
    • how
    • “We gathered our designers, our product folks andour engineers and took over a few conference roomsand began to operate like a startup. Design wasdone on whiteboards and coded in real time.Usability tests were weekly so the pace was fast andfurious. But we were able to try dozens ofexperiences across desktop, tablet and mobile in thetime that would have taken years at PayPal before.Build/Test/Learn became our mantra.”http://looksgoodworkswell.blogspot.com/2012/09/why-you-should-work-with-me-at-paypal.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+LooksGoodWorksWell+%28Looks+Good+Works+Well%29-
    • Build/Test/Learn
    • http://www.slideshare.net/billwscott/enabling-lean-with-tech-15455128
    • work differentwork different
    • Can’t get started?- problem -
    • Ship often. Ship lousy stuff, butship. Ship constantly.http://99u.com/tips/6249/Seth-Godin-The-Truth-About-Shipping
    • Spend too much time planning?DOn’t talk with your customers?Find it hard to strip out what’s not valuable?- problem -
    • http://www.startupvitamins.com/products/startup-poster-the-longer-it-takes-to-develop-the-less-likely-it-is-to-launch
    • “The timing of long-range plans is screwedup too.You have the mostinformation when you’redoing something, notbefore you’ve done it.Yet when do youwrite a plan? Usually it’sbefore you’ve evenbegun.That’s the worst time tomake a big decision.”http://37signals.com/rework
    • Large team- problem -
    • Keep your team small. Smallerthan that. No team at all if youcan help it.http://99u.com/tips/6249/Seth-Godin-The-Truth-About-Shipping
    • A throwback to their days with Jeff Bezos atAmazon, projects are assigned to "twopizza teams," groups of engineers smallenough for them to be fed on two large pies."We want the team to be flat and alloweveryone to communicate with each other,"Rajaraman says.http://www.fastcompany.com/1811934/walmartlabs-brings-two-pizza-team-startup-culture-walmart-empire
    • http://techcrunch.com/2012/11/17/heres-how-spotify-scales-up-and-stays-agile-it-runs-squads-like-lean-startups/
    • Only launch x times a year?Looking for perfection?Try to jam too much into a product?- problem -
    • “Great companies focus on their users and ship great products.”http://www.aaronklein.com/2012/02/why-facebook-is-worth-100-billion/
    • http://fab.com/inspiration/posters-getting-things-done
    • “real artist ship”- steve jobshttp://gloriamarie.com/stay-focused-and-keep-shipping
    • It’s going to cost too much totry that out.- problem -How do we know our customers will want this?
    • The Wizard Of Oz Techniques ForSocial Prototyping – You don’t need tobuild everything at first. You can be theman behind the curtain. Krieger says himand Systrom tested an early version of afeature which would notify you whenfriends joined the service. Instead ofbuilding it out, they manually sentpeople notifications “like a human bot”saying ‘your friend has joined.’ It turnedout not to be useful. “We wrote zerolines of Python, so we had zero lines tothrow away.”http://techcrunch.com/2012/11/30/instagram-co-founder-mike-kriegers-8-principles-for-building-products-people-want/- Mike Krieger, Instagram’s founder
    • http://techcrunch.com/2012/11/30/instagram-co-founder-mike-kriegers-8-principles-for-building-products-people-want/
    • 404 testingNEW FEATURE X
    • http://jeremyjohnsononline.com/2012/12/19/answering-the-question-would-they-use-it-before-you-build-it/
    • Just some of the issues aroundsoftware development
    • Racing to the right ideas
    • ideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasididididididIdea or discovery backlog
    • The Discovery track is allabout quickly generatingvalidated product backlogitems, and the Delivery trackis all about generatingreleasable software.http://www.svproduct.com/dual-track-scrum/- marty cagan
    • ideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasidididididid
    • http://www.kontain.com/plat4m/entries/143623/update-to-our-scrum-board/
    • prototype
    • fast rough keep moving
    • test rough prototypes(usually built within a week or less)
    • (literally 100s)http://looksgoodworkswell.blogspot.com/2012/11/list-of-mockupprototyping-tools.htmlhttp://www.adaptivepath.com/ideas/rapid-prototyping-tools#thelist
    • lab setting - 6 participants9:30am10:30am11:30am1:30pm2:30pm3:30pm
    • valuableUsableEnjoyabledetermine
    • clicktest / survey / Etc...
    • ideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasideasidididididid
    • xx
    • Core team makes decisionsDone!the core team
    • ...it is collaborative – the productmanager, designer and leadengineer are working together, side-by-side, to create and validatebacklog items.http://www.svproduct.com/dual-track-scrum/- marty cagan
    • ideasfailed usabilityfailed to understandfailed to find valueideasid
    • http://www.startupvitamins.com/products/startup-poster-experiment-fail-learn-repeat
    • ideasrefine retest
    • ideasideasReady for development
    • ideasideasWhat’s your kill rate? Ship that bad boy!
    • Did I mention this happenswithin a week?(or less)
    • Get moving!
    • http://www.sebastiangreger.net/writings/concept-design-in-agile-environment/Iteration Iteration Iteration Iterationdiscovery discovery discovery discoveryImplement Implement Implement Implementdesignbuilddiscoverybacklog
    • combined product teams#1
    • one ux designer per team#2
    • rough, fast, iterative prototyping#3
    • Getting in front of customersweekly#4
    • build/test/learn#5
    • lean, agile, prototyping, shipping,ux design master.in no time at all, you too can be a...
    • http://blog.web2expo.com/2011/08/interview-with-eric-ries-part-2-what%E2%80%99s-next-for-the-lean-startup-movement-startup-visa-and-lessons-learned/
    • thanks!@jeremyjohnsonwww.jeremyjohnsononline.comSlides here